Ashton Farms

What Ashton Farms does

Ashton Farms (legal name Ashdon Farms) is a privately held U.S. food manufacturer and supplier headquartered in Waukesha, Wisconsin, that has operated as a dedicated supplier to the Fall Product Program since 1996. The company produces a 30-SKU catalog of nuts, snack mixes, and chocolate- and caramel-based candies sold exclusively through its long-standing channel partnership with the Fall Product Program, which serves youth organization participants and supporters via seasonal fundraising. Of the 30 products, 17 are certified Gluten Free and 28 are Kosher certified, and the portfolio spans chocolate-covered nuts and pretzels, honey-roasted and seasoned nut blends, trail mixes, caramel corn, toffee, peanut butter cups, and assorted seasonal candies such as Dulce de Leche Owls and Caramel Apples.

The underlying technology is conventional food manufacturing and packaging rather than software-driven; product differentiation rests on certified dietary accommodations and supply-chain sustainability commitments rather than proprietary processing. Since 2016, the company has used starch-based packing material for direct-shipped orders; since 2018, it has used 100% certified sustainable palm oil in its chocolate products; and as of 2024, its chocolate is made with cocoa sourced from Rainforest Alliance Certified farms (excluding two SKUs). The company does not operate a website storefront, app, or public API; product discovery happens through a WordPress catalog on ashdonfarms.com and orders route through a single customer-service line (1-800-274-3666) and inbox ([email protected]).

Ashton Farms' business model is a single-channel B2B supply relationship: it manufactures finished snack and confectionery products and sells them to the Fall Product Program, which in turn distributes them to its end customers through the program's seasonal fundraising mechanics. Pricing is not publicly disclosed and there is no direct-to-consumer commerce, no SaaS or licensing layer, and no disclosed headcount, revenue, or capital structure. The company has no disclosed funding rounds, M&A activity, or external investors, and its only known commercial counterpart is the Fall Product Program partnership.

Name

Ashton Farms

Legal name

Ashdon Farms

Website

https://ashdonfarms.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashton Farms is a privately held U.S. food manufacturer in Waukesha, Wisconsin, that has been the dedicated supplier of nuts, snack mixes, and candy to the Fall Product Program since 1996, offering a 30-SKU catalog distributed exclusively through that channel partnership.

Ownership category

akta.pro rank

Product category

Snack and Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Confectionery Manufacturing from Purchased Chocolate (311352), Roasted Nuts and Peanut Butter Manufacturing (311911)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Snack food manufacturing
• Nut and candy products
• Gluten-free snacks
• Kosher certified candy
• Chocolate covered nuts

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fall Product Program product supply: Ashton Farms supplies nuts, snack mixes, and candy products exclusively to the Fall Product Program. Products are sold through this channel partnership rather than directly to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ashton Farms manufactures and supplies a portfolio of 30 nut, snack mix, and candy products (chocolate-covered nuts, honey-roasted nuts, trail mixes, caramel corn, toffees, and assorted candies) exclusively to the Fall Product Program, which it has supplied since 1996. The product line includes 17 Gluten Free SKUs and 28 Kosher-certified SKUs, with chocolate products made using 100% certified sustainable palm oil and cocoa from Rainforest Alliance Certified farms.

Product overview

Ashton Farms is a food products company that has partnered with the Fall Product Program since 1996, offering a portfolio of 30 nut, snack mix, and candy products. The product line includes chocolate-covered nuts (Almonds Covered in a Chocolate Coating, Chocolate Covered Pretzels, Dark Chocolate Mint Penguins, Dark Chocolate Peppermint Pretzels, Chocolate Covered Raisins, Cherry Almond Clusters, English Butter Toffee, Peanut Butter Bears), nut-based snacks (Butter Toasted Peanuts, Honey Roasted Peanuts, Honey Roasted Mixed Nuts with Peanuts, Vanilla Flavored Honey Roasted Pecans, Whole Cashews with Sea Salt, Gourmet Blend Mixed Nuts, Dill Pickle Peanuts, Cranberry Nut Mix, Deluxe Pecan Clusters), snack mixes (Sweet & Salty Mix, Nut & Caramel Trail Mix, Peanut Butter Trail Mix, Hot Cajun Crunch), caramel and candy items (Gourmet Caramel Corn with Almonds & Pecans, Caramel Apples, Dulce de Leche Owls, Mint Treasures, Fruit Slices, Dark Chocolate Caramel Caps with Sea Salt). Of the 30 products, 17 are gluten-free and 28 are kosher certified. The company sources Rainforest Alliance Certified cocoa for its chocolate products and uses 100% certified sustainable palm oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Almonds Covered in a Chocolate Coating Chocolate-coated almonds featuring confectionary coating and milk chocolate layers, supplied through the Fall Product Program. Contains almond and milk allergens.
• Chocolate Covered Pretzels Milk chocolate-covered pretzels made with enriched wheat flour and vegetable oil, supplied through the Fall Product Program.
• Dark Chocolate Mint Penguins Dark chocolate mint-flavored penguin-shaped candies with white confectionary coating and peppermint oil, supplied through the Fall Product Program.
• Dulce de Leche Owls Owl-shaped milk chocolate candies with dulce de leche flavoring, sweetened condensed milk, and caramel notes, supplied through the Fall Product Program.
• Gourmet Caramel Corn with Almonds & Pecans Caramel corn featuring brown sugar and corn syrup caramelization, mixed with almonds and pecans, supplied through the Fall Product Program.
• Mint Treasures Milk chocolate and white confectionary coating mint-flavored candy pieces, supplied through the Fall Product Program.
• Sweet & Salty Mix Nut and pretzel snack mix combining peanuts, cashews, and almonds with honey-roasted sesame sticks, supplied through the Fall Product Program.
• Butter Toasted Peanuts Roasted peanuts tossed with salted butter, sugar, and corn oil for enhanced flavor, supplied through the Fall Product Program.
• Chocolate Covered Raisins Raisins coated with confectionery coating and milk chocolate for a dual-texture treat, supplied through the Fall Product Program.
• Dark Chocolate Peppermint Pretzels Dark chocolate-covered pretzels with peppermint pieces featuring cane sugar and natural peppermint oil, supplied through the Fall Product Program.
• English Butter Toffee Milk chocolate toffee bars with butter, sugar, and almond topping, supplied through the Fall Product Program.
• Honey Roasted Mixed Nuts with Peanuts Mixed nut blend featuring cashews, almonds, peanuts, and pecans with honey roast seasoning, supplied through the Fall Product Program.
• Nut & Caramel Trail Mix Trail mix combining peanuts, cocoa gems, milk chocolate caramel mini cups, and cashews with caramel flavoring, supplied through the Fall Product Program.
• Vanilla Flavored Honey Roasted Pecans Pecans roasted with honey and vanilla seasoning for a sweet, nutty flavor profile, supplied through the Fall Product Program.
• Caramel Apples Milk chocolate-coated caramel apples with green apple flavoring and sunflower oil, supplied through the Fall Product Program.
• Honey Roasted Peanuts Peanuts roasted with honey, sugar, and vegetable oil seasoning, supplied through the Fall Product Program.
• Peanut Butter Bears Bear-shaped milk chocolate candies filled with peanut butter featuring hydrogenated vegetable oil, supplied through the Fall Product Program.
• Whole Cashews with Sea Salt Oil-roasted whole cashews finished with sea salt for a savory snack, supplied through the Fall Product Program.
• Cherry Almond Clusters Milk chocolate clusters combining dried cherries, almonds, and sweetened condensed milk, supplied through the Fall Product Program.
• Dark Chocolate Caramel Caps with Sea Salt Dark chocolate caramel candies topped with sea salt for a sweet and salty flavor combination, supplied through the Fall Product Program.
• Hot Cajun Crunch Spicy Cajun-seasoned corn sticks combined with peanuts, sesame sticks, and pretzels, supplied through the Fall Product Program.
• Gourmet Blend Mixed Nuts Premium nut blend featuring cashews, almonds, pecans, and macadamia nuts with oil and salt, supplied through the Fall Product Program.
• Dill Pickle Peanuts Peanuts seasoned with dill pickle seasoning blend featuring vinegar powder, garlic, onion, and spices, supplied through the Fall Product Program.
• Fruit Slices Chewy fruit-flavored candy slices made with natural and artificial flavors and food dyes, supplied through the Fall Product Program.
• Peanut Butter Trail Mix Trail mix featuring peanuts, peanut butter gems, milk chocolate peanut butter mini cups, pretzels, and cashews, supplied through the Fall Product Program.
• Cranberry Nut Mix Nut mix featuring peanuts, raisins, dried cranberries, almonds, banana chips, cashews, and walnuts, supplied through the Fall Product Program.
• Deluxe Pecan Clusters Milk chocolate clusters featuring pecans with corn syrup and sweetened condensed milk, supplied through the Fall Product Program.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fall Product ProgramcoreChannel Partner/ Reseller/ Distributor · 1 January 1996Ashton Farms has partnered with the Fall Product Program since 1996, supplying quality nuts, snack mixes and candy products along with exceptional service. This is a 29-year partnership making the company a dedicated supplier to the program.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Fisher Nuts: Established nut snack brand offering roasted nuts, snack mixes, and chocolate-covered products through grocery and mass channels - overlaps Ashton's nut and chocolate-covered categories at much larger scale.
• Planters: Mass-market nut snack brand offering roasted nuts and snack mixes with much broader distribution; overlapping product categories (candied nuts, snack mixes) but at vastly larger scale.
• Blue Diamond Growers: Large almond cooperative manufacturing roasted and flavored nuts and snack mixes at scale; a much larger incumbent with overlapping nut snack categories and similar ingredient focus.
• Wonderful Pistachios: Vertically-integrated pistachio grower and snack brand offering flavored nuts and snack mixes at scale; overlapping product categories with Ashton's nut snack portfolio and similar single-serve positioning.

Direct peers

• World's Finest Chocolate: Major fundraising chocolate company selling through schools and youth organizations using the same single-channel partnership model and overlapping boxed-chocolate / confection product format.
• Sahale Snacks: Premium nut and trail mix brand offering single-serve nut mixes and chocolate-coated nuts in the better-for-you segment, with overlapping product format and category positioning.
• Trophy Nut Company: Direct competitor in the fundraising snack space, supplying nuts, candy, and snack mixes to youth fundraising programs via a channel partnership model closely mirroring Ashton Farms' FPP relationship.
• Gertrude Hawk Chocolates: Regional chocolate and candy manufacturer with a dedicated fundraising division that supplies chocolate bars and confections to schools and youth organizations - directly overlapping Ashton's chocolate-covered nut and confection product lines.
• Kar's Nuts: Nut snack brand with both direct-to-consumer and fundraising distribution of trail mixes and nut products, using a similar specialty/fundraising channel approach and overlapping core nut-mix category.

Emerging players

• Brownie Brittle: Smaller specialty snack brand offering single-serve chocolate treats distributed through fundraising and specialty retail channels, with similar single-serve format and channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ashton-farms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashton Farms