Conway Medical Center

What Conway Medical Center does

Conway Medical Center is a private, non-profit, integrated healthcare delivery system headquartered in Conway, South Carolina, serving Horry County, the Grand Strand region, and parts of surrounding counties. Founded in 1930, the organization operates a 2,500+ team-member enterprise delivering inpatient, outpatient, emergency, surgical, and specialty services across a flagship hospital campus and a network of 50+ outpatient locations spanning Conway, Myrtle Beach, Socastee, Surfside Beach, Little River, Aynor, Murrells Inlet, and Florence. Service lines span more than 50 specialties including oncology, cardiology, orthopaedics, women's health, pediatrics, primary care, imaging, digestive health, ENT, endocrinology, vascular surgery, weight-loss/bariatrics, wound care, pulmonary/sleep medicine, and emergency medicine, with recent additions such as Ion robotic bronchoscopy for lung cancer diagnosis and complex limb-salvage vascular procedures.

Its core technology stack comprises an electronic health record environment, the CMC Care patient portal and mobile application (delivering secure record access, appointment scheduling, provider messaging, prescription renewals, lab results, and vaccination history), and advanced imaging modalities including MRI, CT, nuclear medicine, and AI-enhanced mammography for breast cancer screening. Revenue is generated through patient care services billed to insurance plans, Medicare, Medicaid, and self-pay patients across emergency, inpatient, outpatient, surgical, and ancillary channels; the CMC Foundation layers fundraising capacity on top, and wholly-owned subsidiaries (Conway Physicians Group, The Pharmacy at CMC) capture downstream physician and pharmacy economics within the network.

The organization's go-to-market is community-rooted direct-to-consumer healthcare delivery in a top-tier U.S. growth corridor, complemented by referral relationships through Coastal Carolina University (athletic and innovation partnership), an accredited Family Medicine Residency Program in conjunction with Campbell University, and an external partnership with The Duke Endowment funding AI-enhanced breast cancer screening expansion. Pricing is quote-based and not publicly disclosed for most services; volume is diversified across individual patients and institutional partners, and the institution competes on regional brand, accreditation, breadth of specialty coverage, and convenience rather than disclosed price competition.

Name

Conway Medical Center

Legal name

Conway Medical Center

Website

https://conwaymedicalcenter.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Conway Medical Center is a private, non-profit integrated health system in Conway, South Carolina, serving Horry County and the Grand Strand with a flagship hospital, 50+ outpatient locations, and 2,500+ staff across 50+ specialties including oncology, cardiology, orthopaedics, women's health, and emergency care.

Ownership category

akta.pro rank

Product category

Hospital & Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211), Outpatient Care Centers (6214), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

akta.pro secondary industry

Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Hospital healthcare services
• Emergency medical care
• Cancer treatment center
• Primary care network
• Women's health services

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Hospital and medical services provided to patients including emergency care, surgeries, diagnostic services, and inpatient/outpatient care. Revenue generated through insurance claims, Medicare, Medicaid, and patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Conway Medical Center is a private non-profit community hospital providing comprehensive healthcare services including emergency medicine, primary care, specialty care, surgical services, cancer care, cardiac care, women's health, pediatrics, orthopedics, and diagnostic imaging. Services are delivered through the main Conway hospital campus, 50+ outpatient locations across Horry County, and the CMC Care patient portal. Revenue is generated through insurance reimbursements (Medicare, Medicaid, commercial), patient payments, and grants.

Product overview

Conway Medical Center operates as an integrated healthcare delivery system providing hospital services and specialty care centers across Horry County, South Carolina. The organization's digital product portfolio centers on CMC Care, a patient portal and mobile application providing secure access to medical records, appointment management, provider messaging, and health information. Beyond the digital platform, the medical center offers a comprehensive network of over 50 specialty care services including cancer care, cardiac services, orthopedics, primary care, women's health, pediatrics, surgical services, and emergency care. These services are delivered through multiple locations and specialized centers such as the CMC Cancer Center (Commission on Cancer accredited), CMC Imaging Center, and dedicated women's health and maternity facilities. The hospital employs AI-enhanced mammography screening for breast cancer detection and offers advanced surgical capabilities including Ion robotic bronchoscopy for lung cancer diagnosis.

Differentiator

Problem solved

Functional benefit

Products and services

• CMC Care (Patient Portal and Mobile App) Patient portal and mobile application that provides secure access to medical records, appointment scheduling, provider messaging, prescription renewals, lab results, vaccination records, and health management tools for primary care and pediatric patients.
• CMC Primary Care Primary care services across multiple locations in Horry County including family medicine and internal medicine, for residents seeking routine, preventive, and chronic disease management care.
• CMC Emergency Services Emergency department services including pediatric-ready emergency care and free-standing ED locations for patients requiring immediate medical attention.
• CMC Cancer Center Comprehensive cancer care center providing diagnosis, treatment, and healing services. Accredited by the American College of Surgeons' Commission on Cancer for oncology patients.
• CMC Cardiology Heart and cardiovascular care services including diagnostic testing, interventional cardiology, and cardiac rehabilitation for cardiac patients.
• CMC Women's Health Women's health services including OB-GYN care, pregnancy and maternity care, and women's wellness services for female patients.
• The BirthPlace at Conway Medical Center Labor and delivery services with dedicated maternity suites for childbirth and postpartum care, serving expectant mothers.
• CMC Pediatrics Pediatric care services for infants, children, and adolescents including primary care, vaccinations, and pediatric emergency care.
• CMC Orthopaedics Musculoskeletal care including joint replacement, sports medicine, spine surgery, and orthopedic surgery for patients with musculoskeletal conditions.
• CMC Surgical Associates General and specialized surgical services including robotic surgery options for patients requiring operative interventions.
• CMC Imaging Center Medical imaging services including MRI, CT scans, X-rays, nuclear medicine, and women's imaging for diagnostic and screening needs.
• CMC Physical Therapy Rehabilitation and physical therapy services delivered across multiple locations for patients recovering from injury, surgery, or managing chronic conditions.
• CMC Infusion Center Outpatient infusion services for chemotherapy, immunotherapy, and other intravenous treatments for cancer and other patients.
• CMC Dermatology Skin care services including dermatology consultations, skin cancer screening, and treatment for various skin conditions.
• CMC Digestive Health Gastrointestinal services including endoscopy, colonoscopy, and treatment for digestive disorders.
• CMC Ear, Nose, and Throat ENT services for ear, nose, throat, and related conditions including hearing care.
• CMC Endocrinology Endocrine and diabetes management services including diabetes education and treatment for hormonal disorders.
• CMC Infectious Diseases Treatment and management of infectious diseases for patients requiring specialized infectious disease care.
• CMC Neurology Neurological care including treatment for stroke, epilepsy, and other neurological conditions.
• CMC Pulmonary & Sleep Medicine Pulmonary and sleep disorder diagnosis and treatment including sleep lab services.
• CMC Rheumatology Treatment for rheumatoid arthritis, autoimmune diseases, and other rheumatic conditions.
• CMC Vascular Vascular surgery and treatment for circulatory system conditions including limb-salvage procedures.
• CMC Weight Loss Medical and surgical weight loss programs including bariatric surgery options for patients seeking weight management.
• CMC Center for Wound Healing & Hyperbaric Medicine Wound care services including hyperbaric oxygen therapy for difficult-to-heal wounds.

Quantifiable outcome

• 1,778 babies delivered in 2025 - 16% increase from 2023
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Coastal Carolina UniversitycoreStrategic or Co-development PartnerCMC is the official orthopedic and sports medicine provider for all Coastal Carolina University Chanticleers athletic programs. CMC is also CCU's Premier Medical and Innovation Partner with the CMC College of Health and Human Performance. This partnership provides athletic healthcare services and supports academic programs.
• Campbell UniversitycoreStrategic or Co-development PartnerCampbell University sponsors the Conway Medical Center Family Medicine Residency Program. The program is accredited by the American College of Graduate Medical Education, providing graduate medical education opportunities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the US; owns Grand Strand Medical Center and other SC facilities (Trident, Colleton). Sets the operating cost benchmark and capital allocation playbook for competing with CMC in the same region.
• MUSC Health: Medical University of South Carolina's academic health system based in Charleston. Major tertiary referral destination for complex cases from CMC, making it both a competitor for complex specialty care and the upstream academic partner in the SC healthcare ecosystem.
• Atrium Health (Advocate Health): One of the largest US non-profit health systems with significant Carolinas presence (Charlotte, Macon, etc.). Sets competitive scale benchmark for technology investment and specialty services against which CMC must position itself.
• Prisma Health: Largest non-profit health system in South Carolina formed by the Palmetto Health–Greenville Health merger. Operates multiple hospitals across the state and competes with CMC for specialty referrals and physician talent statewide.
• Novant Health: Large non-profit regional health system spanning the Carolinas and Virginia. Relevant peer given the apparent branding/affiliation signal in CMC's logo asset URL (logo-novant-white-hortizontal.webp), suggesting possible marketing/partnership alignment with Novant.

Direct peers

• McLeod Health: Large non-profit regional health system headquartered in Florence, SC with multiple hospitals including McLeod Regional Medical Center. Operates in the same Pee Dee/Grand Strand corridor as CMC and a natural peer given CMC's Florence weight-loss location and overlapping service area.
• Grand Strand Medical Center: An HCA Healthcare-affiliated acute care hospital located in Myrtle Beach, SC, serving the same Horry County market as CMC with comparable emergency, cardiac, and surgical services. Most direct geographic competitor in the Grand Strand region.
• Tidelands Health: Non-profit regional health system based in Murrells Inlet/Georgetown, SC, operating Tidelands Georgetown Memorial and Tidelands Waccamaw. Directly competes with CMC in adjacent South Carolina coastal counties with overlapping outpatient, primary care, and specialty services.

Regional players

• Roper St. Francis Healthcare: Non-profit regional health system based in Charleston, SC, operated in partnership with Bon Secours Mercy Health. Competes more in the Lowcountry but is a comparable regional non-profit peer in SC for service-line overlap and operational benchmarking.
• Trident Health System: HCA-affiliated hospital system in Charleston, SC. Comparable non-academic community hospital operator in SC, useful peer for outpatient/ED throughput and capital efficiency benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/conwaymed
• YouTubeyoutube.com/channel/UC7m7ooMNZGKAIdYWfFMpheQ?view_as=subscriber
• Facebookfacebook.com/ConwayMed
• Instagraminstagram.com/conwaymed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conway Medical Center