Programs for Infants and Children

What Programs for Infants and Children does

Programs for Infants and Children (PIC) is a 501(c)(3) nonprofit organization headquartered in Anchorage, Alaska, that has operated since 1984 as the state's designated Early Intervention/Infant Learning Program implementing Part C of the Individuals with Disabilities Education Act (IDEA). The organization delivers no-cost early intervention services to infants and toddlers from birth to age three who have developmental delays, disabilities, or conditions likely to result in delay (such as Down syndrome, cerebral palsy, or autism), using a primary coaching model in which a single service provider coaches parents and caregivers in the child's natural environment — at home, in childcare, or in other community settings. Service modules span occupational therapy, physical therapy, speech-language pathology, social work and behavioral health, vision and hearing services, and comprehensive service coordination, with no waitlist and guaranteed evaluation and IFSP development within 45 days of referral.

PIC's technology stack is built on standardized clinical and operational tools rather than proprietary platforms: it administers the ASQ-3 and ASQ-SE standardized developmental screening questionnaires (from 1 month to 5.5 years) through ASQ Online, maintains all client records in the Raintree Electronic Health Record system, and uses Zoom to deliver virtual home visits, IFSP meetings, and transition conferences when in-person services are not feasible. The organization supplements its core clinical program with a portfolio of community-facing initiatives including the Swaddle Me new-parent gift program (delivered through Providence Children's Hospital and other birthing centers), the Mountain View Diaper Pantry (a member of the National Diaper Bank Network), and resource hubs covering essentials, health and safety, family supports, child care and development, and immigrant services. PIC serves the Anchorage Bowl plus rural communities including Girdwood, Whittier, and the Iliamna region (Iliamna, Newhalen, Kokhanok, Nondalton, Port Alsworth, Igiugig, Pedro Bay).

The business model is a hybrid public-funding-and-insurance-billing model operated on a no-cost-to-families basis. PIC bills Medicaid/Denali Kid Care, private insurance (Cigna, Premera, Aetna, EBMS), and Tricare, and accepts payment from those payers as payment in full with no balance billing to families. Revenue is also generated through Part C IDEA state funding and individual/organizational donations supporting programs such as Swaddle Me. Customers in the funder sense are therefore concentrated among Alaska's public health system and a small set of commercial insurers, while the end-user base is a defined, birth-to-three special-needs population referred through pediatricians, hospitals, WIC, Early Head Start, childcare providers, and community partners including the United Way 211 helpline. PIC is led by Executive Director Amy Simpson, who has been with the organization since 1995.

Name

Programs for Infants and Children

Legal name

Programs for Infants and Children, Inc.

Website

https://picak.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Programs for Infants and Children (PIC) is an Anchorage-based 501(c)(3) nonprofit that, since 1984, has served as Alaska's designated Part C IDEA Early Intervention/Infant Learning Program, delivering no-cost home- and community-based early intervention services to infants and toddlers with developmental delays and disabilities.

Ownership category

akta.pro rank

Product category

Early Intervention Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

akta.pro secondary industries

Developmental Screening & Assessment (0–5) (EDACAFAA), Special Needs Early Intervention & Preschool Programs (EDAKAAAE)

Keywords

• Early intervention services
• Developmental screenings
• Pediatric occupational therapy
• Speech language pathology
• Infant toddler therapy

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Insurance and Medicaid Billing: PIC bills private insurance, Medicaid, and Tricare for services provided. Services are provided at no cost to families - PIC accepts payment from insurance as payment in full and does not bill parents for co-pays, deductibles, or co-insurances. Consent from parents is required to bill insurance.
2. State Funding (Part C IDEA): As the Alaska Early Intervention/Infant Learning Program (EI/ILP), PIC operates under Part C of the Individuals with Disabilities Education Act (IDEA), providing services to infants and toddlers with developmental delays at no cost to families.
3. Donations: PIC accepts donations from individuals and organizations to support their early intervention services and programs like the Swaddle Me initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Programs for Infants and Children (PIC) provides Part C IDEA early intervention services to infants and toddlers (birth to 3 years) with developmental delays or disabilities in Alaska, delivered through a Primary Coaching Model in natural environments (homes, childcare, community settings). Services include developmental therapy, occupational therapy, physical therapy, speech therapy, social work/behavioral health, vision, hearing, and service coordination — provided at no cost to families with billing submitted to Medicaid, private insurance, and Tricare as payment in full.

Product overview

Programs for Infants and Children (PIC) is a nonprofit early intervention organization serving infants and toddlers (birth to 3 years) with developmental delays or disabilities in Alaska. The organization operates as a unified service model centered on its core Early Intervention Services program, which uses a Primary Coaching Model delivered in natural environments (homes, childcare settings). Supporting the core program are multiple specialized service modules including developmental therapy, occupational therapy, physical therapy, speech therapy, social work/behavioral health, vision services, and hearing services—all coordinated through Service Coordination. PIC also operates complementary community programs: Swaddle Me (new parent gift bags), Diaper Pantry (emergency diaper distribution), and resource hubs for Family Supports, Health & Safety, Child Care & Development, and Essentials (utilities, housing, food, transportation). The organization uses ASQ Online for developmental screenings and Raintree for electronic health records, with virtual services delivered via ZOOM.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Intervention Services Comprehensive early intervention services for infants and toddlers (birth to 3 years) with developmental delays or disabilities, including evaluations, therapies, and family support delivered through a Primary Coaching Model in natural environments (homes, childcare, community settings). Provided at no cost to families in Alaska.
• Occupational Therapy Occupational therapy services helping children develop fine motor skills, sensory processing, and independence in daily activities, delivered in natural environments.
• Physical Therapy Physical therapy services supporting children's gross motor development including crawling, walking, balance, and coordination, delivered in natural environments.
• Speech Therapy Speech and language therapy services addressing communication, language development, and feeding skills for infants and toddlers with developmental delays.
• Social Work / Behavioral Health Social work and behavioral health services including mental health support, family counseling, and intervention for children's social-emotional development.
• Vision Services Vision screening and intervention services to support children's visual development in early intervention settings.
• Hearing Services Hearing screening and intervention services to support children's auditory development in early intervention settings.
• Service Coordination Family service coordination helping families navigate systems and providers, including intake, evaluation, IFSP development, and connection to internal and external services.
• Developmental Screenings (ASQ-3 and ASQ-SE) Standardized developmental screening using Ages and Stages Questionnaires (ASQ-3 and ASQ-SE) to assess cognitive, physical, communication, social-emotional, and adaptive development in children from 1 month to 5.5 years. Parents complete questionnaires online with results shared during check-up appointments.
• Swaddle Me A free gift program for new parents providing educational materials about child development (Milestone Moments booklets, growth charts, safe sleep information, 211 health insurance access info, child care resources) and baby swaddle blankets, distributed through local hospitals and birthing centers.
• Mountain View Diaper Pantry Emergency diaper distribution service providing diapers (size newborn to 6) and wipes to families with children under 3, available twice monthly, in partnership with the National Diaper Bank Network.

Quantifiable outcome

• 100% of eligible children enrolled within 45 days of referral with no wait list
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

20 partnerships are on record, tiered major sponsor, core, community sponsor, regional partner and community partner.

• Alaska Native Tribal Health Consortiummajor sponsorStrategic or Co-development PartnerMajor sponsor of the Swaddle Me project - a community initiative to reach every new parent in Anchorage with information and resources for their new baby.
• Providence Children's Hospitalmajor sponsorStrategic or Co-development PartnerMajor sponsor of the Swaddle Me project providing gift bags to new parents through local hospitals and birthing centers.
• Help Me Growmajor sponsorStrategic or Co-development PartnerMajor sponsor of the Swaddle Me project supporting early childhood development resources for new families.
• FOCUSmajor sponsorStrategic or Co-development PartnerMajor sponsor of the Swaddle Me project supporting families with new babies in Anchorage.
• Alaska Children's Trustmajor sponsorStrategic or Co-development PartnerMajor sponsor of the Swaddle Me project supporting child welfare and development initiatives.
• Alaska Early Intervention/Infant Learning ProgramcoreStrategic or Co-development PartnerPIC serves as the Early Intervention/Infant Learning Program for the State of Alaska, implementing Part C of IDEA services.
• Threadcommunity sponsorStrategic or Co-development PartnerCommunity sponsor of the Swaddle Me project. Thread Child Care Resource Center provides child care referrals and family services that complement PIC's early intervention services.
• Latouche Pediatricscommunity sponsorStrategic or Co-development PartnerCommunity sponsor of the Swaddle Me project and referral partner for early intervention services.
• United Way of Anchoragecommunity sponsorStrategic or Co-development PartnerCommunity sponsor of the Swaddle Me project. Partnership with 211 helpline for connecting families to resources.
• National Diaper Bank NetworkcoreStrategic or Co-development PartnerMountain View Diaper Pantry (operated by PIC) is a proud member of the National Diaper Bank Network, providing diapers to families in need.
• Kids Corps, Incregional partnerStrategic or Co-development PartnerHead Start and Early Head Start program in Alaska offering Parents as Teachers and home-based services for families with children 0-5 years.
• Rural Capregional partnerStrategic or Co-development PartnerChild Development Center providing early childhood services. Partner in Head Start/Early Head Start services across Alaska.
• Cook Inlet Native Head Startregional partnerStrategic or Co-development PartnerUses 'The Way We See' curriculum - a systematic guide of planned activities designed to prepare each child for kindergarten.
• Refugee Assistance & Immigration Services (RAIS)community partnerStrategic or Co-development PartnerRAIS provides a bridge for refugees from their former life experiences to new skills required for success in the United States, helping refugee families with young children.
• Alaska Literacy Programcommunity partnerStrategic or Co-development PartnerHelps new immigrants learn English and supports families with young children, complementing PIC's services for diverse families.
• Alaska Adoption Servicescommunity partnerStrategic or Co-development PartnerCommunity Diaper Pantry partner supporting Alaskan families with diaper need alongside PIC's Diaper Pantry.
• Heart to Heart Pregnancy & Family Resource Centercommunity partnerStrategic or Co-development PartnerDiaper distribution partner in Eagle River providing support for families with diaper need.
• Saint Francis Food Pantrycommunity partnerStrategic or Co-development PartnerFood pantry referral resource for PIC families needing food assistance (open Mon-Thu 9am-1pm, 4th Wed 4-5:30pm).
• Lutheran Social Servicescommunity partnerStrategic or Co-development PartnerProvides food pantry, housing, transportation, and financial assistance resources for families in need.
• Volunteers of America Alaskacommunity partnerStrategic or Co-development PartnerAlaska 211 community resource partner providing assistance with housing, counseling, and substance abuse support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parents as Teachers: Parents as Teachers is a national evidence-based home visiting model serving families from pregnancy through kindergarten, using a parent coaching approach similar to PIC's primary coaching model. Both organizations serve families with young children at risk of developmental delay and partner with Head Start/Early Head Start systems.
• United Cerebral Palsy (UCP): UCP is a national disability services nonprofit serving children and adults with cerebral palsy and other developmental disabilities. Like PIC, UCP affiliates provide early intervention therapies (OT, PT, speech) under Medicaid and state contracts and serve a partially overlapping eligibility population.
• Help Me Grow National Center: Help Me Grow National is the parent network of which PIC's local Help Me Grow affiliate is a member. Both operate home-visiting and primary coaching models to identify and serve children with developmental delays; Help Me Grow focuses on the earlier universal screening layer that feeds into Part C programs like PIC.
• Alaska Head Start / Early Head Start: Head Start and Early Head Start are federal programs serving children birth to 5 from low-income families, including those with developmental delays. PIC explicitly partners with Kids Corps Inc., Rural Cap, and Cook Inlet Native Head Start, making Head Start a direct operational peer in the same birth-to-5 service ecosystem.
• Zero to Three: Zero to Three is a national nonprofit focused on the healthy development of infants and toddlers, including those with developmental delays. PIC's evidence-based primary coaching model and emphasis on the critical birth-to-3 brain development window align directly with Zero to Three's published practice frameworks.
• The Arc of the United States: The Arc is a national nonprofit providing advocacy and direct services for people with intellectual and developmental disabilities, including infants and toddlers. Both organizations operate under similar Medicaid and state disability funding streams and serve families with developmental delays as a primary mission.
• Easter Seals Alaska: Easter Seals Alaska is a regional nonprofit providing disability and developmental services to children and adults across the state. It serves a similar mission population to PIC (children with developmental disabilities in Alaska) and competes for state and Medicaid funding in the same Anchorage market.

Broad incumbents

• Kindering: Kindering is a Seattle-based nonprofit providing early intervention and pediatric therapies (OT, PT, speech) to children birth to 3 with developmental delays. It is comparable to PIC in service model and mission but operates a larger Puget Sound region rather than rural Alaska, and represents a more established Pacific Northwest scale peer.

Others

• National Diaper Bank Network: NDBN is the national network of which PIC's Mountain View Diaper Pantry is a member. It is a peer in the community/family support ecosystem and an enabler of PIC's wraparound service model, but it is not a direct service competitor.

Regional players

• Alaska Native Tribal Health Consortium (ANTHC): ANTHC is a major Alaska tribal health organization providing pediatric and maternal-child health services statewide, and is a Major Sponsor of PIC's Swaddle Me program. While ANTHC operates a broader health system, its family and child health programs serve a partially overlapping Alaska population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/picak.org
• LinkedInlinkedin.com/company/programs-for-infant-and-children

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Programs for Infants and Children