Shipit.to

What Shipit.to does

Shipit.to (operated by Alperton Ltd., Tel Aviv) is a digital logistics platform providing IoT-based cargo tracking and supply chain visibility, founded in 2016 and operating with 11–50 employees. The company's core offering combines a proprietary disposable hardware device — the SIT-1002 IoT Cargo Tracker (66x35x14mm, GSM/EDGE and WiFi-enabled, temperature sensor with ±0.5°C accuracy, IPX7-rated, 90-day standby, supporting routes up to four months) — with a software platform that aggregates IoT data feeds alongside flight tracking, marine vessel tracking, BoL/AWB processing, and customs events. The platform is sold as three primary product lines: Track and Trace (for e-commerce, postal operators, and couriers requiring 24/7 shipment visibility), Cargo Monitoring (for luxury, pharmaceutical, and time-critical cargo with condition-sensing requirements), and SCALA Supply Chain and Logistics Analytics (for warehouses and manufacturers with complex inbound logistics). Supporting modules include CORE Alerts (cargo condition anomalies), SCOPE Alerts (shipment progress and geofencing), a White Label Portal and mobile apps, M2M APIs for backend integration, and operational features such as Late Delivery Alerts, IoT Management Dashboard, and Route Replay.

Revenue is generated through two principal streams: (1) sale of disposable SIT-1002 tracker hardware and (2) subscription access to the platform's visibility, alerting, and analytics capabilities. Pricing is custom-quoted on annual contracts with no public price list, consistent with enterprise B2B sales. Go-to-market combines direct enterprise field sales with channel distribution — most notably DSV as sole distributor in Israel since May 2020 — supplemented by M2M API and white-label OEM partnerships for technical buyers. Customer logos span logistics (DSV, Damco, Swift), pharmaceutical (Kamada), luxury goods (Royale), and safety/water treatment (Maytronics). The platform is approved for use on flights of 16 airlines including Lufthansa, Air Canada, and Cathay Pacific, and trackers have been dispatched across 100 countries. The company is privately held by founders/management with no disclosed external funding.

Name

Shipit.to

Legal name

Alperton Ltd.

Website

https://shipit.to

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shipit.to is an Israeli digital logistics platform providing IoT-based cargo tracking and supply chain visibility via its proprietary disposable SIT-1002 trackers and multi-modal data analytics, serving enterprise customers in logistics, pharmaceuticals, luxury goods, and e-commerce across 100 countries.

Ownership category

akta.pro rank

Product category

Supply Chain Visibility and IoT Cargo Tracking Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Ocean Container Visibility (Vessel, Container, Demurrage/Detention) (TLAEADAF)

akta.pro secondary industries

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Ocean/Container TMS (TLAEAAAE)

Keywords

• Supply chain visibility
• IoT cargo tracking
• Cold chain monitoring
• Freight visibility
• Shipment tracking platform

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT Tracker Hardware Sales: Sale of SIT-1002 IoT cargo trackers which are low-cost and disposable, fitting cargo of any size from envelopes to containers. Trackers come preloaded with SIM cards and include cellular connectivity.
2. Platform/Subscription Services: Subscription-based access to the shipit.to platform providing track and trace, cargo monitoring, and supply chain analytics capabilities. Includes CORE alerts, SCOPE alerts, white label portal, and API access.
3. DSV Distribution Partnership: DSV serves as sole distributor of shipit.to digital logistics platform in Israel, expanding market reach through established logistics channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shipit.to is a subscription-based digital logistics platform that delivers real-time supply chain visibility through three product lines — Track and Trace, Cargo Monitoring, and SCALA Supply Chain and Logistics Analytics — powered by proprietary disposable SIT-1002 IoT cargo trackers. The platform combines IoT telemetry with multi-source data feeds (flight, marine vessel, BoL/AWB, customs) to provide CORE condition alerts, SCOPE progress alerts, white-label customer apps, and an M2M API for enterprise integration.

Product overview

Shipit.to (operated by Alperton Ltd., Tel Aviv, Israel) is a digital logistics platform offering an integrated IoT-based supply chain visibility solution. The core portfolio consists of three product lines: Track and Trace (for e-commerce, postal operators, and couriers requiring 24/7 shipment visibility), Cargo Monitoring (for sensitive, time-critical, or high-value cargo such as luxury brands and freight forwarders), and Supply Chain and Logistics Analytics / SCALA (for warehouses and manufacturers with extensive inbound logistics). The platform is built on low-cost, disposable IoT cargo trackers (SIT-1002) that support routes of up to 4 months and work globally except in seven countries (Australia, North Korea, Ethiopia, Japan, Taiwan, South Korea, and Singapore). The SIT-1002 tracker hardware is complemented by a White Label Portal and mobile apps (with sharing to WhatsApp, Telegram, and Facebook), an M2M API for backend integration, CORE Alerts (cargo condition monitoring), SCOPE Alerts (supply chain progress events), SCALA Reports (analytics), and supporting features including Shipment Road Story, Route Replay, IoT Management Dashboard, Late Delivery Alerts, Point of Interest Alerts, Crossing State Lines Alerts, Shipment Tags, Advanced Filtering, Transmission Interval Control, Ad Hoc Notifications, and Reseller Management. The platform operates on a 'Four C's' framework: Completeness (multi-source data feeds), Convenience (low-cost, easily deployed), Collaboration (white-label and API integration), and Communication (alerts, notifications, and customer-facing apps). Shipit.to is distributed solely by DSV in Israel and is approved for use on flights of 16 airlines including Lufthansa, Swiss, Air Canada, Cathay Pacific, and others.

Differentiator

Problem solved

Functional benefit

Brands

• SCALA: Supply Chain And Logistics Analytics reports providing actionable insights into supply chain performance.
• CORE Alerts
• SCOPE Alerts
• SIT-1002

Products and services

• Track and Trace Provides 24/7 shipment visibility for businesses with high-volume shipping, typically e-commerce stores, postal operators, and couriers, delivering real-time location and status tracking via IoT devices and multiple data feeds.
• Cargo Monitoring Monitors expensive, sensitive, unique, or time-critical cargo such as luxury goods, pharmaceuticals, and time-critical shipments, using IoT tracker sensors to detect temperature, humidity, falls, and hits during transit.
• Supply Chain and Logistics Analytics (SCALA) SCALA (Supply Chain And Logistics Analytics) reports provide analytics and optimization insights for supply chains using aggregated shipment data and multi-source data feeds covering flight, vessel, BoL/AWB processing, and customs events; sold as a standalone analytics solution for warehouses and manufacturers with extensive inbound logistics.
• SIT-1002 IoT Cargo Tracker Low-cost disposable IoT tracker hardware sold as a standalone SKU; supports routes of up to 4 months with on-board temperature, humidity, shock, and GPS/cellular/WiFi telemetry, and includes preloaded SIM cards and cellular connectivity.
• White Label Portal & Mobile Apps White-label customer-facing mobile apps and web portal for resellers and enterprises, providing event-based shipment progress, route maps, sharing via WhatsApp, Telegram, Facebook and email, and QR-code based shipment lookup.
• M2M API Machine-to-machine API with push and pull endpoints that exposes shipment data, location reports with accuracy radius, and tracker management to customers and partners; supports white-label solutions for resellers and is distributed via account provisioning by sales representatives.

Quantifiable outcome

• Trackers dispatched and analyzed across 100 countries
• +4 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature16 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Start-Up Nation CentralminorOthers · 10 May 2021Featured in Israeli Smart Logistics Innovation Industry Map created by Start-Up Nation Central in collaboration with DSV. Start-Up Nation Central serves as a gateway to Israeli innovation.
• ioXt AllianceminorStrategic or Co-development Partner · 28 February 2021Shipit.to joined the ioXt Alliance to collaborate on making the Internet of Secure Things a priority for the logistics and supply chain industries. The ioXt Alliance focuses on security standards and certification for IoT devices.
• DSVcoreChannel Partner/ Reseller/ Distributor · 11 May 2020DSV serves as the sole distributor of shipit.to digital logistics platform in Israel. DSV had been successfully deploying shipit.to for customers' shipments since September 2018 before becoming sole distributor in May 2020. This partnership enables DSV to offer unprecedented supply chain visibility to the Israeli market based on shipit.to's AI and IoT platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Tive: Tive makes single-use and reusable IoT trackers (Solo and Solo 5G) plus a visibility cloud platform focused on condition monitoring (temperature, humidity, shock). It competes directly with the SIT-1002 plus shipit.to platform in pharma cold chain and high-value cargo visibility.
• FourKites: FourKites is a leading supply chain visibility platform offering real-time transportation management, predictive ETA, and dynamic yard orchestration across ocean, road, rail, and air modes. It directly competes with Shipit.to in multi-modal visibility for shippers and 3PLs, and is the primary US-headquartered competitor in the same product category.
• project44: project44 is a global supply chain visibility platform that aggregates ocean, road, rail, and air shipment data for shippers, carriers, and 3PLs, including the ClearMetal ocean visibility offering. It competes head-to-head with Shipit.to for multi-modal visibility RFPs with large enterprise shippers.
• Controlant: Controlant provides real-time visibility and condition monitoring for pharmaceutical cold chains, combining reusable IoT sensors with a cloud platform and GS1-compliant data. It is a direct peer in the pharmaceutical and temperature-sensitive cargo monitoring use case that Shipit.to also serves.
• Shippeo: Shippeo is a European-headquartered real-time transportation visibility platform covering road, ocean, and air, with strong 4PL and large-shipper customer base. It is a direct peer given overlapping multi-modal visibility, predictive ETA, and European enterprise customer overlap with Shipit.to.
• Vizion API: Vizion API provides ocean container tracking and port-event data via API, focused on intermodal visibility and shipment milestone tracking. It is a direct peer in the ocean and container visibility portion of Shipit.to's offering and competes for API-first enterprise integrations.
• Roambee: Roambee provides IoT-based shipment visibility combining hardware sensors (Bee asset trackers) with a multi-mode cloud platform serving pharma, automotive, and consumer goods. It is a direct peer given the shared IoT-tracker-plus-software model and similar pharma and high-value-cargo use cases.

Broad incumbents

• Descartes Systems Group: Descartes is a broad incumbent in logistics technology, offering transportation management, customs, routing, and visibility solutions. It overlaps with Shipit.to on freight visibility and tracking but operates across a much wider portfolio and serves as a benchmark large-scale logistics technology incumbent.

Emerging players

• Cloudleaf: Cloudleaf (now part of Cloudleaf Inc.) provides IoT-based supply chain visibility using a digital twin and sensor-fusion platform for pharma, manufacturing, and logistics. It overlaps with Shipit.to in IoT-driven visibility but with a stronger digital-twin analytics angle.
• Overhaul: Overhaul offers real-time in-transit visibility and risk management for high-value and cold-chain cargo with hardware-software integration. It is a comparable emerging player focused on the same luxury and pharma use cases Shipit.to targets with its SIT-1002 trackers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shipitto
• Facebookfacebook.com/shipit.to
• LinkedInlinkedin.com/company/shipit-to

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shipit.to