RE/MAX Advanced Realty
RE/MAX Advanced Realty (Indy Home Pros Team) is a residential real estate brokerage franchise serving home buyers, sellers, and investors across the Indianapolis metro, delivering MLS-based property search, agent-led transaction representation, and tools such as home valuations and a guaranteed-offer program.
- Company typePrivate
- Founded2004
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RE/MAX Advanced Realty does
RE/MAX Advanced Realty, doing business as the Indy Home Pros Team, is a residential real estate brokerage serving the Indianapolis, Indiana metropolitan area since 2004. The firm operates as a franchisee of the RE/MAX international real estate brand and is led by Dennis Nottingham as Team Leader with a roster of more than 40 agents. The team's principal offering is full-service buyer and seller representation across 17+ Indianapolis-area communities including Carmel, Fishers, Plainfield, Brownsburg, Avon, and Danville, with a stated cumulative track record of $1B+ in sales volume and 7,000+ homes sold at an average of 97% of list price.
The company runs a primarily sales-led, agent-mediated distribution model backed by IndianapolisRealEstate.com, a consumer-facing web platform built on Sierra Interactive infrastructure. The site delivers MLS property search, interactive map search, saved-property tracking via user registration, a mortgage calculator, a free home valuation tool, a guaranteed cash-offer program, and content covering foreclosure, investor, and first-time-buyer needs. Revenue is generated primarily through transaction commissions on buyer and seller representation (~5–6% of sale price, split between sides), supplemented by referral fees from affiliated mortgage, title, and insurance partners and margin capture from the Guaranteed Offer program in which the team may purchase and resell properties.
Customer segments span individual home buyers and sellers in the Greater Indianapolis MSA, with secondary segments in real estate investors (including BRRRR and foreclosure-driven strategies) and military/corporate transferees. Brand affiliation with RE/MAX, multilingual website support across 11 languages, and the team's claimed #1 position in Indiana by transactions (with prior RealTrends national rankings as high as #5 in 2012) underpin go-to-market positioning and lead generation. The team recruits new agents through a 70K First Year Guarantee program, indicating agent headcount — rather than branch or geographic expansion — as the primary internal scale lever.
RE/MAX Advanced Realty firmographics
Firmographics- Name
- RE/MAX Advanced Realty
- Legal name
- RE/MAX Advanced Realty
- Website
- https://indianapolisrealestate.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RE/MAX Advanced Realty (Indy Home Pros Team) is a residential real estate brokerage franchise serving home buyers, sellers, and investors across the Indianapolis metro, delivering MLS-based property search, agent-led transaction representation, and tools such as home valuations and a guaranteed-offer program.
- Ownership category
- akta.pro rank
RE/MAX Advanced Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where RE/MAX Advanced Realty is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Advanced Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Buyer Representation Commissions: Commissions earned from representing home buyers in purchasing properties. Agents typically earn a percentage of the transaction value.
- Seller Representation Commissions: Commissions earned from listing and selling homes for sellers, typically 2.5-3% of sale price split with buyer's agent.
- Guaranteed Offer Program: Company purchases homes directly through its guaranteed offer program, then resells for profit.
- Referral Fees: Fees generated from referrals to partner services including mortgage lenders, title companies, and insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission rates (not publicly disclosed) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RE/MAX Advanced Realty product offering
Product offeringCore offering
RE/MAX Advanced Realty operates as the Indy Home Pros Team, a residential real estate brokerage providing buyer and seller representation services in the Greater Indianapolis metropolitan area. The firm earns commissions on home transactions and operates the IndianapolisRealEstate.com website with full MLS-integrated property search, agent-led showings, free home valuations, a Guaranteed Offer cash-purchase program for sellers, foreclosure listing access, and investment property guidance.
Product overview
RE/MAX Advanced Realty — operating as the Indy Home Pros Team — is a residential real estate brokerage serving the Indianapolis metropolitan area. The core product is IndianapolisRealEstate.com, a consumer-facing MLS listing platform. Supporting the platform are buyer-facing tools (Home Finder, Property Tracker, Mortgage Calculator, First Time Home Buying, BRRRR Strategy Indianapolis), seller-facing tools (Free Home Valuation, Guaranteed Offer, Marketing Plan, Our Guarantee), investment products (Real Estate Investing, Free Foreclosure List), and a agent-recruitment program (70K First Year Guarantee). The portfolio is a unified real estate services offering with a web platform at its center, supplemented by financial calculators, property valuation tools, and investor-specific resources. The site is built by Sierra Interactive using their website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Buyer and Seller Representation Full-service residential real estate brokerage providing buyer representation and seller representation across the Greater Indianapolis metropolitan area. Services include MLS property search, agent-led showings, offer negotiation, transaction management, and closing support for home buyers, sellers, and investors.
- Guaranteed Offer Program A standalone program offering Indianapolis-area home sellers a guaranteed cash purchase for their home, providing transaction certainty and eliminating traditional listing, showings, and uncertain buyer financing contingencies.
- Real Estate Investment Services Specialized buyer-side services for real estate investors, including access to foreclosure and REO listings, BRRRR strategy guidance, and dedicated investor agent support for purchase and closing.
- 70K First Year Guarantee (Agent Recruitment Program) A career recruitment and income-guarantee program offering new real estate agents a $70,000 minimum first-year income guarantee in exchange for joining the Indy Home Pros Team at RE/MAX Advanced Realty.
- Home Seller Marketing Plan Service A structured seller-facing marketing and listing service providing a defined strategy for pricing, marketing, and selling residential properties in the Indianapolis metro area.
Quantifiable outcome
- Average sale price of 97% of asking price achieved for clients
- +2 more outcomes
Companies that use RE/MAX Advanced Realty
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
RE/MAX Advanced Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RE/MAX Advanced Realty partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RE/MAXcoreFranchise relationship with RE/MAX international real estate brand. The team operates as RE/MAX Advanced Realty with access to RE/MAX brand, training, technology, and lead generation resources.
- Mortgage LendersminorThird-party mortgage lender partners referenced in the website for pre-approval services and mortgage calculator integration.
- Title CompaniesminorTitle company partners mentioned in privacy policy and terms of service as third-party service vendors.
- Insurance BrokersminorInsurance broker partners referenced in privacy policy as third-party service providers.
- Inglenook Zionsville Pocket NeighborhoodminorCommunity partnership for Zionsville pocket neighborhood development mentioned in blog post about community collaboration.
- Ryan HomesminorNew home builder partner highlighted in Indy Home Pros Team blog as a featured builder for new construction services.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
RE/MAX Advanced Realty competitors and assessment
Company assessmentEmerging players
- eXp Realty: Cloud-based brokerage with a virtual operating model and agent-centric economics. Competes for agent recruiting and listings in the Indianapolis market through a lower-overhead structure.
- Redfin: Tech-enabled residential brokerage operating in Indianapolis with a discounted fee model. Represents the discount/technology-driven competitive threat to traditional full-service brokerages.
- Opendoor: iBuyer offering direct cash purchases to homeowners. Competes specifically with RE/MAX Advanced Realty's Guaranteed Offer Program for sellers seeking certainty and speed over maximum sale price.
- HomeSmart: Discount brokerage expanding nationally with reduced commission offerings. Directly competes on price-sensitive sellers and agents seeking higher commission splits.
Broad incumbents
- Compass: Tech-forward national brokerage expanding into Midwest metros. Overlaps with RE/MAX Advanced Realty in residential buyer/seller representation but operates with proprietary technology platform across a broader footprint.
- Coldwell Banker (Indiana affiliate offices): National residential brokerage brand with affiliated offices in the Indianapolis region. Competes in the same residential buyer/seller segment as part of a broader national portfolio.
- Berkshire Hathaway HomeServices: National residential real estate franchise with affiliated offices in Indiana. Offers overlapping brokerage services with a brand backed by Berkshire Hathaway's national reputation.
Direct peers
- F.C. Tucker Company: One of the largest independent real estate brokerages in Indianapolis and Indiana. Competes directly with RE/MAX Advanced Realty for buyers, sellers, and agent recruiting in the same metro market.
- Keller Williams Indianapolis: Local Keller Williams franchise operation serving the Indianapolis metro. Competes directly for residential listings, buyer agents, and consumer mindshare in the same region.
- CENTURY 21 Scheetz: Major Indianapolis-area residential real estate franchise brokerage. Direct competitor for residential buyer/seller representation and agent talent across the same Indiana submarkets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RE/MAX Advanced Realty social profiles
Digital presenceRE/MAX Advanced Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Advanced Realty leadership team
Management profileNumber of profiles
Profiles3 records
RE/MAX Advanced Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Advanced Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Advanced Realty
What does RE/MAX Advanced Realty do?
RE/MAX Advanced Realty operates as the Indy Home Pros Team, a residential real estate brokerage providing buyer and seller representation services in the Greater Indianapolis metropolitan area. The firm earns commissions on home transactions and operates the IndianapolisRealEstate.com website with full MLS-integrated property search, agent-led showings, free home valuations, a Guaranteed Offer cash-purchase program for sellers, foreclosure listing access, and investment property guidance.
Is RE/MAX Advanced Realty a public or private company?
RE/MAX Advanced Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Advanced Realty founded?
RE/MAX Advanced Realty was founded in 2004. It employs 11 to 50 people.
Where is RE/MAX Advanced Realty based?
RE/MAX Advanced Realty is headquartered in Indianapolis, United States, in the North America region.
How does RE/MAX Advanced Realty make money?
Four revenue lines are on record. Buyer Representation Commissions are the primary driver. The others are seller Representation Commissions, guaranteed Offer Program and referral Fees.
Who are RE/MAX Advanced Realty's main competitors?
Emerging players on record are eXp Realty, Redfin, Opendoor and HomeSmart. Broad incumbents are Compass, Coldwell Banker (Indiana affiliate offices) and Berkshire Hathaway HomeServices. Direct peers are F.C. Tucker Company, Keller Williams Indianapolis and CENTURY 21 Scheetz.
Does RE/MAX Advanced Realty have an API?
No public API is recorded for RE/MAX Advanced Realty.
What industry is RE/MAX Advanced Realty in?
RE/MAX Advanced Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53131 and its SIC code is 6531.