Electrajet

What Electrajet does

Electrajet Limited is a UK-based designer and manufacturer of commercial pressure washing equipment, founded circa 1992 and headquartered in Cumbernauld, Scotland. The company serves forecourt operators, automotive dealerships, car auction sites, hauliers, agricultural businesses, and the food industry across the United Kingdom. Named enterprise customers include Arnold Clark Automobiles (450+ deployed units), Peter Vardy Group, BCA (20 UK locations), TLC Car Care (80+ Scottish dealerships), Parks Motor Group, Ascona Group, and Tillicoultry Quarries, indicating a primarily B2B enterprise motion concentrated in automotive and forecourt verticals.

Electrajet's product portfolio is organised into three categories: forecourt equipment (Premium and STD/ECO jet washes, multifunction/4in1 towers, air towers, vacuum towers, self-service wash centres, and customised branded machinery); commercial static and mobile units (EJ Electric Static, EJ Diesel Static, EJ Wall Mount, and Mobile Washer ranges); and consumables/accessories (wash chemicals and valeting accessories). The equipment incorporates proprietary control features — ATS (Auto Timeout Stop), LPD (Leak Pulse Detect), FOTC (Flame & Over Temp Control), RF (Real Flow), and TASS (Timed Auto Stop Start) — alongside the UK-first Wheel Cleaner Applicator with Iron Extract. The company designs and assembles its products in-house using externally sourced high-quality components, and offers bespoke customisation including branded cabinetry.

Electrajet monetises through five streams: outright equipment sales, rental subscriptions, revenue share arrangements (where Electrajet takes a percentage of usage revenue on coin/card-operated machines), chemical sales (including white-label and bespoke formulations), and service/maintenance contracts. Pricing is quote-based and not publicly disclosed. Distribution is direct from the Cumbernauld manufacturing facility, supported by a UK-wide engineering team for installation, next-day call-out, and scheduled maintenance. Marketing is concentrated on the company website, LinkedIn, and customer testimonials, reflecting a sales-led GTM rather than digital-led demand generation. Certifications referenced include UKCA marking, SafeContractor approval, and ISO 27001, supporting enterprise procurement and UK regulatory compliance.

Name

Electrajet

Legal name

Electrajet Limited

Website

https://electrajet.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Pump and Compressor Manufacturing (33391)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

akta.pro secondary industries

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN), Commercial Building & Storefront Washing (HSAIAMAE), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Commercial pressure washers
• Forecourt wash equipment
• Vehicle wash systems
• Industrial cleaning equipment
• Wash bay machinery

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Capital purchase of pressure washing equipment including forecourt jetwashes, commercial static units, wall mounts, and mobile washers. All equipment purchased outright includes delivery, installation, 12 months parts and labour warranty, optional extended warranties, national next day call-out, and free chemical starter pack
2. Rental Agreements: Equipment rental with full service, breakdown, and maintenance plan included. National next day call-out, revenue share retention, and optional chemical supply and top-up. Billing is based on contract length
3. Revenue Share: Revenue share arrangements where Electrajet provides equipment and takes a percentage of usage revenue. Includes chemical supply and monitoring via monthly visits or web portal for coin-operated machines
4. Chemical Products: Industrial cleaning and valeting chemicals including snow foam, traffic film removers, wax, screenwash, and fragrances. Available in standard and bespoke formulations with white labelling options
5. Service and Maintenance: Service contracts, breakdown repairs, installation, scheduled maintenance, and extended warranty options. PAT testing for vacuum equipment also offered

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Electrajet designs, manufactures, and supplies commercial pressure washing equipment and complementary wash accessories for UK businesses. The company produces jetwash systems (premium, STD/ECO), multifunction wash towers, vacuum and air towers, static electric and diesel units, wall-mount ranges, mobile units, wash chemicals, and customized machinery, supported by an in-house engineering service for installation and maintenance.

Product overview

Electrajet is a manufacturer of high and low pressure cleaning equipment with over 30 years of experience, operating as a single unified product portfolio rather than a platform-plus-modules architecture. The product range is organized into three main categories: Forecourt Equipment (including Premium Jetwash, STD/ECO Jetwash, Multifunction/4in1 Tower, Air Tower Range, Vacuum Tower Range, Self Service Centers, and Customised Machinery), Commercial Equipment (spanning EJ Electric Static Range, EJ Diesel Static Range, EJ Wall Mount Range, and Mobile Washer Range), and Chemical/Accessory Products (Wash Chemical Range and Accessories Range). The forecourt products work together as integrated self-service wash centre solutions, while commercial products serve automotive dealerships, auction sites, hauliers, and agricultural operations. The company also offers bespoke product formulation and white labelling services for chemicals.

Differentiator

Problem solved

Functional benefit

Brands

• EJ Snowfoam: Superior External Vehicle Wash chemical product line for pressure washing equipment
• EJ TFR330
• EJ Runaway Pro Wax
• EJ Electric Static
• EJ Diesel Static
• EJ Mobile Machines

Products and services

• Premium Jetwash

Quantifiable outcome

• Return on investment for forecourt equipment achieved in under 12 months group-wide (per Ascona Group testimonial)
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Autec (UK): Autec supplies and services commercial vehicle-wash and forecourt equipment in the UK, including jetwashes and valeting systems. It competes with Electrajet for UK forecourt operators and automotive-dealership contracts, with overlapping direct-sale and service-based business models.

Broad incumbents

• Karcher: Alfred Kärcher GmbH is the global market leader in commercial and consumer pressure-washing equipment. It competes head-to-head with Electrajet across industrial, automotive-dealership and forecourt cleaning, but at vastly greater scale, breadth of product line, and global reach.
• Nilfisk: Nilfisk is a Danish industrial cleaning equipment manufacturer producing professional pressure washers, floor care and vacuum systems. It overlaps with Electrajet's commercial static/mobile pressure-washer range and serves similar automotive, industrial and facility-management end-markets across Europe.
• DRB Holdings / Sonny’s Enterprises: DRB Holdings (parent of Sonny's Enterprises) is a major US manufacturer of car-wash equipment, chemistry and aftermarket solutions. While primarily US-focused, its commercial wash equipment and chemistry offerings parallel Electrajet's forecourt products and valeting chemical range.
• IPC (IPC Eagle / IPC Clean): IPC manufactures professional cleaning equipment and chemicals including pressure washers, vacuum systems and detergents used across automotive and industrial facilities. Its pressure-washer and chemical-adjacent lines place it in adjacent competition with Electrajet's commercial and chemical offerings.

Direct peers

• Istobal: Istobal is a Spanish manufacturer of vehicle wash and care solutions (rollovers, self-service jetwashes, industrial washers) supplying automotive, transport and industrial customers. Its forecourt jetwash portfolio directly overlaps with Electrajet's core product lines and competes for the same UK and European accounts.
• Washtec (Now: Belron/Splash & others): WashTec is Europe's largest manufacturer of car-wash systems, including rollovers, self-service jetwashes and forecourt equipment. It directly competes with Electrajet's Premium and STD/ECO Jetwash and self-service centre offerings for the same petrol-station and dealership customers.
• JTM Service (formerly JTM Pressure Washers): JTM Service is a UK-based supplier and servicer of commercial pressure-wash equipment serving the forecourt, automotive and haulage sectors. It is one of Electrajet's closest domestic UK competitors, with overlapping product ranges and a similar target customer base.

Emerging players

• Wesumat: Wesumat manufactures industrial hot and cold pressure washers, including static and mobile units used by automotive dealerships and hauliers. It overlaps with Electrajet's EJ Electric Static, Diesel Static and Mobile washer ranges in the UK commercial vehicle-cleaning market.

Others

• Bridgepoint / Eurpay (forecourt wash operator peers): Companies such as Eurpay (formerly Europay) and similar UK self-service car-wash and forecourt equipment operators share the forecourt end-customer with Electrajet, often reselling or co-deploying third-party wash hardware. They are adjacent ecosystem participants rather than direct equipment manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electrajet-limited
• Xx.com/electrajet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrajet