Taito Corporation

What Taito Corporation does

Taito Corporation is a Japanese amusement-entertainment company founded in 1953 and headquartered in Shinjuku-ku, Tokyo. Since 2006 it has operated as a wholly-owned subsidiary of Square Enix Co., Ltd. The company operates Taito Station, a chain of 170+ directly managed arcade-game centers across Japan (and ~180 storefronts including franchisees), complemented by wholly-owned amusement operating subsidiaries in Beijing (established 1996) and Seoul (2004). Beyond physical arcades, Taito runs a diversified entertainment portfolio: dedicated online services (Taito Online Crane with 5 million users and ~1,000 dedicated machines, plus Taito Online Medal), amusement prize design and distribution (TAITO Prize; licensed Dragon Quest, Hatsune Miku, Moomin, and Japan's first Miffy amusement line), console and mobile game publishing (Space Invaders, Bubble Bobble, Darius, Groove Coaster, Music Diver), lottery products at convenience stores (TAITO Kuji), and an expanding set of experiential venues including NOBOLT, BOOTVERSE, X-STATION, MEGARAGE, EXBAR TOKYO, Kurayami, and Rakugakids. Taito also fields the TAITO STATION Tradz professional esports team in BEMANI PRO LEAGUE and made a corporate investment in NTTe-Sports in 2020.

Name

Taito Corporation

Legal name

TAITO CORPORATION

Website

https://taito.co.jp

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Taito Corporation, a Japanese amusement-entertainment company founded in 1953 and wholly-owned by Square Enix since 2006, operates 170+ Taito Station arcade centers in Japan and a diversified portfolio spanning online crane games, prize distribution, console/mobile game publishing, experiential venues, and esports.

Ownership category

akta.pro rank

Product category

Amusement Facility Operations

NAICS

Amusement Arcades (71312), Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industries

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Amusement facility operations
• Arcade game publishing
• Crane game services
• Prize merchandise distribution
• Entertainment franchise licensing

Headquarters

HQ city

Atsugi

HQ country

Japan

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Amusement Facility Operations: Operation of Taito Station arcade game centers across Japan, including crane games, medal games, and various arcade entertainment.
2. Franchise Operations: Licensing of Taito brand and operational support to franchisee-operated amusement facilities.
3. Machine Rental: Rental of crane games and medal machines to retail locations, theme parks, and tourist attractions.
4. Merchandising (Prize Business): Development and sales of prizes, character goods, and toys for arcade facilities. Includes licensed products from franchises like Dragon Quest, Hatsune Miku, Moomin, and Miffy.
5. Online Services: Online crane game (Taito Online Crane) and online lottery services accessible via smartphone and PC.
6. Game Development: Development and publishing of arcade games, console games, and mobile games. Includes Space Invaders, Bubble Bobble, and Darius franchises.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Taito Corporation manufactures, develops, and operates amusement and arcade gaming entertainment across Japan. Its core offerings include directly managed TAITO Station arcade game centers (170+ locations), proprietary arcade machines and prize merchandise, online crane game services, development and publishing of arcade/console/mobile games under iconic IP such as Space Invaders, Bubble Bobble, and Darius, franchise licensing for amusement facility operators, and B2B machine rental for retail and tourism venues.

Product overview

Taito Corporation operates a diversified entertainment portfolio centered on amusement facilities and gaming. The core offering comprises TAITO Station arcade facilities (170+ locations in Japan), TAITO Prize merchandise for amusement venues, and digital gaming products spanning arcade machines, console/PC games, and mobile titles. The company runs online services including TAITO Online Crane and TAITO Online Medal platforms, operates entertainment facilities (NOBOLT sports arenas, BOOTVERSE party sports, horror attractions Kurayami, X-STATION VR experiences, game bars MEGARAGE and EXBAR TOKYO), and develops/publishes video games including classic franchises (Space Invaders, Bubble Bobble, DARIUS) and new titles. The business-to-business side includes commercial amusement machine rental, technical support services (TAITOTECH), NESiCAxLive2 network platform for arcade operators, and franchise opportunities for amusement facility operators.

Differentiator

Problem solved

Functional benefit

Brands

• TAITO STATION: Arcade game centers operated by Taito across Japan, featuring crane games, medal games, and various arcade machines
• NOBOLT (ノボルト)
• BOOTVERSE (ブートバース)
• 地獄のタイトーステーション くらやみ遊園地
• らくがキッズ
• MEGARAGE (メガレイジ)
• ZUNTATA
• NESiCAxLive2
• TAITO CLASSICS
• TAITO Prize
• TAITO Kuji
• TAITO Online Crane (タイクレ)
• X-STATION
• EXBAR TOKYO plus
• TAITO STATION Tradz
• マリオンクレープ
• MUSIC DIVER
• MEGARAGE～ARCADE LIVE BAR～

Products and services

• TAITO Station (Arcade Game Centers) Chain of amusement facilities (game centers) operated directly by Taito across Japan, offering arcade games, crane games, medal games, and network gaming experiences at over 170 domestic locations.
• TAITO Online Crane Online crane game service playable via smartphone and PC, featuring over 5,000 prize types and dedicated staff support. Includes assist service function and free home delivery of prizes; platform has reached 5 million users.
• TAITO Online Medal Online medal game service integrated with TAITO Online Crane platform, offering games including Marble Race, BUBBLUN SLOT, Dino King, Puzzle Bobble, and TAITO ALL-STARS POKER.
• TAITO Prize Amusement prizes (plush toys, figures, goods) sold and distributed to amusement facilities nationwide. Features licensed character products including Hatsune Miku, Miffy, Dragon Quest, and Moomin franchises.
• TAITO Kuji Amusement lottery (gacha) products available at convenience stores and amusement facilities, with online purchasing capability through TAITO Kuji Online.
• Amusement Machine Rental Rental and leasing service for commercial amusement machines including crane games and commemorative medal vending machines (Medalief, Medal Typer, Mini Cunya), serving retail locations and tourist attractions.
• NOBOLT Large-scale indoor sports and athletic entertainment facility spanning approximately 4,000 m² with height of about 20m, featuring 16 attractions combining digital technology with sports activities.
• BOOTVERSE Party sports entertainment facility featuring Taito's game IP content including SPACE INVADER STRIKE (baseball theme) and NINJA WARRIORS EXTREME STAGE (parkour theme), plus Japanese-first attractions.
• Kurayami (Horror Attraction Facility) Horror-themed attraction facility featuring mystery-solving, escape, and sound horror missions set in darkness themes.
• Rakugakids Character-breeding playground combining digital and physical play, using tablet-created 'rakugaki' (doodle) characters that become 3D animated and evolve through athletic activities.
• X-STATION (VR/AR Attraction Space) VR/AR attraction space featuring immersive XR shooting and rhythm action games plus puzzle mystery attractions, located in Ikebukuro West Exit store.
• MEGARAGE (Arcade Live Bar) Arcade live bar combining drinks and snacks with large monitor game live streaming, public viewing, and events. Includes darts machines (DARTSLIVE3, DARTSLIVE2 EX).
• EXBAR TOKYO plus Craft beer and game bar with self-beer tap system, located in Shinjuku, Akihabara, and Hakata. Combines food, entertainment, and e-sports event hosting capabilities.
• NESiCAxLive2 (Arcade Network Platform) Content download system for arcade machines enabling network-based real-time multiplayer battles across Japan, delivering fighting, puzzle, and other game genres to arcade establishments.
• NESYS (Network Game Solution) Network game solution for amusement facilities providing operational support tools including NESYS Home website for NESYS-enabled machine operators.
• Bubble Bobble Sugar Dungeon Boost (Console Game) Step-up dungeon crawler game featuring Bubblun the bubble-spouting dragon, with procedurally changing dungeon layouts. Includes Bubble Symphony bonus game; available in Standard, Special, and Digital Deluxe editions.
• Rainbow ★ Parasol Collection (Console Game) New console game release scheduled for fall 2026 across Nintendo Switch and other platforms; details to be announced.
• Yukyu Gensokyoku 2nd Album Revival (Nintendo Switch Remake) Nintendo Switch remake of the Yuki Kaze Fantasy series, second installment in the remake project, planned for spring 2027 release.
• Street Fighter 6 Type Arcade (Arcade Game) Arcade version of Capcom's Street Fighter 6 fighting game franchise, deployed and operated in Taito's arcade locations through its NESiCAxLive2 network platform.
• Music Diver (Arcade Music Game) Intuitive music performance game using stick controls for direct gameplay with matching sound effects.
• Groove Coaster Rhythm action game franchise available in arcade and Nintendo Switch formats.
• Space Invaders Infinity Gene Evolve (Mobile Game) Evolving shoot-em-up mobile game based on the Space Invaders franchise that has received international awards.
• QQQbeats!!! (Nintendo Switch Game) Nintendo Switch puzzle and rhythm game hybrid published by Taito.
• Hatsune Miku Prize Series (TAITO Prize) Amusement prizes featuring Hatsune Miku characters in original Taito designs, including figures and plush toys.
• Miffy Prize Series (TAITO Prize) Amusement prizes featuring Miffy characters, including large plush toys and daily-use goods, representing Japan's first Miffy amusement prize products.
• Dragon Quest Prize Series (TAITO Prize) Amusement prizes featuring Dragon Quest characters including large plush toys, figures, and practical goods.
• Moomin Prize Series (TAITO Prize) Amusement prizes featuring Moomin characters including plush toys and goods with Nordic-styled designs popular especially with female customers.
• Medalief (Commemorative Medal Vending Machine) Commemorative medal vending machine that creates custom-designed medals pressed on-site. Supports up to 3 different medal designs per unit.
• Medal Typer (Medal Stamping Machine) Typewriter-style medal stamping machine allowing customers to customize medals with their choice of characters and alphanumeric symbols. Available in 12 color options.
• Mini Cunya (Compact Crane Game Cluster) Compact 4-unit gachapon-sized mini crane machine cluster, featuring independently adjustable prize settings and lower height designed for children's eye level.
• TAITO STATION Tradz (Professional Esports Team) Professional esports team participating in BEMANI PRO LEAGUE, winning championships in SDVX and DDR divisions in KONAMI BPL.
• TAITOTECH (Technical Support Service) Technical support and maintenance service for arcade machines including fault consultation, parts sales, loaner equipment, repairs, and B2B web services.
• Taito Station Franchise Program Franchise program (FC) offering amusement facility packages to independent operators, providing brand licensing, training, and operational support. Entry fee 1,000,000 JPY, store contract 500,000-4,000,000 JPY, management fee 500,000 JPY, training fee 500,000-1,000,000 JPY, 5-year contract with 5% monthly sales royalty.

Quantifiable outcome

• Online Crane service reached 5 million users

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kadokawa CorporationcoreStrategic or Co-development Partner · 6 April 2026Taito is collaborating with Kadokawa Corporation on the development of a Nintendo Switch video game for 'The Detective Is Already Dead' anime franchise. This marks the first console game in the series, with Taito providing game development expertise alongside Kadokawa's anime IP.
• Coca-Cola Bottlers Japan Inc.minorGTM or Marketing PartnerSponsorship and marketing partnership with Coca-Cola Bottlers Japan Inc. as part of TAITO STATION Tradz esports team support.
• Universal GravitycoreOthersCollaboration with Universal Gravity for esports event production and arcade game tournament organization.
• CapcomcoreTechnology or IntegrationTaito operates arcade network for Capcom's Street Fighter 6 Type Arcade, providing the platform infrastructure for networked arcade play.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/taito_japan
• YouTubeyoutube.com/user/taitochannel
• Facebookfacebook.com/taito
• Instagraminstagram.com/taito_japan
• LinkedInlinkedin.com/company/taito

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taito Corporation