X-Golf

What X-Golf does

X-Golf is an Australian-headquartered franchisor of indoor golf entertainment venues, founded in 2011 and headquartered in Mount Waverley, Victoria. The company operates 34 franchise venues across all Australian states and territories plus New Zealand, making it the largest indoor golf chain in Australia. Each venue combines state-of-the-art golf simulators (offering gameplay on world-famous digital courses such as St Andrews Old Course and Pebble Beach) with a licensed sports-bar hospitality offering including food, beer, wine, cocktails, and live sport. The core technology is described as delivering 'unparalleled accuracy' via dedicated simulator kiosks with driving range, practice, and tournament modes, although the underlying tracking engine appears to be licensed third-party software rather than proprietary IP.

The business generates revenue through multiple streams: usage-based simulator hire (from $27/30 min per player), recurring weekly memberships ($25-$99/week across Practice, Tournament, Tournament Gold, Mid Week, Sunday Supplement, and Junior tiers), food and beverage sales, golf lessons with professional instructors, club hire, event packages (birthdays, corporate, bucks, Christmas), franchise fees, and commercial and residential simulator hardware sales. Distribution runs through franchise-operated venues, the centralised Meriq online booking platform, walk-in traffic, and direct B2B/B2C simulator sales via separate websites. The customer base is highly diversified across social/casual golfers, families, competitive players engaged through the X-League national tournament and handicapping system, corporate and group event bookers, and franchisees. Partnerships include Hey Caddy mini golf (deployed at 10 venues) and a TikTok/Instagram-led marketing presence with over 11,000 Instagram followers.

The franchise-led model allows rapid capital-light expansion while concentrating corporate value on brand, tournament IP (X-League, Your Tour), and hardware resale margin. X-Golf was named Franchisor of the Year (26-50 units) at the Franchise Council of Australia's National Awards in 2026 and is a finalist in four national franchising award categories, providing reputational reinforcement for franchisee recruitment. No external funding rounds or institutional investors are disclosed; the company appears to be self-funded.

Name

X-Golf

Legal name

X-Golf Australia

Website

https://xgolf.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

X-Golf is an Australian-headquartered franchisor operating 34 indoor golf entertainment venues across Australia and New Zealand, combining golf simulators with sports-bar hospitality, memberships, lessons, and events, distributed through franchisees, online booking, and direct simulator sales.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Amusement Arcades (713120), Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Indoor golf simulators
• Golf entertainment venues
• Golf franchise network
• Simulator hire
• Golf coaching services

Headquarters

HQ city

Oakleigh

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Simulator Hire: Revenue from hourly and per-30-minute simulator bay bookings. Single player sessions from $27/30 mins, with multi-player rates offering better value per person.
2. Food and Beverage Sales: Licensed bar with beers, wines, cocktails, and full kitchen menu including pizzas, wings, and share plates. Venues feature sports bars with live sport on screens.
3. Membership Subscriptions: Weekly membership plans including Practice, Tournament, Tournament Gold, Mid Week, Sunday Supplement, and Junior tiers. Members receive discounted sim rates, guest benefits, and access to exclusive activities.
4. Golf Lessons: Individual and group coaching sessions with professional instructors using simulator technology for real-time feedback.
5. Event Packages: Hosted events including birthday parties, bucks parties, Christmas parties, EOFY events, school holiday sessions, and work parties with catering and dedicated hosts.
6. Club Hire: Rental of golf club sets including Basic, Premium, and Junior options for players who don't bring their own equipment.
7. Franchise Fees: Revenue from franchisee partnerships where individuals own and operate X-Golf venues under the brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

X-Golf operates a franchise network of indoor golf simulator entertainment venues across Australia and New Zealand. The core offering is hourly simulator bay hire on state-of-the-art indoor golf systems with virtual reality gameplay on world-famous digital courses, complemented by licensed bar and kitchen hospitality, professional golf lessons, event hosting packages, and a weekly national league competition (X-League). Membership subscriptions and event packages drive recurring and group revenue alongside pay-as-you-go simulator hire.

Product overview

X-Golf is a franchise-based indoor golf entertainment network operating 34+ venues across Australia and New Zealand. The core product is golf simulator hire using state-of-the-art indoor simulators with world-famous digital courses, complemented by food and beverage hospitality, golf lessons, and event hosting. The product portfolio includes the primary Simulator Hire and Club Hire services, X-League weekly tournament competitions and Your Tour virtual course events, Golf Lessons, and Event Packages. Membership plans provide recurring revenue with tiered access. Select venues also offer Hey Caddy mini golf in partnership. The business operates through a franchise model, with venues offering commercial simulator hire, and franchise opportunities available for new locations.

Differentiator

Problem solved

Functional benefit

Brands

• Hey Caddy: Mini golf offering operated at select X-Golf venues including North Lakes, Townsville, South Bank, Macarthur, Marion, West Lakes, Balcatta, Rockingham, and Palmerston.
• X-League
• Your Tour

Products and services

• Simulator Hire Hourly and per-30-minute bookings of indoor golf simulator bays with access to virtual reality gameplay on world-famous digital courses. Available at single-player ($27/30 mins, $39/hour) and group rates ($52–$90/hour for 2–6 players).
• Club Hire Rental of golf club sets in Basic ($12), Premium ($25), and Junior tiers for customers without their own equipment.
• X-Golf Memberships Recurring weekly subscription memberships across Practice ($44.50/wk), Tournament ($79.50/wk), Tournament Gold ($99/wk), Junior ($25/wk), Mid Week, and Sunday Supplement tiers, each on a minimum 3-month contract. Members receive discounted simulator rates, guest benefits, stat tracking, and exclusive member activities.
• Golf Lessons Individual ($70/30 mins, $120/hour) and group coaching sessions with professional instructors using simulator technology for real-time feedback and swing analysis.
• Event Packages Curated hosted event packages for birthdays, bucks parties, Christmas parties, EOFY events, school holidays, and work parties, including dedicated hosts, food, drinks, and simulator time.
• Value Packages (Family Booth, John Daly, Classic Booth, Large Booth) Bundled packages combining simulator hire with food and beverages: Family Booth ($39.75/PP, 90 mins/4PAX), John Daly Package ($115/PP, 120 mins), Classic Booth ($209, 120 mins/3–4PAX), and Large Booth ($329, 120 mins/5–6PAX).
• X-League Australia's largest golf tournament network featuring weekly league competitions, national championships with prizes including trips to Barnbougle, and free handicapping sessions to set player baselines. Includes Order of Merit rankings across the venue network.
• Your Tour Virtual tournament series featuring rounds at world-famous courses including The Masters, Pebble Beach, The Turtle, The Old Course (St Andrews), and the US Open Scramble, with Order of Merit points and prize competitions.
• Hey Caddy Mini Golf 18-hole and 12-hole physical mini golf courses available at select X-Golf venues (North Lakes, Townsville, South Bank, Macarthur, Marion, West Lakes, Rockingham, Balcatta, Palmerston, Preston) through a partnership with Hey Caddy.
• X-Golf Franchises Franchise opportunities for entrepreneurs to open and operate X-Golf venues, with commercial and residential simulator installation options available through the X-Golf brand system.
• Gift Cards Gift cards and Xperience Rewards vouchers available for purchase and redeemable across the X-Golf network for simulator hire, food, beverages, and events.

Quantifiable outcome

• Australia's fastest-growing indoor golf network

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hey CaddycoreStrategic or Co-development PartnerHey Caddy is a mini golf operator that has partnered with X-Golf to provide 18-hole mini golf courses at select X-Golf venues. This partnership enhances the entertainment offering, allowing customers to enjoy both simulator golf and physical mini golf. Venues with Hey Caddy mini golf include North Lakes, South Bank, Townsville, Macarthur, Preston, Marion, West Lakes, Rockingham, Balcatta, and Palmerston.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GOLFZON: Korean-founded global indoor golf simulator chain operating own venues and licensing simulators worldwide. Comparable simulator-based entertainment venue model with international footprint.
• Five Iron Golf: Indoor golf simulator bar and entertainment venue chain offering league play, lessons, and F&B. Most direct US-based comparable to X-Golf's venue model and target customer.
• Big Shots Golf: Indoor golf entertainment venue chain combining TrackMan simulators with full bar/restaurant. Comparable offering and customer mix to X-Golf venues.
• Topgolf: Global golf entertainment venue operator combining tech-enabled golf gameplay with hospitality. Closest large-scale analog to X-Golf's simulator-plus-bar concept, though typically larger-format driving-range style venues.

Emerging players

• TrackMan Golf: Leading golf tracking/simulator technology vendor supplying hardware to many indoor golf venues. Competes with X-Golf's underlying tech stack and supplies competing operator networks.
• Full Swing Golf: Indoor golf simulator manufacturer used by commercial venues and residential buyers. Comparable hardware positioning and overlapping customer base with X-Golf's simulator sales channel.
• aboutGOLF: Indoor golf simulator manufacturer and venue operator with proprietary 3Trak technology. Direct overlap with X-Golf on simulator hardware supply and operating indoor golf venues.
• Clubhouse Companies: Operator of indoor golf and pickleball entertainment venues in the US with a multi-concept, multi-site rollout strategy. Comparable tech-enabled leisure venue franchise thesis.

Broad incumbents

• Drive Shack: US-listed owner of golf entertainment venues (Puttery, Drive Shack). Operates a broader portfolio of experiential golf concepts at larger scale than X-Golf, providing a public-market proxy for the indoor golf entertainment category.

Regional players

• X-Golf America: US-facing X-Golf brand operating sister franchise venues in the United States. Sister operation of X-Golf Australia using similar simulator hardware and franchise mechanics, providing regional peer comparison outside ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xgolfgroupaustralia
• Instagraminstagram.com/xgolfau
• TikToktiktok.com/@xgolfau
• LinkedInlinkedin.com/company/x-golf-australasia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Golf