What West Pak Avocado does

West Pak Avocado, Inc. is a privately held U.S. distributor of fresh avocados, founded in the 1980s in Fallbrook, California and headquartered in Murrieta. The company sources conventional and organic avocados from a network of more than 1,000 growers owning over 65,000 acres across five countries — California, Mexico, Colombia, Peru, and Chile — and operates packing, ripening, and cold-chain facilities in California and (since Q1 2022) in Swedesboro, New Jersey. Its service portfolio centers on the AVO360 program, which bundles multi-origin year-round supply, five-stage ripeness selection, bagging, conditioning, and delivery, supplemented by the Avo-Opportunities co-marketing platform and a suite of branded sub-products including Lil' Cados, Party Pak, California Gold, California GEM, Nutritional Bag, and Value Pak. The company holds Heart-Check, Fairtrade, CCOF organic, and ProForest certifications.

West Pak serves two primary customer segments: retail grocery chains and foodservice operators (restaurants, hotels, hospitals, and distributors), with an additional export program distributing to Japan, China, South Korea, Hong Kong, and the Middle East across 350+ customers. Revenue is generated primarily through B2B transaction-based sales of fresh avocados with value-added services (ripening, bagging, conditioning, delivery) priced through direct sales quotes, plus private-label and co-branded packaging programs. GTM motion is sales-led via the AVO360 Sales Program with dedicated regional managers and event presence at industry trade shows (IFPA, PMA Fresh Summit).

The company is led by CEO Mario Pacheco alongside an executive team including SVP Sales & Marketing Doug Meyer, VP Sales & Business Development Joe Nava, VP Operations Trevor Newhouse (a second-generation family member of the founding Newhouse family), Director of Global Sourcing Stephen Sheldon, Director of Fruit Procurement and Imports Arleth Calogero, and Director of Operations Randy Medina. Headcount is reported in the 101-250 range with seasonal variation between 75 and 150 employees, reflecting the operational intensity of a vertically oriented produce distribution business.

Name

West Pak Avocado

Legal name

West Pak Avocado, Inc.

Website

https://westpakavocado.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

West Pak Avocado is a privately held U.S. distributor that sources, ripens, packs, and ships fresh avocados from 1,000+ growers across five countries to 350+ retail, foodservice, and export customers via its AVO360 integrated supply program.

Ownership category

akta.pro rank

Product category

Fresh Avocado Distribution and Packing

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

Keywords

• Fresh avocado distribution
• Avocado ripening services
• Produce supply chain
• Avocado packing house
• Fresh produce sourcing

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Avocado Sales: B2B and B2B2C sales of fresh avocados to retail and foodservice customers. Revenue derived from sale of conventional and organic avocados in various sizes and packaging formats.
2. Value-Added Services: Bagging, conditioning, ripening, and delivery services for retail and foodservice customers. Marketing support through Avo-Opportunities program including POS materials and promotional campaigns.
3. Private Label Packaging: Personalized branded avocado packaging programs for retailers including Heart-Check certified products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

West Pak Avocado cultivates, packs, ships, and distributes wholesale fresh conventional and organic avocados sourced from more than 1,000 growers across California, Mexico, Colombia, Peru, and Chile. It sells a portfolio of branded bagged avocado SKUs (Lil' Cados, Party Pak, California Gold, California GEM, Nutritional Bag, Value Pak, Country-of-Origin bags) to retail grocery chains and foodservice operators, supplemented by value-added services such as ripening, bagging, conditioning, delivery, and marketing support through the AVO360 Experience and Avo-Opportunities Program.

Product overview

West Pak Avocado is a global avocado supplier operating as a single unified product portfolio centered on fresh avocado products supported by service programs. The core offering includes conventional and organic avocados in various sizes, supported by branded sub-products including Lil' Cados (small/portion-control), Party Pak (jumbo/seasonal), California Gold (California-focused bags), California GEM Avocados (premium variety), Nutritional Bag (health-focused), Value Pak (value-oriented), and Country-of-Origin bags (Mexico, California, Colombia, Peru, Chile). The AVO360 Experience serves as the overarching service program providing year-round supply, ripening services, bagging, conditioning, and delivery. The Avo-Opportunities Program provides marketing support including packaging, POS materials, sales support, and educational resources. The company does not offer a modular software platform but rather a product-plus-services model where physical avocado products are complemented by value-added services and marketing support programs.

Differentiator

Problem solved

Functional benefit

Brands

• Lil' Cados: Portion-perfect small avocado bag program designed for portion control and smaller fruit sizes.
• California Gold
• California GEM Avocados
• Party Pak
• Value Pak
• Nutritional Bag
• JustRipe!

Products and services

• Fresh Avocados (Conventional and Organic) Wholesale fresh avocados in conventional and organic grades, sold in multiple sizes from small to jumbo to retail grocery chains, foodservice operators, and international importers across nine markets.
• Lil' Cados Small-sized avocado bag program designed for portion control and smaller households, targeting individual consumers and smaller-store portion offerings.
• Party Pak Jumbo fruit bag program featuring seasonally rotating themed packaging (Viva la Fiesta, Grilling Gatherings, Holiday Goodness, Healthy Happenings) for entertaining and larger families, with American Heart Association Heart-Check mark.
• California Gold California-focused bag program available with conventional or organic fruit for spring and summer promotional moments, designed for high shelf visibility and consistent sizing.
• California GEM Avocados Premium pear-shaped avocado variety slightly larger than Hass, with thick dark green easy-to-peel skin that shows subtle gold flecks when ripe, offering a creamy, buttery texture and slightly nutty taste.
• Nutritional Bag Innovative bagged avocado packaging with bright, engaging graphics and playful messaging featuring Avo Fresh Facts that educate shoppers on the nutritional benefits of avocados, including nearly 20 essential vitamins and minerals for heart health, gut wellness, weight management, and type 2 diabetes control.
• Value Pak Avocado Bag Value-oriented bagged avocado product targeting price-conscious consumers and value-focused retail tiers.
• Country-of-Origin Bag Programs Series of bagged avocados identified by growing region (Mexico, California, Colombia, Peru, Chile) with packaging that showcases the cultural and culinary heritage of each origin, enabling year-round supply and shopper education at retail.
• Avo-Opportunities Program Sales and marketing support service providing effective packaging, point-of-sale materials, marketing assets, educational materials, and influencer/regional talent campaigns (chefs, nutritionists, influencers) for retail partners to drive avocado category sales.
• AVO360 Experience Comprehensive year-round avocado supply service program encompassing sourcing from 1,000-plus growers across five countries, 5 Stages of Ripeness, bagging, conditioning, and delivery capabilities for retail and foodservice customers.
• JustRipe! Customized Ripeness Program Customized ripeness delivery service delivering fruit at specific ripeness stages tailored to retail and foodservice needs, with Fairtrade program options available for retailers requiring social responsibility certification.

Quantifiable outcome

• Third consecutive year exceeding 300-million-pound California harvest milestone
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• California Avocado CommissioncoreStrategic or Co-development PartnerActive partnership with California Avocado Commission for industry projections, promotional support, and California avocado marketing. West Pak participates in Commission programs and leverages their resources for retail category support during California season.
• American Heart AssociationcoreStrategic or Co-development PartnerHeart-Check certification program allowing West Pak to use American Heart Association Heart-Check mark on packaging, providing heart-healthy marketing claims and consumer trust for their products.
• Fairtrade ProgramsminorStrategic or Co-development PartnerFairtrade certification programs available through JustRipe program to support certified ethical sourcing for retailers requiring social responsibility certification.
• ProForestminorOthersThird-party certification body referenced in context of Mexico sourcing compliance and sustainability standards requirements.
• CCOF (California Certified Organic Farmers)minorOthersOrganic certification body referenced for Mexico sourcing compliance and updated organic requirements for avocado production.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Others

• ProAct Services: ProAct is a major fresh produce distributor serving foodservice operators across the U.S. including for avocados. As a distributor rather than packer, it is a complementary channel partner and foodservice-side adjacency for West Pak's ripe-avocado program.
• Avocados From Mexico: Avocados From Mexico is the marketing and promotional body representing Mexican avocado imports to the U.S. While not a direct competitor, it shapes demand and supply dynamics for U.S. avocado packers including West Pak, and West Pak participates in its programs.

Direct peers

• Henry Avocado Corporation: Henry Avocado is a privately held packer/shipper of conventional and organic avocados sourced from California, Mexico, Peru, and Chile. Comparable in multi-origin model and retail/foodservice customer base to West Pak.
• Index Fresh: Index Fresh is a California-headquartered avocado packer, ripener, and shipper with sourcing across California, Mexico, and South America. Closely comparable in scale, customer base (retail and foodservice), and value-added ripening capabilities to West Pak.
• Del Rey Avocado Company: Del Rey Avocado is a multi-generation California avocado grower, packer, and shipper with California and Mexico sourcing. Directly comparable domestic packer competing for retail and foodservice avocado programs similar to West Pak's AVO360 offering.
• Mission Produce: Mission Produce is the world's largest avocado grower, packer, ripener, and distributor with vertically integrated orchards and ripening centers across the U.S., Mexico, Peru, Chile, Colombia, and Europe. Directly comparable multi-origin, value-added avocado model serving the same retail and foodservice customers as West Pak.

Broad incumbents

• Calavo Growers: Calavo Growers is a long-established California-based avocado marketer, packer, and distributor with broader operations into other fresh produce categories. Competes with West Pak in conventional and organic avocados for retail grocery shelf space across the U.S.
• Fresh Del Monte Produce: Fresh Del Monte is a global producer, distributor, and marketer of fresh produce including avocados across North America, South America, and Asia. A broader incumbent with overlapping avocado capability as part of a much wider tropical fruit, vegetable, and prepared food portfolio.

Emerging players

• Eco Farms: Eco Farms is a California-based grower and packer specializing in organic avocados with branded bag programs. Comparable niche focus on organic/Heart-Check positioned bagged avocados but smaller scale than West Pak.
• Grown Since 1974 (Colorful Harvest / Earth Greens / Tropical Landing): Specialty multi-origin produce platform (parent Sunrise Logistics) combining tropical and avocado supply for retail. Adjacent emerging player with similar multi-origin fruit/packinghouse model and overlapping customer profile to West Pak.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westpak_Avocado
• YouTubeyoutube.com/user/westpakavocado/videos
• Facebookfacebook.com/westpakavocado
• LinkedInlinkedin.com/company/3028699
• Instagraminstagram.com/westpakavocado

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Pak Avocado