Girl Scouts of Greater Atlanta

What Girl Scouts of Greater Atlanta does

Girl Scouts of Greater Atlanta (GSGATL) is a 501(c)(3) nonprofit local council of Girl Scouts of the USA (GSUSA), serving girls in grades K-12 across the Greater Atlanta metropolitan area. Headquartered in Mableton, Georgia with 101-250 employees, the organization delivers youth development programming through age-differentiated segments from Daisies (K-1) through Ambassadors (11-12), supported by adult volunteer troop leaders and caregivers. Core offerings include the iconic Girl Scout Cookie Program (with Digital Cookie/Smart Cookie online sales), the Fall Product Program (Treats & Keeps), summer camp experiences, badges and awards including the highest awards (Bronze, Silver, Gold), and council-organized events.

The organization operates on a diversified revenue model spanning five streams: annual membership dues (subscription), the annual Cookie Program and Fall Product Program (transaction-based sales through in-person booths and digital platforms), donations and Annual Fund contributions, and council events and camp programs. GSGATL underwrites approximately $325 per member per year in program costs through donations and fundraising. The technology stack relies on GSUSA-provided platforms including MyGS (member portal), gsLearn (online volunteer training LMS), the Volunteer Toolkit (VTK) for troop meeting planning, and Digital Cookie/Smart Cookie for cookie sales management, supplemented by a partnership with Cheddar Up for troop payment collection. Distribution occurs through troop-based delivery across service units, a physical retail store in Mableton selling uniforms and merchandise, cookie booths at high-traffic community locations, and online digital platforms. As a local council, GSGATL operates under GSUSA's Congressional Charter (36 U.S.C. § 80301 et. seq.), which grants the national organization exclusive rights to the Girl Scout brand, trademarks, and program standards, while the council maintains operational autonomy for regional programming and fundraising.

Name

Girl Scouts of Greater Atlanta

Legal name

Girl Scouts of Greater Atlanta

Website

https://girlscoutsatl.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Girl Scouts of Greater Atlanta is a 501(c)(3) nonprofit local council serving girls in grades K-12 across the Greater Atlanta metro area, delivering youth leadership, STEM, outdoor, and entrepreneurship programming through the Cookie Program, summer camp, badges, and volunteer-led troops.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Sports and Recreation Instruction (611620), Child Care Services (624410)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth development programs
• Girl leadership programs
• Scout cookie sales
• Summer camp programs
• Youth volunteer training

Headquarters

HQ city

Mableton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues for girl and adult members of Girl Scouts of the USA (GSUSA). Dues are valid for one membership year and cannot be transferred or refunded.
2. Girl Scout Cookie Program: Annual cookie sale program where Girl Scouts sell cookies (Thin Mints, Samoas, Tagalongs, etc.) through in-person booth sales and online Digital Cookie platform. Proceeds support troop activities and council programs after covering cookie costs and materials.
3. Fall Product Program (Treats & Keeps): Council-sponsored fall product program offering magazine subscriptions, nut and candy products through vendors Ashdon Farms, Trophy Nut, and M2 Media Group
4. Donations and Annual Fund: Individual donations, corporate engagement, and annual fund contributions. Every dollar donated stays in the local community to support Girl Scout programs.
5. Council Events and Programs: Revenue from summer camp programs, council events, training sessions, and outdoor adventure programs

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Girl Scouts of Greater Atlanta is a 501(c)(3) nonprofit local council of Girl Scouts of the USA serving K-12 girls in Metro Atlanta. It delivers girl-led programming including the annual cookie and fall product sales, summer resident and day camps, badge- and skill-based curriculum, leadership training, and community service events designed to build character, life skills, confidence, and entrepreneurship.

Product overview

Girl Scouts of Greater Atlanta is a 501(c)(3) nonprofit youth organization serving Metro-Atlanta girls in grades K-12. The organization offers a portfolio of interconnected programs rather than a unified software product. Core offerings include the Girl Scout Cookie Program (with Digital Cookie/Smart Cookie platforms), Summer Camp (via GirlScoutSummer.com), and the Treats & Keeps Fall Product Program. Supporting services include Council Programs for different age groups (K-5, 6-8, 9-12), Troop Year Planner, Badges and Awards, Camp and Outdoors programming, Volunteer Training & Development, Events, and a retail Shop in Mableton. The Cookie Program, Cookie Finder, and Volunteer Toolkit (VTK) represent the primary digital touchpoints, while gsLearn serves as the online learning platform. Proceeds from product programs (cookies and fall products) fund local Girl Scout experiences and council operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Membership
• Cookie Program
• Fall Product Program
• Summer Camp Programs
• Badge and Skill-Building Programs
• Leadership and Volunteer Training

Quantifiable outcome

• Girl Scouts develop five essential entrepreneurial skills through the Cookie Program: goal setting, decision making, money management, people skills, and business ethics
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• Little Brownie BakerscoreOthersLicensed commercial baker producing Girl Scout Cookies (including Thin Mints, Samoas, Tagalongs, Trefoils, Do-si-dos, Tagalongs, Savannah Smiles, and Thank U Berry Munch) for Girl Scouts of the USA and affiliated councils. Girls Scouts of Greater Atlanta works with this baker for their annual cookie program.
• ABC BakerscoreOthersLicensed commercial baker producing Girl Scout Cookies (including Lemonades, Caramel Chocolate Chip, Adventurefuls, and other varieties) for Girl Scouts of the USA and affiliated councils. Alternate baker option for councils.
• Ashdon FarmsminorOthersFall product program vendor providing nut and candy products for Girl Scout councils' fall product programs. Councils work with this vendor for magazine subscriptions, nut and candy products.
• Trophy NutminorOthersFall product program vendor providing nut products for Girl Scout councils' fall product programs, including online tools and activities for girls.
• M2 Media GroupminorOthersFall product program vendor providing magazine subscriptions and online tools and activities for Girl Scouts during the fall product program.
• Cheddar UpsupportingTechnology or IntegrationPartnership created by GSGATL to support troops and service units with online group payment collection. Allows troop leaders to collect payments for events, dues, and activities through an online platform. GSGATL receives no financial compensation for this partnership.
• Green Tie GuyssupportingGTM or Marketing PartnerCampaign rallying Atlanta business and civic leaders to invest in the future success of Atlanta-area girls by serving as donors, advocates, and visible allies. Second annual campaign underway.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Girl Scouts of the USA (GSUSA): National parent organization of GSGATL operating through 111 councils nationwide. Operates the same girl-focused youth development model with shared curriculum, badges, Cookie Program, and brand identity — the direct national umbrella under which GSGATL operates.
• YWCA USA: National nonprofit focused on eliminating racism, empowering women, and providing youth programming. Comparable as a women's/youth-focused nonprofit with summer camp operations, youth leadership programming, and local-affiliate delivery model similar to GSGATL's council structure.
• Boys & Girls Clubs of America: National youth development organization with after-school and summer programming focused on academic success, healthy lifestyles, and character/leadership. Comparable as a youth-development nonprofit serving families in local club-based settings across the country.

Direct peers

• 4-H: USDA-affiliated youth development organization offering badge/clover-based programming in STEM, agriculture, citizenship, and healthy living. Directly comparable for K-12 youth leadership and life-skills programming, with strong summer camp and club-based delivery models.
• Camp Fire: National youth development nonprofit (formerly Camp Fire Girls and Boys) serving youth with similar badge-driven, outdoor-focused, leadership-oriented programming. Directly competes for families seeking non-sport youth enrichment with structured progression and camp experiences.
• Girls Inc. National nonprofit inspiring all girls to be strong, smart, and bold through research-based programming in STEM, financial literacy, and life skills. Direct peer as a girls-only youth development organization with comparable age-segmented programming, though without the iconic cookie fundraiser and outdoor scouting focus.
• Scouting America (formerly Boy Scouts of America): Direct peer as the most comparable US youth scouting organization serving youth K-12 with rank-based progression, badge/merit systems, camping programs, and community service requirements. Historically the closest analog offering parallel scouting programming to a different demographic.

Others

• American Camp Association: National accrediting body and industry association for organized camps. Comparable because GSGATL's summer camp and outdoor programming falls within the ACA's accredited camp ecosystem; relevant peer for benchmarking camp operations standards rather than as a direct competitor.

Regional players

• Girlguiding UK: UK equivalent of Girl Scouts serving girls with badges, outdoor adventure, and leadership programming. Comparable as the international sister organization offering parallel scouting format, though operating in a different geography and regulatory environment.
• Boys & Girls Clubs of Metro Atlanta: Regional affiliate of Boys & Girls Clubs serving Metro Atlanta youth with after-school and summer programming. Directly comparable as a fellow Atlanta-metro youth development nonprofit competing for the same family pool, donor base, and volunteer network.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/girlscoutsatl
• YouTubeyoutube.com/user/GirlScoutsAtlanta
• Facebookfacebook.com/GirlScoutsAtl
• LinkedInlinkedin.com/company/girl-scouts-of-greater-atlanta-inc.?trk=nav_account_sub_nav_company_admin
• Instagraminstagram.com/girlscoutsatl
• Pinterestpinterest.com/GirlScoutsAtl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Greater Atlanta