K2D Strategies

What K2D Strategies does

K2D Strategies is a privately held, U.S.-focused direct response fundraising agency founded in 2016 and headquartered in Arlington, Virginia. The firm exclusively serves nonprofit organizations, providing multi-channel fundraising campaign services that combine email, direct mail, SMS, social advertising, and creative production to drive donor acquisition, retention, mid-level cultivation, year-end, and Giving Tuesday revenue. Notable client outcomes disclosed include a 247% year-end fundraising lift for Save the Redwoods League ($72,273 to $250,329), a 22% mid-level donor growth for Center for Reproductive Rights, a 50% donor file growth for Queens Public Library Foundation, and a 78% response rate lift for The Wilderness Society.

The company sells professional services on a quote-based engagement model rather than a recurring SaaS product. Its technology footprint is intentionally light and partnership-driven: it operates the K2Dashboard internal analytics tool, maintains the annual DAF Benchmark Study in partnership with Chariot (GiveChariot), integrates with the EveryAction/Bontera nonprofit CRM platform for implementations, and runs standard Google Analytics on its marketing site. The firm's proprietary content assets (The Chronicle blog, Good News Friday social series, DAF Benchmark research) function as lead-generation and thought-leadership channels rather than as standalone revenue products.

K2D is led by founder and president Karin Kirchoff (25+ years in nonprofit direct response; prior roles at National PTA, Defenders of Wildlife, and Human Rights Campaign; current DMAW board president), supported by an executive bench that includes Executive Vice President & Partner Jennifer Deerr and VPs of Client Services Lori Archut and Jen Parker. The firm has accumulated a sustained industry reputation through multiple DMAW MAXI Awards (5 in 2023, 4 in 2024 including a BIG IDEA Award), a 2025 DMAW Digital Dynamo Award, and the 2024 DMFA Marketer of the Year honor for Kirchoff. To date the company has raised no outside funding and remains closely held.

Name

K2D Strategies

Legal name

K2D Strategies

Website

https://k2dstrategies.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

K2D Strategies is a privately held, Arlington, VA-based direct response fundraising agency founded in 2016 that designs and executes multi-channel donor acquisition, retention, and year-end campaigns exclusively for nonprofit organizations across environmental, animal welfare, social justice, and other causes.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Nonprofit fundraising services
• Direct response marketing
• Donor acquisition programs
• Multi-channel fundraising campaigns
• Donor-advised fund fundraising

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fundraising Consulting and Campaign Management: K2D Strategies generates revenue by providing direct response fundraising services to nonprofit organizations. Services include multi-channel campaign development, digital fundraising strategy, direct mail programs, donor acquisition and retention campaigns, and DAF (Donor-Advised Fund) fundraising expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

K2D Strategies is a direct response fundraising agency that plans and executes multi-channel fundraising campaigns for nonprofit organizations. The firm develops strategy, creative, data segmentation, and program management across email, direct mail, social advertising, and SMS, with particular expertise in donor acquisition, donor retention, year-end and Giving Tuesday campaigns, mid-level donor programs, and Donor-Advised Fund (DAF) fundraising. Services are sold as custom engagements scoped to each nonprofit client's fundraising goals.

Product overview

K2D Strategies is a direct response fundraising agency that combines innovation, curiosity, and thoughtfulness to achieve award-winning results for nonprofit clients. The company offers multi-channel digital fundraising strategies including email marketing, social advertising, and direct mail campaigns. Core offerings include the DAF Benchmark Study (research on donor-advised fund giving), K2Dashboard analytics tool, and The Chronicle blog featuring expert insights on nonprofit marketing. Services span campaign strategy, creative development, data analytics, and program management across digital and offline channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Channel Fundraising Campaign Management

Quantifiable outcome

• 247% fundraising increase for Save the Redwoods League year-end campaign ($72,273 to $250,329)
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• ChariotcoreStrategic or Co-development PartnerK2D Strategies partners with Chariot (GiveChariot) to produce the annual DAF Benchmark Study. Chariot's DAFpay platform is referenced as a recommended DAF giving solution. The partnership produces industry-leading research on Donor-Advised Fund giving trends and benchmarks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/K2DStrategiesLLC
• LinkedInlinkedin.com/company/k2d-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2D Strategies