Rident

What Rident does

Rident Clínicas Odontológicas is a Brazilian dental care chain operating 9 clinics across the states of Mato Grosso and Rondônia. The company delivers a comprehensive dental service portfolio covering periodontics, prosthetics, orthodontics, restoration, dental implants, whitening, dental veneers, minor oral surgery, and transparent orthodontic aligners, supported by modern equipment, an "Intelligent Management System" software platform for clinic operations, and a proprietary needle-free anesthesia system used as a patient-experience differentiator. The company targets individual dental patients seeking general, restorative, and cosmetic care, with particular emphasis on reducing fear-of-needle barriers to treatment uptake.

Rident operates a hybrid distribution model combining company-owned clinics with a franchise program offering two standardized formats: SLIM (150 m², R$40,000 franchise fee, R$250,000 infrastructure investment) and PREMIUM (250 m², R$60,000 franchise fee, R$450,000 infrastructure investment). Revenue streams include one-time franchise fees, recurring royalties at 7% of franchisee gross monthly revenue, a 2% marketing fee, direct clinical service revenue from patient care, and subscription-based membership revenue via the Cartão Rident program (integrated with Topcard) which supports individual treatment plans and corporate dental benefits. The franchise value proposition bundles architectural design, management software, partner accounting services, centralized purchasing, training programs, annual conventions, and a 360° marketing program.

The company is privately held and co-founded by three partners: Heloisa (dentist and founder of the first owned clinics), Gilson (operating dentist), and Lásaro (management specialist responsible for structuring and expansion). Disclosed franchisee unit economics indicate average monthly clinic revenue of R$100,000-R$250,000, profit margins of 20-30%, and payback periods of 20-30 months. Rident articulates a stated ambition to expand nationwide across all Brazilian states via franchising and to generate 10,000 direct jobs within five years.

Name

Rident

Legal name

Rident Clínicas Odontológicas

Website

https://rident.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Rident is a Brazilian dental clinic chain operating 9 company-owned and franchise clinics across Mato Grosso and Rondônia, offering comprehensive dental services plus a franchise program (SLIM and PREMIUM formats) and a membership card (Cartão Rident) for individuals and corporate clients.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Dental clinic services
• Orthodontic treatments
• Dental implant procedures
• Dental franchise operations
• Teeth whitening services

Headquarters

HQ city

Mato Grosso

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Franchise Fees: One-time franchise fees charged to new franchisees: R$40,000 for SLIM model and R$60,000 for PREMIUM model. These fees grant rights to use the Rident brand and operating model.
2. Royalties: Monthly royalties at 7% of gross monthly revenue collected from franchisees, providing recurring revenue stream.
3. Marketing Fees: Monthly marketing fees at 2% of gross monthly revenue from franchisees, contributing to national brand marketing programs.
4. Clinical Dental Services: Revenue from direct patient care services including periodontia, prosthetics, orthodontics, restoration, dental implants, whitening, contact lenses, minor oral surgery, and orthodontic aligners.
5. Cartão Rident (Dental Treatment Card): Membership card program offering dental treatment plans, valid at Rident clinics, enabling recurring patient relationships and treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rident operates a network of dental clinics delivering a full range of general and specialty dental treatments including periodontics, dental prosthetics, orthodontics, restorations, dental implants, whitening, dental veneers (contact lenses), minor oral surgery, and transparent orthodontic aligners. The company also runs a franchise program (SLIM and PREMIUM clinic models) for entrepreneurs and dentists, and a membership card program (Cartão Rident) for patient retention and treatment financing. Clinic operations leverage modern equipment and an intelligent management software system.

Product overview

Rident is a dental clinic chain operating in Mato Grosso and Rondônia states with 9 clinic locations. The company offers a unified portfolio of dental treatment services centered around general and specialized dentistry, including orthodontics, dental implants, prosthetics, periodontics, cosmetic dentistry (veneers and whitening), restorations, and minor oral surgery. The product portfolio is complemented by a membership card program (Cartão Rident) for patient loyalty and financing, and a franchise model (Slim and Premium) for business expansion. The clinics feature needle-free anesthesia technology as a differentiator. Rident positions itself on humanized care, modern equipment, and qualified professionals across all treatment areas.

Differentiator

Problem solved

Functional benefit

Brands

• Cartão Rident: A dental treatment savings/benefits card offered by Rident to its patients, valid exclusively at Rident clinic locations.
• Rident Slim
• Rident Premium

Products and services

• Cartão Rident A dental treatment membership card program providing patients with treatment plans, exclusive advantages, and access to Rident clinics, also offered to corporate employers as an employee benefit program. Powered by the Topcard platform.
• Alinhadores Ortodônticos (Orthodontic Aligners) Transparent and removable aesthetic aligners used for dental correction, including for patients with mixed dentition, offering faster corrections with greater comfort and aesthetics.
• Periodontia (Periodontics) Diagnosis, prevention, and treatment of gingival and periodontal diseases, including bacterial inflammatory conditions affecting gums, bones, and periodontal ligaments.
• Prótese Dentária (Dental Prosthetics) Reconstruction of partially destroyed teeth or replacement of missing teeth to restore stomatognathic system functions, health, comfort, and aesthetics.
• Ortodontia (Orthodontics) Dental specialty that corrects the position of teeth and improperly positioned jaw bones, addressing misaligned teeth that are difficult to clean and prone to deterioration.
• Restauração (Dental Restoration) Dental restorations (fillings) for treating cavities or trauma, using tooth-colored resin or silver amalgam materials to rebuild damaged teeth.
• Lente de Contato (Dental Veneers) Contact lens-style dental veneers used for aesthetic corrections and minor functional adjustments including wear, gap closure, and dental position corrections.
• Implante (Dental Implants) Dental implants providing stable support for replacement teeth, restoring effective mastication function and facial aesthetics.
• Clareamento (Teeth Whitening) Whitening technique using bleaching agents to restore the original color of teeth or lighten naturally darker teeth.
• Cirurgia Oral Menor (Minor Oral Surgery)

Quantifiable outcome

• 20-30% profit margin for franchisees
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• OdontoPrev: Brazil's largest dental benefits company providing managed dental plans to corporate and individual customers, publicly listed on B3. Comparable end-customer overlap and B2B distribution capability relevant to Rident's Cartão Rident corporate benefits ambitions, though at significantly larger scale and with a different revenue model.

Regional players

• Ateliê Oral: Brazilian dental prosthetics laboratory and clinic operator, publicly listed on B3. Adjacent in providing specialty dental services (prosthetics) but operates a different model (lab + clinic rather than franchise DSO), making it a relevant regional benchmark rather than a direct competitor.

Direct peers

• Odontoclinic: One of Brazil's largest dental clinic franchise networks, offering comprehensive dental services through franchised clinics nationwide. Directly comparable franchise structure, multi-specialty offering, and multi-state footprint make this the closest peer for Rident's growth thesis.
• Sorrisus: Brazilian dental clinic franchise chain operating company-owned and franchised clinics with multi-specialty dental care. Shares the franchise-led growth model, full-service offering, and regional multi-state expansion strategy relevant to Rident's scale stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ridentfranchising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rident