What Medical Consulting Group does

Medical Consulting Group (MCG) is a privately held professional services firm headquartered in Springfield, Missouri, founded in 1989 by Bill Rabourn as MedSource and rebranded to its current name in 1995. The firm operates as an LLC and serves ophthalmic practices, ambulatory surgery centers (ASCs), optometry practices, plastic surgery practices, and medical device manufacturers, with active engagements across 44 U.S. states and Canada. It has participated in the development of 30+ ASCs, frequently taking equity positions alongside its consulting engagements.

MCG's service portfolio spans management consulting, medical marketing, ASC development, revenue cycle management (RCM), and coding and reimbursement consulting (the latter materially strengthened by the 2023 acquisition of Corcoran Consulting Group). Its proprietary technology stack includes the PatientBuilder marketing/patient-engagement portal, the Co-Op Management System, and an in-house RCM software platform, which together convert consulting IP into productized, recurring offerings layered on top of engagements.

The business model combines time-and-materials consulting fees, performance-based RCM arrangements, equity participation in developed ASCs, and SaaS/managed-service revenue from PatientBuilder and the Co-Op Management System. Customer acquisition is relationship-driven and referral-led within niche specialty verticals, with disclosed clients including Mattax Neu Prater and Deep Blue Retina. The firm has no external funding rounds and operates on internally generated cash flow.

Name

Medical Consulting Group

Legal name

Medical Consulting Group, LLC

Website

https://medcgroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Consulting Group is a Springfield, Missouri-based consultancy providing management, marketing, revenue cycle management, ASC development, and coding/reimbursement services to ophthalmic and optometry practices, ambulatory surgery centers, plastic surgery practices, and medical device manufacturers across 44 U.S. states and Canada.

Ownership category

akta.pro rank

Product category

Healthcare Business Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Ophthalmology practice consulting
• ASC development services
• Medical revenue cycle management
• Ophthalmic coding reimbursement
• Medical practice marketing

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for ophthalmic practices, ASCs, and medical device businesses including strategic planning, business operations, mergers, acquisitions, and technology integration. Delivered by senior consultants with decades of industry experience.
2. Revenue Cycle Management: Comprehensive RCM services including provider credentialing, insurance verification, claims management, accounts receivable management, and financial analytics. Ongoing managed services for client practices and ASCs.
3. Medical Marketing Services: Full-service medical marketing including website development, digital advertising, social media management, traditional marketing (TV, radio, print), video production, and creative services. Customized packages for ophthalmic practices.
4. ASC Development: Ambulatory Surgery Center development services including financial feasibility assessments, ownership structure consulting, financing assistance, certificate of need navigation, project management, licensure, and accreditation support. Some equity participation in developed ASCs.
5. Coding & Reimbursement (Corcoran Consulting): Coding, auditing, and reimbursement services through subsidiary Corcoran Consulting Group for ophthalmology and optometry practices, including onsite education, e-learning, chart reviews, fee schedule analysis, and documentation products.
6. PatientBuilder Subscription: Turnkey marketing solution providing ongoing access to customizable marketing materials, patient education platforms, and brand management tools. Subscription-based access to online portal and materials.
7. Management Services: Ongoing management services including accounting, financial reporting, human resources, payroll, IT infrastructure, and ancillary services support for practices and ASCs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medical Consulting Group provides business consulting, medical marketing, ASC development, revenue cycle management, coding and reimbursement, and practice management services for ophthalmic practices, ambulatory surgery centers (ASCs), medical device manufacturers, and select other surgical specialties. The firm sells these services as a B2B consulting portfolio augmented by the proprietary PatientBuilder subscription-based marketing platform and delivered by senior consultants with decades of ophthalmic industry experience.

Product overview

Medical Consulting Group operates as a comprehensive medical business services company offering a portfolio of integrated consulting services for ophthalmic practices, ambulatory surgery centers (ASCs), and medical device businesses. The core service suite includes Consulting, Medical Marketing, ASC Development, Revenue Cycle Management, Coding & Reimbursement (via Corcoran Consulting Group subsidiary), PatientBuilder marketing program, and Management Services. The company was founded in 1989 and merged with Corcoran Consulting Group in 2023 to become the leading provider of business services for ophthalmic practices, ASCs, and medical corporations throughout the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• PatientBuilder: A turnkey marketing solution for ophthalmic corporations and medical practices that develops and manages the entire spectrum of consumer marketing experience.

Products and services

• Consulting Strategic business consulting services for ophthalmic practices and other surgical specialties, including market analysis, financial analysis, practice development, technology implementation, and merger/acquisition assistance. Delivered by senior consultants to practice administrators and physician-owners.
• Medical Marketing Full-service medical marketing including traditional marketing (brochures, print ads, radio, TV), digital marketing (social media, Google Ads, email), and web development with SEO services. Customized for ophthalmic practices and select plastic surgery practices.
• ASC Development Comprehensive ambulatory surgery center development services including financial feasibility assessment, ownership structure planning, financing assistance, certificate of need navigation, and project management through licensure and accreditation. Includes equity participation in some developed ASCs.
• Revenue Cycle Management End-to-end revenue cycle management including provider credentialing, insurance verification, claims management, accounts receivable management, patient collections, and financial analytics for practices and ASCs.
• Coding & Reimbursement Ophthalmology and optometry-specific coding, auditing, and reimbursement services including onsite education, e-learning, chart reviews, fee schedule analysis, newsletters, and billing guides. Offered through the Corcoran Consulting Group subsidiary.
• PatientBuilder Turnkey consumer marketing program for medical brands providing physician and patient education materials, market analysis, brand protection, product management, practice management support, and co-op marketing management with Stark and Sunshine Law compliance reporting.
• Management Services Comprehensive practice and ASC administrative management including accounting, financial reporting, human resources, payroll, IT infrastructure, and ancillary clinical support services.

Quantifiable outcome

• Clients now in 44 U.S. states and Canada
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• CRM Group MarketingsupportingStrategic or Co-development Partner · 1 January 2025MCG began a strategic collaboration with CRM Group Marketing in 2025. The partnership combines resources to strengthen digital marketing support for ophthalmology clients. CRM Group brings additional digital marketing capabilities to enhance MCG's existing marketing services.
• Corcoran Consulting GroupcoreStrategic or Co-development Partner · 1 January 2023MCG acquired San Bernardino, California-based Corcoran Consulting Group in 2023. The company specializes in coding and reimbursement issues for ophthalmology and optometry practices. The acquisition added comprehensive coding, auditing, and reimbursement services to MCG's portfolio including customized onsite education, e-learning, chart reviews, fee schedule analysis, and documentation products. Corcoran co-founders Kevin J. Corcoran and Suzanne Corcoran continue as Senior Consultants at MCG.
• Outpatient Ophthalmic Surgery Society (OOSS)supportingOthersMCG is a partner of OOSS as indicated by the partner emblem displayed on their website. OOSS is a professional society for outpatient ophthalmic surgery centers.
• Medical Device Success PodcastsupportingGTM or Marketing PartnerPartnership podcast collaboration with Tim Newill at Medical Device Success. MCG appears as guest on this partner podcast which has over 7,000 downloads reaching over 70 countries. The episode focused on PatientBuilder and how MCG helps medical device companies integrate products into practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Surgery Partners: Surgery Partners is a publicly-traded ASC management and ownership company. A former SVP at Surgery Partners (John Blanck) is now on MCG's team, and Surgery Partners represents both a potential client and a broad incumbent in the ASC operating space MCG serves.
• Warbird Consulting Partners: Warbird Consulting Partners provides interim healthcare finance and revenue cycle consulting to hospitals and large physician groups. It is a broader incumbent that competes with MCG's RCM practice for healthcare finance talent and engagements.

Direct peers

• Coker Group: Coker Group is a healthcare advisory and management consulting firm serving physician practices, ASCs, and healthcare organizations with strategy, operations, M&A, and RCM services. It overlaps MCG's ASC consulting, practice development, and transaction advisory lines.
• HealthCare Appraisers (formerly HSG): HealthCare Appraisers offers valuation and consulting services for healthcare entities including physician practices and ASCs. Comparable to MCG in ASC feasibility, fair-market value, and transaction advisory for ophthalmology and multi-specialty centers.
• Corcoran Consulting Group: Corcoran Consulting Group is now a wholly-owned subsidiary of MCG, but historically operated as an independent coding and reimbursement consultancy for ophthalmology and optometry. Listed as a direct peer to reflect its historical market position and continued subsidiary identity.
• BSM Consulting: BSM Consulting provides practice management, billing, coding, and consulting services specifically to ophthalmology and optometry practices. It is the most directly comparable competitor to MCG, with overlapping service lines in RCM, coding, and practice consulting for the same customer base.
• VMG Health: VMG Health provides healthcare-focused valuation, transaction advisory, and management consulting for physician practices, ASCs, and health systems. It is comparable to MCG in healthcare M&A advisory and ASC feasibility/valuation work.
• Phybus (formerly Merritt Healthcare): Merritt Healthcare Advisors advises on ASC transactions, valuations, and development, including ophthalmology-focused centers. It overlaps MCG's ASC development, feasibility, and ownership-structure consulting lines.

Emerging players

• Innovista Health (formerly SameDayMD / EHP): Innovista Health provides practice management and consulting services to physician groups, with growing presence in specialty practice enablement. It is an emerging competitor in the broader medical practice consulting space that MCG also addresses.

Others

• Alcon Vision (formerly Alcon Laboratories): Alcon is a leading global ophthalmic device manufacturer and a longstanding ecosystem participant where MCG's PatientBuilder platform runs co-op marketing programs. It is an adjacent/partner-side peer rather than a direct competitor, but materially relevant to MCG's device-manufacturer service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/medcgroup
• YouTubeyoutube.com/channel/UC945760
• Facebookfacebook.com/medicalconsulting
• Instagraminstagram.com/medcgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Consulting Group