Square 2 Marketing
Square 2 Marketing was a Chicago-based B2B inbound marketing agency acquired by Sales Empowerment Group and, in March 2026, merged with Action Selling into the integrated mid-market GTM services brand Brickwork.
- Company typePrivate
- Founded2004
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Square 2 Marketing does
Square 2 Marketing was a B2B inbound marketing agency founded in 2004 and headquartered in Chicago. The firm built its offering around content, demand generation, and marketing services for mid-market clients, supplemented by two earlier acquisitions — SixTwo Interactive (October 2013) and FullQuota (December 2013) — that extended its interactive and lead-generation capabilities. Square 2 Marketing was acquired by Sales Empowerment Group (SEG) and, in March 2026, was integrated with SEG and Action Selling into a single rebrand called Brickwork, ending Square 2 Marketing's existence as an independent brand.
Under the Brickwork brand, the combined entity operates as an integrated B2B go-to-market services company targeting mid-market organizations. Its service portfolio spans seven interconnected lines: Revenue Operations, Marketing Services, Advisory Services, Sales Training, Outsourced Sales Talent, Direct Hire Placement, and Data Services — explicitly framed as a single "revenue system" rather than isolated service engagements. The company pursues a sales-led, consultative go-to-market motion with custom engagement-based pricing on multi-year contracts, and it has built vertical practices in Private Equity, Manufacturing, Agriculture, and Construction. Brand-level proof points cited across the Brickwork website include 3,400+ salespeople placed, 600k+ sales professionals trained, and $2B+ in revenue delivered for clients over 50+ years of combined entity experience.
The business model is professional services: revenue is generated through integrated strategy, RevOps, marketing, advisory, sales training, outsourced sales talent, recruiting, and data engagements scoped and priced per client. Brickwork markets itself as an "AI-powered" go-to-market partner, but the input data discloses no proprietary AI models, patents, datasets, or AI-specific hires — AI appears positioned as an enabling layer within human-delivered services rather than a standalone product. The company is private, operates with 11–50 employees at 10 South Riverside Plaza in Chicago, and does not publicly disclose revenue, funding, or valuation.
Square 2 Marketing firmographics
Firmographics- Name
- Square 2 Marketing
- Website
- https://square2marketing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Square 2 Marketing was a Chicago-based B2B inbound marketing agency acquired by Sales Empowerment Group and, in March 2026, merged with Action Selling into the integrated mid-market GTM services brand Brickwork.
- Ownership category
- akta.pro rank
Where Square 2 Marketing is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Square 2 Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Integrated GTM Services: Revenue generated through integrated professional services spanning strategy, revenue operations, marketing services, advisory services, sales training, outsourced sales talent, direct hire placement, and data services. The company designs and constructs entire revenue systems for mid-market clients rather than delivering isolated services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Square 2 Marketing product offering
Product offeringCore offering
Square 2 Marketing was an inbound marketing agency that delivered integrated B2B go-to-market services across seven interconnected areas: Revenue Operations, Marketing Services, Advisory Services, Sales Training, Outsourced Sales Talent, Direct Hire Placement, and Data Services. The company designed and built complete revenue systems for mid-market clients—combining strategy, RevOps, demand generation, sales talent, training, and execution—supported by sales, marketing, and AI technology. Following its March 2026 unification with Sales Empowerment Group and Action Selling under the Brickwork brand, this service portfolio continues to be delivered as part of the integrated Brickwork offering.
Product overview
Brickwork is an integrated B2B go-to-market services company (formerly Sales Empowerment Group, which included Square 2 Marketing and Action Selling). The company offers a unified portfolio of seven interconnected services: Revenue Operations, Marketing Services, Advisory Services, Sales Training, Outsourced Sales Talent, Direct Hire Placement, and Data Services. Together, these services are designed to construct a complete revenue system for mid-market organizations, combining strategy, RevOps, demand generation, sales talent, training, and execution—all supported by proven sales, marketing, and AI technology. The company rebranded from Sales Empowerment Group to Brickwork in March 2026, unifying its previously separate brands under a single identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Revenue Operations Revenue operations service that powers pipeline across the buyer journey by connecting strategy, sales, marketing, and data services for B2B mid-market clients.
- Marketing Services Marketing services that amplify brand presence to generate quality leads for B2B organizations through integrated inbound marketing execution.
- Advisory Services Advisory services that turn organizational insights into go-to-market action, providing consulting on revenue system design and GTM execution for mid-market clients.
- Sales Training Sales training that empowers teams to increase deal sizes through proven methodologies.
- Outsourced Sales Talent Managed sales talent services that extend clients' teams with skilled sales professionals on an outsourced basis.
- Direct Hire Placement Direct hire placement service that helps organizations hire top sales talent through sales-specific recruiting.
- Data Services Data services that automate operations for scalable growth, supporting sales and marketing execution with data infrastructure.
Quantifiable outcome
- 3,400+ salespeople placed for clients
- +2 more outcomes
Companies that use Square 2 Marketing
Customer profileSegments5 records
Ideal customer profiles5 records
Square 2 Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Square 2 Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Square 2 Marketing competitors and assessment
Company assessmentDirect peers
- Single Grain: Single Grain is a digital marketing agency serving B2B SaaS and mid-market clients with SEO, content, and paid acquisition services, comparable to Brickwork's marketing services and demand generation offerings.
- Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency providing demand generation, pipeline management, and content strategy—overlapping with Brickwork's mid-market RevOps and marketing services.
- IMPACT: IMPACT operates as a full-service B2B marketing agency focused on inbound strategy, content, and sales enablement for mid-market clients, mirroring Brickwork's integrated services model.
- Refine Labs: Refine Labs is a B2B marketing agency focused on demand generation and brand-led growth for mid-market SaaS companies, comparable in customer base and integrated marketing services approach.
- Velocity Partners: Velocity Partners is a B2B marketing agency specializing in technology and mid-market clients with content marketing and lead generation—closely aligned with Brickwork's target segment.
- SmartBug Media: SmartBug Media is an inbound B2B marketing agency offering integrated demand generation, sales enablement, and RevOps services—directly comparable to Brickwork's mid-market full-stack GTM positioning.
Broad incumbents
- Gong: Gong is a revenue intelligence and sales analytics platform that, like Brickwork, leverages AI for B2B revenue enablement—representing a tech-forward competitor that mid-market buyers may choose instead of an agency-led approach.
- Marketo (Adobe): Marketo, now part of Adobe, is a broad incumbent in B2B marketing automation with a large agency and consultancy ecosystem implementing RevOps and demand generation—a competitive baseline for any mid-market GTM services firm.
- Salesloft: Salesloft is a sales engagement and RevOps platform serving mid-market and enterprise B2B sales teams, adjacent to Brickwork's outsourced sales talent and revenue operations offerings.
- HubSpot Solutions Partners: HubSpot is the dominant B2B CRM/marketing automation platform with an extensive partner agency network—including Brickwork—that implements and operates inbound systems for mid-market clients at much greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Square 2 Marketing social profiles
Digital presenceSquare 2 Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square 2 Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Square 2 Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square 2 Marketing M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square 2 Marketing
What does Square 2 Marketing do?
Square 2 Marketing was an inbound marketing agency that delivered integrated B2B go-to-market services across seven interconnected areas: Revenue Operations, Marketing Services, Advisory Services, Sales Training, Outsourced Sales Talent, Direct Hire Placement, and Data Services. The company designed and built complete revenue systems for mid-market clients—combining strategy, RevOps, demand generation, sales talent, training, and execution—supported by sales, marketing, and AI technology. Following its March 2026 unification with Sales Empowerment Group and Action Selling under the Brickwork brand, this service portfolio continues to be delivered as part of the integrated Brickwork offering.
Is Square 2 Marketing a public or private company?
Square 2 Marketing is a private company. It is classified as corporate owned and is currently acquired.
When was Square 2 Marketing founded?
Square 2 Marketing was founded in 2004. It employs 11 to 50 people.
Where is Square 2 Marketing based?
Square 2 Marketing is headquartered in Chicago, United States, in the North America region.
How does Square 2 Marketing make money?
One revenue line is on record: professional Services - Integrated GTM Services.
Who are Square 2 Marketing's main competitors?
Direct peers on record are Single Grain, Heinz Marketing, IMPACT, Refine Labs, Velocity Partners and SmartBug Media. Broad incumbents are Gong, Marketo (Adobe), Salesloft and HubSpot Solutions Partners.
Does Square 2 Marketing have an API?
No public API is recorded for Square 2 Marketing.