Neopay
Neopay is a PSD2-licensed open banking payment platform, operated by NEO Finance, AB in Lithuania, providing merchants a single API to accept bank transfers, cards, BLIK, Apple Pay, and Google Pay across 27 EU countries, with automated payouts, KYC verification, and BNPL solutions.
- Company typePrivate
- Founded2014
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neopay does
Neopay is an open banking payment platform operated by NEO Finance, AB, a licensed Lithuanian payment institution headquartered in Vilnius. The company provides a unified payment infrastructure connecting merchants to 200+ European bank partners across 27 EU countries through a single API, supporting bank transfers (Pay by Bank), card payments (Visa, Mastercard, AMEX), BLIK in Poland, Apple Pay, and Google Pay. Its product suite spans four pillars: Payment Initiation (active payment links, recurring payments, one-click checkout, card payments), Automated Payouts (real-time, bulk, scheduled, and split payouts for marketplaces), User Verification (KYC/AML, biometric authentication, AISP), and Advanced Solutions (BNPL products Neopay 3 and PayForYou, plus business loans and leasing).
The underlying technology is a cloud-native, horizontally scaled platform designed to process thousands of transactions per second with reported 98% merchant conversion rates. Neopay was the first company in Lithuania to offer safe, immediate account-to-account payments using PSD2-compliant open banking APIs, and it holds a Bank of Lithuania payment institution license. Distribution is API-first with a self-service portal for SMB and individual merchants, supplemented by sales-assisted custom plans for high-volume merchants, marketplaces, and enterprise customers across verticals including e-commerce, financial services, energy & utilities, SaaS, and iGaming.
Neopay generates revenue primarily through transaction-based fees (e.g., €0.20 per Pay by Bank, 1.29%+€0.15 for EEA cards, 2.49%+€0.15 for Non-EEA cards, up to 2% on BNPL), supplemented by recurring monthly fees for services such as automated recurring payments (€4/month), one-click payments (€0.05 per transaction), and AISP subscriptions (€99/month or €0.25 per transaction), plus a €9.99 monthly minimum. Custom enterprise plans provide tailored take rates and dedicated account management for high-volume merchants. The company reports 3M+ monthly transactions, 1,000+ customers, and 200+ bank partners, with disclosed strategic partnerships including Mastercard's POP pilot, Noon Payments for UAE AANI instant payments, and Site.pro for SMB website-builder integrations.
Neopay firmographics
Firmographics- Name
- Neopay
- Legal name
- NEO Finance, AB
- Website
- https://neopay.online
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neopay is a PSD2-licensed open banking payment platform, operated by NEO Finance, AB in Lithuania, providing merchants a single API to accept bank transfers, cards, BLIK, Apple Pay, and Google Pay across 27 EU countries, with automated payouts, KYC verification, and BNPL solutions.
- Ownership category
- akta.pro rank
Neopay industry classification
Industry- Product category
- Open Banking Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI)
Keywords
Where Neopay is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Neopay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Fees: Transaction-based fees on bank transfers (Pay by Bank), card payments, digital wallets (Apple Pay/Google Pay), and BLIK payments. Fees vary by payment method and card category (Consumer EEA, Business EEA, Non-EEA).
- BNPL Commission: Commission on BNPL transactions. Neopay3 charges up to 2% of basket value to partners. PayForYou has no cost for partner, customer pays interest to credit provider.
- Additional Services: Monthly fees for recurring payments (€4), one-click payments (€0.05 per transaction), AISP monthly fee (€99), and minimum monthly fee (€9.99).
- Custom Enterprise Plans: Tailored transaction rates and premium support for high-volume merchants, marketplaces, and special cases with dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Plan - Pay as you go |
| Transaction based/ take rate | Multi-year contract | Custom Plan - High-volume merchants |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Neopay product offering
Product offeringCore offering
Neopay operates a PSD2-licensed open banking payment platform that lets businesses accept bank transfers, card payments, BLIK, Apple Pay, and Google Pay through a single API integration connected to more than 200 banks across 27 EU countries. The platform combines Payment Initiation Service (PIS), automated payouts, user verification, and embedded lending products (BNPL and POS lending) into one integrated offering.
Product overview
Neopay is an open banking payment platform operated by NEO Finance, AB (licensed payment institution in Lithuania), offering a unified payment infrastructure with multiple integrated products. The core offering centers on Payment Initiation Service (PIS) providing bank payments, card processing, digital wallets (Apple Pay/Google Pay), and BLIK through a single API connection to 200+ banks across 27 EU countries. The platform is structured with four main product pillars: Payment Initiation (Active Payment Links, Recurring Payments, One-Click Payments, Card Payments), Automated Payouts (including Split Payouts for marketplace settlements), User Verification (KYC/AML identity checks), and Advanced Solutions (BNPL products Neopay 3 and Pay For You, plus Business Loans). The platform targets diverse verticals including e-commerce/marketplaces, financial services, energy/utilities, SaaS businesses, and iGaming.
Differentiator
Problem solved
Functional benefit
Brands
- Neopay 3: Pay in three equal installments BNPL solution
- Neopay PayForYou
Products and services
- Payment Initiation Service (PIS) PSD2-licensed payment initiation service that enables businesses to accept bank transfers, card payments, BLIK, Apple Pay, and Google Pay through a single API integration. Designed for e-commerce, marketplaces, SaaS, iGaming, and financial services companies operating in the EU.
- Automated Payouts Automated payout service enabling real-time, bulk, and scheduled disbursements to bank accounts across EU countries. Designed for platforms, marketplaces, and businesses needing automated fund disbursement to recipients.
- Split Payouts Split settlement solution that enables marketplaces and platforms to split each incoming payment automatically across multiple payees (merchants, suppliers, partners, platform fees) in a single transaction.
- User Verification Open banking-based user verification service that authenticates and verifies end-customer identity and account ownership using PSD2 account information access, supporting KYC and AML compliance requirements.
- Neopay 3 (Pay in 3 BNPL) Embedded Buy Now, Pay Later product that allows merchants to offer customers the option to split purchases into three installments at checkout, with Neopay assuming credit risk and disbursing funds to the merchant upfront.
- Neopay Pay For You (POS Lending) Embedded point-of-sale lending product that enables merchants to offer consumer credit directly at the checkout, with Neopay handling credit underwriting, funding, and repayment collection.
- Business Loans SME business financing product providing working capital and short-term loans to merchants and platform sellers using transaction data from the Neopay platform for credit decisions.
Quantifiable outcome
- 98% conversion rate for merchants using Neopay payment solutions
- +4 more outcomes
Companies that use Neopay
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Neopay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature9 records
Neopay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Noon PaymentscoreNeopay and Noon Payments launched UAE's first AANI Instant Payment pilot, enabling merchants to accept instant payments securely via mobile number, email, or QR code. Supports UAE's digital payments transformation.
- MastercardcoreNeopay was selected as a pilot partner for Mastercard's Payment Optimisation Platform (POP), an AI-driven service that increases payment approval rates in digital commerce. The platform delivered 9% to 15% increase in successful transactions for pilot partners.
- NEO Finance, ABcoreNEO Finance, AB is the licensed provider of payment initiation, account information, and other payment services under the Neopay brand. The Open Banking Department provides services through APIs with banks and financial institutions as required by Lithuanian Law on Payments and PSD2.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Neopay competitors and assessment
Company assessmentDirect peers
- Trustly: European account-to-account open banking payments provider owned by Nordic Capital; offers Pay-by-Bank checkout, payouts, and PSD2-licensed rails across the EU, directly overlapping Neopay's Payment Initiation Service and merchant acceptance value proposition.
- TrueLayer: UK-based open banking API platform providing PIS and AISP across multiple EU markets with a developer-first API; mirrors Neopay's API-first GTM, single-integration bank connectivity, and PSD2 payment initiation focus.
- Mollie: European multi-method payment gateway offering cards, local payment methods, payouts, and reconciliation tools targeted at SMBs and marketplaces; competes head-to-head with Neopay's Standard Plan self-serve, multi-method merchant stack.
- Tink: Visa-owned European open banking platform offering PIS, AISP, and pay-by-bank; directly comparable to Neopay's open banking API infrastructure and PSD2-licensed services across the same European bank landscape.
Broad incumbents
- Stripe: Global internet commerce and payment infrastructure platform with broad merchant coverage; while not focused exclusively on A2A, Stripe's expansion into open banking and SEPA-initiated payments across Europe brings it into increasing competition with Neopay.
- Adyen: Global unified payments platform serving large enterprises with card acquiring, local methods, and payouts; competes with Neopay in card payments and payouts, and was named alongside Neopay in the Mastercard POP pilot.
- Worldpay: Global merchant acquirer and payment processor also participating in Mastercard's Payment Optimization Platform pilot; competes with Neopay on card processing and enterprise payment optimization.
- Checkout.com: Global digital payments platform serving large e-commerce and marketplace merchants with acquiring, local methods, and payouts; overlaps Neopay in marketplaces and integrated card/A2A acceptance.
Emerging players
- Plaid: US-origin account-linking and bank connectivity platform expanding into European open banking/payments; uses a developer-first API model similar to Neopay and represents an emerging competitive threat in Europe.
Regional players
- Noon Payments: MENA-based payment service provider co-launching the UAE AANI Instant Payment pilot with Neopay; comparable as a regional PSP partner for instant payment rails, though operating in a different geography (MENA vs. EU).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neopay social profiles
Digital presenceNeopay compliance and trust
Trust signalCompliance5 records
Neopay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neopay leadership team
Management profileNumber of profiles
Neopay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neopay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neopay
What does Neopay do?
Neopay operates a PSD2-licensed open banking payment platform that lets businesses accept bank transfers, card payments, BLIK, Apple Pay, and Google Pay through a single API integration connected to more than 200 banks across 27 EU countries. The platform combines Payment Initiation Service (PIS), automated payouts, user verification, and embedded lending products (BNPL and POS lending) into one integrated offering.
Is Neopay a public or private company?
Neopay is a private company. It is classified as unknown and is currently operating.
When was Neopay founded?
Neopay was founded in 2014. It employs 11 to 50 people.
Where is Neopay based?
Neopay is headquartered in Vilnius, Lithuania, in the Europe region.
How does Neopay make money?
Four revenue lines are on record. Payment Processing Fees are the primary driver. The others are BNPL Commission, additional Services and custom Enterprise Plans.
Who are Neopay's main competitors?
Direct peers on record are Trustly, TrueLayer, Mollie and Tink. Broad incumbents are Stripe, Adyen, Worldpay and Checkout.com. Plaid is listed as an emerging player. Noon Payments is listed as a regional player.
Does Neopay have an API?
Yes. Neopay offers a public REST API for payment initiation, account information, automated payouts, split payouts, user verification, and other payment services. The API supports open banking connections across 200+ bank partners in 27 EU countries. Features include real-time payment tracking, customizable payment widgets, webhook notifications, and seamless integration options. The platform provides structured documentation, code examples, and a test environment (demo.neopay.online) for developer onboarding. Developer documentation is at docs.neopay.online/docs/#.
What industry is Neopay in?
Neopay's product category is Open Banking Payment Processing. Its primary akta.pro industry code is FSAMAFAB, A2A Payment Initiation Service Providers (PISPs), with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 522320 and its SIC code is 6199.