McIntire Management Group

What McIntire Management Group does

McIntire Management Group (MMG) is a privately held manufacturers' representative firm founded in 1997 by Mark McIntire, headquartered in North Kansas City, Missouri, and operating through two regional branches (MMG – North and MMG – South, the latter in Clinton, Mississippi, originally D&W Systems Sales acquired in 2010 and rebranded in 2021). The firm represents a portfolio of approximately 20 water and wastewater equipment manufacturers across a 10-state territory (Arkansas, Illinois, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, Oklahoma, and Texas), covering valves, pipe, pipe rehabilitation, flow metering, odor and corrosion control, manhole and inflow/infiltration products, and remote sewer monitoring.

MMG's business model is commission-based: the firm earns sales commissions by facilitating specification-side relationships between its manufacturer principals and municipal utilities, municipal engineers, and distribution partners (from independent pipe yards through national suppliers such as HD Supply and Ferguson). The firm combines a geographically distributed outside sales team with two inside-sales branches that together hold over 40 years of combined quoting, submittal, and technical assistance experience; it also operates warehousing and stocking capabilities to shorten lead times and protect secured specifications.

The company does not develop proprietary technology and serves as a sales intermediary rather than a manufacturer or software vendor. End customers are predominantly municipal water and wastewater utilities, consulting engineers, and infrastructure contractors, with distribution partners serving as the fulfillment channel to contractors and municipalities. MMG has stated succession planning in place and remains founder-owned with no evidence of institutional investors or parent-company affiliation.

Name

McIntire Management Group

Legal name

McIntire Management Group

Website

https://mmgonline.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

McIntire Management Group is a privately held manufacturers' representative firm that sells water and wastewater equipment on commission for roughly 20 manufacturer principals across a 10-state US territory (Arkansas, Illinois, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, Oklahoma, Texas), serving municipal utilities, engineers, contractors, and distribution partners.

Ownership category

akta.pro rank

Product category

Water and Wastewater Equipment Representation

SIC

Water Supply (4941), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Construction Management & Delivery (EPCM/CMAR/Design-Build Oversight) (EUANALAE)

Keywords

• Manufacturer rep services
• Water wastewater equipment
• Municipal infrastructure supply
• Specification sales support
• Industrial distribution agency

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Manufacturer Representative Commissions: MMG operates as a manufacturers' representative firm, generating revenue through commissions on product sales of water and wastewater equipment. They represent multiple manufacturer partners and earn commissions for facilitating sales to municipal clients, engineers, and through distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

McIntire Management Group is a manufacturers' representative agency that markets water and wastewater equipment and infrastructure products on behalf of multiple manufacturers to municipal utilities, consulting engineers, contractors, and distribution partners. The firm combines an outside specification sales team, inside sales/customer service, strategic warehousing, and stocking across a 10-state U.S. territory to facilitate product specification, quoting, and order fulfillment.

Product overview

McIntire Management Group (MMG) is a manufacturers' representative firm serving the water and wastewater industry across a 10-state region (Arkansas, Illinois, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, Oklahoma, Texas). Formed through the merger of McIntire Management Group and D&W Systems Sales in 2010, the company represents a portfolio of equipment manufacturers rather than operating a unified product platform. The represented product portfolio includes: ARI air release valves, CAP composite manhole covers, CentriPipe culvert rehabilitation systems, ConShield concrete corrosion inhibitors, Copperhead tracer wire systems, Homestead plug and butterfly valves, I&I Barrier manhole chimney seals, LMK CIPP trenchless pipe products, MaxAdaptor universal sewer couplings, McCrometer/Water Specialties flow meters, NovaForm PVC pipe liners, SmartCover remote monitoring systems, OCV control valves, Vortex odor/corrosion control aerators, Charlatte surge tanks, Diamond PVC pipe products, SSI manhole I&I products, Wolverine odor control products, Permaform pipe rehabilitation products, and IPEX specialty municipal products. MMG operates two branch offices (North in North Kansas City, MO and South in Clinton, MS) and focuses on specification-side sales with warehouse and stock capabilities to lower lead times and quick-ship standard items.

Differentiator

Problem solved

Functional benefit

Brands

• MMG – North: Regional branch serving Arkansas, Iowa, Kansas, Missouri, Nebraska, Oklahoma, Illinois, and Texas.
• MMG – South

Products and services

• Manufacturers' Representation Services for Water and Wastewater Equipment Specification-side sales representation service that markets a portfolio of manufacturer partners' water and wastewater equipment (valves, manhole rehab, CIPP lining, flow meters, odor control, etc.) to municipal utilities, consulting engineers, contractors, and distribution partners across a 10-state U.S. territory. Includes outside field sales, inside sales/customer service, technical assistance, quoting/submittals, and warehousing/stocking of standard items.
• Specification and Specification Support Services Technical specification support for municipal water and wastewater infrastructure projects, helping engineers and utilities select, specify, and document appropriate equipment from MMG's manufacturer partners.
• Warehousing, Stocking, and Quick-Ship Services Strategic warehousing and stocking of standard products to shorten lead times, protect secured specifications, and enable rapid delivery to municipal customers and contractors.

Quantifiable outcome

• More than 50 years of combined manufacturers' representative experience
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, minor and flagship.

• ARI (Air Release Valves)coreChannel Partner/ Reseller/ DistributorARI is the new standard on Water and Wastewater air relief valves with state-of-the-art designs and engineered materials. MMG represents ARI products in Arkansas and Louisiana. Partnership has been active for 10 years.
• CAP (Composite Access Products)coreChannel Partner/ Reseller/ DistributorCAP manufactures composite manhole frames and covers proudly made in the USA, lighter than cast iron, reduce I&I, and are traffic rated. MMG represents CAP in Arkansas, Louisiana, and Mississippi. Partnership since 2020.
• CentriPipecoreChannel Partner/ Reseller/ DistributorCentriPipe is a new technology for rehabilitating large diameter storm water piping using centrifugal casting in a horizontal direction.
• ConShieldcoreChannel Partner/ Reseller/ DistributorConShield is a proven technology for effective long-term prevention of bacterial corrosion of concrete in sanitary sewer environments.
• Copperhead IndustriescoreChannel Partner/ Reseller/ DistributorCopperhead's Complete Utility Locating System provides the strongest, most reliable end-to-end locating to safeguard infrastructure. MMG represents Copperhead in Arkansas, Louisiana, Mississippi, and Oklahoma. Partnership for 4 years.
• Homestead ValvecoreChannel Partner/ Reseller/ DistributorHomestead manufactures AWWA Plug Valves and AWWA Butterfly Valves. Partnership of 9 years with MMG South.
• I&I BarrierminorChannel Partner/ Reseller/ DistributorI&I Barrier is designed to stop water from leaking into manholes through the grade rings.
• LMK TechnologiescoreChannel Partner/ Reseller/ DistributorLMK Technologies, founded in 1993 in Ottawa, IL, designs and produces trenchless systems and sewer rehabilitation solutions with cured-in-place pipe (CIPP) products. Partnership since 2021.
• MaxAdaptorcoreChannel Partner/ Reseller/ DistributorMaxAdaptor manufactures universal sewer couplings that allow joining of multiple pipe materials.
• McCrometer / Water SpecialtiesflagshipChannel Partner/ Reseller/ DistributorMcCrometer is a leading global flow instrumentation specialist specializing in design, manufacture and testing of flow metering solutions including propeller, full bore magnetic, and insertion mag meters. Longest partnership at 39 years.
• NovaForm PVC Liner (IPEX)coreChannel Partner/ Reseller/ DistributorNovaForm PVC Liner brings lasting benefits of factory-made PVC pipe to the North American trenchless pipe rehabilitation industry. Partnership since 2019.
• SmartCovercoreChannel Partner/ Reseller/ DistributorSmartCover is an award-winning leader in remote monitoring for collection systems. The system gathers and analyzes sewer data, delivering timely notifications for SSO prevention, cleaning optimization, I&I impact, CSO management, and more. Partnership since 2021.
• OCV (Operating Control Valve)flagshipChannel Partner/ Reseller/ DistributorOCV designs hydraulically-operated, diaphragm-actuated, automatic control valves found in municipal water systems worldwide. Partnership of 27 years.
• Vortex Force (IPEX)coreChannel Partner/ Reseller/ DistributorVortex Force is a specially designed aeration device that draws in and powerfully mixes air into sewage flow, transforming anaerobic conditions that produce odors and oxidizing HS compounds.
• Charlatte (Fayat)coreChannel Partner/ Reseller/ DistributorCharlatte manufactures surge tanks for water and wastewater systems. Partnership of 15 years.
• Diamond PlasticsflagshipChannel Partner/ Reseller/ DistributorDiamond Plastics is a PVC manufacturer with 7 plants around the country producing up to 60 inch solid wall and pressure pipe. Partnership of 6 years. Front-runner in large diameter capabilities with corrosion-resistant products.
• SSI (Sealing Systems, Inc.)flagshipChannel Partner/ Reseller/ DistributorSSI is an international manufacturer of products for municipal water and sewer systems including chimney seals, joint wraps, chemical grout, and manhole inflow dishes. Partnership of 20+ years.
• Wolverine (Industrial Odor Control)coreChannel Partner/ Reseller/ DistributorWolverine focuses on odor control problems associated with landfills, septic tanks, lift stations, and custom applications. Partnership of 7 years.
• IPEXcoreChannel Partner/ Reseller/ DistributorIPEX is a manufacturer of municipal specialty products including NovaForm PVC Liner and Vortex Force aerator for sewer odor and corrosion control.
• A.R.I. (Air Release Valves)coreChannel Partner/ Reseller/ DistributorAIR manufactures air relief valves for water and wastewater applications.
• ConShieldcoreChannel Partner/ Reseller/ DistributorConShield provides concrete corrosion inhibitor technology for sanitary sewer environments.
• Centri PipecoreChannel Partner/ Reseller/ DistributorCentriPipe offers culvert rehab and lining system using cementitious rehab technology with centrifugal casting.
• PermaformcoreChannel Partner/ Reseller/ DistributorPermaform manufactures pipe rehabilitation and lining products.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Core & Main: Core & Main is one of the largest U.S. distributors of water, sewer, and storm drain products, serving municipal and contractor customers. It is a key channel partner of MMG and the dominant incumbent in the same end-markets MMG serves, making it a natural comparison for go-to-market scale even though it is downstream of MMG's spec work.
• Ferguson Enterprises: Ferguson Waterworks is a national distributor of water and wastewater infrastructure products serving municipalities and contractors. Like Core & Main, it is both a major distribution partner of MMG and the broadest incumbent in the same end-markets, making it a useful scale benchmark.
• White Cap (formerly HD Supply Waterworks): White Cap's waterworks division is a national distributor of water, sewer, and storm products to municipalities and contractors. It is cited by MMG as a key distribution partner and represents the large-incumbent end of the channel that MMG feeds via spec work.
• Xylem: Xylem is a global water technology company manufacturing pumps, valves, meters, and treatment equipment. It overlaps with several manufacturers MMG represents (e.g., flow metering, valves) and is the dominant incumbent whose products MMG specifies, making it a key indirect comparator for category economics.
• Mueller Water Products: Mueller Water Products manufactures valves, hydrants, and metering products for municipal water systems. It operates in the same water-infrastructure specification category that MMG services, making it a manufacturer-side incumbent benchmark even though it is upstream of MMG.
• Watts Water Technologies: Watts Water Technologies manufactures valves, flow control, and water treatment products serving municipal and commercial customers. It is a category incumbent whose product range overlaps with multiple MMG-represented lines (e.g., valves, control valves, fittings).
• Badger Meter: Badger Meter is a leading manufacturer of flow metering and monitoring solutions for water and wastewater utilities. It directly competes with another represented manufacturer (McCrometer) in MMG's portfolio, making it a competitive benchmark for the metering category MMG serves.
• Itron: Itron is a global provider of smart metering and utility network solutions for water, gas, and electric utilities. It competes with represented lines in the metering/monitoring category and represents the tech-enabled direction in which the water sector is moving.

Emerging players

• LMK Technologies (Waterline Renewal Technologies): LMK Technologies, now part of Waterline Renewal Technologies, is a manufacturer of CIPP and trenchless sewer rehabilitation products represented by MMG since 2021. It is an emerging specialist in a category where MMG has active spec influence, making it a direct category-level peer.
• SmartCover Systems: SmartCover Systems is a manufacturer of award-winning remote sewer monitoring and I&I analytics solutions represented by MMG since 2021. It represents the data/SaaS-enabled edge of the water/wastewater category that MMG is positioning to capture as part of its represented product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcintire-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McIntire Management Group