What Odontoclinic does

Odontoclinic S.A. is a São Paulo-headquartered private company that operates Brazil's first dental clinic franchise network, founded in 1997 and organized as a Sociedade Anônima (S.A.). The company licenses the Odontoclinic brand and operating model to independent franchisees who run individual clinics, with the network currently spanning more than 135 clinic locations across 12 Brazilian states, concentrated in São Paulo but with presence in Paraná, Minas Gerais, Rio de Janeiro, Rio Grande do Sul, Santa Catarina, Mato Grosso do Sul, Mato Grosso, Goiás, Espírito Santo, Maranhão, and Roraima.

The service offering is multi-specialty and consumer-facing, covering general dentistry (preventive care, endodontics, extractions, pediatric dentistry, periodontics, dental emergencies), orthodontics (fixed braces, removable appliances, clear aligners, retainers, documentation), dental implants (bone grafts, immediate-load implants, partial and full-arch protocols, overdentures), aesthetic dentistry (Botox, in-office and at-home whitening, veneers and dental lenses, gingivoplasty, dermal fillers), and prosthetics (partial and complete dentures). Supporting technology is limited to commodity tools: an in-house online booking system ("Agenda Fácil") on the corporate website and WhatsApp-based appointment scheduling, with no disclosed proprietary AI, EMR, or clinical-software platform. Patient-facing marketing runs through a content blog, Facebook, Instagram, LinkedIn, treatment-specific SEO landing pages, and a separate franchise recruitment site (franquiaodontoclinic.com.br).

The business model is a B2C franchise network: individual patients pay out of pocket for dental procedures at each franchise location, while corporate revenue is derived from franchise fees, royalties, brand marketing contributions, and likely shared procurement across the network. Pricing is not publicly disclosed and varies by procedure and location. The corporate entity has 501-1000 employees, a relatively lean headcount consistent with a franchisor rather than direct operator, and no external funding rounds, M&A, or institutional investors are disclosed in the available data. The brand has been recognized by public vote as Brazil's best dental service six times.

Name

Odontoclinic

Legal name

Odontoclinic S.A.

Website

https://odontoclinic.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Odontoclinic S.A. operates Brazil's first dental clinic franchise network, with 135+ locations across 12 states offering general, orthodontic, implant, aesthetic, and prosthetic dentistry to individual consumers under a unified brand.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Dental clinic services
• Orthodontic treatments
• Dental implants
• Cosmetic dentistry
• Dental prosthetics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue is generated through patient payments for dental treatments and procedures at franchise clinic locations across Brazil. Services include general dentistry, orthodontics, implants, aesthetics, and prosthetics. Each clinic operates as a franchise unit under the Odontoclinic brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Odontoclinic operates Brazil's first dental clinic franchise network, delivering comprehensive oral healthcare through 135+ clinic locations across 8+ Brazilian states. It offers multi-specialty dental services spanning general dentistry, orthodontics, implants, aesthetics, and prosthetics, with online appointment booking via the proprietary 'Agenda Fácil' system and WhatsApp-based scheduling.

Product overview

Odontoclinic is Brazil's first dental clinic franchise network offering comprehensive oral healthcare services through multiple treatment categories: General Dentistry (preventive care, extractions, root canals, check-ups), Orthodontics (clear aligners, fixed and removable braces, retainers), Dental Implants (including bone grafts, immediate load implants, overdentures, fixed protocols), Aesthetic Dentistry (Botox, teeth whitening, veneers, gingivoplasty, dermal fillers), and Prosthetics (partial and complete dentures). The company operates a multi-clinic network model providing integrated dental services under a unified brand, with treatments ranging from preventive care to complex surgical and cosmetic procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Clínico Geral (General Dentistry) Comprehensive general dental services for patients of all ages, including fluoride application, sealants, bruxism treatment, dental check-ups, endodontics (root canal therapy), tooth extractions (including wisdom teeth), pediatric dentistry, periodontics, panoramic radiography, restorations, and emergency dental care.
• Ortodontia (Orthodontics) Orthodontic treatments for teeth alignment and bite correction, including clear aligners (with 3D digital planning), fixed braces (metallic, ceramic/sapphire, self-ligating), removable appliances, lingual braces, orthodontic retention, and orthodontic documentation.
• Implantes (Dental Implants) Dental implant services for patients missing one or more teeth, including bone grafts, immediate load implants, partial fixed implants, overdenture solutions on 2-4 implants, and full-arch fixed protocol prostheses.
• Estética (Aesthetic Dentistry) Cosmetic dental and facial harmonization procedures including Botox (for wrinkles, gummy smile, bruxism), home and office teeth whitening, veneers and dental lenses (facetas ~0.7mm, lentes ~0.2mm in resin or porcelain), gingivoplasty, and hyaluronic acid dermal fillers.
• Próteses (Dental Prosthetics) Prosthetic dental solutions for tooth replacement, including partial fixed prostheses, partial removable prostheses (with metal framework), and complete removable dentures (full acrylic base requiring replacement approximately every 4 years).

Quantifiable outcome

• Six-time winner of best dental service award based on public voting in Brazil

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sorridents: One of the oldest and largest dental clinic franchise networks in Brazil, offering affordable general and specialty dentistry through hundreds of franchised clinics, serving a similar mass-market patient base.
• OdontoCenter: Brazilian dental clinic franchise offering general and specialty dental services through a network of franchised locations, comparable in business model and target customer to Odontoclinic.
• Odontocompany: One of the largest dental clinic franchise networks in Brazil, offering general dentistry, orthodontics, implants, and aesthetics through a franchise model directly comparable to Odontoclinic's positioning.
• Unic Odontologia: Brazilian dental franchise network providing multi-specialty services (general dentistry, orthodontics, implants, aesthetics) via franchise units, directly competing with Odontoclinic for franchisees and patients.
• DentalVita: Dental clinic franchise chain in Brazil with multi-specialty offerings including orthodontics, implants, and general dentistry, operating on a similar franchise-based multi-clinic model.
• Clínica OdontoPaz: Brazilian dental franchise network offering preventive, restorative, orthodontic, and aesthetic dental services through franchised clinics, with a similar mass-market B2C focus.

Broad incumbents

• OdontoPrev: Brazil's largest dental benefit plan operator, indirectly comparable as a scaled dental platform serving millions of Brazilians, though its model is dental insurance rather than owned clinics.
• Heartland Dental: Largest dental support organization (DSO) in the United States, providing non-clinical support to a network of 1,700+ dental offices. Comparable as a global benchmark for DSO/multi-clinic dental platform economics and scale.
• Aspen Dental: US-based dental support organization operating a large branded network of dental practices offering general, specialty, and aesthetic dentistry. Comparable as a benchmark for multi-clinic dental retail branding.

Emerging players

• Smiles Dental (Grupo Vita): Brazilian dental clinic chain under broader healthcare platforms, offering multi-specialty dentistry comparable to Odontoclinic's service mix though at smaller current footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OdontoclinicBR
• LinkedInlinkedin.com/company/franquias-odontoclinic
• Instagraminstagram.com/odontoclinic
• Xx.com/odontosv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odontoclinic