Heart+Mind Strategies

What Heart+Mind Strategies does

Heart+Mind Strategies is a market research and strategic consulting firm founded in 2008 and headquartered in Reston, Virginia. The company operates in the consumer-insights and marketing-strategy space, organized as a services platform rather than a software product. Its portfolio is structured across two dimensions: a "How We Do It" methodology stack (Qualitative Solutions, Quantitative Solutions, Advanced Analytics, Strategy Solutions, Activation Solutions, and Data Quality + Fraud Prevention) and an "Expertise" layer covering Consumer Insights, Brand Strategy, Customer Experience, Reputation Management, Issues and Advocacy, Campaign Assessment, and Regional Visioning. Service modules are delivered to clients across more than twelve industry verticals including travel and tourism, healthcare, financial services, technology, education, transportation, government, foundations, consumer goods, associations, agriculture, and energy.

The firm's revenue model is project-based consulting. The customer roster includes Google, Microsoft, Comcast, UBS, Freddie Mac, Intermountain Health, AARP, Allegiant, Visit Springfield, and the Las Vegas Convention and Visitors Authority, which awarded a $2.55 million contract in May 2026 for global marketing and market research services. Pricing is not publicly disclosed. The "Activation Solutions" module positions the firm to compete in downstream marketing-campaign execution as well as upstream research, a positioning intended to differentiate it from pure-play research vendors. Go-to-market relies on content marketing through a quarterly newsletter ("The Heart of the Matter"), a webinar series ("Connections"), blog content, LinkedIn, and YouTube.

The company is privately held with no disclosed funding rounds, institutional investors, parent company, or M&A history. Mike Dabadie is identified as Chief Executive Officer and Managing Partner. Operating geographies are described as United States. The firm holds an ISO 27001 information security certification. No patents, AI/ML proprietary models, SDKs, APIs, mobile applications, or technology stack disclosures are present in the available material; Advanced Analytics is described as using modeling and data-science techniques within the consultancy workflow.

Name

Heart+Mind Strategies

Legal name

Heart+Mind Strategies

Website

https://heartandmindstrategies.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart+Mind Strategies is a privately held, Reston, Virginia-based market research and strategic consulting firm founded in 2008 that delivers consumer insights, brand strategy, and activation services to enterprise, government, and nonprofit clients across more than twelve industry verticals.

Ownership category

akta.pro rank

Product category

Market Research and Strategic Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Market research services
• Consumer insights consulting
• Brand strategy advisory
• Strategic research firm
• Data analytics consulting

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Marketing channels5 records

Core offering

Heart+Mind Strategies is a market research and strategic consulting firm that helps organizations understand how humans make choices. The firm delivers integrated research and advisory services spanning qualitative and quantitative research, advanced analytics, strategy development, and activation, with practice areas covering consumer insights, brand strategy, customer experience, reputation management, issues and advocacy, campaign assessment, and regional visioning.

Product overview

Heart+Mind Strategies is a market research and strategic consulting firm that operates as a unified services platform rather than a traditional software product. The company offers a portfolio of interconnected service modules organized under two main structures: (1) 'How We Do It' methodology offerings including Qualitative Solutions, Quantitative Solutions, Advanced Analytics, Strategy Solutions, Activation Solutions, and Data Quality + Fraud Prevention; and (2) 'Expertise' areas covering Consumer Insights, Brand Strategy, Customer Experience, Reputation Management, Issues and Advocacy, Campaign Assessment, and Regional Visioning. The company also produces thought leadership content including the 'Connections' webinar series and 'The Heart of the Matter' quarterly newsletter. Services are delivered across multiple industry verticals including Government + Public Policy, Travel + Tourism, Healthcare + Pharmaceuticals, Financial Services, Technology, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Insights Specialized research services for understanding consumer behavior, preferences, and decision-making processes, designed for enterprise marketing, brand, and strategy leaders.
• Brand Strategy Strategic services helping organizations define, position, and communicate their brand identity effectively, grounded in consumer research.
• Customer Experience Research and consulting services focused on optimizing interactions between organizations and their customers.
• Reputation Management Strategic services for monitoring, analyzing, and improving organizational reputation and public perception.
• Issues and Advocacy Research services supporting policy advocacy and public issue campaigns, including message testing and stakeholder engagement.
• Campaign Assessment Evaluation services measuring the effectiveness and impact of marketing and advocacy campaigns.
• Regional Visioning Strategic planning services for regional development, tourism promotion, and place branding initiatives.

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is a global leader in marketing research, insights, and consulting serving enterprise brands across categories. It is a broad incumbent that competes with Heart+Mind in consumer insights and brand strategy but operates at a far larger global scale with a wider portfolio of services.
• Ipsos: Ipsos is a global market research and consulting firm offering consumer insights, brand strategy, and public opinion research. It is a broad incumbent that overlaps with Heart+Mind's qualitative/quantitative research and consumer insights practices, though at much larger scale and geographic reach.
• GfK (NielsenIQ): GfK, now part of NielsenIQ, is a global consumer research and insights firm serving enterprise brands with category-level intelligence. It is a broad incumbent that overlaps with Heart+Mind's quantitative research and consumer insights practices at much larger scale and with proprietary data assets.

Direct peers

• Forrester Research: Forrester provides research, advisory, and consulting services to enterprise clients, with a focus on consumer behavior, brand, and customer experience. It is a direct peer to Heart+Mind in the research-and-advisory category, though Forrester's subscription-research model differs from Heart+Mind's bespoke engagement model.
• Hall & Partners: Hall & Partners is a brand and communications research consultancy serving global enterprise clients with custom consumer insights. It is a direct peer — a mid-sized insights and brand strategy firm that competes with Heart+Mind for the same enterprise client engagements.
• PSB Insights: PSB is a full-service market research and consumer insights firm serving enterprise clients across categories. It is a direct peer in custom consumer research and strategic consulting with a similar boutique-to-mid-market profile.
• Kelton Global: Kelton Global is a research and insights consultancy providing brand strategy, consumer insights, and creative development support. It is a direct peer in custom consumer research and strategy, comparable in size and service mix to Heart+Mind.
• Lippincott: Lippincott is a brand strategy and design consultancy that combines research with strategic positioning work. It is a direct peer in the brand strategy and consumer insights category, particularly aligned with Heart+Mind's Brand Strategy and Customer Experience expertise areas.
• Siegel+Gale: Siegel+Gale is a global brand strategy, design, and research consultancy serving enterprise clients. It is a direct peer in brand strategy and customer experience work, with a research-driven approach that mirrors Heart+Mind's positioning.
• Prophet: Prophet is a growth and customer experience consultancy that combines research, strategy, and activation. It is a direct peer in research-driven strategy and activation consulting, similar in client profile and integrated model to Heart+Mind.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp4lOTCSIT_fc8g5x33VLAw
• LinkedInlinkedin.com/company/heart-mind-strategies
• Xx.com/heartmindstrat
• Facebookfacebook.com/529090660490750

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart+Mind Strategies