OriginElle

What OriginElle does

OriginElle Fertility Clinic & Women's Health Centre is a privately-held Canadian reproductive medicine practice operating two clinics in Montreal, Quebec (headquarters at 2110 Boul. Décarie) and Ottawa, Ontario (1 Centrepointe Dr). Founded by Prof. Seang Lin Tan, a McGill University reproductive medicine pioneer who trained under Nobel Laureate Robert Edwards, the clinic delivers a comprehensive suite of fertility services spanning IVF, ICSI, IUI, egg donation cycles, frozen embryo transfer (FERC), frozen egg IVF cycles (FORC), preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), in vitro maturation (IVM), and fertility preservation via vitrification. Diagnostic imaging (baseline ultrasound, sonohysterogram, mock transfer, vitality scan, monitoring ultrasound) and male-factor andrology services (DNA fragmentation testing, TESA, varicocele repair, vasectomy reversal) round out the offering, with add-on technologies including Embryoscope time-lapse monitoring, Zymot sperm selection, and Embryo Glue.

The clinic's underlying technology stack combines state-of-the-art IVF lab equipment with proprietary assets derived from the McGill Reproductive Centre, including the co-invented McGill Cryoleaf vitrification device and proprietary IVM culture media, both protected by international patents across Canada, the US, Europe, the UK, China, and Australia. Go-to-market is sales-led and referral-driven: direct patient acquisition via multilingual website and online booking, physician and academic institution referrals (Harvard, Stanford, Cornell, Oxford, McGill), and government-funded treatment pathways through Quebec's RAMQ and Ontario's OHIP programs. Multilingual staffing across English, French, Mandarin, Cantonese, Russian, Arabic, Ukrainian, Turkish, and Hindi supports diverse domestic and international patient segments.

The revenue model is fee-for-service across treatment cycles (e.g., IVF at CAD $8,950, ICSI at CAD $1,900, egg donation IVF at CAD $13,950, PGT-A from CAD $2,050) supplemented by diagnostic imaging, consultation services, and recurring annual cryopreservation storage fees (CAD $500/year). Customer segments span heterosexual couples with infertility, LGBTQ+ individuals and couples, single parents by choice, women over 35, and male-factor infertility patients, with the clinic explicitly positioning itself to accept complex cases that other clinics decline.

Name

OriginElle

Legal name

OriginElle Fertility Clinic & Women's Health Centre

Website

https://originelle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

OriginElle is a privately-held Canadian fertility clinic operating two locations in Montreal and Ottawa, founded by Prof. Seang Lin Tan. It delivers IVF, ICSI, IUI, IVM, genetic testing (PGT-A/M/SR), and fertility preservation services to individuals and couples across infertility, LGBTQ+, single-parent, and advanced-maternal-age segments, leveraging proprietary McGill-derived vitrification technology.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Ambulatory Health Care Services (621), Medical and Diagnostic Laboratories (62151), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility clinic services
• In vitro fertilization
• Reproductive medicine
• Egg freezing preservation
• Preimplantation genetic testing

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: Fee-for-service model for fertility treatments including IVF, ICSI, IUI, egg freezing, sperm freezing, and genetic testing. Prices vary based on treatment complexity, with RAMQ coverage available for eligible Quebec patients and OHIP coverage for Ontario residents.
2. Diagnostic and Imaging Services: Revenue from ultrasound imaging, sonohysterograms, vitality scans, and monitoring ultrasounds. Not covered by government insurance for non-RAMQ patients.
3. Annual Storage Fees: Ongoing revenue from annual cryopreservation storage fees for frozen eggs, embryos, and sperm samples.
4. Consultation Services: Initial consultations, specialist consultations, and review consultations. Some covered by RAMQ for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OriginElle Fertility Clinic & Women's Health Centre operates two fertility clinics in Montreal and Ottawa providing comprehensive reproductive medicine services including IVF, ICSI, IUI, egg and sperm freezing, preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), in vitro maturation (IVM), donor egg cycles, frozen embryo transfer, and andrology services. The clinic offers diagnostic imaging, fertility preservation through vitrification, and initial consultations, with government-funded options through RAMQ (Quebec) and OHIP (Ontario).

Product overview

OriginElle Fertility Clinic & Women's Health Centre is a dual-location fertility clinic offering comprehensive reproductive medicine services in Montreal and Ottawa. The clinic provides a unified suite of fertility treatments centered around IVF and ICSI procedures, augmented by advanced preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), in vitro maturation (IVM), and fertility preservation through vitrification. The service portfolio spans diagnostic imaging (baseline ultrasound, sonohysterogram, mock transfer, vitality scan, monitoring ultrasound), male fertility services (DNA fragmentation testing), and add-on technologies including the Embryoscope time-lapse monitoring system, Zymot sperm selection, Embryo Glue, Assisted Hatching, and TESA. Treatment pathways include standard IVF cycles, egg donation cycles, frozen embryo transfer cycles (FERC), frozen egg cycles (FORC), and intrauterine insemination (IUI), with government-funded options through RAMQ (Quebec) and OHIP (Ontario).

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization)

Quantifiable outcome

• Among the highest IVF success rates in the world
• +10 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Virtus Health: ASX-listed global fertility clinic operator with IVF and diagnostics networks across Australia, Ireland, and the UK. Comparable to OriginElle as a scaled fertility provider with research-driven IVM and advanced reproductive technology offerings.

Direct peers

• CCRM (Colorado Center for Reproductive Medicine): Multi-location US fertility clinic network offering IVF, ICSI, PGT, and egg freezing with a strong research-driven brand. Comparable to OriginElle as a premium, technology-led fertility provider serving complex cases across multiple US markets.
• Extend Fertility: US fertility provider specializing in egg freezing and IVF for career-focused and advanced-maternal-age patients. Comparable to OriginElle in fertility preservation positioning and tech-enabled patient experience.
• Markham Fertility Centre: Canadian fertility clinic in Ontario offering IVF, ICSI, egg freezing, and preimplantation genetic testing. Comparable to OriginElle in Canadian market positioning, OHIP participation, and technology adoption (Embryoscope, Zymot).
• Boston IVF: US fertility clinic network affiliated with academic medical centers, providing IVF, ICSI, PGT, and andrology services. Comparable to OriginElle in its academic-medical-center affiliation and complex-case focus.
• New Hope Fertility: US fertility clinic known for minimal-stimulation IVF and IVM protocols. Comparable to OriginElle in its emphasis on IVM and reduced-stimulation approaches, and in targeting complex and senior-maternal-age patients.
• Ottawa Fertility Centre: Ottawa-based fertility clinic offering IVF, IUI, PGT, and OHIP-funded treatments. Directly comparable as a competing provider in OriginElle's Ottawa market with overlapping government-funded patient base.
• Shady Grove Fertility: Large US fertility clinic network offering the full suite of IVF, IUI, genetic testing, and fertility preservation. Comparable to OriginElle in service breadth and target patient segments, though operating at significantly greater scale.
• Trio Fertility (formerly Newlife Fertility): Canadian fertility clinic with multiple Ontario locations offering IVF, IUI, PGT, and fertility preservation with OHIP-funded pathways. Comparable to OriginElle as a domestic competitor operating in overlapping Canadian geographies with government-funded programs.

Regional players

• McGill University Health Centre (MUHC) Reproductive Centre: Hospital-based fertility program at the McGill University Health Centre in Montreal. Directly comparable given Prof. Tan's history founding the McGill Reproductive Centre and OriginElle's ongoing clinical affiliation with MUHC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/originellemtl
• Facebookfacebook.com/originelleclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OriginElle