American Farm Bureau

What American Farm Bureau does

The American Farm Bureau Federation (AFBF), founded in 1919 and headquartered at 600 Maryland Avenue SW in Washington, D.C., is the nation's largest general farm organization, representing 6 million+ member families across all 50 states and Puerto Rico through a grassroots federation of county and state Farm Bureaus. The organization functions as a policy advocacy body and member services platform, with revenue derived from membership dues, event and program fees, and a diversified corporate sponsorship portfolio that includes Farm Credit, Ford, Case IH, Nationwide, Nestlé Purina, CHS Foundation, Bayer, John Deere, ClearPath, and T-Mobile, among others. Leadership is provided by President Zippy Duvall, supported by a communications team and a state-representative board governance model.

The product surface is a portfolio of programs rather than a unified technology platform. Core information products include Market Intel (economic research, market analysis, and the annual Marketbasket Survey tracking Fourth of July cookout and Thanksgiving dinner costs), Newsline, Farm Bureau News, Focus on Agriculture, and The Zipline blog. Advocacy and engagement tools include iFarmiVote, the Action Center, grassroots mobilization resources, and a 119th Congress Briefing Booklet. Membership programs include Young Farmers & Ranchers (ages 18-35), Promotion & Engagement, and Women's Leadership, supplemented by initiatives such as the Ag Innovation Challenge (a $145,000 startup competition), Harvest for All (hunger relief; 50 million pounds donated in 2025 alone, 523 million cumulative since inception), FARM 250, Farm Dog of the Year, Farm State of Mind (mental health), Farm Bureau University, and the annual American Farm Bureau Convention now in its 107th year.

Go-to-market is community-led and distributed: acquisition and engagement occur through state and county Farm Bureau chapters, annual conventions, leadership conferences (YF&R Leadership Conference, FUSION Conference), competitive events, and a multi-channel digital presence spanning website, email newsletter, social platforms (Facebook, X, Instagram, LinkedIn, TikTok), and podcasts. Pricing (membership dues and event fees) is not publicly disclosed and is set at the state level. The organization operates with 101-250 employees at the national headquarters and holds no external investors, relying on member dues, sponsorship, and program revenue.

Name

American Farm Bureau

Legal name

American Farm Bureau Federation

Website

https://fb.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

The American Farm Bureau Federation is the nation's largest general farm organization, representing 6 million+ member families across all 50 states and Puerto Rico through policy advocacy, market intelligence, leadership development programs, and a grassroots federation of county and state chapters.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy Services

NAICS

Support Activities for Animal Production (115210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural advocacy
• Farming membership
• Agricultural policy
• Rural community
• Farm leadership development

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Farm and ranch families pay membership dues through their state and county Farm Bureau organizations. AFBF is the nation's largest general farm organization representing member families across all 50 states and Puerto Rico.
2. Events and Programs: Revenue generated from annual conventions, leadership conferences, competitive events, and program activities
3. Sponsorships: Corporate sponsorships for events, programs, and initiatives including Ford, Case IH, Nationwide, Nestlé Purina, CHS Foundation, and others

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

American Farm Bureau Federation is a nonprofit grassroots membership organization that represents farm and ranch families across all 50 states and Puerto Rico. It delivers policy advocacy before Congress and federal agencies, economic and market intelligence through its Market Intel research system, leadership development programs for young farmers, women, and consumer outreach, and community service initiatives such as Harvest for All. Revenue is generated from membership dues, events, and corporate sponsorships rather than product sales.

Product overview

The American Farm Bureau Federation is a membership-based agricultural advocacy organization offering a portfolio of programs and services rather than a unified technology product. Core offerings include Market Intel (economic research and market analysis), Newsline and Farm Bureau News (news reporting), Focus on Agriculture and The Zipline (viewpoints/publications), the Marketbasket Survey (annual food cost research), and the annual American Farm Bureau Convention. The organization operates member programs including Young Farmers & Ranchers (leadership development, ages 18-35), Promotion & Engagement (consumer education), and Women's Leadership (women in agriculture support). Additional initiatives include FARM 250 (farm family celebration), Ag Innovation Challenge (startup competition), Farm Dog of the Year (award program), Farm State of Mind (mental health), Harvest for All (hunger relief), Farm Bureau University (leadership training), and iFarmiVote (advocacy engagement). Revenue is derived from membership dues and event participation rather than product licensing.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Bureau Ag Innovation Challenge: National business competition showcasing startups developing innovative solutions for farmers, ranchers and rural communities
• Harvest for All
• FARM 250
• Farm Dog of the Year
• Farm State of Mind

Products and services

• Market Intel Economic research and market analysis providing data-driven insights on farm economy, food prices, trade, and agricultural trends for farm and ranch family members.
• Newsline Agricultural news reporting and press releases covering policy developments, industry news, and Farm Bureau activities for members and the public.
• Young Farmers & Ranchers Program Leadership development program for members aged 18-35 offering networking, advocacy training, competitive events, and professional growth opportunities.
• Promotion & Engagement Program Program equipping farmers to bridge the gap between producers and consumers through education and outreach activities.
• Women's Leadership Program Program empowering and equipping women in agriculture through leadership development and advocacy training.
• Harvest for All Hunger relief initiative led by Young Farmers & Ranchers, with farm families donating food, funds, and volunteer hours to food banks.
• American Farm Bureau Convention Annual national convention bringing together farm and ranch families for networking, competitive events, and policy-setting.
• Marketbasket Survey Annual food cost surveys tracking prices for Fourth of July cookouts and Thanksgiving dinners, providing economic indicators for consumers and producers.
• Ag Innovation Challenge National business competition showcasing startups developing innovative solutions for farmers and ranchers, offering $145,000 in startup funds.
• Farm Bureau University Online leadership development platform providing classes and training resources for Farm Bureau members.
• Farm Dog of the Year Annual contest recognizing outstanding farm dogs and their contributions to agricultural operations.
• Farm State of Mind Mental health awareness initiative raising visibility about farmer and rancher mental health challenges and resources.

Quantifiable outcome

• Over 50 million pounds of food donated through Harvest for All in 2025 alone
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered premier, major, core and supporting.

• Farm CreditpremierStrategic or Co-development PartnerFarm Credit is the premier partner with AFBF on the Ag Innovation Challenge, a national business competition for rural entrepreneurs. Farm Credit provides support through reliable credit and financial services, rural business investment companies, and mentoring programs for rural entrepreneurs. The partnership aims to identify top entrepreneurs addressing challenges facing America's farmers, ranchers and rural communities.
• Ford Motor CompanymajorOthersFord provides prize contributions for YF&R competitive events including Achievement Award, Discussion Meet, and Excellence in Agriculture Award winners receiving $35,000 credits toward new Ford vehicles and paid conference registrations.
• Case IHmajorOthersCase IH provides equipment prizes for YF&R competitive event runners-up ($25,000 credit toward new Case IH equipment), as well as branded merchandise for finalists.
• NationwidemajorOthersNationwide sponsors the Harvest for All program, providing grants to winning state Farm Bureaus ($500 for first place, $250 for second place) for local food bank donations or additional hunger relief projects.
• CHS FoundationcoreOthersCHS Foundation provides scholarship funding for the Collegiate Discussion Meet competition, with total contributions of $18,500 including scholarships for finalists and all competitors.
• Nestlé Purina PetCarecoreOthersNestlé Purina PetCare sponsors the Farm Dog of the Year contest, donating $5,000 in prize money and products to winning farm families.
• BayersupportingOthersBayer is a sponsor of the Ag Innovation Challenge business competition supporting rural entrepreneurs and agricultural innovation.
• John DeeresupportingOthersJohn Deere is a sponsor of the Ag Innovation Challenge, supporting innovation in agriculture and rural communities.
• ClearPathsupportingOthersClearPath is a sponsor of the Ag Innovation Challenge supporting clean energy and agricultural innovation.
• T-MobilesupportingOthersT-Mobile is a sponsor of the Ag Innovation Challenge supporting rural entrepreneurship and connectivity.
• Farm Bureau BanksupportingOthersFarm Bureau Bank is a sponsor of the Ag Innovation Challenge, supporting financial services for rural communities.
• Farm Bureau Financial ServicessupportingOthersFarm Bureau Financial Services is a sponsor of the Ag Innovation Challenge supporting rural financial wellness.
• Women in AgribusinesscoreStrategic or Co-development PartnerAmerican Farm Bureau Federation collaborates with Women in Agribusiness on candidate review and recipient selection for the Demeter Award nominations, supporting women across the agriculture and food value chain. AFBF is also collaborating on candidate review for the new fourth award dedicated to female farmers as part of the UN-designated International Year of the Woman Farmer 2026.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• National Farmers Union: National Farmers Union is the other major U.S. general farm membership organization, advocating for family farmers and ranchers on farm policy, trade, and rural issues. Directly comparable to AFBF in mission, member base (farm/ranch families), and grassroots advocacy model.
• National Cattlemen's Beef Association: NCBA is the leading U.S. trade association for cattle producers, representing a major constituency within AFBF's membership. Comparable as a federation of state affiliates conducting policy advocacy, marketing programs, and convention-based member engagement.
• National Corn Growers Association: NCGA represents U.S. corn growers through a federated state-checkoff and membership structure. Comparable to AFBF in advocacy, market research, and grassroots action-center functions, though focused on a single commodity.
• American Soybean Association: ASA is a commodity-specific grower association with state affiliates conducting federal policy advocacy and international market development. Highly comparable in federated structure and DC-based advocacy model.
• National Association of State Departments of Agriculture (NASDA): NASDA represents the state commissioners of agriculture and is a direct policy counterpart to AFBF on Farm Bill, trade, and regulatory reform. Comparable as a national-level association interfacing with federal agencies and Congress on agricultural policy.
• National Grange: The National Grange is a historic fraternal agricultural organization advocating for rural Americans since 1867. Comparable to AFBF as a grassroots, membership-driven rural advocacy body with state and local chapters.

Regional players

• Dairy Farmers of America: DFA is a large dairy cooperative representing a subset of AFBF's farmer base. Comparable as a farmer-owned, member-governed organization with significant scale, advocacy functions, and processor/sponsorship-style partnerships, though narrower in scope.

Others

• Farm Credit Council: Farm Credit Council is the trade association for the Farm Credit System, which finances U.S. agriculture. Comparable as a national federation aligned with AFBF (Farm Credit is also AFBF's premier Ag Innovation Challenge partner), serving a parallel agricultural constituency.

Emerging players

• American Seed Trade Association: ASTA is the national trade association representing the seed industry. Comparable to AFBF as a DC-based agricultural advocacy organization, though it represents agribusiness members rather than farm-family members.

Broad incumbents

• USDA (United States Department of Agriculture): USDA is the federal executive body that AFBF most frequently engages on Farm Bill, trade, and regulatory issues. Comparable as the dominant institutional actor in U.S. agricultural policy, against which AFBF's advocacy is directed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/farmbureau
• Facebookfacebook.com/AmericanFarmBureau
• Instagraminstagram.com/farmbureau
• TikToktiktok.com/@farmbureau
• LinkedInlinkedin.com/company/american-farm-bureau-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Farm Bureau