INDUSTRIAL MINERALS

What INDUSTRIAL MINERALS does

Industrial Minerals, operating under the brand IndusMin, is a Hyderabad, India-based manufacturer-exporter of processed Bentonite and Attapulgite mineral products headquartered at Fatehnagar with a manufacturing facility at Medchal, Telangana. The company's core offering is high-performance Bleaching Earth — natural, surface modified, highly activated, and carbon-blended grades (IM-NBE, IM-SBE, IM-ACT, IM-CB series) — derived from captive mineral reserves of 50 million MT in south India, with deposits geologically sealed under zeolite caps that preserve adsorptive properties. The product portfolio extends to Clay Catalysts (IM-ATTAL grades for petrochemical BTX stream purification and IM-ATF grades for aviation turbine fuel), Feed Grade Bentonite (IM-BFG) for animal nutrition, and Drilling Grade Bentonite (IM-BDG) for civil engineering applications, manufactured at a stated capacity of 100,000 MT per year (330 MT/day).

The company serves six industrial vertical segments: edible oil refining (primary), petrochemical BTX purification, aviation turbine fuel refining, waste oil recovery, animal feed, and civil engineering/foundation work. It operates a direct sales-led go-to-market, exporting container and bulk shipments to industrial customers across Europe, North America, and ASEAN markets, with quote-based pricing and long-term supply agreements. The business model is straightforward commodity-plus-specialty manufacturing: it monetizes its captive raw material base through value-added processing (acid activation, calcination, washing, carbon blending) into specification-graded products sold to enterprise refiners and feed/civil engineering buyers. While the company cites 50+ years of mining heritage (dating to 1962), its current manufacturing-exporter identity is a recent 2023 repositioning, and disclosed headcount of 17 employees indicates a lean operating structure for the breadth of its product and geographic ambitions.

Name

INDUSTRIAL MINERALS

Legal name

Industrial Minerals

Website

https://indusmin.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrial Minerals (IndusMin) is a Hyderabad-based manufacturer-exporter of processed Bentonite and Attapulgite products, supplying bleaching earth, clay catalysts, feed-grade, and drilling-grade bentonite to edible oil refineries, petrochemical plants, aviation fuel refiners, waste oil recyclers, and civil engineering buyers across Europe, North America, and ASEAN markets.

Ownership category

akta.pro rank

Product category

Industrial Minerals and Bleaching Earth

NAICS

Ground or Treated Mineral and Earth Manufacturing (327992), Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying (21232)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Kaolin & Industrial Clay Mining (Bentonite, Ball Clay, Fuller’s Earth) (IMAKAGAJ)

akta.pro secondary industries

Bentonite & Other Smectite Clays (IMAEAFAE), Soil Remediation & Immobilization Amendments (Bentonite, Zeolite, Phosphates) (AFABADAH)

Keywords

• Bleaching earth manufacturing
• Bentonite mining
• Clay catalysts
• Edible oil refining
• Attapulgite processing

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Minerals Manufacturing and Export: Manufacturing and export of processed Bentonite and Attapulgite products including Bleaching Earth, Clay Catalysts, Feed Grade Bentonite, and Drilling Grade Bentonite. Products are sold in bulk to industrial customers across multiple sectors globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Industrial Minerals manufactures and exports High Performance Bleaching Earth (Fuller's Earth, Bentonite, Attapulgite) and Clay Catalysts from captive mines with 50 million MT of reserves. Products are sold in natural and activated states, powder and granular forms, including carbon-blended variants, serving edible oil refining, petrochemical, aviation fuel, waste oil recovery, animal feed, and civil engineering sectors globally.

Product overview

Industrial Minerals (IndusMin) is a manufacturer and supplier of industrial mineral products, primarily focusing on Bleaching Earth and Clay Catalyst product lines. The company offers four categories of Bleaching Earth: Natural Bleaching Earth (IM-NBE Ultra, IM-NBE Prime), Surface Modified Bleaching Earth (IM-SBE-Ultra, IM-SBE-Prime), Highly Activated Bleaching Earths (IM-ACT-Spl, IM-ACT-Super, IM-ACT-Supreme), and Carbon Blended Bentonite (IM-CB 10, IM-CB 20). The Clay Catalyst portfolio includes IM-ATTAL grades (IM-ATTAL 10, IM-ATTAL 20, IM-ATTAL 20x) for petrochemical BTX stream purification and IM-ATF grades (IM-ATF 10, IM-ATF 20) for aviation turbine fuel refining. Additionally, the company supplies Feed Grade Bentonite (IM-BFG) for animal nutrition and Drilling Grade Bentonite (IM-BDG) for civil engineering applications. All products are derived from captive Bentonite and Attapulgite mines with 50 million MT reserves, manufactured at 100,000 MT/Year capacity.

Differentiator

Problem solved

Functional benefit

Brands

• IM-NBE Ultra: Natural Bleaching Earth for purification of light vegetable oils like Palm Oil, Sunflower oil.
• IM-NBE Prime
• IM-SBE-Ultra
• IM-SBE-Prime
• IM-ACT-Spl
• IM-ACT-Super
• IM-ACT-Supreme
• IM-CB 10
• IM-CB 20
• IM-ATF 10
• IM-ATF 20
• IM-ATTAL 10
• IM-ATTAL 20
• IM-ATTAL 20x
• IM-ACT1 Grades
• IM-ACT1 Spl Grades
• IM-CB1 Grades
• IM-BDG
• IM-BFG

Products and services

• IM-NBE Ultra Natural Bleaching Earth derived from Attapulgite/Fullers Earth for purification of light vegetable oils like Palm Oil and Sunflower oil. Dioxin and heavy metal free with improved surface area, long shelf life, lower dosage, and lower oil retention in spent earth.
• IM-NBE Prime Natural Bleaching Earth derived from naturally mined Attapulgite for purification of light vegetable oils including Palm Oil and Sunflower oil. Dioxin and heavy metal free with adsorptive properties.
• IM-SBE-Ultra Surface Modified Bleaching Earth processed from naturally occurring Bentonite and Attapulgite Clay by calcining and acid treatment for purification of vegetable oil, fats, biofuels and waste oils. Improved surface area and bleaching efficiency.
• IM-SBE-Prime Surface Modified Bleaching Earth for purification of vegetable oils and fats with improved surface area and bleaching efficiency through acid treatment and calcining processes.
• IM-ACT-Spl Highly Activated Bleaching Earth grade made from naturally mined Bentonite with acid activation for purification of vegetable oils and fats. Removes gum, dyestuffs, heavy metals, color pigments and pesticide residues.
• IM-ACT-Super Highly Activated Bleaching Earth grade with enhanced surface area for trapping impurities in edible oil purification. Acid-activated with increased surface area.
• IM-ACT-Supreme Premium highly activated bleaching earth grade for vegetable oil and fat purification with washed clay, lower free acidity, and enhanced stability and long shelf life of edible oils.
• IM-CB 10 Carbon Blended Bentonite/Fullers Earth with 5% activated carbon content for removal of Red Units in all types of vegetable oils. High-quality active carbon with MB value between 90 to 100 and 95% passing through 200 mesh.
• IM-CB 20 Carbon Blended Bentonite/Fullers Earth with 10% activated carbon content for removal of Red Units in vegetable oils. High-quality active carbon with MB value between 90 to 100 and 95% passing through 200 mesh.
• IM-ATTAL 10 High Performance Clay Catalyst for removal of olefins from aromatic streams (Benzene, Toluene, Xylene) in petrochemical industry. Highly activated, high surface area granular clay.
• IM-ATTAL 20 Clay catalyst for purification of BTX streams with high activation and high surface area granular clay properties. Used in petrochemical industry for olefin removal from aromatic streams.
• IM-ATTAL 20x Extended lifecycle clay catalyst for high-purity aromatic compound production in petrochemical applications. Designed for BTX stream purification with longer operational life.
• IM-ATF 10 Clay catalyst for purification of Kerosene, ATF and Jet Fuel. Granular Attapulgite mineral with low moisture and high adsorption capacity. Improves WSIM and JFTOT test parameters.
• IM-ATF 20 Clay catalyst for jet fuel refining designed to improve critical parameters related to WSIM (Water Solubility Index Modified Test) and JFTOT (Jet Fuel Thermal Oxidation Test) with longer clay life cycles.
• IM-ACT1 Grades Activated Bleaching Earth for waste oil recovery applications including Transformer oil, waste/used oil, Pyrolysis oil and Bio Diesels. High surface area with longer clay lifecycle.
• IM-ACT1 Spl Grades Activated bleaching earth grades for edible oil refining to eliminate impurities including dyes, color pigments, gum, Dioxins, pesticide residues and heavy metals.
• IM-BDG Drilling Grade Bentonite - high montmorillonite Sodium Bentonite for civil engineering and foundation applications including diaphragm walling, bored piling, slurry trench cut off walls, tunneling support, micro tunneling and slurry TBM operations. Minimum barrel yield of 120 bbl, Marsh Funnel Viscosity of 45 seconds minimum.
• IM-BFG Feed Grade Bentonite - high purity natural bentonite for use as toxin binder, anti-caking agent and pellet binder in animal feed formulations for livestock, poultry, swine, dairy cattle and aquaculture. Montmorillonite content above 70%, with heavy metals controlled below 0.05 mg/kg (Mercury, Lead, Arsenic, Cadmium).

Quantifiable outcome

• Longer clay lifecycle reduces changeover cost of catalyst in waste oil and jet fuel applications
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clariant: Global specialty chemicals company and the leading producer of bleaching earth (Tonsil) for edible oil refining and clay catalysts for petrochemical applications. Directly comparable as both the dominant incumbent and primary competitor for IndusMin's core IM-ACT and IM-ATTAL product lines.
• Volclay International (Bundesanstalt/AMCOL): Major bentonite mining and processing company with drilling grade bentonite, feed additives, and specialty clay products. Comparable as a producer of drilling grade (IM-BDG analog) and feed grade (IM-BFG analog) bentonite.
• Ashapura Group: Indian multinational mining and minerals company with leading bentonite mining and bleaching earth manufacturing operations in India and globally. Highly comparable as an India-headquartered, export-oriented bentonite/bleaching earth producer serving the same end markets.
• Taiko Group of Companies: Malaysian-based manufacturer and exporter of bleaching earth, activated clay, and bentonite products for edible oil refining and industrial applications across Asia. Comparable as an Asia-based bleaching earth exporter serving the same regional and global customer base.
• EP Minerals (U.S. Silica): Producer of diatomaceous earth, perlite, and bleaching clay products for filtration and purification applications. Comparable as a competing producer of bleaching earth and clay-based adsorbents used in edible oil refining and industrial purification.
• Oil-Dri Corporation of America: US-listed manufacturer of specialty sorbent minerals including bleaching earth and fuller's earth products for industrial filtration and purification. Directly comparable as a producer of functionally identical bleaching earth/clay products serving edible oil and industrial customers.

Emerging players

• HRP Industries: Indian manufacturer and exporter of bleaching earth and activated clay products serving edible oil and industrial markets. Comparable as an India-headquartered peer competing directly in the same bleaching earth category.

Regional players

• G&W Mineral Resources: South African producer of bentonite and attapulgite-based products including bleaching earth for edible oil refining. Comparable as a regional attapulgite/bentonite miner and processor using similar feedstock minerals.

Broad incumbents

• Minerals Technologies Inc. US-listed specialty minerals company with operations in bentonite and fuller's earth products for industrial and consumer applications. Comparable as an incumbent serving adjacent bleaching earth and clay product markets globally.
• BASF: Global chemical major with a specialty catalysts portfolio including clay-based catalysts for petrochemical and refining applications. Comparable as a broad incumbent offering overlapping catalyst products as part of a much wider chemicals portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indusmins
• LinkedInlinkedin.com/company/indusmin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDUSTRIAL MINERALS