Vellex

What Vellex does

Vellex Logistics Pty Ltd is a privately held, family-owned Australian road-freight and third-party logistics provider founded in 1985 and headquartered in Wetherill Park, New South Wales. The company runs a national road-transport network across the eastern states (NSW, VIC, QLD, SA, ACT), operating eight documented distribution facilities and consolidating more than 2,000 pallets per day through hubs in Sydney and Melbourne. Its product set is centred on Australia-Wide Transport (pallet distribution, cross-docking, non-standard freight handling) and Warehousing and Distribution (3PL, long- and short-term storage, pick-pack-delivery, reverse logistics), with the Dandenong South facility providing up to 1,000 pallet spaces of racked warehousing.

Underpinning the physical network is a proprietary technology stack that includes a Warehouse Management System with barcode scan picking and EDI interfaces, the Vellex Exchange standards-based B2B messaging platform for ERP/EDI integration, the Vellex Online web portal for consignment booking, tracking and proof-of-delivery, real-time GPS fleet tracking, and a SimplyBook.me-powered timeslot booking system. The company also operates a Customer Electronic Despatch system integrated with customer systems.

Vellex monetises through three streams: transaction-based freight transportation priced on weight, cubic volume and distance; managed-services 3PL warehousing and pick-pack fees; and transaction-based CHEP/Loscam pallet exchange and replacement services. It sells primarily via direct enterprise account management supported by Business Development Executives, with self-serve transactions through the Vellex Online portal. The customer base is horizontal across B2B enterprises requiring national pallet distribution and integrated 3PL, with no anchor customers publicly disclosed. Operating posture is safety-led, holding NHVR (Basic Fatigue, Mass, Maintenance Management), TruckSafe and CleanFleet accreditations and migrating to Comcare self-insurance from 31 December 2021.

Name

Vellex

Legal name

Vellex Logistics Pty Ltd

Website

https://vellex.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Vellex is a family-owned Australian road-freight and 3PL operator founded in 1985 that provides national pallet distribution, warehousing and pick-pack-delivery services across eastern Australia, supported by proprietary WMS, B2B exchange and customer-portal technology.

Ownership category

akta.pro rank

Product category

Freight & Logistics Services

NAICS

General Freight Trucking (4841), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

akta.pro secondary industries

Managed Transportation Services (MTS) / Outsourced TMS Operations (TLAIAEAB), Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

Keywords

• National freight distribution
• Third-party logistics
• Palletised road transport
• Warehousing and distribution
• Cross-docking services

Headquarters

HQ city

Seven Hills

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Freight Transportation Services: Primary revenue stream from transporting goods via road freight across Australia. Charges based on greater of actual weight or cubic volume, distance travelled, and operational logistics. Services include pallet distribution, cross-docking, and non-standard freight handling.
2. Warehousing and Storage Services: Third-party logistics (3PL) services including long-term and short-term storage, pick-pack-and-delivery, and distribution solutions. Revenue generated through pallet storage fees and handling charges.
3. Pallet Management Services: CHEP and Loscam pallet exchange and transfer services. Fees may apply for pallet transfers, adjustments, and replacement costs ($50 per pallet replacement cost noted).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Vellex is a family-owned Australian national freight distribution and logistics provider offering road transport for cartons, pallets and irregular freight, third-party warehousing and distribution (3PL) including pick, pack and delivery, and pallet management services (CHEP/Loscam). Operations are supported by proprietary technology including a Warehouse Management System, the Vellex Exchange B2B integration platform, the Vellex Online customer portal, and real-time GPS fleet tracking, moving over 2,000 pallets daily through Sydney and Melbourne consolidation hubs.

Product overview

Vellex offers a portfolio of logistics and freight distribution services operating across the eastern states of Australia. The core offerings consist of Australia Wide Transport (national freight distribution including non-standard freight, pallet distribution, and cross-docking), Warehousing and Distribution (3PL services with warehouse management capabilities including pick, pack and delivery), and Consignment Tracking. These are supported by technology platforms Vellex Exchange (B2B integration platform for EDI and ERP connectivity) and Vellex Online (web-based customer portal for tracking, consignment management, and booking). Additional services include Timeslot Bookings for facility access scheduling and Remote Support. The company positions itself as a 35-year-old family-owned business providing freight distribution and warehousing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Australia Wide Transport National road freight distribution service covering all parts of Australia, handling cartons, pallets, and irregular-shaped freight through Vellex's branch and transport partner network. Includes non-standard freight handling, pallet distribution moving over 2,000 pallets daily through Sydney and Melbourne consolidation hubs, and cross-docking services for just-in-time distribution.
• Warehousing and Distribution (3PL) Third-party logistics (3PL) warehousing, pick, pack and delivery service with up to 1,000 pallet spaces of racked warehousing. Supported by a Warehouse Management System with scan-to-pallet function, freight tracking, EDI interface, barcode scan picking, multiple warehouse and bin locations, order despatch, stock receipt, reverse logistics, pallet management, and stock control.
• Consignment Tracking Real-time freight tracking service that allows business customers to track individual consignments by entering consignment note numbers to view the most recent tracking events. Accessible via the VellaExpress tracking portal and supported by real-time GPS vehicle tracking across Vellex's fleet.
• Vellex Exchange (B2B Integration Platform) Feature-rich, standards-based Business-to-Business (B2B) electronic trading platform that enables integration of customer and partner ERP, EDI systems, legacy applications, databases and websites with Vellex. Provides secure, bi-directional messaging exchange between disparate applications for enterprise logistics customers.
• Vellex Online (Customer Portal) Web-based B2B customer portal providing proof of delivery images, tracking with extended consignment detail, saved pickup details, consignment entry and printing, daily manifesting, address book, pickup booking, and online returns management for Vellex's enterprise customers.

Quantifiable outcome

• Over 2000 pallets moved daily through consolidation hubs
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• CHEP Australia LimitedcoreOthersCHEP is a pallet pooling company providing hired wooden pallets to Vellex for freight transportation operations. Vellex operates and maintains CHEP pallet accounts (Trading Code 1001/WP). Pallets must be in good working condition for exchange.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• StarTrack (Australia Post): StarTrack is Australia Post's parcel and freight network providing road freight and logistics services nationally. It is comparable as a domestic TL freight and logistics operator with similar product mix to Vellex.
• Team Global Express (formerly Toll Express): Team Global Express provides domestic and international road freight, parcel, and logistics services in Australia and New Zealand. It is comparable as a TL and parcel freight peer serving similar B2B customers to Vellex.
• Toll Group: Toll Group is one of Australia's largest logistics providers with extensive freight, warehousing, and supply chain services across Australia and globally. It is comparable as a TL freight and 3PL peer, though considerably larger in scale and geographic breadth than Vellex.
• Linfox: Linfox is Australia's largest privately held logistics company operating in freight, warehousing, and supply chain. It is comparable to Vellex as a TL freight and 3PL provider operating nationally across Australia.

Direct peers

• Northline: Northline is an Australian national road freight, rail, and logistics operator providing TL freight and warehousing across Australia. It is comparable as a multi-modal freight and 3PL peer with overlapping services.
• Border Express: Border Express is an Australian road freight and 3PL operator focused on pallet distribution and warehousing, similar to Vellex. Both serve B2B customers nationally with TL freight, pallet networks, and warehousing services.
• Harris Transport: Harris Transport is a privately held Australian freight and logistics company offering TL freight, warehousing, and distribution services. It is comparable to Vellex in scope, customer base, and east-coast national focus.
• Kings Transport: Kings Transport provides national road freight, warehousing, and distribution services across Australia with a similar mid-sized private operator footprint to Vellex. The companies serve overlapping customer segments in pallet distribution and 3PL.

Regional players

• Bluescope Distribution (part of BlueScope): BlueScope Logistics operates industrial-focused freight and warehousing services in Australia and New Zealand. It is comparable to Vellex on freight and warehousing services but is a captive/regional provider rather than broad horizontal 3PL.

Others

• CHEP Australia: CHEP is a pallet pooling provider and named partner of Vellex for CHEP/Loscam pallet exchange and transfer services. Connected as an ecosystem partner and infrastructure provider to Vellex's pallet management service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vellextransport

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vellex