Hearing aids Bonsel

Name

Hearing aids Bonsel

Legal name

Hörgeräte Bonsel GmbH

Website

https://bonsel.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Groß-bieberau

HQ country

Germany

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hearing Aid Sales: The primary revenue stream is the sale of hearing aids. The company offers all major premium brands including Signia, Widex, Starkey, Phonak, Oticon, and others. Hearing aids are available in multiple form factors: In-dem-Ohr (IdO/ITE/CIC/IIC), Hinter-dem-Ohr (HdO), and Receiver-in-Canal (RiC/RITE). Some models are fully covered by statutory health insurance (up to €750 per device), making hearing aids accessible at zero out-of-pocket cost for insured customers. The company also sells accessories and related hearing products.
2. Hearing Services and After-Sales Support: Revenue is generated through professional services including hearing tests (offered free as a customer acquisition tool), hearing training (Triton Hörtraining), audiotherapy, home visit services, fine-tuning and after-care, and cochlear implant services. These services support the core hardware revenue and build customer loyalty for repeat business and referrals.
3. Hearing Aid Accessories and Zubehör: The company sells accessories for hearing aids including batteries, cleaning products, chargers (particularly for rechargeable hearing aids with charging stations that double as power banks), and other consumables and complementary products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Hörgeräte Bonsel is a hearing healthcare retailer that sells digital hearing aids from all major brands (Signia, Widex, Starkey, Phonak, Oticon, etc.) across in-ear, behind-the-ear, and receiver-in-canal form factors, alongside accessories and hearing protection. The company provides professional audiology services including in-store and online hearing tests, individualized fitting, after-sales fine-tuning, Triton Hörtraining hearing training, tinnitus solutions, pediatric audiology through the Kinderhörzentrum Darmstadt, and cochlear implant services as a Gold Partner of Cochlear and MED-EL. Sales and services are delivered through 23+ owned retail stores in the Rhine-Main region plus a home-visit service.

Product overview

Hörgeräte Bonsel is a hearing healthcare retailer operating 23+ retail locations across the Rhein-Main-Gebiet region in Germany. The company offers a comprehensive portfolio of hearing solutions centered on premium hearing aid brands including Signia, Widex, Starkey, Phonak, and Oticon, available in multiple form factors (IdO in-ear, HdO behind-the-ear, and RIC receiver-in-canal). Core offerings include hearing tests (in-store and online), hearing aid fitting and adaptation, specialized pediatric hearing services (Kinderhörzentrum Darmstadt), and cochlear implant support as a Gold Partner for Cochlear and MED-EL. The company supplements its hearing aid sales with proprietary Triton hearing training, hearing protection products, accessories, and home visit services. As a third-generation family business established in 1956, Bonsel positions itself as a full-service hearing care provider rather than a software technology company.

Differentiator

Problem solved

Functional benefit

Brands

• Hörhelden: Brand identity and term used for the company's hearing specialists/staff. The term 'Hörhelden' (Hearing Heroes) is used as the company's brand persona for its employees.
• Triton Hörtraining
• Kinderhörzentrum Darmstadt
• Bonsel Aktiv

Products and services

• Digital hearing aids (multi-brand) Digital hearing aids from all major premium brands (Signia, Widex, Starkey, Phonak, Oticon and others) sold through Bonsel's specialist stores and fitted by certified hearing aid acousticians (Hörakustiker); many models are fully covered by statutory health insurance up to €750 per device.
• Im-Ohr-Hörgeräte (IdO / in-the-ear) In-the-ear hearing aids placed inside the ear canal in IIC, CIC, ITC and ITE variants for customers seeking a discreet hearing solution.
• Hinter-dem-Ohr-Hörgeräte (HdO / behind-the-ear, including RIC/RiC) Behind-the-ear hearing aids with the technology housed behind the ear, including RIC (Receiver-in-Canal) and mini HdO models for a wide range of hearing losses.
• Cochlea-Implantat-Service (CI service) Specialized cochlear implant service for users of Cochlear and MED-EL devices, covering CI accessories, processor upgrades, spare parts, FM system provision, programming of various speech processors, repair with loan devices, and billing with health insurers; available at five specialized branches as a Gold Partner of Cochlear and MED-EL.
• Kinderhörzentrum Darmstadt (pediatric audiology) Specialized children's hearing center at Bonsel's Darmstadt branch providing early hearing device fitting for infants, pediatric diagnostic hearing assessments and parent counseling, coordinated with pediatric ENT doctors, ENT clinics, speech therapists, health authorities, counseling centers and early-intervention institutions.
• Triton Hörtraining (hearing training program) Proprietary hearing training program developed by Hörgeräte Bonsel that trains the brain to distinguish acoustic signals (tone pitch, volume, time and directional differences), helping users re-learn hearing, adapt faster to hearing aids and achieve better hearing outcomes.
• Online-Hörtest (online hearing test) Free proprietary online hearing screening available on the Bonsel website that uses questions and number-recognition with background noise at decreasing volumes to provide an initial indication of hearing ability and funnel prospects into a branch visit.
• Hausbesuche (home visit service) Door-to-door audiology service in which Bonsel hearing professionals visit customers at home for consultation, hearing tests and hearing aid fitting when the customer is unable to travel to a retail branch.
• Tinnitus-Versorgung (tinnitus care) Specialized tinnitus consultation and supply of hearing aids with a dedicated Tinnitus-Noiser function that overlays gentle noise to mask tinnitus perception, supporting tinnitus sufferers across Bonsel's branch network.
• Gehörschutz (custom and standard hearing protection) Standard and custom-fitted hearing protection products for occupational noise exposure, musicians, swimmers, sleep and recreational shooting, supplied with professional fitting by Bonsel.
• Hörgeräte-Zubehör (hearing aid accessories) Accessories for hearing aids including batteries, cleaning tools, chargers / charging stations (some doubling as power banks), and other consumables and complementary products.

Quantifiable outcome

• Free 14-day trial of hearing aids before purchase commitment
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Ärzte ohne Grenzen e.V. (Médecins Sans Frontières)minorOthers · 1 March 2022Hörgeräte Bonsel GmbH was a Partner Company 2022 of Ärzte ohne Grenzen (Doctors Without Borders), donating €6,000 to support the organization's worldwide humanitarian medical work. The donation was specifically directed to support people in Ukraine. Ärzte ohne Grenzen had previously verified the company's alignment with its humanitarian principles.
• Cochlear (Cochlear Ltd.)coreTechnology or Integration · 1 January 2017Gold Partner of Cochlear since 2017. Bonsel is authorized to provide services for Cochlear cochlear implant users, including programming of speech processors, supply of spare parts and accessories, FM system provision, processor upgrades, repairs with loan devices, and billing with health insurers. CI specialists trained at Cochlear clinics with numerous hospitation hours completed.
• MED-ELcoreTechnology or Integration · 1 January 2017Gold Partner of MED-EL since 2017. Bonsel provides comprehensive services for MED-EL cochlear implant users, including programming of speech processors, spare parts, accessories, repairs, and health insurer billing. As a Gold Partner, Bonsel has demonstrated specialized competency through clinic hospitations and training.
• Universitätsklinikum Frankfurt (University Hospital Frankfurt)coreStrategic or Co-development PartnerCollaboration with University Hospital Frankfurt for cochlear implantation. Bonsel worked with the clinic for the CI journey of customer Heinz Diefenbach (patient testimonial). The company collaborates with CI clinics for pre-implantation testing of powerful hearing aids before CI decision.
• Universitätsmedizin Mannheim (UMM)coreStrategic or Co-development PartnerCollaboration with University Medicine Mannheim as a partner clinic in the cochlear implant service network. Referenced in Bonsel's CI service page alongside other university hospitals.
• Klinikum DarmstadtcoreStrategic or Co-development PartnerCollaboration with Klinikum Darmstadt as a partner clinic for cochlear implant services. Bonsel holds information days at this location, including a planned event on July 2, 2026.
• Heilig Geist Hospital BensheimminorStrategic or Co-development PartnerCollaboration partner for cochlear implant information days. Jointly hosts CI information events with Bonsel at the Darmstadt branch.
• Kickers ObertshausenminorGTM or Marketing PartnerBonsel sponsors the Trikot-Helden (Hero Jersey) initiative, providing sports team jerseys for Kickers Obertshausen. The team achieved a 10:1 victory in their first match wearing the sponsored jerseys. This is a community marketing partnership for local brand building.
• Golfclub SeligenstadtminorGTM or Marketing PartnerBonsel sponsored the Teeline (driving range target line) at Golfclub Seligenstadt. This local sponsorship supports community engagement and brand visibility in the Seligenstadt area where Bonsel has a branch.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• KIND Hörgeräte: Germany's largest hearing aid retailer with ~600+ Fachgeschäfte; directly comparable multi-brand retail model serving statutory-insured patients, with national scale that Bonsel lacks regionally.
• Amplifon Germany: Global hearing care retailer's German arm operating specialist stores with multi-brand fitting, audiologist services, and insurance billing - directly comparable business model and customer base.
• Geers Hörakustik (Sonova Retail): Major German hearing aid retail chain owned by Sonova, selling Phonak and other brands with audiology services; comparable retailer of multi-brand hearing aids through a dense store network.
• Neuroth Hörcenter: Austrian/German family-run hearing care chain operating specialist retail stores across German-speaking markets; comparable multi-brand retailer with audiology services and statutory insurance billing.
• Audika (Demant Retail): German retail brand of Demant (Oticon parent), operating specialist hearing care stores with audiology services; comparable model anchored to a single major brand family.

Broad incumbents

• Fielmann Hörgeräte: Germany's leading optical retailer now expanding into hearing aids via in-store hearing centers; comparable multi-brand retail channel with statutory insurance expertise, though anchored in optical not audiology.
• WS Audiology (Widex / Signia / audibene): Global hearing aid manufacturer and vertically integrated retailer (including audibene in Germany); comparable end-customer relationship though primarily a manufacturer/online channel rather than brick-and-mortar specialist.
• Sonova (Phonak / Unitron): Global hearing aid manufacturer whose brands (Phonak, Unitron) are sold by Bonsel; indirectly comparable as the upstream technology supplier whose channel choices shape Bonsel's competitive position.
• Demant (Oticon / Bernafon): Global hearing aid manufacturer whose Oticon brand is sold at Bonsel; relevant as a major upstream incumbent whose pricing and DTC strategy directly impact retail-channel economics.

Regional players

• Iffland hören: Southern German family-run hearing aid retail chain with multiple Fachgeschäfte; comparable store-based multi-brand model though operating in a different region from Bonsel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hoerhelden
• Facebookfacebook.com/HorgerateBonselGmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearing aids Bonsel