Profit Soup

What Profit Soup does

Profit Soup is a privately held financial services firm headquartered in Federal Way, Washington, that provides financial education, planning, coaching, and benchmarking services. Founded in 1985, the company has operated continuously for approximately four decades, indicating a long-tenured presence in the financial advisory and education niche. Its stated service mix spans multiple modalities — education, planning, coaching, and benchmarking — suggesting a holistic client-engagement model aimed at individuals or small businesses seeking structured financial guidance rather than a single-product offering. Per firmographic data, the company operates with a small team of 1 to 10 employees, which is consistent with a boutique advisory or coaching practice rather than a scaled technology platform.

The company maintains a corporate website at profitsoup.com, though the website content did not load during data collection — only a loading/verification page was retrievable — limiting visibility into specific product packaging, pricing structures, customer segments, or distribution mechanics. As a private, closely-held entity with no disclosed funding rounds, investor roster, ownership commentary, management team, regulatory actions, or M&A activity in the available data, Profit Soup operates with limited public visibility. Its revenue model is not directly documented but is presumed to be fee-based advisory, coaching retainers, or subscription benchmarking services typical of small financial-coaching practices; no specific pricing tiers, contract values, or publicly disclosed pricing were found.

No evidence of proprietary technology, patents, certifications, partnerships, integrations, or AI capabilities was available in the input data. The firm's operating geography is limited to its Federal Way, Washington base with no documented multi-market or international footprint. Given the absence of disclosed revenue, customer logos, headcount trends, or recent strategic transactions, the company's current scale, growth direction, and competitive positioning cannot be triangulated beyond what the firmographic snapshot provides.

Name

Profit Soup

Website

https://profitsoup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Profit Soup is a privately held financial services firm based in Federal Way, Washington, founded in 1985. It provides financial education, planning, coaching, and benchmarking services to individual or small-business clients through a small team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL)

akta.pro secondary industry

Accounting, Bookkeeping & Tax Basics (EDAMAHAF)

Keywords

• Financial education
• Financial planning
• Business coaching
• Financial benchmarking
• Small business advisory

Headquarters

HQ city

Federal Way

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Core offering

Profit Soup provides financial education, planning, coaching, and benchmarking services. The firm focuses on helping clients understand and improve their financial performance through educational content, structured planning, one-on-one coaching, and comparative benchmarking against industry peers.

Differentiator

Problem solved

Functional benefit

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Profit First Professionals: Professionals network built around Mike Michalowicz's Profit First methodology, providing financial education, coaching, and benchmarking to small-business owners. Most direct functional peer to Profit Soup's education-plus-coaching model.
• Nav: Small-business financial platform offering credit, financing, and benchmarking data to SMBs. Competes for the same small-business owner's attention on financial planning and performance benchmarking.
• LivePlan (Palo Alto Software): Business planning and financial forecasting/benchmarking software for small businesses. Overlaps directly with Profit Soup's benchmarking and planning offerings, but delivered via SaaS.
• Bplans: Provides sample business plans, benchmarking, and financial planning templates aimed at small-business owners. Closely mirrors the education and benchmarking portions of Profit Soup's offering.
• The Alternative Board (TAB): Peer advisory boards for SMB owners combining coaching and benchmarking with peer-group accountability. Closely comparable coaching-plus-benchmarking model for the same small-business customer.
• Strategic Coach: Coaching programs for entrepreneurs and small-business owners focused on growth and productivity. Comparable coaching methodology and SMB target segment to Profit Soup.
• EOS Worldwide: Entrepreneurial Operating System implementer network providing coaching and operational frameworks to small and mid-sized businesses. Overlaps with Profit Soup on the SMB coaching and benchmarking layer.
• GoSmallBiz: Subscription-based advisory service delivering education, tools, and consulting to small-business owners. Highly comparable bundled offering targeting the same SMB financial-education segment.

Emerging players

• SCORE: Nonprofit small-business mentoring and education network funded by the U.S. SBA. While free rather than paid, it competes directly for the small-business owner's time on financial education and benchmarking topics.

Broad incumbents

• Kabbage (American Express): AmEx-owned small-business financial platform that historically provided benchmarking, cash-flow insights, and lending. Competes broadly for the SMB financial-services wallet that Profit Soup also targets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/profit-soup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit Soup