CENTURY 21 Scheetz
CENTURY 21 Scheetz is a privately held, Indiana-based real estate brokerage franchise operating 9-11 offices across central Indiana. Founded in 1976, it serves residential, luxury, commercial, new construction, and corporate relocation clients through field agents, a CENTURY 21-branded MLS platform, and the 2025-launched Market Lift renovation financing program.
- Company typePrivate
- Founded1976
- HeadquartersCarmel, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CENTURY 21 Scheetz does
CENTURY 21 Scheetz is a privately held residential and commercial real estate brokerage operating as a franchisee under the CENTURY 21 brand. Founded in 1976 and headquartered in Carmel, Indiana, the firm employs 251-500 staff and operates from 9-11 office locations across central Indiana — including Carmel, multiple Indianapolis sites, Bloomington, Greenwood, Zionsville, Fishers, Avon, and Columbus, plus a dedicated commercial real estate office. The company serves home buyers, sellers, luxury clients (properties $500K+), new construction buyers, commercial tenants and investors, and corporate relocation clients across central Indiana and select southern Indiana markets.
The firm's service portfolio is built on a Union Street Media-hosted MLS platform with map-based property search, filtering, saved searches, and a FRED API-powered mortgage calculator, supplemented by Zillow and Vimeo virtual tour integrations. In October 2025 the company launched Market Lift, a Notable-powered pay-at-close financing program that allows Indiana homeowners to access up to $50,000 for pre-sale home improvements. The offering stack also includes a preferred mortgage partnership with Milestone Home Lending, a home valuation estimator tool, and dedicated relocation and commercial transaction services.
CENTURY 21 Scheetz generates revenue primarily through real estate brokerage commissions on residential, luxury, commercial, and new construction transactions, supplemented by professional service fees from corporate relocation engagements. Distribution runs through a field agent network across its physical offices, complemented by a self-serve website and inside-sales inquiry handling. The firm is privately owned by Scheetz I, LLC (Indiana), with no institutional investors or funding rounds disclosed.
CENTURY 21 Scheetz firmographics
Firmographics- Name
- CENTURY 21 Scheetz
- Legal name
- Scheetz I, LLC dba CENTURY 21 Scheetz
- Website
- https://c21scheetz.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CENTURY 21 Scheetz is a privately held, Indiana-based real estate brokerage franchise operating 9-11 offices across central Indiana. Founded in 1976, it serves residential, luxury, commercial, new construction, and corporate relocation clients through field agents, a CENTURY 21-branded MLS platform, and the 2025-launched Market Lift renovation financing program.
- Ownership category
- akta.pro rank
CENTURY 21 Scheetz industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where CENTURY 21 Scheetz is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
CENTURY 21 Scheetz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Real Estate Commissions: Traditional real estate brokerage commissions earned on property buy and sell transactions. The company represents both buyers and sellers in residential, luxury, commercial, and new construction transactions across Indiana.
- Relocation Services: Corporate relocation services including employee benefit programs for corporate clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Market Lift Program - Pay-at-close home improvement financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CENTURY 21 Scheetz product offering
Product offeringCore offering
CENTURY 21 Scheetz is a full-service real estate brokerage operating across Central Indiana since 1976. The company represents buyers and sellers in residential, luxury, commercial, and new construction transactions, supported by 9 office locations and an online property search platform. Additional offerings include corporate and individual relocation services, mortgage financing coordination through partner Milestone Home Lending, and the Market Lift pay-at-close home improvement financing program.
Product overview
CENTURY 21 Scheetz operates as a full-service real estate brokerage offering a unified platform of residential real estate services across Central Indiana. The core product is residential buying and selling services, supported by specialized offerings including Luxury Homes and Estates (premium properties $500k+), New Construction Services, Commercial Real Estate, and Mortgage Services (via Milestone Home Lending partnership). Additional services include Relocation Services for corporate and individual moves, Home Valuation tools, and Market Lift (a Notable-powered financing program for pre-sale home improvements). The company maintains 11 office locations across Indiana and operates an online property search platform with agent matching capabilities. The brokerage has served Indiana since 1976 and is affiliated with the CENTURY 21 franchise network.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services
Quantifiable outcome
- Over $1 million donated to Indiana communities through charitable foundation
Companies that use CENTURY 21 Scheetz
Customer profileSegments6 records
Ideal customer profiles5 records
CENTURY 21 Scheetz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
CENTURY 21 Scheetz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Notable (Market Lift Program)coreMarket Lift is a pay-at-close program powered by Notable that enables Indiana homeowners to access up to $50,000 for pre-sale home improvements with no upfront costs. This partnership provides added value to sellers by funding renovations that can increase sale prices.
- Milestone Home LendingcorePreferred mortgage lender partner providing financing services to buyers. Milestone Home Lending offers personalized service with same-day callback commitments, intimate knowledge of local communities, state-of-the-art customer portal, and competitive mortgage products for seamless transactions from start to finish.
- CENTURY 21 Real Estate LLCcoreFranchise brand owner providing CENTURY 21 branding, marketing resources, training programs, and brand recognition. The company operates as a licensed franchise under the CENTURY 21 brand, one of the most recognized real estate franchise names globally.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
CENTURY 21 Scheetz competitors and assessment
Company assessmentEmerging players
- Redfin: Redfin is a tech-enabled brokerage offering lower-fee and direct consumer services in many U.S. metros. It competes with traditional brokerages like CENTURY 21 Scheetz for the same Indianapolis-metro buyer and seller pool.
- Compass: Compass is a tech-forward national brokerage competing in the same residential and luxury segments as CENTURY 21 Scheetz, but with a proprietary platform-led agent experience and in-house mortgage and title offerings rather than a traditional franchise model.
- eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage competing on commission split and technology tools rather than office footprint. It pressures traditional brick-and-mortar franchises like CENTURY 21 Scheetz on agent recruitment economics.
Broad incumbents
- RE/MAX: RE/MAX is a global residential real estate franchise network with comparable commission-based, agent-driven economics to CENTURY 21. Both operate competing franchise networks targeting similar home buyer and seller segments across the U.S.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise with a strong luxury and premium-segment orientation comparable to CENTURY 21's Fine Homes and Estates offering. Both brands compete for high-value listings and relocation business.
- Keller Williams Realty: Keller Williams is the largest residential real estate franchise in North America by agent count, operating on a similar commission-split, agent-centric model. It competes with CENTURY 21 franchised brokerages for agent recruitment and consumer mindshare in shared regional markets.
- Coldwell Banker Realty: Coldwell Banker is a legacy national real estate franchise with overlapping residential, luxury, and relocation offerings. Like CENTURY 21, it operates through franchised brokerages serving local markets with shared brand and marketing infrastructure.
Direct peers
- F.C. Tucker Company: F.C. Tucker is Indiana's largest independently-owned real estate brokerage, headquartered in Indianapolis and serving the same Central Indiana market as CENTURY 21 Scheetz. Both compete head-to-head for residential, luxury, and new construction business across Carmel, Zionsville, Fishers, and other shared submarkets.
- Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a franchised residential brokerage network with similar brand-supported, agent-driven economics to CENTURY 21. Both compete for franchise owners and consumer mindshare in overlapping geographies.
Regional players
- Sotheby's International Realty: Sotheby's International Realty is a luxury-focused real estate network competing with CENTURY 21's Fine Homes and Estates sub-brand for premium ($500k+) listings. It operates through affiliated brokerages in similar high-end Indiana submarkets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CENTURY 21 Scheetz social profiles
Digital presenceCENTURY 21 Scheetz compliance and trust
Trust signalCompliance2 records
CENTURY 21 Scheetz financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Scheetz leadership team
Management profileNumber of profiles
CENTURY 21 Scheetz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Scheetz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Scheetz
What does CENTURY 21 Scheetz do?
CENTURY 21 Scheetz is a full-service real estate brokerage operating across Central Indiana since 1976. The company represents buyers and sellers in residential, luxury, commercial, and new construction transactions, supported by 9 office locations and an online property search platform. Additional offerings include corporate and individual relocation services, mortgage financing coordination through partner Milestone Home Lending, and the Market Lift pay-at-close home improvement financing program.
Is CENTURY 21 Scheetz a public or private company?
CENTURY 21 Scheetz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CENTURY 21 Scheetz founded?
CENTURY 21 Scheetz was founded in 1976. It employs 101 to 250 people.
Where is CENTURY 21 Scheetz based?
CENTURY 21 Scheetz is headquartered in Carmel, United States, in the North America region.
How does CENTURY 21 Scheetz make money?
Two revenue lines are on record. Real Estate Commissions are the primary driver. The others are relocation Services.
Who are CENTURY 21 Scheetz's main competitors?
Emerging players on record are Redfin, Compass and eXp Realty. Broad incumbents are RE/MAX, Berkshire Hathaway HomeServices, Keller Williams Realty and Coldwell Banker Realty. Direct peers are F.C. Tucker Company and Better Homes and Gardens Real Estate. Sotheby's International Realty is listed as a regional player.
Does CENTURY 21 Scheetz have an API?
No public API is recorded for CENTURY 21 Scheetz.
What industry is CENTURY 21 Scheetz in?
CENTURY 21 Scheetz's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.