AMAN
AMAN for E-Payments is an Egyptian fintech subsidiary of Raya Holding that operates Egypt's fastest-growing POS acceptance network, offering merchants electronic payment acceptance and consumers nationwide bill payment and mobile recharge services for Vodafone, Orange, and Etisalat, targeting financial inclusion for the country's 86% unbanked adult population.
- Company typePrivate
- Founded2016
- HeadquartersOctober 6, Egypt
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What AMAN does
AMAN for E-Payments is an Egyptian fintech company and wholly-owned subsidiary of Raya Holding, one of the largest economic groups in the Middle East and Africa region (EGX-listed since 2005, ~7,500 employees across offices in Nigeria, Poland, Saudi Arabia, and the UAE). Founded in November 2016 and headquartered in 6th October City, Egypt, AMAN operates an electronic payment platform built around three core products: a merchant POS acceptance network, bill payment services, and mobile recharge for Vodafone, Orange, and Etisalat. The technology stack combines physical POS terminal hardware deployed at retail merchant locations with electronic bill presentment and recharge infrastructure, accessed by consumers through a nationwide agent and merchant network; the company describes itself as Egypt's fastest-growing e-payment acceptance network with a stated target of adding 70,000 retailers.
AMAN's business model is transaction-fee based, generating revenue from per-transaction fees on POS-processed payments and commissions on bill payment and mobile recharge flows. Go-to-market is sales-led, with a dedicated direct sales team onboarding merchants (call center: 16374) and consumer support via a separate call center (19910). The company serves three primary customer segments: retail merchants and SMEs requiring electronic payment acceptance, unbanked and underbanked Egyptians (86% of the adult population) seeking basic financial services without a bank account, and telecommunications operators extending bill collection and prepaid distribution reach.
FY2025 fintech segment revenue reached EGP 9.6 billion (49% YoY growth) within Raya Holding's EGP 63.8 billion consolidated top line, supported by capital injections including ~$32.7M raised across two 2025 funding rounds, an earlier 2023 round of ~$14.6M, and an EGP 300M MSMEDA SME-finance facility signed in March 2026. Strategic partnerships span all three major Egyptian telecom operators, the MSMEDA government agency, FutureTECH by Raya, AUC Venture Lab, and LaunchPad Expo, positioning AMAN as the default electronic payment distribution layer for both banked and unbanked transactions in Egypt.
AMAN firmographics
Firmographics- Name
- AMAN
- Legal name
- AMAN for E-Payments
- Website
- https://epayments.aman.eg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AMAN for E-Payments is an Egyptian fintech subsidiary of Raya Holding that operates Egypt's fastest-growing POS acceptance network, offering merchants electronic payment acceptance and consumers nationwide bill payment and mobile recharge services for Vodafone, Orange, and Etisalat, targeting financial inclusion for the country's 86% unbanked adult population.
- Ownership category
- akta.pro rank
AMAN industry classification
Industry- Product category
- Electronic Payment Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI), Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)
Keywords
Where AMAN is headquartered
LocationHeadquarters
- HQ city
- October 6
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
AMAN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fintech Transaction Fees: AMAN generates revenue through transaction fees on electronic payments processed via its POS terminal network. The fintech operations grew 49% to reach EGP 9.6 billion in revenue for Raya Holding's fiscal year 2025.
- Bill Payment and Mobile Recharge Commissions: AMAN earns commissions on bill payments and mobile recharge services facilitated through its network of merchants and agents across Egypt.
- Merchant POS Services: Revenue is generated from merchants by providing POS terminal hardware and transaction processing services, with the network described as the fastest-growing in Egypt.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AMAN product offering
Product offeringCore offering
AMAN is an Egyptian fintech company that operates an electronic payment platform providing POS terminal acceptance services to merchants, bill payment services for telecom and utility providers, and mobile recharge services across a nationwide agent and merchant network. The company targets financial inclusion for Egypt's unbanked population, enabling cashless transactions through its deployed POS infrastructure and integration with major telecom operators.
Product overview
AMAN for E-Payments is a fintech company and subsidiary of Raya Holding operating as a unified e-payment platform in Egypt. The core offering combines bill payment services, mobile recharge (for Vodafone, Orange, and Etisalat networks), and a merchant POS acceptance network. The company targets financial inclusion for Egypt's unbanked population (approximately 86% of adults without banking access) with convenient, accessible electronic payment solutions. The product portfolio centers on a merchant network that provides POS terminals to retailers, enabling consumers to pay bills, recharge phones, and conduct electronic transactions at convenient locations nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- AMAN for E-Payments A unified electronic payment platform operated by Raya Holding's fintech subsidiary in Egypt, providing POS-based payment acceptance, bill payment, and mobile recharge services to merchants and consumers.
- Bill Payment Service Enables customers to pay utility bills, telecommunications bills, and other recurring payments through AMAN's nationwide merchant and agent network across Egypt.
- Mobile Recharge Service Allows customers to recharge mobile phone credit for Vodafone Egypt, Orange Egypt, and Etisalat Egypt at AMAN merchant locations across Egypt.
- Merchant POS Network Deployment of POS terminals and electronic acceptance infrastructure to retail merchants across Egypt, positioned as the fastest-growing e-payment acceptance network with a target of 70,000 retailers.
- Mobile Payment and E-Wallet Technology-enabled mobile payment solutions and electronic wallet services targeting both banked and unbanked Egyptians in support of a cashless society.
Quantifiable outcome
- 49% year-on-year revenue growth to EGP 9.6 billion in FY2025
Companies that use AMAN
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
AMAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
AMAN partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FutureTECH by RayacoreFutureTECH by Raya, AMAN Holding, and AUC Venture Lab partnered to accelerate startup growth across technology, fintech, retail, consumer services, and supply chain sectors in Egypt. The initiative provides participating startups with mentorship, technical guidance, investment readiness support, and potential collaboration pathways with Raya's portfolio companies. The goal is to build a pipeline of investment-ready startups by integrating academic expertise with real business opportunities.
- AUC Venture LabcoreAUC Venture Lab, Egypt's leading university-affiliated startup accelerator, partnered with AMAN Holding and FutureTECH by Raya to accelerate startup growth across multiple verticals. The partnership integrates academic expertise with market opportunities, providing mentorship, investment readiness support, and collaboration pathways with Raya's portfolio companies.
- The Strategic Co.minorAMAN Holding served as Official Financial Partner for LaunchPad Expo's second edition held at The GrEEK Campus in Cairo, May 15–16, 2026. The event brought together over 3,000 registered attendees, 60+ exhibitors, 20 sponsors, and 40+ speakers to address operational efficiency and sustainable growth for Egypt's startups and SMEs. AMAN connected with founders and service providers across payments, legal services, HR, insurance, logistics, technology, and business infrastructure.
- Vodafone EgyptcoreAMAN enables Vodafone Egypt customers to pay bills and recharge mobile phones through AMAN's nationwide network of retail merchants and agents. This partnership extends Vodafone's distribution reach for prepaid credit top-ups and bill collection without requiring traditional banking channels.
- Orange EgyptcoreAMAN enables Orange Egypt customers to pay bills and recharge mobile phones through AMAN's nationwide network of retail merchants and agents, extending Orange's physical distribution reach for bill payments and prepaid services.
- Etisalat EgyptcoreAMAN enables Etisalat Egypt customers to pay bills and recharge mobile phones through AMAN's nationwide network of retail merchants and agents, extending Etisalat's bill collection and prepaid credit distribution capabilities.
Scale indicators6 records
Recent moves3 records
Expansion highlights6 records
AMAN competitors and assessment
Company assessmentDirect peers
- Fawry: Egypt's largest listed e-payments platform providing bill payment, POS, and digital financial services across overlapping customer segments (unbanked Egyptians, SMB merchants, telcos). The closest pure-play comparable to AMAN's core business in the same Egyptian market.
- PayMob: Egyptian payment gateway enabling online and offline merchants to accept digital payments via POS and online checkout. Operates in the same Egyptian fintech infrastructure layer with overlapping SMB merchant and unbanked-consumer use cases.
- MNT-Halan: Egyptian fintech offering payments, lending, and consumer finance targeting underbanked and unbanked populations. Overlaps with AMAN's financial inclusion mission and customer base, while extending into credit products that AMAN's installments offering could also serve.
Emerging players
- valU: Egyptian consumer-finance and installments platform under EFG Hermes offering BNPL and digital payments. Comparable to AMAN's installments business line with similar target customers (underbanked, mobile-first Egyptians).
- Khazna: Egyptian fintech offering BNPL and embedded financial services to underbanked segments. Competes in the same financial-inclusion niche and shares AMAN's focus on extending credit and payments to unbanked consumers via mobile-first channels.
- Telda: Egyptian digital bank/fintech providing mobile-first banking and payments to younger consumers. Overlaps with AMAN's e-wallet and mobile-payment product line and competes for the same digitally native Egyptian user base.
Broad incumbents
- Network International: Large MENA-focused payment processor serving merchants and financial institutions across the region. Offers overlapping acceptance and processing capabilities to AMAN but at much broader regional scale and with a bank-led GTM.
Regional players
- OPay: Africa-focused mobile money and payment platform serving unbanked and underbanked consumers across multiple African markets. Comparable to AMAN's financial-inclusion playbook but operating primarily outside Egypt with similar low-ticket transaction economics.
- M-Pesa: Africa's largest mobile money platform operated by Safaricom (Vodafone) across Kenya and other African markets. Comparable to AMAN's distribution-via-merchant-network model and the broader unbanked-population thesis, though at vastly greater scale and in different geographies.
- PayTabs: MENA-focused online payment processor providing digital payment infrastructure to merchants across the region. Comparable to AMAN's payment-processing layer but primarily serves online (not in-person POS) merchants and operates across multiple MENA geographies rather than Egypt-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMAN social profiles
Digital presenceAMAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAN leadership team
Management profileNumber of profiles
Profiles3 records
AMAN funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAN
What does AMAN do?
AMAN is an Egyptian fintech company that operates an electronic payment platform providing POS terminal acceptance services to merchants, bill payment services for telecom and utility providers, and mobile recharge services across a nationwide agent and merchant network. The company targets financial inclusion for Egypt's unbanked population, enabling cashless transactions through its deployed POS infrastructure and integration with major telecom operators.
Is AMAN a public or private company?
AMAN is a private company. It is classified as corporate owned and is currently operating.
When was AMAN founded?
AMAN was founded in 2016. It employs 5,001 to 10,000 people.
Where is AMAN based?
AMAN is headquartered in October 6, Egypt, in the Africa region.
How does AMAN make money?
Three revenue lines are on record. Fintech Transaction Fees are the primary driver. The others are bill Payment and Mobile Recharge Commissions and merchant POS Services.
Who are AMAN's main competitors?
Direct peers on record are Fawry, PayMob and MNT-Halan. Emerging players are valU, Khazna and Telda. Network International is listed as a broad incumbent. Regional players are OPay, M-Pesa and PayTabs.
Does AMAN have an API?
No public API is recorded for AMAN.
What industry is AMAN in?
AMAN's product category is Electronic Payment Services. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAGACAI, Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation). Its NAICS code is 51821 and its SIC code is 6199.