What tedox does

tedox is a privately-held German renovation discounter founded in 1972 and headquartered in Bovenden, operating under the legal form tedox KG (a Kommanditgesellschaft limited partnership). The company runs a hybrid go-to-market combining multiple physical retail 'Filialen' across Germany with a full e-commerce storefront at tedox.de and a 'Reservieren & Abholen' (Click & Collect) reservation channel, supported by a postal-code-based store locator. Its assortments span six main categories: flooring (laminate, click vinyl, carpets), paint supplies and wallpapers, curtains and home textiles (including roller blinds, venetian blinds, pleated blinds, roman shades, ready-made curtains, fabric by the meter, and bed linens), lighting and DIY hardware, household and living (kitchenware, small electrical appliances, furniture), and bath/creative goods.

The underlying technology is a standard e-commerce platform with store-locator, online reservation, and newsletter-subscription modules; there is no proprietary technology stack, no public API, no native mobile app, and no AI/ML capability disclosed in the source material. Pricing is unit-based, pay-as-you-go, with VAT-inclusive Euro prices ranging from low-cost accessory items (e.g., €1.90 fleece blanket, €9 blackout roller shade) to mid-range category purchases (e.g., €53.64 click vinyl flooring per package, equivalent to €24.00/m²), plus shipping. There are no subscription, recurring, or licensing revenue streams; all three identified revenue streams — retail store sales, e-commerce online sales, and Click & Collect — are transactional one-time purchases.

Customer concentration is diffuse: the primary segment is price-sensitive DIY homeowners undertaking renovation projects (flooring, painting, wallpapering, window treatments), with a secondary segment of home decorators focused on soft furnishings and decorative items. Both segments are reached through content-driven marketing channels including a Ratgeber (DIY guide) blog, email newsletter analytics, organic SEO, and a presence on Facebook, Instagram, Pinterest, and YouTube under branded 'Renovierungsdiscounter' handles. The company is privately held with no disclosed parent, no external funding rounds, no M&A activity, no subsidiaries, and no publicly disclosed revenue; it has held Trusted Shops certification continuously for 15+ years.

Name

tedox

Legal name

tedox KG

Website

https://tedox.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

tedox is a German renovation discounter founded in 1972, operating physical stores across Germany alongside an e-commerce shop and Click & Collect service, selling affordable flooring, paint supplies, wallpapers, curtains, lighting, and home textiles to DIY homeowners and home decorators.

Ownership category

akta.pro rank

Headquarters

HQ city

Bovenden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue generated from physical store sales across German retail locations. Customers purchase products directly at store locations.
2. E-commerce Online Sales: Revenue from online orders shipped directly to customer homes, with products sold at fixed retail prices.
3. Click & Collect: Online reservation with in-store pickup model, combining e-commerce convenience with physical retail presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

tedox is a German renovation discounter (Renovierungs-Discounter) that retails affordable home renovation and decoration products. Its assortment spans laminate and click vinyl flooring, carpets and rugs, wallpapers, paints, lacquers and wood protection, ready-made curtains, roller/venetian/pleated blinds, roman shades, fabrics by the meter, bed linens, lighting, garden furniture, and DIY tools. The company serves German consumers through physical retail stores, an e-commerce online shop, and a Click & Collect reservation model.

Product overview

tedox is a German renovation discounter (Renovierungs-Discounter) operating both online and through physical retail stores. The company offers a broad portfolio of home improvement and décor products organized into six main categories: (1) Flooring & Carpets — laminate/click vinyl flooring, area rugs, carpets, mats, and by-meter flooring; (2) Paint Supplies & Wallpapers — wallpapers (vlies, vinyl, paper, glass fiber), paints, lacquers, wood protection, and painting tools; (3) Curtains & Textiles — ready-made curtains, roller blinds (Rollos), venetian blinds (Jalousien), pleated blinds (Plissees), roman shades (Raffrollos), curtain rods/rails, fabric by the meter, bed linens, bath textiles, and knitting/sewing supplies; (4) Household & Living — kitchenware, cookware, tableware, storage solutions, furniture, room décor, small electrical appliances, and drugstore items; (5) Lighting & DIY — light fixtures, multimedia, auto/bicycle accessories, hardware, and garden products; (6) Bath & Creative — bathroom fixtures, bathroom textiles, bathroom furniture, craft supplies, and writing/crafting materials. The core products include Rollos (chain-pull, blackout, and double variants), Jalousien (aluminum venetian blinds), and Plissees (pleated blinds with no-drill mounting options). tedox positions itself as a discounter emphasizing affordable pricing for renovation, decoration, and home improvement projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Laminat / Design-Belag (Laminate Flooring) Laminate flooring with wood and tile looks, including click vinyl options in various finishes, sold to DIY homeowners and renovators in Germany.
• Teppiche (Carpets and Rugs) Area rugs including modern, long-pile, solid-color, classic, round, children's, faux fur, outdoor, carpet tiles, runners, artificial grass, and bath rugs for residential interiors.
• Tapeten (Wallpapers) Wallpapers including non-woven (vlies), vinyl, paper, rough fiber, photo, glass fiber varieties, and borders for residential wall covering projects.
• Farben / Putze (Paints and Plasters) Wall and ceiling paints, colored paints, tinting colors, latex paint, plasters, facade paint, and special paints for interior and exterior painting projects.
• Lacke & Holzschutz (Lacquers and Wood Protection) Primers, clear coats, white paint, colored paint, special lacquers, spray paint, and wood stains for finishing and protecting wood surfaces.
• Rollos (Roller Blinds) Roller blinds for sun and privacy protection, available in chain-pull (Kettenzugrollo), blackout (Verdunkelungsrollo), and double (Doppelrollo) variants, in various sizes and colors.
• Jalousien (Aluminium Venetian Blinds) Aluminum venetian blinds with adjustable lamellas for flexible light regulation and privacy, operated via cord and tilting rod.
• Plissees (Pleated Blinds) Pleated blinds with accordion-style folding, available in standard and easy2fix no-drill mounting versions, including Day & Night dual-function variants.
• Gardinen & Vorhänge (Ready-made Curtains and Drapes) Ready-made curtains including grommet, tab-top, concealed loop, combination, blackout, café, string, and panel curtains in various styles.
• Raffrollos (Roman Shades) Roman shades combining modern privacy protection with effective sun control, available in various designs.
• Meterware Stoffe (Fabric by the Meter) Fabrics sold by the meter including decorative fabrics, jersey, clothing fabrics, artificial leather, oilcloth, furniture fabrics, foils, and tablecloths.
• Betttextilien (Bed Linens) Bedding including bed sheets, fitted sheets, duvets, pillows, bedspreads, mattresses, slatted frames, and mattress toppers.
• Leuchten (Lighting Fixtures) Light fixtures including wall/ceiling lights, spotlights, pendant lights, floor lamps, table lamps, light bulbs, decorative lights, outdoor lights, and under-cabinet lights.
• Gartenmöbel (Garden Furniture) Outdoor furniture for balconies and terraces.
• Möbel (Indoor Furniture) Kitchen furniture, bathroom furniture, living room furniture, bedroom furniture, mattresses, slatted frames, office furniture, shelving systems, and wardrobes.
• Akustikpaneele (Acoustic Panels) Acoustic panels for modern wall design and sound absorption in residential interiors.
• Wandtattoos (Wall Tattoos) Self-adhesive wall decorations including themed designs for residential rooms.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• toom Baumarkt: toom is a German DIY home improvement chain operating under the Rewe Group. Its assortment and customer base overlap almost entirely with tedox's renovation and décor categories.
• Hornbach: Hornbach is a leading German DIY/home improvement retailer with both large-format stores and an online shop. It competes directly with tedox across flooring, paint, wallpapers, and renovation supplies, but operates at a much larger scale and with a stronger private-label program.
• Roller: Roller is another German discount furniture and home furnishings chain with physical stores and online sales. Its value-oriented positioning and broad home living assortment make it a direct comparable to tedox.
• OBI: OBI is one of Germany's largest DIY and home improvement chains with hundreds of physical stores plus an e-commerce platform. It targets the same DIY homeowner customer as tedox with a comparable assortment of renovation and decoration products.
• Poco: Poco is a German discount furniture and home furnishings retailer offering affordable furniture, textiles, and home décor. It is a particularly close peer given tedox's discount positioning and overlapping home textile and furniture categories.
• Bauhaus: Bauhaus is a major European DIY specialist with a large German store network and broad renovation assortment. It directly competes with tedox for DIY homeowners seeking flooring, paint, tools, and home décor.

Emerging players

• home24: home24 is a European online furniture and home furnishings retailer. It targets a similar online customer for furniture and décor but with a more premium positioning than tedox.
• Westwing: Westwing is a German/European online home and living retailer with curated furnishings and décor. It competes with tedox for online home décor shoppers but lacks a physical store footprint.

Broad incumbents

• IKEA Deutschland: IKEA is a global home furnishings retailer with a significant German footprint. It overlaps with tedox in furniture, textiles, and home décor, but with a much larger store format and proprietary product line.
• XXXLutz: XXXLutz is one of Europe's largest furniture retailers with a major German presence. It competes across furniture, mattresses, and home living categories but at a much larger scale and broader assortment than tedox.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPaAyWveDyJa9rQrum8txXQ
• Facebookfacebook.com/tedox.der.Renovierungsdiscounter
• Instagraminstagram.com/tedox_renovierungsdiscounter
• Pinterestpinterest.de/tedoxDerRenovierungsdiscounter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tedox