Sunguard

What Sunguard does

Sunguard is a specialty manufacturer of custom-made shade and protection products for recreational vehicles, operating since 1983 out of Palm Springs, California as a brand of RV Toy Store, Inc. The company produces exterior windshield covers, interior solar-reflective covers, side window shades, awning shades, and complementary accessories (wiper savers, mirror savers, tire savers, dash covers, steering wheel covers, and towing shields), all built from a proprietary 94% Hi-Density woven vinyl-coated polyester fabric that the company claims blocks up to 94% of UV rays and reduces interior temperatures by up to 40 degrees. Each product is custom-tailored to the specific year, make, and model of the customer's RV, supported by a proprietary pattern library, and carries up to a 12-year factory warranty.

The business operates primarily as a direct-to-consumer e-commerce operation through sunguard.com, supplemented by toll-free phone ordering (1-800-334-5533), fax, and mail order, with an authorized dealer program for wholesale distribution and a physical showroom in Thousand Palms, California. Pricing is per-unit and ranges from approximately $33 for wiper savers to over $1,800 for full-protection package bundles, with premium fabric (94% Hi-Density vs. standard 85%) and fastener options as primary price drivers. The company also sells raw fabric by the yard for custom applications and distributes through parent brand RV Toy Store (rvtoystore.com). Target customers are primarily owners of Class A and Class C motorhomes, with secondary segments in residential homeowners and personal vehicle owners, served through industry magazine advertising, printed catalogs, and word-of-mouth at RV parks across the United States and Canada.

Name

Sunguard

Legal name

RV Toy Store, Inc.

Website

https://sunguard.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunguard manufactures custom-made shade and protection products — primarily windshield covers, window shades, and awning shades — for RV owners, built from a proprietary 94% UV-blocking vinyl-coated polyester fabric and sold direct-to-consumer since 1983.

Ownership category

akta.pro rank

Product category

RV Accessories and Shade Products

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• RV shade products
• RV windshield covers
• RV accessories manufacturing
• Custom RV covers
• RV sun protection

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for custom RV shade products including windshield covers, window shades, wiper savers, mirror savers, tire savers, dash covers, and awning shades. Products are custom-made to order based on customer-provided RV specifications (year, make, model).
2. Dealer/Wholesale Pricing: Authorized dealer program offering wholesale pricing to resellers. Dealers receive login credentials and can purchase products at reduced rates for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sunguard manufactures and sells custom-made RV shade and protection products from its facility in Palm Springs, California. The core product line includes exterior and interior windshield covers for Class A and Class C motorhomes, window shades, wiper savers, mirror savers, tire savers, dash covers, awning shades, and related accessories, all built from proprietary vinyl-coated polyester woven fabric. Products are custom-tailored to specific RV year, make, and model, with fabric options providing 85%–100% sun/UV blocking.

Product overview

Sunguard is a manufacturer of RV shade and protection products based in Palm Springs, California, operating since 1983. The product portfolio centers on sun-blocking covers and shades made from proprietary vinyl-coated polyester fabrics offering 85%-100% UV protection. Core products include exterior and interior windshield covers for Class A and Class C motorhomes, side window shades, and awning shades. The ecosystem extends through complementary accessories including wiper savers, mirror savers, tire savers, dash covers, steering wheel covers, and towing protection products. Sunguard products are custom-tailored to specific RV year, make, and model, and carry 12-year factory warranties on most items. The company operates as both Sunguard Shade Products and RV Toy Store, selling directly to consumers through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sunguard: Primary brand for RV shade products including windshield covers, window shades, wiper savers, mirror savers, and tire savers. Brand tagline: 'Stronger Than The Sun, Since 1983'.

Products and services

• Sunguard RV Windshield Covers – Class A Custom-tailored 3-piece exterior windshield covers for Class A motorhomes, blocking up to 94% of sun's heat, light, and UV rays. Available in 85%, 94% Hi-Density, or 100% Solid Vinyl fabric options.
• Sunguard RV Windshield Cover – Class C 1-piece wrap-around exterior windshield cover designed for Class C motorhomes with Chevy, Dodge, Ford, Freightliner, or Mercedes chassis. Features magnetic bottom corners and hook-over-door design.
• Sunguard SolarREFLECTIVE Interior Windshield Covers Interior-mount solar reflective windshield covers using Metallic Silver/Grey 94% Hi-Density fabric. Attaches via suction cups without tools. Fits most RV windshields at 54 inches wide by 50 inches tall.
• Sunguard SolarREFLECTIVE Interior Side Covers Interior cockpit side covers with 94% Hi-Density Metallic Silver/Grey solar reflective fabric. Measures 46 inches wide by 46 inches tall, attaches with suction cups.
• Sunguard 2 For 1 Combo Kit Combination package including exterior Class A High Density 94% windshield covers and interior SolarREFLECTIVE windshield covers, providing both mounting options at a discounted bundle price.
• Sunguard Full Package Deal Complete RV protection bundle including 3-piece windshield cover set, 2-piece mirror savers, 2-piece wiper savers, and choice of 6 additional custom window shades or tire savers. Includes 3 free storage bags.
• Sunguard Wiper Savers Protective boots for wiper blades that shield rubber from UV ray damage, extending wiper blade life. Available in 33, 38, and 43 inch sizes.
• Sunguard RV Mirror Savers Mirror covers that protect RV mirrors from UV fading, hard water spots, and rust. Available in 18 inch standard and 24 inch tall sizes.
• Sunguard RV Window Shades Custom-made window shades for side windows, blocking 85%-100% of sun's heat, light, and UV rays. Can be used inside or outside, with fasteners including snaps, twist locks, or velcro.
• Sunguard Tire Saver Wheel-well mounted tire covers that block UV rays while allowing oxygen flow around rubber. Attaches at hip level without bending, never touches tires to avoid dirt.
• Sunguard EZ RV Shades Interior-mount modern shades using 94% Hi-Density UV protection woven polyester. Attaches with suction cups, available in multiple panel sizes including 30x30, 46x46, 54x38, and 54x50 inches.
• 5th Wheel Front Covers Custom-tailored front end caps for 5th wheel trailers that protect against gravel dings, road debris, and fading. Requires in-person measurement and professional installation in Palm Springs area.
• Sunguard Auto SunShade / TowShield Universal windshield cover for cars and trucks providing all-season protection. Shields from summer heat, winter snow/ice, and road debris during towing. Features side flap secure fit design.
• Motorhome Dash Cover Custom dashboard cover for Class A motorhomes that protects against UV damage, reduces heat reflection, and minimizes night-time headlight glare. Available in multiple colors with lifetime warranty.
• EZ ZipShade (Awning Front Shade with Zipper) Zippered awning shade panel that slides into awning utility slot for storage. Blocks up to 85% of sun's heat and light while maintaining outward view. Available in 10-19 foot lengths with 6-11 foot drops.
• Awning Front Shade Front awning shade that slips into roller tube, blocking up to 85% of sun's heat and light. Available in 10-19 foot lengths with 6-7 foot drops.
• Awning SideShade Side awning shade panel that blocks sun entering from the side and adds privacy. Reduces temperature underneath by up to 85%, with 6-11 foot drop options.
• Sunguard RV MASK Heavy-duty vinyl front end mask for RVs that protects paint and decals from road gravel, debris, and insects. Features scratch-proof felt backing with marine-style stainless steel twist grommets.
• RV Steering Wheel Cover Steering wheel cover providing improved grip, increased safety, and reduced driving fatigue. Available in Black, Dark Gray, Light Gray, Mocha, and Vanilla colors with lifetime warranty.
• Sunguard Tow-Car-Shield Protective cover for towed vehicles that shields from road debris, gravel damage, and diesel exhaust residue. Strapless design covers up to 80% of vehicle, made from 22 ounce marine-quality auto bra vinyl.
• Sunguard 94% Hi Density Raw Fabric Raw 94% Hi-Density fabric material sold by the yard at 60 inch width. Available in White, Tan, Gray, Brown, and Black colors for custom applications.
• RV Windshield only or Sides only – Class A Individual windshield or side window covers available for separate purchase for Class A motorhomes, allowing customers to buy only the components they need.
• RV Toy Store Gift Certificate Gift certificates available in denominations of $25, $50, $75, $100, $150, $200, $250, $300, $400, and $500. Includes free Wiper Savers with purchase.

Quantifiable outcome

• Reduces solar heat gain by up to 94%
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Camco: Camco is one of the largest U.S. manufacturers and distributors of RV accessories, parts, and maintenance products. It is directly comparable to Sunguard in serving the same RV owner aftermarket with overlapping shade, cover, and protection categories.
• ADCO Products: ADCO is a leading manufacturer of protective covers for RVs, including windshield, tire, and full-coach covers using vinyl and polypropylene fabrics. It competes directly with Sunguard in custom-fit RV shade and protection products.
• Classic Accessories: Classic Accessories manufactures RV, automotive, and outdoor protective covers and accessories sold through retail and e-commerce. Its product line directly overlaps with Sunguard's windshield covers, RV shades, and tire/wiper protection products.
• Covercraft: Covercraft is a major U.S. manufacturer of custom vehicle covers for cars, trucks, RVs, and motorcycles. Its custom-fit, fabric-differentiated cover model closely mirrors Sunguard's value proposition and channel strategy.
• Valterra Products: Valterra manufactures and distributes RV parts, accessories, and maintenance products. It competes with Sunguard across multiple RV aftermarket categories including protective accessories and replacement parts.
• Carefree of Colorado: Carefree of Colorado manufactures RV awnings and shade products including awning replacements and accessories. It directly overlaps with Sunguard's awning shade and exterior sun-blocking product lines.
• JR Products: JR Products is a U.S. manufacturer and distributor of RV replacement parts and accessories. It competes with Sunguard in the RV aftermarket parts segment serving similar dealer and consumer channels.

Broad incumbents

• Dometic Group: Dometic is a global leader in RV, marine, and outdoor hospitality systems including climate, sanitation, and awnings. It is a broader incumbent that overlaps with Sunguard's RV shade and climate-control adjacencies as part of a much wider product portfolio.
• Lippert Components: Lippert is one of the largest suppliers of components and accessories to the RV industry, with a broad portfolio spanning chassis, interior, exterior, and shade-related products. It is a broader incumbent in the RV space where Sunguard competes.

Others

• Peterson Industries (Vexar-brand covers): Trex and adjacent plastic-textile manufacturers supply woven fabric substrates comparable to Sunguard's vinyl-coated polyester fabric. They are relevant ecosystem participants as upstream materials suppliers rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rvtoystore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunguard