Yam112003

What Yam112003 does

YAM112003 is an independent creative and communication agency headquartered in Milan, Italy (Via Tertulliano 56), founded in 2003 and operating with 101-250 employees. The firm serves enterprise clients across food & beverage, automotive, finance, media & entertainment, retail, energy, and electronics, providing integrated services spanning brand strategy, digital and social media management, branded entertainment production, event production, ATL and integrated campaigns, and live communication. Named clients include S.Pellegrino, Lavazza, Barilla, Parmigiano Reggiano, Philadelphia, Sky, Netflix, Toyota/Lexus, ABB, Allianz, Fastweb, Snam, Leroy Merlin, Beko, and Haier, with the agency citing a base of 50+ long-standing clients. The agency operates proprietary engagement platforms including The Blender (Lavazza's B2B/B2C coffee content platform) and Fine Dining Lovers (S.Pellegrino's global fine-dining content platform, which generated over 24 million visits in 2024), as well as a DEI learning tool (Spot your Bias).

The agency's underlying technology consists primarily of creative-services tooling, content production capabilities, and digital/social platform expertise (Meta, YouTube, LinkedIn, Instagram, TikTok) rather than proprietary software products. In June 2026, YAM launched an Experiential Branding & Innovation division headed by Micael Barilaro (formerly VP Brand Innovation Ventures at Gucci), establishing an Innovation Hub positioned at the intersection of experiential branding and artificial intelligence focused on digital, physical, and hybrid experiences. Global delivery is enabled in part through the Worldwide Partners international agency network, evidenced by execution of the Syensqo launch campaign across 59 countries and digital governance for S.Pellegrino across 120+ countries.

YAM112003 operates a professional-services, project-based revenue model with multi-year retainer arrangements; no public pricing tiers are disclosed. New business is acquired through direct client relationships, creative pitches, referrals, and visibility from industry award wins. Distribution is direct-to-enterprise marketing and communications departments, and the firm has no disclosed funding rounds, M&A activity, or external institutional ownership. Marketing and brand visibility are driven by awards (BC&E, NC Awards, Touchpoint Engagement Awards, New York Festivals), thought-leadership events (e.g., "Christmas Before Christmas" trend event for the Food & Beverage industry), and organic presence on LinkedIn, Instagram, and YouTube.

Name

Yam112003

Legal name

YAM112003

Website

https://yam112003.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

YAM112003 is an independent Milan-based creative and communication agency serving enterprise brands with experiential branding, branded entertainment, digital and social campaigns, and event production across food & beverage, automotive, media, finance, and retail sectors.

Ownership category

akta.pro rank

Product category

Creative and Communication Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Creative agency services
• Branded entertainment production
• Experiential marketing agency
• Integrated communication campaigns
• Event production agency

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing integrated communication, branding, digital marketing, and experiential marketing services to enterprise clients across multiple industries including food & beverage, automotive, finance, and media.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

YAM112003 is an independent creative and communication agency that delivers end-to-end brand, digital, experiential, and entertainment services to enterprise clients. Core offerings include brand strategy, digital and social media management, branded entertainment production, event and live communication, ATL and integrated advertising campaigns, and the design and operation of proprietary engagement platforms such as The Blender and Fine Dining Lovers. The agency recently launched an Experiential Branding & Innovation division focused on AI-enhanced digital, physical, and hybrid brand experiences.

Product overview

YAM112003 is an independent creative and communication agency based in Milan, Italy, that transforms brands into love stories. The agency operates as a service-based company rather than a traditional software product company, offering a comprehensive suite of creative services including experiential branding, digital and social media management, branded entertainment production, event production, ATL campaigns, and live communication activations. The portfolio includes proprietary engagement platforms such as The Blender (coffee culture platform for Lavazza), Fine Dining Lovers (fine dining content platform for S.Pellegrino), and Spot your Bias (DE&I training tool). The agency recently launched an Experiential Branding & Innovation division focused on digital, physical, and AI-enhanced experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Branding & Innovation A specialized business unit focused on ideation and development of digital, physical, and hybrid experiences that create memorable and culturally relevant moments for brands and communities, operating at the intersection of experiential branding and artificial intelligence. Targeted at enterprise brand clients seeking innovative experience design.
• The Blender

Quantifiable outcome

• Shortlisted at New York Festivals Advertising Awards 2025 for ATM 'The Right Lines' project
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Worldwide PartnerscoreStrategic or Co-development PartnerYAM112003 is part of the Worldwide Partners network, an international network of independent agencies. This affiliation provides global reach and collaboration opportunities with partner agencies worldwide.
• LinkedInminorGTM or Marketing PartnerPartnership for Syensqo launch campaign, distributing content across LinkedIn platform alongside Google for B2B marketing efforts across 59 countries.
• GoogleminorGTM or Marketing PartnerPartnership for Syensqo launch campaign, working with Google for digital advertising and campaign distribution across 59 countries.
• Valore DminorStrategic or Co-development PartnerPartnership for showREAL campaign, launched in collaboration with Valore D, Fondazione Diversity, and OBE – Osservatorio Branded Entertainment to promote authentic representation of people with disabilities.
• Fondazione DiversityminorStrategic or Co-development PartnerPartnership for showREAL campaign and Diversity Media Awards, working to promote diversity and inclusion in media communication.
• OBE – Osservatorio Branded EntertainmentminorStrategic or Co-development PartnerPartnership for showREAL campaign, collaborating to advance branded entertainment standards and inclusive communication practices.
• MachineZerominorStrategic or Co-development PartnerFeatured in 'Christmas Before Christmas' event, exploring technology and design in food experiences alongside YAM112003 innovation initiatives.
• Mimosa MilanominorStrategic or Co-development PartnerFeatured in 'Christmas Before Christmas' event, collaborating on experiential food and innovation topics.
• Craving for CateringminorStrategic or Co-development PartnerFeatured in 'Christmas Before Christmas' event, participating in discussions on technology and creativity in food experiences.
• Italian Sommelier Association (AIS)minorOthersPartnered for wine tasting during 'Christmas Before Christmas' event, providing sommelier expertise for the Food & Beverage industry gathering.
• RTIminorChannel Partner/ Reseller/ DistributorPartnership with RTI (Reti Televisive Italiane) for TV production, including 'Upgrade' branded entertainment show produced in collaboration with Publitalia.
• Publitalia Crossmedia & Branded EntertainmentminorChannel Partner/ Reseller/ DistributorPartnership for branded entertainment production, collaborating on 'Upgrade' TV show adaptation for Italian market.
• Istituto dei Ciechi di MilanominorStrategic or Co-development PartnerPartnership for accessible events, collaborated on Netflix 'Tutta la luce che non vediamo' launch and Play-Doh Braille Day workshop.
• A&E Television NetworksminorChannel Partner/ Reseller/ DistributorDistribution partner for 'The Rap Game Italia' branded entertainment format, bringing the docu-talent show to Italian audiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDB Italy: Italian arm of the global DDB creative network, part of Omnicom; competes directly with YAM112003 for the same Italian enterprise and FMCG clients (Barilla, Sky-class advertisers) with comparable integrated campaign, digital, and brand storytelling capabilities.
• BBDO Italy: Italy office of BBDO Worldwide (Omnicom), one of the longest-standing creative networks in the Italian market; directly comparable to YAM112003 in serving large enterprise brands with ATL, digital, and integrated campaign work.
• Ogilvy Italy: Italian operations of WPP-owned Ogilvy, offering brand strategy, advertising, and integrated communications to enterprise clients; directly competes for the same multinational brand assignments that YAM112003 serves from Milan.
• McCann Italy: Italian office of McCann Worldgroup (IPG), a full-service creative agency network with deep Italian market presence; directly comparable in service mix, client profile, and award-driven positioning to YAM112003.
• Publicis Italy: Italian arm of Publicis Groupe, offering creative, digital, media, and production services; directly comparable to YAM112003 in serving the same enterprise FMCG, retail, and media clients in the Italian market.
• Leo Burnett Italy: Italian office of Leo Burnett (Publicis Groupe), a heritage creative agency known for humanistic brand storytelling; directly comparable to YAM112003's brand-transformation and integrated campaign positioning.
• Havas Milan: Milan office of Havas, an integrated creative and media network; directly comparable to YAM112003 in scope (branding, digital, content, media) and in competing for Italian enterprise brand assignments.
• Serviceplan Group: Europe's largest independent creative agency group headquartered in Munich, operating across branded entertainment, digital, and integrated campaigns; comparable to YAM112003 as a sizeable independent European creative network serving multinational brands.

Broad incumbents

• WPP: World's largest advertising holding company, parent of Ogilvy, VML, GroupM, and others; competes with YAM112003 for the same multinational enterprise AOR and project work but at vastly greater scale, geographic breadth, and procurement leverage.
• Accenture Song: Accenture's creative, brand, and experience design arm, combining strategy, design, and technology at enterprise scale; an emerging broad incumbent competing for the same premium-brand transformation work that YAM112003 targets, but with deeper technology and consulting resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Yam112003
• LinkedInlinkedin.com/company/yam112003
• Instagraminstagram.com/yam112003

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yam112003