PizzaRev

What PizzaRev does

PizzaRev (PizzaRev Restaurants, Inc.) is a privately held, fast-casual pizza chain founded in Los Angeles in 2012 and headquartered in Westlake Village, California. The company's core product is a build-your-own 11-inch personal pizza, with customers choosing between Roman Thin or Gluten-Free dough, four sauce options (organic marinara, white alfredo, BBQ, or olive oil), and 30-plus artisanal cheeses and toppings, all cooked in a 4-ton open-flame stone-bed oven operating at 900 degrees in under three minutes. Pricing is a single flat rate that includes all toppings. Supporting products include the Rev Rewards loyalty program (1 point per dollar, 100 points for a free pizza or entrée salad), gift cards up to $100, catering services, a fundraising program donating 20% of proceeds to schools and community organizations, and iOS/Android mobile applications.

The business operates almost entirely through a franchise model, with locations individually owned by franchisees. Confirmed operating restaurants are limited to four California cities (Corona, Palmdale, Rowland Heights, San Diego), although the company's history references a broader historical footprint including Bakersfield, Placentia, Studio City, and Glendale. Online ordering is enabled through a partnership with olo.com, and the technology stack additionally includes Google Analytics, Facebook login, and Google Maps for store locations. No public revenue figures, funding amounts, M&A activity, or management team beyond the three co-founders (Irv Zuckerman, Rodney Eckerman as CEO, and Nicholas Eckerman) are disclosed.

Name

PizzaRev

Legal name

PizzaRev Restaurants, Inc.

Website

https://pizzarev.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

PizzaRev is a privately held, fast-casual pizza chain founded in 2012 that lets customers build their own 11-inch personal pizzas cooked in 900-degree stone ovens in under three minutes, operating through franchised California locations with online and mobile ordering.

Ownership category

akta.pro rank

Product category

Fast Casual Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Fast casual pizza
• Build your own pizza
• Pizza franchise
• Custom personal pizza
• Stone oven pizza

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Direct sales of custom-built personal pizzas, salads, and food items at restaurant locations. One flat price for all toppings on personal 11-inch pizzas.
2. Franchise Fees: PizzaRev operates as a franchise model. The company recruits franchisees to open new locations, suggesting franchise fees and ongoing royalties are part of revenue.
3. Gift Card Sales: Sale of gift cards at participating restaurant locations. Gift cards can be purchased in customizable amounts up to $100.
4. Catering Services: Catering team handles larger orders for events and groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

PizzaRev is a fast-casual pizza chain that sells build-your-own 11-inch personal pizzas cooked in 900-degree stone-bed ovens in under three minutes. Customers select from Roman Thin or Gluten-Free dough, four sauces including organic marinara and white alfredo, and 30-plus artisanal cheeses and toppings, all for one flat price. The company supplements pizza sales with catering services, gift cards, a fundraising program donating 20% of proceeds, and a Rev Rewards loyalty program accessible via mobile applications.

Product overview

PizzaRev is a fast-casual pizza restaurant chain built around a 'Craft Your Own' concept where customers build custom personal pizzas. The core product is the 11-inch personal pizza, customizable with choice of crust (Roman Thin or Gluten-Free), sauce (organic marinara, white alfredo, BBQ, or olive oil), and 30+ artisanal toppings and cheeses, fire-cooked in 900-degree stone-bed ovens in under 3 minutes. Supporting products include the Rev Rewards loyalty program, a Fundraising Program (donating 20% of proceeds to community organizations), Catering services, Gift Cards, and a Mobile Application for ordering and account management. The company operates on a franchise model with locations primarily in California.

Differentiator

Problem solved

Functional benefit

Brands

• Rev Rewards: Loyalty program where members earn points for every dollar spent and receive rewards including free pizza or salads.

Products and services

• PizzaRev Custom Pizza (Craft Your Own) Build-your-own 11-inch personal pizza where customers choose Roman Thin or Gluten-Free dough, four sauces (organic marinara, white alfredo, BBQ, olive oil), cheese, and 30-plus artisanal toppings, flame-fired in 900-degree stone-bed ovens in under three minutes. Offered to dine-in, takeout, and online-order customers at all PizzaRev locations.
• Rev Rewards Loyalty program allowing members to earn one point per dollar spent; 100 points redeemable for a free pizza or entrée salad. Includes exclusive offers, gifts, and birthday surprises for enrolled members.
• PizzaRev Fundraising Program
• PizzaRev Catering
• PizzaRev Gift Cards
• PizzaRev Mobile Application

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• olo.comcoreTechnology or Integrationolo.com operates the online ordering system for PizzaRev. They are responsible for collecting and processing credit and debit card information in connection with online orders. PizzaRev explicitly mentions olo.com in their privacy policy as the online ordering platform provider.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mountain Mike's Pizza: Mountain Mike's is a California-founded pizza chain with a strong West Coast footprint and family-friendly positioning. Comparable as a California-rooted pizza franchise chain, though its traditional sit-down format differs from PizzaRev's fast-casual model.

Direct peers

• MOD Pizza: MOD Pizza is a leading fast-casual pizza chain offering a single-price customizable pizza model similar to PizzaRev's 'one flat price' approach. Comparable customer experience, build-your-own positioning, and franchise-leaning operations.
• Pieology Pizza: Pieology is a fast-casual build-your-own pizza chain with a similar custom-pizza, high-heat oven model and a mix of company-owned and franchised locations. Directly competes in the same craft-your-own category with comparable pricing logic.
• &pizza: &pizza is a fast-casual build-your-own pizza concept with a similar hip, customizable-at-counter experience and a focus on personal pies. Directly comparable in product format, speed, and demographic targeting to PizzaRev.
• Extreme Pizza: Extreme Pizza is a smaller fast-casual pizza chain offering customizable pizzas with unconventional toppings and a community/charity-driven brand personality. Comparable to PizzaRev in build-your-own positioning and California roots.
• Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza chain with similar high-heat open-flame ovens and customizable toppings. It is the most directly comparable competitor to PizzaRev's positioning, pricing, and operational model.

Broad incumbents

• California Pizza Kitchen (CPK): California Pizza Kitchen is a broader casual-dining pizza player founded in LA with a strong California footprint. While more full-service than fast casual, CPK overlaps with PizzaRev's California-based identity and gourmet pizza positioning.
• Jet's Pizza: Jet's Pizza is a national Detroit-style pizza franchise chain with broad menu customization and catering programs similar to PizzaRev's. Different regional style and format, but competes for the same family/group catering occasion.
• Marco's Pizza: Marco's Pizza is a fast-growing national pizza franchise chain with a customizable menu and online/digital ordering. Comparable as a franchise-driven pizza chain with multi-channel ordering, though traditional delivery-led rather than fast casual.
• Papa Murphy's: Papa Murphy's is the largest take-n-bake pizza franchise in the US, broadly comparable as a franchise-led pizza chain. Different format (home bake vs. dine-in) but same franchise-driven growth model and customer value proposition around customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pizzarevco
• YouTubeyoutube.com/user/PizzaRev
• Facebookfacebook.com/PizzaRevPalmdaleCA
• LinkedInlinkedin.com/company/2691176
• Instagraminstagram.com/pizzarev

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PizzaRev