Shady Grove Fertility

What Shady Grove Fertility does

Shady Grove Fertility (SGF) is a U.S.-based, private fertility clinic network founded in 1991 and headquartered in Rockville, Maryland. The company operates 58 clinic locations across 11 U.S. states — California, Colorado, Delaware, Florida, Georgia, Maryland, North Carolina, Pennsylvania, Texas, Virginia, and Washington D.C. — plus an international location in Santiago, Chile, and an embedded clinic at Walter Reed National Military Medical Center. With 501-1,000 employees, SGF has facilitated over 100,000 births and reports a 96% patient recommendation rate.

SGF delivers a comprehensive assisted reproductive technology service line, spanning low-acuity treatments (timed intercourse, ovulation induction, IUI) through advanced IVF, frozen embryo transfer, preimplantation genetic testing (PGT), donor sperm/egg/embryo services, gestational carrier programs, OncoFertility for cancer patients, minimally invasive gynecologic surgery, and male fertility services. Its proprietary Shared Risk 100% Refund Program is an outcome-based pricing model that refunds the patient if IVF treatment does not result in a live birth, distinguishing SGF from pay-per-cycle competitors. The practice is also a member of the US Fertility network and integrates with Fairfax Cryobank and Egg Bank for donor gametes.

SGF operates a direct-to-consumer go-to-market model, acquiring patients through insurance network participation, physician referrals, organic search, patient testimonials, and community events. Target segments include heterosexual couples with infertility, LGBTQIA+ individuals and couples, single parents, cancer patients seeking fertility preservation, and carriers of known genetic diseases. Revenue is generated through per-cycle treatment fees, financing programs, grants, and recurring egg/embryo storage charges. Pricing is not publicly disclosed and varies by procedure.

Name

Shady Grove Fertility

Legal name

Shady Grove Fertility

Website

https://ShadyGroveFertility.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shady Grove Fertility is a private U.S. fertility clinic network operating 58 locations across 11 states plus Chile, delivering IVF, IUI, donor services, fertility preservation, and genetic testing to individuals and couples seeking family-building care.

Ownership category

akta.pro rank

Product category

Reproductive Medicine & Fertility Services

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Egg freezing preservation
• Donor egg programs

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: SGF generates revenue through direct patient fees for fertility treatments including IVF, IUI, egg freezing, donor services, and related procedures. The practice accepts major insurance plans and offers the Shared Risk 100% Refund Program as a pricing model.
2. Financing and Grants Programs: SGF offers financing options and grants to help patients afford fertility treatments, providing payment plan revenue streams.
3. Egg Freezing and Storage: Egg freezing services with associated storage fees for cryopreservation of oocytes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shady Grove Fertility is a private fertility clinic network that provides a comprehensive suite of assisted reproductive services including timed intercourse, ovulation induction, IUI, IVF, frozen embryo transfer, egg freezing, donor sperm/egg/embryo services, gestational carrier programs, preimplantation genetic testing, minimally invasive gynecologic surgery, and male fertility treatment. The practice pioneered the Shared Risk 100% Refund Program for IVF and serves individuals and couples across 58 locations in the U.S. and Chile.

Product overview

Shady Grove Fertility operates as a comprehensive fertility care platform offering a full spectrum of treatment services across multiple locations in the United States and Chile. The core offering includes diagnostic testing, ovulation induction, timed intercourse, IUI, IVF with fresh and frozen embryo transfer, and donor services (sperm, eggs, and embryos). Specialized services address male factor infertility, LGBTQIA+ family building, cancer patient fertility preservation (OncoFertility), preimplantation genetic testing, and minimally invasive gynecologic surgery. Financial programs include a Shared Risk 100% Refund Program for IVF and a separate Donor Egg Refund Program. The practice partners with US Fertility as a network member and Fairfax Cryobank for donor materials. Services are delivered across 58 locations in California, Colorado, Delaware, Florida, Georgia, Maryland, North Carolina, Pennsylvania, Texas, Virginia, Washington D.C., and Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Timed Intercourse

Quantifiable outcome

• 100,000+ babies born
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• US FertilitycoreChannel Partner/ Reseller/ DistributorShady Grove Fertility is a proud partner of US Fertility, a network of fertility practices. US Fertility represents a strategic partnership that provides SGF access to a broader network of fertility clinics and shared resources, research data (as evidenced by the US Fertility study on egg freezing outcomes), and operational support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kindbody: Kindbody is a fast-growing fertility and women's health startup offering IVF, egg freezing, and gynecologic care through employer-sponsored clinics and direct locations. It overlaps with SGF on core fertility services and competes for employer contracts and millennial patients, but with a tech-forward, lower-cost model.
• Progyny: Progyny is a leading employer fertility benefits provider with a national network of fertility clinics. It directs patient volume to selected clinics, making it an indirect competitor for SGF when negotiating in-network status and a channel for patient acquisition.
• Carrot Fertility: Carrot is a fertility benefits platform serving employers and patients with navigation, telehealth, and a curated provider network. It is not a clinic operator itself but functions as a referral channel and indirect competitor for employer-sponsored fertility benefits that SGF depends on.

Direct peers

• US Fertility: US Fertility is the parent fertility practice network of which SGF is a partner clinic. It operates a portfolio of fertility brands sharing research, clinical protocols, and operational infrastructure, making it both a parent and a direct operational peer.
• Prelude Network (Inception Fertility): Prelude is a large PE-backed fertility clinic platform operating multiple regional brands across the U.S. It offers IVF, fertility preservation, and advanced reproductive services comparable to SGF and represents a similarly scaled network competitor.
• Boston IVF: Boston IVF is a multi-site fertility clinic network with locations across the Northeast and beyond, offering a comparable full spectrum of fertility treatments. It competes head-to-head with SGF in several of the same metropolitan markets and was acquired by a private equity-backed platform.
• Reproductive Medicine Associates of New Jersey (RMANJ): RMANJ is a leading multi-site fertility practice on the East Coast offering IVF, PGT, and reproductive surgery. It is a direct competitor to SGF in the Mid-Atlantic region with comparable clinical reputation and treatment offerings.
• CCRM (Colorado Center for Reproductive Medicine): CCRM operates a national network of fertility clinics offering IVF, IUI, egg freezing, and genetic testing across multiple U.S. states. It is one of SGF's most direct large-network competitors with similar comprehensive service menus and physician-led care models.
• New Hope Fertility Center: New Hope is a fertility clinic network operating in multiple U.S. markets, offering IVF, egg freezing, and mild stimulation protocols. It competes directly with SGF in selected metro areas and on premium patient experience positioning.

Others

• Fairfax Cryobank / Fairfax EggBank: Fairfax Cryobank is a donor sperm and egg bank that partners directly with SGF to supply donor specimens. It is an ecosystem enabler and supplier rather than a direct clinical competitor, but its integration with SGF's donor services shapes the company's competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SGFertility
• Facebookfacebook.com/ShadyGroveFertility
• LinkedInlinkedin.com/company/shady-grove-fertility-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shady Grove Fertility