Hosa Technology
Hosa Technology is a family-owned, 40-year-old manufacturer of audio and video connectivity solutions (cables, adapters, DI boxes, mic preamps) sold through a 45+ country distribution network of music retailers and Pro AV distributors serving musicians, audio engineers, and AV professionals.
- Company typePrivate
- Founded1984
- HeadquartersBuena Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hosa Technology does
Hosa Technology, Inc. is a privately held, family-owned manufacturer of audio and video connectivity solutions founded in 1984 and headquartered in Buena Park, California. The company designs, sources, and distributes cables, adapters, direct boxes, microphone preamps, HDMI active optical assemblies, stands, and related accessories organized across multiple product lines: Hosa Edge (premium cables with Neutrik connectors), Hosa Pro (mid-tier professional cables with REAN connectors), Essential Hosa (entry-level), Synth Playground (modular synth accessories), plus wholly owned sub-brands Goby Labs and CAIG Labs (cleaning/maintenance), Mogan Microphones (earset microphones), and Zaolla Silverline (solid-silver audiophile cables). Core technology centers on connector compatibility and signal integrity, with notable engineered products including the MPA-149 discrete Class-A in-line microphone preamp (+26dB gain, -97dBu SNR) and HAOC-400 4K 60fps active optical HDMI cables.
Hosa sells exclusively via channel partners through a multi-tier global distribution model spanning 45+ countries across the Americas, Europe, Asia, Africa, and Oceania. The company does not sell direct to end customers except through its own shop.hosatech.com storefront; primary revenue is generated through authorized retailers including Sweetwater, Amazon, B&H Photo Video, and Crutchfield, plus regional distributors such as Yorkville Sound (Canada), AT Proaudio (Brazil), Hyperactive Benelux/Germany, Benum (Norway), and Swee Lee (Singapore/Malaysia/Myanmar). The company operates a three-tier pricing architecture (Essential at $3.95-$14.95, Pro at $10.95-$15+, Edge at $43.95+) on a pay-as-you-go unit-pricing model, with all US cables and adapters backed by a lifetime warranty. Hosa employs 11-50 people and is led by CEO Mayumi Allison and Director of Product Development and Marketing David Chavez, with no external institutional investment or PE ownership disclosed.
Hosa Technology firmographics
Firmographics- Name
- Hosa Technology
- Legal name
- Hosa Technology, Inc.
- Website
- https://hosatech.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hosa Technology is a family-owned, 40-year-old manufacturer of audio and video connectivity solutions (cables, adapters, DI boxes, mic preamps) sold through a 45+ country distribution network of music retailers and Pro AV distributors serving musicians, audio engineers, and AV professionals.
- Ownership category
- akta.pro rank
Hosa Technology industry classification
Industry- Product category
- Pro Audio Connectivity Solutions
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where Hosa Technology is headquartered
LocationHeadquarters
- HQ city
- Buena Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hosa Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Audio/Video Cable Products: Hosa generates primary revenue through the sale of audio and video cables and adapters, including microphone cables, instrument cables, speaker cables, interconnect cables, HDMI cables, USB cables, and various adapter types. Products range from budget-friendly essentials to premium Edge series.
- Accessories and Stands: Secondary revenue stream from professional audio accessories including microphone stands, keyboard stands, equipment racks, cable testers, console lamps, gaffer tape, cable organizers, and cleaning/conditioning products.
- Power Solutions: Power cords, power adapters, power Y-cables, and power distribution products for audio/video equipment.
- Microphone and Direct Box Products: Mogan wireless earset microphones, DI boxes (Sidekick and Pro-Conex series), in-line microphone preamps, and impedance transformers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Hosa Line - Budget-friendly connectivity solutions |
| Unit Pricing | Pay-as-you-go | Hosa Pro Line - Professional-grade reliability at accessible prices |
| Unit Pricing | Pay-as-you-go | Hosa Edge Line - Premium true high-end cables |
| Unit Pricing | Pay-as-you-go | Specialized Electronics - MPA-149 Microphone Preamp |
| Unit Pricing | Pay-as-you-go | Hosa Pro-Conex Direct Boxes |
| Unit Pricing | Pay-as-you-go | Accessories and Equipment Care |
| Unit Pricing | Pay-as-you-go | Spring Sale Promotions |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Hosa Technology product offering
Product offeringCore offering
Hosa Technology manufactures and distributes audio and video connectivity solutions, including analog audio cables (XLR, 1/4", RCA, 3.5mm), digital audio interfaces (USB, AES/EBU, S/PDIF, MIDI), video transmission cables (HDMI, VGA, composite), power management products, DI boxes, and in-line microphone preamps. The company serves musicians, audio engineers, AV professionals, and content creators through multiple product tiers (Essential, Pro, Edge) and a global dealer and distributor network spanning 45+ countries.
Product overview
Hosa Technology is a manufacturer of audio and video connectivity solutions offering a comprehensive portfolio organized across multiple product lines: Hosa Edge (premium high-end cables), Hosa Pro (professional reliability), Essential Hosa (standard solutions), Synth Playground (modular synth accessories), Goby & CAIG Labs (cleaning/protection), Mogan Microphones (earset mics), and Zaolla Silverline (audiophile silver cables). The core product categories span analog audio (microphone cables, instrument cables, snakes, adapters), digital audio (AES/EBU, optical, S/PDIF, Bluetooth interfaces), video (HDMI, VGA, component, S-Video), data (USB, MIDI, DMX, network), power products, stands/racks, and accessories. Key products include the MPA-149 microphone preamp (+26dB gain), HAOC-400 4K HDMI active optical cables, GSB-314 USB-C adapter, Pro-Conex direct boxes, and the KBT-502 keyboard stand. The company operates from Buena Park, CA and has served musicians and audio professionals since 1984.
Differentiator
Problem solved
Functional benefit
Brands
- Hosa Edge: True high-end cables without the hype
- Hosa Pro
- Synth Playground
- Essential Hosa
- Goby Labs
- CAIG Labs
- Mogan Microphones
- Zaolla Silverline
Products and services
- MPA-149 In-Line Microphone Preamp Active in-line mic preamp providing +26dB of transparent gain using discrete Class-A circuit design and selected FET circuitry, powered via 48V phantom power, for low-output dynamic and ribbon microphones used by audio engineers and live sound professionals.
- HAOC-400 High Speed 4K HDMI Active Optical Cable Active optical HDMI cable supporting Ultra HD 4K at 60fps with HDMI 2.0 specs and backwards compatibility with HDMI 1.4, for pro AV and home theater installations.
- GSB-314 USB Type C Adapter USB Type A to Type C adapter supporting USB 3.0 with burst data transfer rates up to 5 Gbps for connecting audio interfaces, peripherals, and modern devices.
- KBT-502 Keyboard Stand Portable keyboard stand with trigger-style adjustment lever and lightweight design for keyboardists and touring musicians.
- CBT-500 Cable Tester Cable tester for diagnosing and maintaining cable integrity for live and studio applications by audio engineers and stage technicians.
- Pro-Conex Direct Boxes Direct injection boxes including Sidekick Passive and Active models, plus Pro-Conex Stereo version (DIB-490) for keyboards, laptops, and instruments, used by live sound engineers and musicians.
- Mogan Earset Microphones Earset microphones featuring wide dynamic range for live sound, broadcast, and performance applications, distributed under the Mogan Microphones sub-brand.
- Zaolla Silverline Cables Solid-silver conductor audio and digital cables targeting audiophile and high-end professional applications, distributed under the Zaolla Silverline sub-brand.
- Goby Labs Cleaning Products Cleaning and protection products for equipment and instruments, including screen cleaners and instrument care solutions distributed under the Goby Labs sub-brand.
- CAIG Labs Contact Cleaners Contact cleaners and electronic maintenance products including DeoxIT, FaderLube, and ProGold formulations for connectors, faders, and gold contacts, distributed under the CAIG Laboratories sub-brand.
Quantifiable outcome
- Lifetime warranty on all cables and adapters - warranty valid for the lifetime of the original purchaser
- +3 more outcomes
Companies that use Hosa Technology
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Hosa Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hosa Technology partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Yorkville Sound (Canada)coreAuthorized Canadian distributor for Hosa Technology products. Located at 550 Granite Court, Pickering, Ontario, Canada L1W 3Y8. Handles distribution across Canada with phone support and email contact.
- AT Proaudio (Brazil)coreAuthorized Brazilian distributor for Hosa products. Located at Largo Do Machado 21 Offices 417/418, Rio de Janeiro 22221-020, Brazil. Serves professional audio market across Brazil.
- Hyperactive Benelux GmbH (Germany)coreAuthorized Benelux and German distributor for Hosa products. Located in Hunstetten, Germany. Serves Benelux countries (Belgium, Netherlands, Luxembourg) and German markets.
- Benum (Norway)coreAuthorized Norwegian distributor for Hosa products. Located at Drammensveien 130 B12, 0277 Oslo, Norway. Serves Norwegian professional audio market.
- Gruv GearminorHosa distributes Gruv Gear bags and accessories. Partnership expanded to include Hosa cables bundled or recommended with Gruv Gear products for touring musicians.
- CAIG LaboratoriescoreExpanded distribution partnership for CAIG Laboratories line of contact cleaners and maintenance products. CAIG products include DeoxIT, FaderLube, and ProGold, distributed through Hosa's established channel network.
- Swee Lee Holdings (Singapore, Malaysia, Myanmar)coreAuthorized distributor covering Singapore, Malaysia, and Myanmar markets. Located at 31 Neil Road, Singapore 088819. Serves Southeast Asian music retail market.
- Musicians InstituteminorHosa Technology Audio Engineering Scholarship program at Musicians Institute supporting aspiring audio engineers and producers. Annual scholarship awarded to talented students pursuing audio engineering careers.
- SweetwatercoreMajor online musical instrument retailer carrying full range of Hosa products. One of the largest e-commerce channels for Hosa's consumer and professional products.
- AmazoncoreGlobal e-commerce marketplace channel for Hosa products reaching broad consumer audience. Authorized Hosa storefront on Amazon for product sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hosa Technology competitors and assessment
Company assessmentBroad incumbents
- Extron Electronics: Major pro AV integration manufacturer of switching, distribution, and control systems with associated cables and connectivity. While Extron is much larger and focuses on integrated systems rather than cables alone, it overlaps in the AV integrator channel where Hosa sells its Pro and Edge products.
- Kramer Electronics: Large, established pro AV signal management and connectivity provider with broad product lines across switching, extension, and cabling. Kramer overlaps with Hosa's HDMI, USB, and AV integration offerings, but at a much larger scale and broader portfolio.
- Shure: Major pro audio incumbent with broad microphone, wireless, and listening product lines that complement (and occasionally overlap with) Hosa's microphone cable and earset microphone offerings. Both companies serve the same live sound and broadcast customer base.
Direct peers
- RapcoHorizon: Pro audio cable, snake, and connectivity manufacturer targeting live sound, studio, and AV integration — competing directly with Hosa's Pro line for touring engineers, houses of worship, and integrators via a similar distribution model.
- Monoprice: Value-priced cable and connectivity manufacturer with overlapping product categories in audio cables, HDMI cables, adapters, and AV accessories. A current Hosa leadership member (Armando Vega) previously worked at Monoprice, underscoring the direct competitive overlap in mid-tier cabling.
- Radial Engineering: Manufacturer of professional DI boxes, splitters, and signal management tools for live sound and recording studios. Radial is a direct competitor in Hosa's Pro-Conex product line and broader DI box category, addressing the same audio engineer and integrator base.
- Mogami Cable (Marshall Electronics): Premium professional audio cable manufacturer with a strong reputation in studios and live sound — the same end customer base Hosa serves in its Pro and Edge tiers. Both companies target audio engineers and musicians with high-end XLR, instrument, and patch cables.
- Whirlwind: Manufacturer of professional audio cables, snakes, splitters, and DI boxes for live sound and broadcast. Whirlwind is a direct competitor in the touring and broadcast engineer segment that Hosa targets with its microphone cable and DI box offerings.
- C2G (Cables To Go): Broad-line AV and IT cable/adapter manufacturer serving pro AV, IT, and education channels. C2G overlaps directly with Hosa's HDMI, VGA, USB, and video adapter lines, particularly for AV integrator and installer buying programs.
- Canare: Manufacturer of professional audio/video cables, connectors, and patchbays used in broadcasting, live sound, and studio environments — a near-direct competitor in cable infrastructure for audio engineers and AV integrators, with strong overlap in BNC, XLR, and DMX-style products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hosa Technology social profiles
Digital presenceHosa Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hosa Technology leadership team
Management profileNumber of profiles
Profiles3 records
Hosa Technology subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hosa Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hosa Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hosa Technology
What does Hosa Technology do?
Hosa Technology manufactures and distributes audio and video connectivity solutions, including analog audio cables (XLR, 1/4", RCA, 3.5mm), digital audio interfaces (USB, AES/EBU, S/PDIF, MIDI), video transmission cables (HDMI, VGA, composite), power management products, DI boxes, and in-line microphone preamps. The company serves musicians, audio engineers, AV professionals, and content creators through multiple product tiers (Essential, Pro, Edge) and a global dealer and distributor network spanning 45+ countries.
Is Hosa Technology a public or private company?
Hosa Technology is a private company. It is classified as family owned and is currently operating.
When was Hosa Technology founded?
Hosa Technology was founded in 1984. It employs 11 to 50 people.
Where is Hosa Technology based?
Hosa Technology is headquartered in Buena Park, United States, in the North America region.
How does Hosa Technology make money?
Four revenue lines are on record. Audio/Video Cable Products are the primary driver. The others are accessories and Stands, power Solutions and microphone and Direct Box Products.
Who are Hosa Technology's main competitors?
Broad incumbents on record are Extron Electronics, Kramer Electronics and Shure. Direct peers are RapcoHorizon, Monoprice, Radial Engineering, Mogami Cable (Marshall Electronics), Whirlwind, C2G (Cables To Go) and Canare.
Does Hosa Technology have an API?
No public API is recorded for Hosa Technology.
What industry is Hosa Technology in?
Hosa Technology's product category is Pro Audio Connectivity Solutions. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its NAICS code is 33431 and its SIC code is 3651.