Carefree of Colorado
Carefree of Colorado designs and manufactures RV awnings and shade products, supplying major RV OEMs as standard equipment, a US dealer network of 3,500+ retailers, international distributors, and direct-to-consumer e-commerce. It is a subsidiary of Marmon Holdings (Berkshire Hathaway).
- Company typePrivate
- Founded1971
- HeadquartersBroomfield, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Carefree of Colorado does
Carefree of Colorado, founded in 1971 and headquartered in Broomfield, Colorado, designs and manufactures RV awnings and shade products as the exclusive focus of its business. The company's product portfolio spans powered and manual patio awnings, slideout covers, companion/window awnings, RV rooms, fabric protection systems (FLXguard, Uniguard, Alumaguard), premium vinyl and acrylic fabrics in over 100 colors, and a Bluetooth-based wireless control system (Carefree Connects). Engineering uses 3D solid modeling and Finite Element Analysis, and the product line is differentiated by proprietary technologies including Direct Response Electronics for automatic wind retraction, Gore Tenara thread construction, and patented fabric-protection designs.
The company monetizes primarily through hardware sales across four channels: OEM supply of awnings as standard equipment to major RV manufacturers (Winnebago, Tiffin, Jayco, Forest River, Thor Motorcoach, Heartland, Dutchmen, Redwood RV, Coromal Caravans), a US dealer network of 3,500+ retailers served by 20 distributors, a direct-to-consumer e-commerce site with product configurator and 1-click ordering, and international distribution partners covering Canada, Australia, New Zealand, the UK, and Asia. An aftermarket of 800+ replacement parts and universal-fit canopies generates recurring revenue from the installed base.
Carefree operates as a wholly owned subsidiary of Marmon Holdings Inc., a Berkshire Hathaway diversified industrial conglomerate. Ownership by Marmon/Berkshire provides capital backing without venture funding, and the company signals ongoing inorganic interest via Marmon's Strategic Acquisitions program alongside organic product and geographic expansion.
Carefree of Colorado firmographics
Firmographics- Name
- Carefree of Colorado
- Legal name
- Carefree of Colorado
- Website
- https://carefreeofcolorado.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Carefree of Colorado designs and manufactures RV awnings and shade products, supplying major RV OEMs as standard equipment, a US dealer network of 3,500+ retailers, international distributors, and direct-to-consumer e-commerce. It is a subsidiary of Marmon Holdings (Berkshire Hathaway).
- Ownership category
- akta.pro rank
Carefree of Colorado industry classification
Industry- Product category
- RV Awnings & Shade Products
- NAICS
- Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213), Recreational Vehicle Dealers (44121), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industries
- Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Camping & Overlanding Equipment Retail (CRAMAAAC)
Keywords
Where Carefree of Colorado is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carefree of Colorado business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- RV Awning Sales: Sale of new RV awnings including patio awnings, slideout awnings, companion awnings, and rooms. Products available for motor homes, travel trailers, folding camping trailers, and truck campers. Available in electric (12v or 110v) powered or manual configurations.
- Replacement Parts: Sale of replacement parts for all Carefree awning products including arm sets, motors, rollers, electronics, and hardware. Extensive parts catalog with over 800 products.
- Canopy Replacement: Sale of replacement canopies for most brands of RV awnings. Available in various fabrics including Premium Vinyl, Vinyl, and Acrylic materials with multiple color and pattern options.
- Accessories: Sale of RV awning accessories including EZ ZipBlocker, SunBlocker, SideBlocker, LED lights, Awning Mats, ground blankets, rooms (Buena Vista+, Vacation'r), and canopy extensions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RV Awnings - Various configurations |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
| One time/ perpetual license | Pay-as-you-go | Fabric Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Carefree of Colorado product offering
Product offeringCore offering
Carefree of Colorado designs, manufactures, and sells RV awnings and shade products including patio awnings (powered and manual), slideout awnings, companion/window awnings, replacement canopies, fabric protection systems, RV awning rooms, and accessories. The company supplies RV manufacturers as OEM equipment and also sells through a 3,500+ dealer network and direct consumer e-commerce, supported by a comprehensive replacement parts catalog.
Product overview
Carefree of Colorado is a manufacturer of RV awnings and shade products founded in 1971, operating as a Berkshire Hathaway company under Marmon Holdings. The company offers a comprehensive portfolio organized into three main categories: (1) Core RV Awning Products including powered and manual patio awnings (Compass, Latitude, Travel'r, Eclipse, Eclipse XL, Fiesta, Pioneer, Mirage, Freedom series, and OEM-only models like Paramount, Apex, and Freestyle Evolution); (2) Companion and Slideout Awnings including window, door, and slideout-specific products (Marquee, SL Window, Over-the-Door, Truckin' Awn, Ascent, SlideOut Kover III, Slideout Cover, Alpine, Campout); (3) Accessories and Enhancements including shade solutions (EZ ZipBlocker, SunBlocker, SideBlocker), support structures (Awning Stabiliz'r, Awning Extend'r, Rafters, Pole Kit), lighting (LED Lights), control systems (Carefree Connects BT12), fabric protection systems (FLXguard, Uniguard, Alumaguard), and room extensions (Buena Vista+, Vacation'r). The company also provides replacement parts, canopy replacement fabrics in over 100 colors, and product configuration tools. All products share a 'family look' design consistency and are backed by various warranty programs including 10-year warranties on Premium Vinyl fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- RV Awnings Carefree's primary product line of RV awnings (patio awnings, slideout awnings, companion awnings, rooms) for motor homes, travel trailers, folding camping trailers, and truck campers. Available in electric (12V/110V) or manual configurations with widths from 8' to 25'.
- Compass Patio Awning Powered vertical-arm patio awning with electric operation and adjustable pitch functionality for RV owners.
- Latitude Patio Awning Single and dual-stage powered vertical-arm patio awning designed for OEM applications.
- Travel'r Patio Awning Powered vertical-arm patio awning with adjustable pitch for versatile sun coverage.
- Eclipse Patio Awning Powered vertical-arm patio awning with a compact design for RV applications.
- Eclipse XL Patio Awning Extended version of the Eclipse awning for larger RV applications.
- Fiesta Patio Awning Manual vertical-arm patio awning with manual crank or pull-out operation.
- Pioneer Patio Awning Manual vertical-arm patio awning for cost-conscious RV owners.
- Mirage Patio Awning Box patio awning with sleek enclosed roller tube design.
- Freedom Roof Mount Patio Awning Roof-mounted patio awning system for motor homes.
- Freedom Wall Mount Patio Awning Wall-mounted patio awning system for various RV applications.
- Paramount OEM Patio Awning OEM-only patio awning for high-end motor home applications.
- Apex OEM Patio Awning OEM-only patio awning for motor home installations.
- Freestyle Evolution OEM Patio Awning OEM-only evolution model patio awning for OEM partnerships.
- Ascent Slideout Awning Slideout awning designed to protect slideout rooms from weather and debris.
- SlideOut Kover III Slideout awning cover providing weather protection for slideout mechanisms.
- Alpine Slideout Awning Premium slideout awning for enhanced protection and durability.
- Campout Folding-Camper Awning Awning specifically designed for folding camping trailers and pop-up campers.
- Marquee Companion Awning Over-the-door and window companion awning for additional shade coverage.
- SL Window Awning Window-mounted companion awning for targeted sun blocking at windows.
- Truckin' Awn Truck-Camper Awning Compact awning designed specifically for truck campers.
- Buena Vista+ RV Awning Room RV room that attaches under awnings to expand living space, available in sizes 10'-21'.
- Vacation'r RV Awning Room Lightweight RV room with travel bag for easy setup under existing awnings.
- Canopy Replacement Fabrics Replacement canopy fabrics for most brands of RV awnings, available in Premium Vinyl, Vinyl, and Acrylic materials with over 100 color and pattern options.
- Premium Vinyl Fabrics Heavy-duty 15 oz. vinyl fabric with antimicrobial protection, double-hemmed with Gore Tenara thread, carrying a 10-year warranty and 1000-denier construction.
- FLXguard Fabric Protection Proprietary polymer-based weatherguard material that rolls up with the awning to protect fabric. Patent pending.
- Uniguard Aluminum Fabric Protection Single-piece aluminum wrap providing sleek protection and a streamlined appearance for retracted awning fabric. Carefree exclusive.
- Alumaguard Aluminum Fabric Protection Slatted aluminum wrap with patented 3-point design providing maximum fabric protection during travel.
- Carefree Connects (BT12) Wireless Control Wireless awning control system (BT12) enabling remote operation of powered awnings via Bluetooth.
- EZ ZipBlocker Shade Accessory Shade accessory that blocks 85% of sunlight while maintaining view; two-piece zippered design compatible with manual and powered awnings. Made of woven 100% polyester with durable vinyl coating; installs in under a minute.
- SunBlocker & SideBlocker Side Shades Side shade accessories that block 85% of sun's light from angles, especially during low-sun periods.
- Awning Mats Ground-cover mats for placement under RV awnings to protect from wet or dirty conditions.
- LED Lights for RV Awnings LED lighting kits that install directly into RV awnings for campsite illumination in various colors.
- RV Awning Replacement Parts Comprehensive selection of replacement parts including arm sets, hardware, motors, electronics, rollers, springs, and brackets for all Carefree awning products. Catalog of over 800 SKUs.
Quantifiable outcome
- 10-year warranty on Premium Vinyl fabrics
- +2 more outcomes
Companies that use Carefree of Colorado
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Carefree of Colorado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Carefree of Colorado partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- WinnebagocoreCarefree supplies RV awnings as standard equipment for Winnebago motor homes and travel trailers.
- TiffincoreCarefree supplies RV awnings as standard equipment for Tiffin motor coaches.
- Forest RivercoreCarefree supplies RV awnings as standard equipment for Forest River RVs.
- Thor MotorcoachcoreCarefree supplies RV awnings as standard equipment for Thor Motorcoach products.
- JaycocoreCarefree supplies RV awnings as standard equipment for Jayco products in both US and Australian markets.
- HeartlandcoreCarefree supplies RV awnings as standard equipment for Heartland recreational vehicles.
- DutchmencoreCarefree supplies RV awnings as standard equipment for Dutchmen trailers and fifth wheels.
- Redwood RVcoreCarefree supplies RV awnings as standard equipment for Redwood RV luxury fifth wheels.
- Coromal CaravanscoreCarefree supplies RV awnings as standard equipment for Coromal Caravans in the Australian market.
- Coast to CoastcoreAustralian distributor serving over 200 dealers and OEMs with Carefree products across Australia and New Zealand.
- NTP/StagcoreUS distributor of Carefree products mentioned in preferred distributors list.
- Meyer DistributingcoreUS distributor of Carefree products mentioned in preferred distributors list.
- Foland SalescoreUS distributor of Carefree products mentioned in preferred distributors list.
- Keller Marine & RVcoreUS distributor of Carefree products mentioned in preferred distributors list.
- Land N SeacoreUS distributor of Carefree products mentioned in preferred distributors list.
- Laurelhurst DistributorscoreUS distributor of Carefree products mentioned in preferred distributors list.
- Prime SourcecoreUS distributor of Carefree products mentioned in preferred distributors list.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Carefree of Colorado competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Carefree of Colorado social profiles
Digital presenceCarefree of Colorado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carefree of Colorado leadership team
Management profileNumber of profiles
Carefree of Colorado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carefree of Colorado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carefree of Colorado
What does Carefree of Colorado do?
Carefree of Colorado designs, manufactures, and sells RV awnings and shade products including patio awnings (powered and manual), slideout awnings, companion/window awnings, replacement canopies, fabric protection systems, RV awning rooms, and accessories. The company supplies RV manufacturers as OEM equipment and also sells through a 3,500+ dealer network and direct consumer e-commerce, supported by a comprehensive replacement parts catalog.
Is Carefree of Colorado a public or private company?
Carefree of Colorado is a private company. It is classified as corporate owned and is currently operating.
When was Carefree of Colorado founded?
Carefree of Colorado was founded in 1971. It employs 501 to 1,000 people.
Where is Carefree of Colorado based?
Carefree of Colorado is headquartered in Broomfield, United States, in the North America region.
How does Carefree of Colorado make money?
Four revenue lines are on record. RV Awning Sales are the primary driver. The others are replacement Parts, canopy Replacement and accessories.
Does Carefree of Colorado have an API?
No public API is recorded for Carefree of Colorado.
What industry is Carefree of Colorado in?
Carefree of Colorado's product category is RV Awnings & Shade Products. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of CRAIAKAH, Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings). Its NAICS code is 336214 and its SIC code is 5013.