Creamer Media
Creamer Media is a family-owned South African B2B media company, founded 1981, publishing weekly print magazines Engineering News and Mining Weekly alongside digital platforms serving mining, engineering, and industrial sector decision-makers across Southern Africa.
- Company typePrivate
- Founded1981
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Creamer Media does
Creamer Media Proprietary Limited is a privately held South African business-to-business media company headquartered in Johannesburg, founded in 1981 by the Creamer family and now in its 45th year of operation. The company's core product is a portfolio of weekly print magazines and companion digital platforms covering South Africa's mining, engineering, industrial, and infrastructure sectors. Its flagship titles are Engineering News (founded 1981, audited ABC circulation of 18,591 weekly copies per Jan–Mar 2025) and Mining Weekly (10,271 weekly copies per 2018 ABC), supplemented by Engineering News Online, MiningWeekly.com, Polity.org.za (policy and legislation), and Research Channel Africa (subscription-based intelligence with 550+ mine profiles). Combined weekly readership across print and online is 218,761 with 310,000+ combined weekly digital reach across the platforms.
The company monetizes through five distinct revenue streams: print magazine subscriptions (controlled circulation at South African international airports, embassies, hotels, and industry conferences); digital advertising on Engineering News Online and MiningWeekly.com (main page placements, email newsletters, sector news bookings, sponsorships, social media, and editorial features); webinar sponsorships with tiered packages (R9,900–R85,000 ex VAT per event) averaging 817 registrations and 400 attendees per session; the ShowroomPlus virtual product showcase platform (R12,900–R23,000 ex VAT per 6- or 12-month campaign); and Research Channel Africa subscription fees. Its go-to-market is sales-led, with an advertising sales team targeting mining, industrial, engineering, and equipment supplier enterprises in South Africa and broader Southern Africa. Customer logos include ABB Electrification, ACTOM, Multotec, WearCheck, Bell Equipment, Columbus Stainless, Rittal, and Schauenburg SmartMine IoT, primarily participating via ShowroomPlus campaigns.
Creamer Media's underlying technology stack is conventional publishing infrastructure: websites, iOS and Android mobile apps, mobi-site versions, email newsletter platforms, and Zoom/YouTube for webinar broadcasting. The company distributes content across X, LinkedIn, Facebook, Instagram, and TikTok, and holds official media partnership with Electra Mining Africa, Southern Africa's largest trade exhibition for mining, manufacturing, engineering, and industrial sectors. It maintains ABC (Audit Bureau of Circulations) certification for print titles and is a member of IAB South Africa. The company is family-controlled with no external institutional investors identified; leadership includes CEO Kenneth Creamer, Publishing Editor Martin Creamer (founding director), Editor Terence Creamer, and two COOs overseeing Production & Systems and Sales & Marketing respectively.
Creamer Media firmographics
Firmographics- Name
- Creamer Media
- Legal name
- Creamer Media Proprietary Limited
- Website
- https://creamermedia.co.za
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creamer Media is a family-owned South African B2B media company, founded 1981, publishing weekly print magazines Engineering News and Mining Weekly alongside digital platforms serving mining, engineering, and industrial sector decision-makers across Southern Africa.
- Ownership category
- akta.pro rank
Creamer Media industry classification
Industry- Product category
- Business-to-Business Trade Media Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Other Publishers (51319), Directory and Mailing List Publishers (51314)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- News & Current Affairs Aggregators (MPACAKAA), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)
Keywords
Where Creamer Media is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Creamer Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Subscriptions: Weekly print magazines (Engineering News and Mining Weekly) distributed to subscribers with controlled circulation at airports, hotels, and conferences.
- Digital Advertising: Online advertising on engineeringnews.co.za and miningweekly.com including email newsletters, main page placements, sector news bookings, sponsorships, social media, and editorial options.
- Webinar Sponsorships: Headline, standard, and supporting sponsorship packages for industry webinars, with marketing to Creamer Media's professional audience.
- ShowroomPlus: Virtual product showcase platform for B2B marketing with 6 or 12-month campaigns offering social media promotion and digital presence on Engineering News Online and MiningWeekly.com.
- Research Channel Africa: Subscription-based online research tool providing intelligence on African industry and mining through sector reports, project tracking, mine profiles, and country focus sections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | ShowroomPlus 6-month campaign |
| Subscription | Multi-year contract | ShowroomPlus 12-month campaign |
| Other | Pay-as-you-go | Headline Webinar Sponsorship |
| Other | Pay-as-you-go | Standard Webinar Sponsorship |
| Other | Pay-as-you-go | Supporting Webinar Sponsorship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Creamer Media product offering
Product offeringCore offering
Creamer Media publishes weekly print magazines (Engineering News and Mining Weekly) and operates digital news platforms providing real-time coverage of South Africa's mining, engineering, and industrial sectors. The company offers subscription-based research tools, virtual product showrooms (ShowroomPlus), webinar broadcasting, and B2B advertising solutions to reach industrial and mining decision-makers across multiple platforms.
Product overview
Creamer Media operates as a multi-platform publishing company offering a portfolio of interconnected print and digital media products. The core offerings consist of two flagship weekly print magazines—Engineering News and Mining Weekly—alongside their companion digital platforms Engineering News Online and MiningWeekly.com. Supporting products include Polity.org.za for legislative and policy content, and Research Channel Africa for subscription-based industry intelligence. Additional modules include ShowroomPlus (virtual product showcases), Webinars (broadcast events), Suppliers Directory, Projects in Progress Supplement, and Electra Mining Africa coverage. The company celebrates 45 years in 2026, having built a reputation since 1981 as a trusted source delivering credible news and innovative marketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Engineering News (Print Magazine) A weekly print magazine providing in-depth coverage of economic, industrial, and mining developments across South Africa, Africa, and globally. Reaches 34,505 weekly readers with audited ABC figures showing 18,591 total weekly circulation. Targeted at business decision-makers, owners, and top managers in industrial, mining, engineering, construction, energy, and services sectors.
- Mining Weekly (Print Magazine) South Africa's premier weekly print news magazine on mining developments across Africa. Provides in-depth coverage of mining projects and industry personalities, reaching 66,761 weekly readers. Targeted at mining industry executives, investors, and suppliers.
- Engineering News Online Real-time digital news platform providing original written, video, and audio coverage of industrial and mining developments. Offers free-to-air content, daily email newsletters, and subscription-based full search function, back copy archive, and projects browser. Part of a combined weekly digital reach of 310,000+ business audiences.
- MiningWeekly.com Real-time digital news platform delivering originated written, video, and audio material on mining developments. Provides real-time news reportage with mobile-friendly versions and iOS/Android apps available for on-the-go industry professionals.
- Polity.org.za A free-access platform providing South African legislation, official speeches, and important policy documents, along with analysis and video interviews with leading opinion makers and authors. Reaches 25,178 average weekly unique browsers and 39,991 page impressions.
- Research Channel Africa An online subscription-based research tool providing intelligence on industry and mining in Africa. Includes sector reports, project tracking for the largest industrial and mining projects, a directory of over 550 mine profiles, and country focus snapshots. Designed for industry analysts, researchers, and investment professionals.
- ShowroomPlus A virtual product showcase platform enabling businesses to display products, videos, and company profiles with social media promotion. Includes company branding, product images, video player, brochures, website link, and editorial coverage records. Priced at R12,900 ex VAT for 6-month campaigns or R23,000 ex VAT for 12-month campaigns.
- Creamer Media Webinars A broadcast platform for live webinars featuring thought leaders and industry experts, hosted on Zoom and streamed to YouTube. Offers headline sponsorship at R85,000 ex VAT, standard sponsorship at R33,900 ex VAT, and supporting sponsorship at R9,900 ex VAT. Average registrations of 817 and 400 attendees per session.
- Suppliers Directory A comprehensive directory of companies and brands of Creamer Media's advertisers providing print exposure and year-long online multimedia presence on Engineering News Online and MiningWeekly.com, circulated to all magazine subscribers.
- Projects in Progress Supplement A supplement reporting on key industrial and mining sector projects, providing crucial updates on the current projects landscape with projects grouped by relevant industry sectors.
- Electra Mining Africa Supplement Official media partner coverage of Southern Africa's largest trade exhibition for mining, manufacturing, engineering, and industrial sectors, including multimedia advertising and dedicated event-day newsletters. Creamer Media produces dedicated exhibition supplements and provides exhibitors advertising and branding opportunities.
Quantifiable outcome
- Combined weekly digital reach of 310,000+ business audiences
- +3 more outcomes
Companies that use Creamer Media
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Creamer Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Creamer Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Electra Mining AfricacoreOfficial media partner for the largest trade exhibition in Southern Africa covering mining, manufacturing, engineering and industrial sectors. Creamer Media produces dedicated exhibition supplements and provides exhibitors advertising and branding opportunities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Creamer Media competitors and assessment
Company assessmentDirect peers
- Miningmx: South Africa-focused digital mining news and analysis site. Direct competitor to MiningWeekly.com, serving the same investor, mining executive, and supplier audience with breaking mining news and commentary.
- Aspermont: ASX-listed B2B media company publishing Mining Journal, International Mining, and other mining trade titles. Closest like-for-like peer given its mix of print magazines, digital news, conferences, and subscription research serving the global mining industry.
- Industrial Minerals (Indmin): Subscription-based B2B publication covering industrial minerals and mining sectors with price assessments and news. Comparable to Creamer's Research Channel Africa model of paid mining/industry intelligence.
- Engineering News-Record (ENR / BNP Media): US-based weekly trade magazine covering the engineering and construction industry, published by BNP Media. Directly comparable product format and audience (engineering decision-makers) to Creamer's Engineering News.
- Crown Publications: South African B2B publisher of trade magazines including SA Mining, Modern Mining, and African Mining. Local competitor in the same controlled-circulation print model targeting mining and industrial decision-makers.
Broad incumbents
- Argus Media: Global commodity price reporting and energy/mining intelligence firm with subscription research, conferences, and news. A scaled incumbent competing with Research Channel Africa for mining and commodity intelligence budgets.
- Wood Mackenzie: Global research and consultancy covering energy, mining, and metals with subscription intelligence products. Comparable to Creamer's Research Channel Africa at a far larger scale, serving institutional investors and mining corporates.
- S&P Global Commodity Insights: Platts / S&P Global's commodity and energy intelligence business, including metals and mining coverage. Overlaps with Creamer's mining news and research offering as a much larger global incumbent.
Regional players
- BusinessDay (Arena Holdings): Leading South African business daily covering economy, industry, and mining with subscription digital access. Competes for advertising and subscription dollars from the same South African business decision-maker audience.
- Moneyweb: South African financial and investment news platform with subscription products. Competes with Creamer's Polity.org.za and online mining coverage for South African professional and investor readership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Creamer Media social profiles
Digital presenceCreamer Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creamer Media leadership team
Management profileNumber of profiles
Profiles13 records
Creamer Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creamer Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creamer Media
What does Creamer Media do?
Creamer Media publishes weekly print magazines (Engineering News and Mining Weekly) and operates digital news platforms providing real-time coverage of South Africa's mining, engineering, and industrial sectors. The company offers subscription-based research tools, virtual product showrooms (ShowroomPlus), webinar broadcasting, and B2B advertising solutions to reach industrial and mining decision-makers across multiple platforms.
Is Creamer Media a public or private company?
Creamer Media is a private company. It is classified as family owned and is currently operating.
When was Creamer Media founded?
Creamer Media was founded in 1981. It employs 11 to 50 people.
Where is Creamer Media based?
Creamer Media is headquartered in Johannesburg, South Africa, in the Africa region.
How does Creamer Media make money?
Five revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Advertising, webinar Sponsorships, showroomPlus and research Channel Africa.
Who are Creamer Media's main competitors?
Direct peers on record are Miningmx, Aspermont, Industrial Minerals (Indmin), Engineering News-Record (ENR / BNP Media) and Crown Publications. Broad incumbents are Argus Media, Wood Mackenzie and S&P Global Commodity Insights. Regional players are BusinessDay (Arena Holdings) and Moneyweb.
Does Creamer Media have an API?
No public API is recorded for Creamer Media.
What industry is Creamer Media in?
Creamer Media's product category is Business-to-Business Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 513120 and its SIC code is 2721.