Michigan Farm Bureau

What Michigan Farm Bureau does

Michigan Farm Bureau is a Michigan nonprofit corporation founded in 1919, headquartered at 7373 W. Saginaw Hwy., Lansing, and operating as Michigan's largest general farm organization. It functions as the parent of the "Family of Companies," a group of at least 11 wholly-owned subsidiaries spanning regulated insurance carriers (Farm Bureau General Insurance, Farm Bureau Mutual Insurance, Farm Bureau Life Insurance of Michigan), financial services (Community Service Acceptance Company, Michigan Farm Bureau Financial Corporation, FB Partners Group Premium Financing, FB Equity Sales), agricultural support entities (Michigan Agricultural Cooperative Marketing Association, Great Lakes Ag Labor Services), and advocacy/education affiliates (Michigan Foundation for Agriculture, MFB, Inc.). The organization is governed by member-elected boards across 58 county Farm Bureaus and operates as a state affiliate of the American Farm Bureau Federation, whose FARM BUREAU and FB service marks it leverages under a cross-state brand.

The business model is membership-gated: county Farm Bureau dues of $50 annually grant access to a full-stack insurance product suite sold exclusively to members through a licensed agent network covering all 58 Michigan counties. Core products span auto, home, life, business, workers compensation, business auto, farmowners, and crop insurance; financial products include MYGA, SPDA, Flexible Premium annuities; and health offerings include individual/family plans, employer group plans, Medicare Advantage (through BCBS-MI, Blue Care Network, Priority Health), Medicare Supplement Plans A/D/G/N, and Part D — with DentalVision bundled via Delta Dental PPO Plus Premier and VSP Choice networks. Sub-brands include Farm Bureau Insurance, Farm Gate, Michigan Farm News, FB Express Auto, the Michigan Foundation for Agriculture, and DentalVision.

The technology stack is conventional: PingID cloud-based multi-factor authentication for member-account security, Google Analytics for web measurement, online enrollment systems for Medicare Supplement and DentalVision, and an upgraded member dashboard for policy management. Distribution combines county-based inside-sales agents (phone number 888-294-4335) with self-serve online enrollment and a marketing mix spanning website, social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube), community events (county annual meetings, conferences, Washington Legislative Seminar), and Microsoft Teams-hosted Medicare educational webinars. Customer segments include farm bureau members, farmers and agricultural operations, Medicare-eligible Michigan residents (65+), and small business owners across Michigan only.

Name

Michigan Farm Bureau

Legal name

Michigan Farm Bureau

Website

https://michfb.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Michigan Farm Bureau is Michigan's largest general farm organization, providing agricultural advocacy and a member-exclusive insurance suite spanning personal, commercial, farm, crop, life, health, Medicare, and annuity products across all 58 Michigan counties.

Ownership category

akta.pro rank

Product category

Agricultural Insurance Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industries

Farm Labor Compliance & Payroll Services (HR, Taxes, Workers’ Comp) (AFACAHAL), Farm Financial Management & Recordkeeping Services (AFACAJAC)

Keywords

• Farm membership organization
• Agricultural insurance
• Crop insurance
• Medicare supplement plans
• Farm bureau insurance

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Michigan Farm Bureau Family of Companies offers personal insurance products (auto, home, life, health) and business/farm insurance (commercial, workers compensation, business auto, farmowners, crop insurance). Revenue generated through insurance premiums from policyholders.
2. Membership Dues: County Farm Bureau membership dues of $50 annually. Membership provides access to member savings, insurance products at discounted group rates, and other member benefits.
3. Annuities: Farm Bureau Insurance Company of Michigan offers individual annuities including MYGA (Multi-Year Guarantee Annuity), SPDA (Single Premium Deferred Annuity), Flex and Accumulator annuities, and immediate annuities for retirement planning.
4. Dental and Vision Insurance: DentalVision plan offered exclusively to Farm Bureau members through Delta Dental PPO Plus Premier network and VSP's Choice network. Revenue from monthly premiums.
5. Medicare Supplement Plans: Farm Bureau Health Plans of Michigan offers Medicare Supplement Plans (A, D, G, N), Medicare Advantage plans through Blue Cross Blue Shield of Michigan, Blue Care Network, Priority Health, and Part D prescription drug plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Michigan Farm Bureau sells a comprehensive suite of insurance and financial products to its Michigan members, including personal lines (auto, home, life, health), commercial and farm insurance (workers compensation, business auto, farmowners, crop), Medicare products (Advantage, Part D, and Supplement Plans A/D/G/N), annuities (MYGA, SPDA, Flex, Accumulator), and bundled dental and vision coverage through partner networks. Access to most insurance products and member savings requires $50-per-year county Farm Bureau membership, and distribution is delivered through a network of county-assigned licensed agents, online enrollment, and 58 County Farm Bureau offices.

Product overview

Michigan Farm Bureau Family of Companies offers a comprehensive insurance and membership platform providing personal insurance (auto, home, life, health), business insurance (commercial, workers compensation, business auto), specialized agricultural insurance (farmowners, crop), and financial products (annuities, Medicare plans). The core offering is membership-based, with insurance products available exclusively to members. Health insurance offerings include individual/family plans, Medicare Advantage, Medicare Part D, Medicare Supplements (Plans A, D, G, N), and dental/vision plans through partnerships with Blue Cross Blue Shield of Michigan, Delta Dental, and VSP. Annuity products include MYGA, SPDA, and flexible premium options. The company also provides agricultural resources, political advocacy, education programs, and member savings programs.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Bureau Insurance: Insurance products including auto, home, life, health, business, farm, crop, and specialty insurance offered through Michigan Farm Bureau subsidiaries.
• Farm Gate
• Michigan Farm News
• Michigan Foundation for Agriculture
• FB Express Auto
• DentalVision

Products and services

• Personal Auto Insurance Vehicle insurance coverage for personal autos, specialty autos, and recreational vehicles offered to Michigan residents as Farm Bureau members. Includes personal auto, specialty auto, and recreation vehicle policies.
• Home Insurance Property and liability coverage including homeowners, Lake Estate, personal umbrella, renters, country estate, condo, and mobile homeowners insurance offered to Michigan Farm Bureau members.
• Life Insurance Life insurance products underwritten by Farm Bureau Life Insurance Company of Michigan, providing financial protection for loved ones and future planning.
• Farmowners Insurance Specialized insurance coverage designed for Michigan farmers, protecting their agricultural operations, residences, and farm property under one policy.
• Crop Insurance Crop insurance coverage protecting farmers against crop loss due to weather, disease, and other perils, ensuring stability for planting seasons, supported by Michigan Farm Bureau crop insurance specialists.
• Commercial Insurance Commercial insurance coverage for Michigan small businesses, providing protection for business property, liability, and operations.
• Workers Compensation Insurance Workers compensation insurance for Michigan small businesses, providing employee injury coverage and meeting state regulatory requirements.
• Business Auto Insurance Commercial vehicle insurance for Michigan small businesses, covering company-owned vehicles used for business operations.
• Medicare Supplement (Medigap) Plans Medicare Supplement (Medigap) insurance plans A, D, G, and N for Michigan residents, providing coverage for copayments, coinsurance, and deductibles not paid by Original Medicare, underwritten by Members Health Insurance Company and offered at member-discounted group rates.
• Medicare Advantage Plans Medicare Part C all-in-one alternative plans bundling hospital, medical, and usually prescription drug coverage, offered through Blue Cross Blue Shield of Michigan, Blue Care Network, and Priority Health partners.
• Medicare Part D Prescription Drug Plans Medicare Part D prescription drug coverage plans available as standalone Medicare drug plans or as part of Medicare Advantage bundles for Michigan residents.
• Individual and Family Health Plans Individual and family health insurance plans offered to Michigan Farm Bureau members through partnered carriers, providing under-65 health coverage for members and their families.
• Employer Group Health Plans Employer-sponsored group health insurance plans offered to Michigan businesses through Farm Bureau's health insurance partnerships.
• DentalVision Plan Bundled dental and vision coverage exclusively for Farm Bureau members, utilizing the Delta Dental PPO Plus Premier network and VSP Choice network, available at $39/month individual, $75/month 2-person, and $146/month family.
• Traditional Plus Member Dental Plan Dental plan administered by Blue Cross Blue Shield of Michigan for Farm Bureau members, covering preventive and major dental services with a $1,200 annual benefit maximum, $50 deductible, and 75%/50% coinsurance for preventive and restorative services respectively.
• Annuities (MYGA, SPDA, Flex & Accumulator) Retirement savings annuity products including MYGA (Multi-Year Guarantee Annuity with 3-, 5-, 7-, or 10-year guarantee periods), SPDA (Single Premium Deferred Annuity with 1-, 3-, or 5-year guarantee periods), Flex (qualified funds), Accumulator (non-qualified funds), and immediate annuities for retirement planning.
• County Farm Bureau Membership Annual county Farm Bureau membership at $50/year, providing members with access to member-exclusive insurance pricing, member savings programs, county Farm Bureau resources, awards, and agricultural advocacy.

Quantifiable outcome

• Deer cause millions of dollars in annual crop damage in Michigan, identified as the state's most expensive agricultural pest

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Delta Dental (Delta Dental PPO Plus Premier)coreTechnology or IntegrationDelta Dental provides the Dental PPO Plus Premier network for Farm Bureau's DentalVision plan, administering dental benefits across Michigan with an extensive statewide network of providers. Farm Bureau Health Plans utilizes Delta Dental's network for in-network discounts of 20-40% off usual charges.
• VSP (Vision Service Providers)coreTechnology or IntegrationVSP's Choice network provides vision benefits for Farm Bureau's DentalVision plan, offering eye-care benefits through an extensive network of independent optometrists and eyewear providers.
• Blue Cross Blue Shield of MichigancoreTechnology or IntegrationFarm Bureau's Traditional Plus dental plan is administered by Blue Cross Blue Shield of Michigan. Also provides Medicare Advantage plans and Medicare Supplement options through this partnership.
• Blue Care NetworkcoreTechnology or IntegrationMedicare Advantage plan provider partner for Farm Bureau Health Plans, offering all-in-one Medicare Part A, B, and D coverage alternatives to Original Medicare.
• Priority HealthcoreTechnology or IntegrationMedicare Advantage plan provider partner offering all-in-one Medicare coverage options as part of Farm Bureau's Medicare product lineup.
• Members Health Insurance CompanycoreTechnology or IntegrationInsurance company that underwrites Medicare Supplements for Farm Bureau Health Plans of Michigan, headquartered in Columbia, Tennessee. Disclosed as the insurer for Medigap products.
• American Farm Bureau FederationcoreStrategic or Co-development PartnerNational organization of farmers and ranchers including Farm Bureaus in 49 other states and Puerto Rico. Owns FARM BUREAU and FB service marks. Responsible for Farm Bureau membership and programs within the state of Michigan.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• COUNTRY Financial: Insurance and financial services company affiliated with the Illinois Farm Bureau, offering auto, home, life, farm, and crop insurance with mutual/county-mutual roots. Closely comparable to Michigan Farm Bureau's combined farm organization + multi-line insurance model.
• Auto-Owners Insurance: Michigan-headquartered mutual insurance company offering auto, home, business, and life insurance through independent agents statewide. Direct competitor in Michigan personal and commercial lines with similar agent-driven distribution.
• Illinois Farm Bureau: Illinois's state Farm Bureau affiliate, also offering COUNTRY Financial-affiliated insurance products alongside membership services. Comparable in scale and in combining farm advocacy with multi-line insurance distribution.
• Ohio Farm Bureau: Ohio's largest general farm organization and sister state Farm Bureau, with the same membership-plus-insurance structure (Farm Bureau Insurance subsidiaries). Most directly comparable peer in terms of geographic proximity and product breadth.
• Indiana Farm Bureau: Indiana's largest general farm organization and fellow state Farm Bureau affiliate, offering the same hybrid membership + multi-line insurance (auto, home, life, farm, crop) model. Directly comparable in structure, product mix, and county-based distribution.

Broad incumbents

• Cincinnati Financial: Property/casualty insurer with significant commercial and farm insurance exposure across the Midwest through independent agents. Comparable in farmowners/commercial lines and in Midwest agent-driven distribution.
• Blue Cross Blue Shield of Michigan: Dominant Michigan health insurer and key Farm Bureau partner for Medicare Advantage, Medicare Supplement, and dental plans. Comparable product overlap in health/Medicare lines where Farm Bureau acts as distributor.
• State Farm: National personal lines insurance leader (auto, home, life) with deep agent network. Competes directly with Michigan Farm Bureau's personal lines business and has a significant Michigan agent presence.
• Nationwide (Farm Financial Services): Large national insurance and financial services company with a dedicated farm and agribusiness division offering crop, farm, and personal lines. Overlaps directly with Michigan Farm Bureau's core insurance offerings but operates at much greater scale and broader geography.

Others

• American Farm Bureau Federation: National umbrella organization coordinating 49 state Farm Bureaus plus Puerto Rico. Owns the FARM BUREAU and FB service marks used by Michigan Farm Bureau and is the parent coordination body, not a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/MichFarmBureau
• YouTubeyoutube.com/user/MichiganFarmBureau
• Facebookfacebook.com/MichiganFarmBureau
• LinkedInlinkedin.com/company/michigan-farm-bureau
• Instagraminstagram.com/michiganfarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Farm Bureau