Hanlon

What Hanlon does

Hanlon Creative is a privately-held, founder-owned B2B marketing agency established in 2002 and headquartered in Kulpsville, Pennsylvania. The firm operates a fractional marketing model in which senior-level strategists, creatives, and operators embed into client teams, delivering an integrated portfolio of six service lines: Strategy + Growth Consulting (fractional CMO, brand positioning, go-to-market, market research), Creative Content + Brand Development (brand identity, campaign creative, copywriting, design), Digital Marketing + Demand Generation (SEO, paid media, social, email, lead funnels), MarTech / Data / Full-Stack Marketing Operations (stack design, CRM and marketing automation, AI-enabled automation, dashboards), Video Production + Brand Storytelling, and a packaged Fractional Marketing Team offering. Go-to-market is consultative enterprise field sales with no public pricing; engagements are custom-scoped and designed to function as an extension of the client's marketing function rather than as discrete projects.

Hanlon concentrates on complex B2B verticals with long sales cycles and multiple stakeholders — Healthcare + Life Sciences, Manufacturing, Technology, and Professional Services — and counts among its named customers Avantor, Good Neighbor Pharmacy (a Cencora network), Cencora, Chemours, Asplundh, NESTEC, Pecora, Pond Lehocky, Razor Technology, and Wellfull. The agency is led by brothers Andrew Hanlon (President, strategic and business lead) and Christopher Hanlon (Chief Creative Officer, creative and visionary lead), supported by Emily Dettl (General Manager) and Michelle Stevens (Creative Services Manager). The company's stated differentiators are its fractional-senior-talent delivery model, codified proprietary frameworks (Brand Blueprint, Demand Generator, Digital Dashboard, Marketing Maturity Model), and two decades of cross-vertical B2B specialization.

Underlying technology is AI-augmented rather than proprietary: Hanlon layers third-party generative AI tools — Jasper for copy, Midjourney and Adobe Firefly for image, Synthesia and Rask.ai for video and audio, Surfer SEO for content optimization, Peec AI for analytics, and Zapier for workflow — across internal processes (project management, competitive analysis, creative ideation, storyboards, editing, email, and reporting). Revenue is generated through professional services fees on a custom-quoted, retainer-style basis; there is no disclosed software, subscription, or productized offering, no API, and no public financial reporting.

Name

Hanlon

Legal name

Hanlon Creative

Website

https://hanloncreative.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanlon Creative is a founder-owned, US-based B2B marketing agency delivering fractional senior marketing teams, strategy, creative, digital, MarTech, and video production services to enterprise clients in healthcare and life sciences, manufacturing, technology, and professional services.

Ownership category

akta.pro rank

Product category

Marketing and Branding Services

NAICS

Media Buying Agencies (541830), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Fractional marketing services
• B2B brand strategy
• Marketing operations consulting
• Creative content development
• Demand generation services

Headquarters

HQ city

Lansdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fractional Marketing Services: Hanlon provides senior-level fractional marketing talent on flexible engagement basis. Clients gain access to a team of strategists, digital artists, and content creators at a fraction of the cost of hiring internally. Services span strategy, creative, digital marketing, and technology.
2. Strategy + Growth Consulting: On-demand access to experienced marketing leadership including fractional CMO services, brand positioning, go-to-market strategy, marketing roadmaps, market research, and competitive analysis.
3. Digital Marketing + Demand Generation: Execution of campaigns across paid, organic, and owned channels including SEO, paid media, social media, email marketing, and lead generation funnels.
4. Creative Content + Brand Development: Brand identity, campaign creative, copywriting, content strategy, blogs, case studies, whitepapers, design, videography, photography and editing services.
5. MarTech, Data + Full-Stack Marketing Operations: MarTech stack design, implementation, CRM and marketing automation platforms, AI-enabled automation, data tracking, dashboards and reporting, marketing operations governance.
6. Video Production: Corporate video production including company overviews, social campaigns, product highlights, testimonials, demos, product animations, explainers, and explainer content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hanlon Creative is a B2B marketing and branding agency that provides fractional, senior-level marketing teams to companies in Healthcare + Life Sciences, Manufacturing, Technology, and Professional Services verticals. The firm sells integrated service engagements spanning strategy, brand development, demand generation, MarTech and marketing operations, video production, and on-demand fractional talent, embedding its strategists, creative staff, and technologists directly into the client's marketing function.

Product overview

Hanlon is a B2B marketing and branding agency offering an integrated portfolio of six service offerings rather than a software product platform. The core services include Strategy + Growth Consulting (fractional CMO and strategic leadership), Creative Content + Brand Development (branding and content creation), Digital Marketing + Demand Generation (SEO, paid media, email marketing), MarTech, Data + Full-Stack Marketing Operations (technology and analytics infrastructure), Video Production (corporate video content), and Fractional Marketing Team (on-demand specialist resources). These services are designed to work together as an integrated marketing solution for B2B companies seeking growth through strategic, measurable marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy + Growth Consulting Fractional CMO and senior marketing leadership services providing go-to-market strategy, brand positioning, market research, competitive analysis, and ongoing performance review for B2B companies.
• Creative Content + Brand Development Brand identity, positioning, messaging frameworks, campaign creative development, copywriting, content strategy, blogs, case studies, whitepapers, and design services for B2B brand storytelling.
• Digital Marketing + Demand Generation Execution of SEO, organic content, paid media (search, social, display), social media management, email marketing, lead-generation funnels, and conversion optimization for B2B clients.
• MarTech, Data + Full-Stack Marketing Operations MarTech stack design, CRM and marketing automation platform implementation, AI-enabled automation, data tracking, dashboards, reporting, and marketing operations governance for B2B clients.
• Video Production Corporate video production including company overviews, social campaigns, product highlights, testimonials, demos, product animations, explainers, and brand storytelling content for B2B clients.
• Fractional Marketing Team On-demand full-stack marketing team providing strategy, creative execution, technology implementation, and project management services to B2B clients at a fractional cost compared to building an internal team.

Quantifiable outcome

• 70%+ website audience growth for Razor Technology; 83% organic/direct traffic
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature1 record

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chief Outsiders: Fractional CMO and executive marketing consulting firm serving mid-market and enterprise B2B companies. Directly comparable to Hanlon's fractional marketing model with a similar focus on senior-level embedded marketing leadership.
• SmartBug Media: Full-service B2B inbound marketing, branding, and demand generation agency. Comparable to Hanlon in delivering integrated strategy, creative, and demand-gen services to B2B clients across multiple verticals.
• Walker Sands: B2B marketing and PR agency offering integrated services including brand, demand generation, content, and digital. Directly comparable integrated-service B2B agency competing for similar mid-market and enterprise accounts.
• Bluetext: B2B branding, digital marketing, and creative agency. Closely comparable to Hanlon in B2B-focused integrated creative and demand-gen services with similar vertical specialization and ABM orientation.
• Ironpaper: B2B marketing agency specializing in ABM, demand generation, content, and sales enablement for technology and industrial clients. Comparable to Hanlon's Technology and Manufacturing vertical focus.
• Revenue River: B2B marketing and sales agency offering integrated strategy, creative, and MarTech services. Comparable to Hanlon's full-stack marketing operations and demand-gen offerings for mid-market B2B clients.
• Square 2 Marketing: B2B marketing agency focused on revenue-driven strategy, inbound marketing, and ABM for mid-market companies. Directly comparable integrated B2B services agency with similar client profile.
• ThinkFuel: Fractional marketing and content strategy firm serving B2B technology and SaaS companies. Closely comparable fractional-model peer targeting similar complex B2B markets with senior embedded talent.
• Tilt Metrics: B2B marketing agency providing fractional CMO, demand generation, content, and MarTech services. Directly comparable in fractional-model positioning and integrated B2B service portfolio.

Broad incumbents

• Omnicom Group: Global advertising and marketing services holding company with large agency networks (e.g., BBDO, DDB, TBWA). Represents the broad incumbent competitive set with overlapping capabilities across branding, creative, and digital at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hanloncreative
• LinkedInlinkedin.com/company/hanlon
• Instagraminstagram.com/hanloncreative
• Xx.com/hanloncreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanlon