extraETF.com

What extraETF.com does

extraETF.com is a German-language investor portal for ETFs, stocks, funds, and cryptocurrencies, operated by Munich-based Isarvest GmbH and founded in July 2007 by Markus Jordan. Its core product is a portfolio tracker that aggregates user investments across multiple brokers through an AutoSync bank/broker interface, with PDF import and manual entry as fallbacks, and provides regional, country, and sector exposure analysis, dividend calendars and forecasts, and benchmark comparisons against indices such as the MSCI World and DAX. The platform is complemented by a curated database of 1,900+ ETFs, stock and crypto search/comparison tools, financial calculators (savings plan, compound interest, rebalancing, pension), sample portfolios (e.g., 70-30 Vanguard, Ray Dalio All-Weather), and educational content delivered through an academy, YouTube channel, podcast, and the Extra-Magazin print publication. The business runs on a freemium subscription model with Free, Investor, and Expert tiers, monetized additionally through display and newsletter advertising, affiliate/referral programs (FinanceAds, Amazon), and product sales (Extra-Magazin, ETF-Guides). Go-to-market is product-led and direct-to-consumer, targeting retail investors in Germany, France, Italy, Austria, Switzerland, and Spain, with a B2B media sales function serving ETF issuers, brokers, and fintech advertisers. Distribution is fully self-serve via web, iOS, and Android apps, with a 2024 wikifolio integration extending the ecosystem into social trading and a long-standing partnership with Börse Stuttgart for the annual ETP-Awards.

Name

extraETF.com

Legal name

Isarvest GmbH

Website

https://extraetf.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

extraETF.com (Isarvest GmbH) is a Munich-based investor portal that helps 200,000+ retail investors across six European countries track, analyze, and compare their ETF, stock, and fund portfolios via a freemium web and mobile platform with AutoSync broker integration.

Ownership category

akta.pro rank

Product category

Personal Finance & Investment Portfolio Tracking

NAICS

Portfolio Management and Investment Advice (523940), Web Search Portals and All Other Information Services (51929)

SIC

Investment Advice (6282)

akta.pro primary industry

Broad Market Equity ETFs (FSAAAFAA)

akta.pro secondary industries

Sector & Industry Equity ETFs (FSAAAFAC), Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF)

Keywords

• ETF portfolio tracking
• Investment research platform
• Personal finance tools
• ETF database search
• Retail investor analytics

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue (Free/Investor/Expert Packages): Three-tier subscription model: Free package (basic tracking), Investor package (enhanced features), Expert package (full functionality). Monthly or annual billing with automatic renewal.
2. Advertising & Media Sales: Selling advertising space on the website, newsletter, and in the Extra-Magazine print publication. Offers banner ads, native ads, sponsored posts, promotion boxes, and print advertisements.
3. Affiliate/Referral Revenue: Participates in affiliate programs (e.g., Amazon Partner Program) and partner programs (FinanceAds) for referral commissions.
4. Product Sales (Extra-Magazine, Guides): Sale of the Extra-Magazine print/digital publication and ETF guides (e.g., ETF-Guide Part 2 at €8.00).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

extraETF.com is a self-serve online investor portal operated by Isarvest GmbH that enables retail investors to track, analyze, and optimize their ETF, stock, and fund portfolios across multiple brokers through its Portfolio Tracker, a 1,900+ ETF searchable database, AutoSync broker integration, dividend calendars, benchmark comparisons (e.g., MSCI World, DAX), and financial planning calculators. The offering is delivered via a freemium subscription model (Free, Investor, Expert tiers) and complemented by educational content, the Extra-Magazin print publication, ETF Guides, and the annual ETP-Awards.

Product overview

extraETF.com is a comprehensive investor portal for ETFs, stocks, and wealth building, operated by Isarvest GmbH based in Munich, Germany. The platform operates on a freemium model with three subscription tiers: Free, Investor, and Expert. The core product is the extraETF Portfolio Tracker, which enables users to monitor investments across multiple brokers via AutoSync, manual entry, or PDF import. Key features include ETF and stock search with recommendation lists, portfolio analysis tools (regional, country, and sector exposure), dividend tracking with personalized calendars, benchmark comparisons against indices like MSCI World, and financial calculators. The platform also offers comparison tools for brokers, robo-advisors, and savings plans. Mobile apps are available for iOS and Android. Additional offerings include the Extra-Magazin (Germany's leading print ETF publication), ETF-Guides, the ETF-Explorer educational tool, DeepDive premium content, a podcast series, and the annual ETP-Awards ceremony conducted in partnership with the Stuttgart Stock Exchange. The platform has expanded to serve users in Germany, France, Italy, Austria, Switzerland, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Extra-Magazin: A German-language print and digital magazine covering ETF trends, investment topics, and market developments, published by Isarvest GmbH.
• extraETF Portfolio Tracker
• ETP-Awards

Products and services

• extraETF Portfolio Tracker Core product of extraETF: a web and mobile portfolio tracking tool that consolidates investments across multiple brokers via AutoSync, PDF import, or manual entry, providing full asset analysis including regional, country, and sector exposure, dividend calendar, and benchmark comparisons.
• extraETF Mobile App (iOS and Android)
• Extra-Magazin
• ETF-Guide Series (ETF-Guide 2.0)
• ETP-Awards

Quantifiable outcome

• 200,000+ users track portfolios on the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• wikifoliocoreTechnology or Integration · 4 November 2024Partnership announced November 4, 2024 to integrate wikifolio trading ideas into the extraETF portfolio tracker. The collaboration enables users to view wikifolio trading ideas within their portfolio analysis, providing more transparency and better overview of their investments. Both fintechs aim to enhance portfolio management for investors.
• Börse StuttgartcoreStrategic or Co-development PartnerLong-standing partnership for the annual ETP-Awards ceremony. Börse Stuttgart is the premium partner for this industry awards event organized by extraETF/Isarvest since 2007.
• BlackRockminorStrategic or Co-development PartnerCommissioned research partner for ETF market studies. extraETF conducts studies on ETF-sparplan (savings plan) markets in continental Europe and thematic ETFs on behalf of BlackRock.
• FinanceAdsminorChannel Partner/ Reseller/ DistributorAffiliate partner program network (https://www.financeads.net/partnerprogramme/extraetf/) for driving user referrals through partner websites.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Seeking Alpha: Seeking Alpha is a large US-focused investment research and analysis platform with crowdsourced content. While it serves a different primary geography, it represents a comparable model of consumer-investor research, premium subscriptions, and ETF/stock analysis content targeting engaged retail investors.

Broad incumbents

• Morningstar: Morningstar is a global investment research powerhouse offering ETF data, analyst ratings, portfolio tools, and screening. It competes with extraETF on research depth and ETF data, but operates at a much broader institutional-plus-retail scale with significantly more resources.
• Wallstreet:Online: Wallstreet:Online is one of Germany's largest financial information portals, providing news, stock data, and portfolio tools to retail investors. It competes with extraETF on the consumer finance content and portfolio tracking dimensions across the DACH market.
• Onvista: Onvista is a German financial portal offering stock and ETF quotes, portfolio tools, and watchlists. It provides overlapping portfolio-tracking functionality and competes for advertising and affiliate revenue from German-speaking retail investors.

Emerging players

• Scalable Capital: Scalable Capital is a Munich-based European broker and robo-advisor offering built-in portfolio analytics for ETF and stock investors. As a German-headquartered competitor with similar target audience, it represents both a partnership opportunity and a competitive threat to extraETF.
• Trade Republic: Trade Republic is a leading European neobroker bundling ETF savings plans and basic portfolio tracking into its primary brokerage app. While not a direct head-to-head competitor, its native tracking features compete with extraETF's core portfolio-tracker value proposition.
• Finanztip: Finanztip is a leading German consumer finance advice platform with strong editorial credibility and broker comparison tools. While focused more on advice than tracking, it competes for the same German-speaking retail investor audience and SEO keywords.

Direct peers

• Finviz: Finviz is a US-based financial visualization and screening platform widely used by retail investors for ETF and stock screening. It competes on the research and screening dimension of extraETF's offering and serves a similarly engaged self-directed investor audience.
• JustETF: JustETF is the most direct DACH-based competitor, offering ETF screening, comparison, and savings plan comparison tools to retail investors. It targets the same German-speaking audience with overlapping freemium features and is widely considered the market-leading ETF research platform in the region.
• Portfolio Performance: Portfolio Performance is a free, open-source desktop portfolio tracking tool popular with German-speaking DIY investors. It competes with extraETF on portfolio analytics and reporting, though it lacks cloud sync, mobile apps, and curated ETF content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/extraetf
• YouTubeyoutube.com/@extraetf_de?sub_confirmation=1
• Facebookfacebook.com/extraETFde
• LinkedInlinkedin.com/company/extraetf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about extraETF.com