Fun Factory
Fun Factory is a family-owned, mall-based family entertainment center operator founded in 1977 in Hawaii, running 20+ arcade locations across Hawaii, California, Georgia, and Florida under sub-brands like Rock N Fun and Gotcha, serving families, party hosts, and tourists with games, bowling, VR, food, and parties.
- Company typePrivate
- Founded1977
- HeadquartersKapolei, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Fun Factory does
Fun Factory Inc. is a private, family-owned operator of mall-based family entertainment centers founded in 1977 and headquartered in Kapolei, Hawaii, operating under the parent EK Fernandez (Fernandez Entertainment). The company runs 20+ physical arcade locations across Hawaii (Oahu, Maui, Big Island, Kauai), California, Georgia, and Florida, with sub-brands including Rock N Fun (adult-format arcade with Johnny Rockets co-location, beer bar, and VR), Jungle Fun Island (Ala Moana Mall themed arcade), Gotcha (claw machine arcades featuring licensed IP prizes), and Pelican Pier Pavilion (Long Beach retro arcade and vintage carousel). Core offerings span arcade games (video, redemption/ticket, cranes, kiddie rides), duckpin bowling at select locations, VR gaming, food and beverage service, and private party packages for birthdays and group events.
The business runs on a multi-revenue-stream model combining usage-based token card sales ($30-$100 cards with Standard/VIP/Gold tiers), per-booking party packages, food and beverage sales, and subscription-style loyalty rewards. Underlying technology includes an online-based mobile wallet enabling tap-to-play, remote card reloading, play history tracking, and multi-card account management (up to 10 cards) without requiring an app download, plus online real-time party reservation systems and PCI DSS-compliant payment processing via PayPal. Distribution is exclusively through physical mall-based retail storefronts plus a complementary online shop for token card purchases and party bookings.
The go-to-market is direct-to-consumer, relying on mall foot traffic, online party booking conversion, email marketing via Constant Contact, organic social media (primarily Instagram), and community programs including the Honor Roll academic incentive program (Hawaii-only, 20 years running) and FUNdraising partnerships with schools and organizations. Primary customers are families with children ages 4-18 seeking birthday party venues and entertainment outings, with secondary segments including tourists visiting Hawaii, adult entertainment seekers at Rock N Fun, and students participating in the Honor Roll program.
Fun Factory firmographics
Firmographics- Name
- Fun Factory
- Legal name
- Fun Factory Inc.
- Website
- https://funfactorygames.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fun Factory is a family-owned, mall-based family entertainment center operator founded in 1977 in Hawaii, running 20+ arcade locations across Hawaii, California, Georgia, and Florida under sub-brands like Rock N Fun and Gotcha, serving families, party hosts, and tourists with games, bowling, VR, food, and parties.
- Ownership category
- akta.pro rank
Fun Factory industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Amusement Arcades (713120), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)
- akta.pro secondary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where Fun Factory is headquartered
LocationHeadquarters
- HQ city
- Kapolei
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Fun Factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Token Card Sales: Customers purchase token cards loaded with electronic tokens to play arcade games. Cards are available in Standard, VIP, and Gold tiers with increasing benefits and bonus tokens at higher price points. VIP status achieved at $100 accumulated spending, Gold status at $500 accumulated spending
- Party Packages: Private party area bookings for 2 hours with party cards providing 90 minutes of unlimited play on video games, 25 ticket/prize game plays, and 2 free video game plays on next visit. Minimum 10 cards per party
- Food and Beverage Sales: Select locations offer food and drink including pizza, wings, pretzels, nachos, chicken tenders, ice cream, sodas, slushies, and bottled water. Rock N Fun location serves alcohol including beer
- VIP and Gold Membership Programs: VIP and Gold card members receive discounted game pricing, loss protection, exclusive promotions, and quarterly reward programs. Gold members get 50% off video games on Tuesdays and free first game of the day when spending $30+ in past 30 days
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | $30 Standard Token Card (116 tokens) |
| Usage-based | Pay-as-you-go | $40 Standard Token Card (156 tokens) |
| Usage-based | Pay-as-you-go | $50 Standard Token Card (200 tokens) |
| Usage-based | Pay-as-you-go | $100 VIP Token Card (400 tokens) |
| Usage-based | Pay-as-you-go | Gold Token Card |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Fun Factory product offering
Product offeringCore offering
Fun Factory operates a chain of mall-based family entertainment centers offering arcade games (video, redemption, crane, carnival rides), prize redemption, duckpin bowling, VR experiences, and food and beverage across more than 20 locations in Hawaii, California, Georgia, and Florida. Core revenue is driven by token card sales for gameplay, private party packages, bowling lane reservations, and ancillary food and beverage sales. Supporting programs include VIP/Gold loyalty tiers, the Honor Roll academic incentive, and FUNdraising cards for community organizations.
Product overview
Fun Factory operates a chain of family entertainment centers across Hawaii (Oahu, Maui, Kauai, Big Island), California, Georgia, and Florida. The core offering centers on arcade games including video games, redemption/ticket games, carnival rides, cranes, and prize redemption centers. Sub-brands include Rock N Fun (arcade plus food, beer bar, and VR at Kapolei), Jungle Fun Island (themed arcade at Ala Moana Mall), and Gotcha (claw machine-focused locations). Add-on services include Mobile Wallet (digital card management), Token Cards (Standard/VIP/Gold tiers with loyalty benefits), Birthday/Event Party Packages, Food & Beverage service, Duckpin Bowling (cosmic bowling at select locations), VR Games, and promotional programs like Double Dollar Day and the Honor Roll academic incentive program.
Differentiator
Problem solved
Functional benefit
Brands
- Rock N Fun: Arcade with food, beer, and VR gaming, featuring Johnny Rockets restaurant partnership. Located in Kapolei, Oahu.
- Jungle Fun Island
- Gotcha
- Pelican Pier Pavilion
Products and services
- Fun Factory Arcade Centers Chain of mall-based family entertainment centers offering video games, redemption/ticket games, crane machines, carnival rides, and prize galleries for families and individuals of all ages.
- Rock N Fun Adult-leaning entertainment venue combining arcade games, food service, beer bar, VR experiences, and a co-located Johnny Rockets restaurant. Located in Kapolei, Hawaii, with VIP/Diamond card membership tiers.
- Jungle Fun Island Ocean and island-themed arcade located on the first floor of Ala Moana Mall in Honolulu, Hawaii, featuring interactive family entertainment in an immersive environment.
- Gotcha Claw Machine Arcade Crane/claw machine arcade concept featuring Treasure Alliance, Blind Box Station, Flowery Bear, and Showtime machines with prizes including LABUBU, Pokémon, Sunny Angels, and Sanrio products.
- Token Cards (Standard, VIP, Gold) Reloadable game cards used to play arcade games, available in Standard, VIP, and Gold tiers with benefits including bonus tokens, discounted games, loss protection, and exclusive promotions. Cards can be purchased online or in-store.
- Party Packages Private party area reservations for 2-3 hours with unlimited video game play, ticket game plays, and optional food packages. Available for birthdays, office parties, graduation celebrations, and other group events at minimum party sizes.
- Duckpin Bowling
Quantifiable outcome
- VIP status achieved at $100 accumulated spending, Gold status at $500
- +2 more outcomes
Companies that use Fun Factory
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Fun Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Fun Factory partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Johnny RocketsminorJohnny Rockets restaurant is a co-located partner at Rock N Fun location in Kapolei, Hawaii. Provides food service including burgers, fries, shakes, and classic American fare within the entertainment venue. Fernandez Entertainment has been bringing fun, food, and entertainment to the islands for 100 years.
- Kentucky ShoesminorKentucky Shoes is listed as a proud partner displayed on Fun Factory's website footer, indicating some form of marketing partnership or co-branding arrangement.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Fun Factory competitors and assessment
Company assessmentDirect peers
- Stars and Strikes: Regional U.S. chain of bowling, arcade, and laser tag family entertainment centers. Comparable attraction mix and mall/anchored venue footprint to Fun Factory.
- Chuck E. Cheese (CEC Entertainment): Family entertainment centers combining arcade games, redemption, rides, and pizza — overlapping almost identically with Fun Factory's core family-entertainment + food model and prize-redemption gallery.
- Round One Entertainment: Japan-based operator of bowling + arcade + karaoke + sports entertainment centers in U.S. malls. Closely matches Fun Factory's mix of arcade, duckpin bowling, and family-oriented mall locations.
- Dave & Buster's: The largest publicly traded U.S. operator of arcade + food-and-beverage family entertainment centers. Directly comparable to Fun Factory's combination of arcade games, redemption, F&B, and group/party bookings at scale.
- Main Event Entertainment: U.S. family entertainment chain offering bowling, laser tag, arcade, gravity ropes, and F&B — directly comparable to Fun Factory's multi-attraction mall/anchored venue strategy.
- Andretti Indoor Karting & Games: Multi-attraction indoor FEC combining arcade, bowling, karting, laser tag, and dining. Comparable to Fun Factory's broadening attraction mix beyond traditional arcades.
- Bowlero: Largest U.S. bowling-centered entertainment operator with on-site arcades, food, and bar. Closest analog to Fun Factory's duckpin bowling + arcade + F&B combination.
- Peter Piper Pizza: Family pizza + arcade chain with mall and freestanding locations. Highly comparable to Fun Factory's pizza-and-games positioning and group party revenue model.
- Pinstack: Regional FEC operator combining bowling, arcade, laser tag, and full-service dining. Comparable mid-sized format to Fun Factory's mall-based entertainment centers.
- Scene75 Entertainment: Indoor entertainment center operator offering arcade, bowling, go-karts, and laser tag. Comparable to Fun Factory's broader mix of attractions and prize-redemption gallery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fun Factory social profiles
Digital presenceFun Factory compliance and trust
Trust signalCompliance1 record
Fun Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fun Factory leadership team
Management profileNumber of profiles
Profiles1 record
Fun Factory subsidiaries and ownership
Company hierarchySubsidiaries4 records
Fun Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fun Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fun Factory
What does Fun Factory do?
Fun Factory operates a chain of mall-based family entertainment centers offering arcade games (video, redemption, crane, carnival rides), prize redemption, duckpin bowling, VR experiences, and food and beverage across more than 20 locations in Hawaii, California, Georgia, and Florida. Core revenue is driven by token card sales for gameplay, private party packages, bowling lane reservations, and ancillary food and beverage sales. Supporting programs include VIP/Gold loyalty tiers, the Honor Roll academic incentive, and FUNdraising cards for community organizations.
When was Fun Factory founded?
Fun Factory was founded in 1977. It employs 101 to 250 people.
Where is Fun Factory based?
Fun Factory is headquartered in Kapolei, United States, in the North America region.
How does Fun Factory make money?
Four revenue lines are on record. Token Card Sales are the primary driver. The others are party Packages, food and Beverage Sales and VIP and Gold Membership Programs.
Who are Fun Factory's main competitors?
Direct peers on record are Stars and Strikes, Chuck E. Cheese (CEC Entertainment), Round One Entertainment, Dave & Buster's, Main Event Entertainment, Andretti Indoor Karting & Games, Bowlero, Peter Piper Pizza, Pinstack and Scene75 Entertainment.
Does Fun Factory have an API?
No public API is recorded for Fun Factory.
What industry is Fun Factory in?
Fun Factory's product category is Family Entertainment Centers. Its primary akta.pro industry code is MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize), with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 713120 and its SIC code is 7990.