What &pizza does

&pizza is a fast-casual pizza brand founded in 2012 in Washington, DC, operating under IMA Pizza LLC (Texas-domiciled) and as of November 2025, under the Latitude Food Group holding company. The brand differentiates through a signature oblong pizza shape, a six-ingredient naturally fermented dough, fully customizable pies, and a counterculture brand identity that emphasizes community, individuality, and social purpose. Core menu pricing is organized into two tiers — 'The Basics' at $10 and 'The Hits' at $12 — supplemented by sides, a $7 lunch combo, gluten-free and high-protein options, catering services, and a branded merchandise line. As of late 2025 the brand operated approximately 45 corporate-owned locations concentrated on the Mid-Atlantic (NJ, PA, DC, MD, VA), with additional franchise, catering, fundraising, and online ordering channels.

The company's technology stack centers on the third-party Thanx platform, which powers online ordering (order.thanx.com/andpizza), the &coin loyalty program, and mobile apps on iOS and Android. Distribution combines direct-to-consumer (digital ordering, third-party delivery apps, in-store) with B2B (corporate catering) and B2C community engagement (fundraising partnerships via DonationScout, Pi Day wedding events). Revenue is generated through retail food sales at corporate locations, franchise fees and royalties, catering minimums ($50 floor at some shops), merchandise via Dead Pres Club, and a 20-30% sales-donation fundraising program. Customer acquisition relies on organic social media (Instagram, TikTok, X, Facebook), the &coin app, an SMS 'Pizza Plug' BOGO program, and earned media from bold marketing stunts.

The business model is in the midst of a strategic reset. A new CEO, Mike Burns, was appointed in 2024 to lead a tech stack overhaul, pricing simplification, and a pivot from a primarily corporate-owned model to a franchise-led growth strategy targeting 300 units by 2030. In November 2025 &pizza acquired Tijuana Flats, a 95-location fast-casual Tex-Mex chain, forming Latitude Food Group as a multi-brand platform with shared administrative services and explicit ambitions to acquire additional regional brands. The first international expansion followed in May 2026 with a master franchise agreement for India (10+ units by 2032, first in Mumbai in 2027), positioning the company for capital-light geographic and brand-portfolio growth.

Name

&pizza

Legal name

IMA Pizza LLC d/b/a &pizza

Website

https://andpizza.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

&pizza is a fast-casual pizza brand founded in 2012 in Washington, DC, known for its signature oblong pies, customizable menu, and counterculture branding. Operating ~45 corporate locations under Latitude Food Group, it is expanding via franchising and recently acquired Tijuana Flats.

Ownership category

akta.pro rank

Product category

Fast-Casual Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Fast casual pizza
• Pizza restaurant chain
• Franchise pizza concept
• Custom pizza pies
• Pizza delivery service

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Food Sales: Direct restaurant sales to consumers for dine-in, pickup, and delivery orders. Transactional revenue from individual pizza, knot, salad, and beverage orders at corporate-owned locations.
2. Franchise Fees and Royalty Income: Franchise agreements with multi-unit operators. Revenue includes initial franchise fees and ongoing royalty payments from franchisees. Currently expanding through franchising with targets for 300 units by 2030.
3. Catering Services: Catering orders for events with minimum order requirements (2-hour notice, $50 minimum at some locations). Offers delivery and pickup options for group events.
4. Merchandise Sales: Branded merchandise including apparel (t-shirts, accessories) sold through Dead Pres Club partnership. Swag shop offerings for brand fans.
5. Fundraising Program Partnerships: Community fundraising program where &pizza donates 20-30% of sales back to qualifying organizations (schools, nonprofits). Drives community engagement and brand loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

&pizza is a fast-casual pizza brand founded in 2012 in Washington, DC, that serves handcrafted oblong-shaped pies with fully customizable toppings. The brand operates company-owned and franchise restaurant locations offering dine-in, pickup, delivery, catering, and merchandise services, supported by a digital ordering and loyalty platform.

Product overview

&pizza operates as a fast-casual pizza brand with a portfolio of products and services built around its core oblong pizza offering. The main &pizza brand (founded 2012) serves handcrafted, customizable pies alongside signature offerings, knots, salads, and desserts. As of November 2025, the brand operates under Latitude Food Group, a newly formed holding company that also oversees Tijuana Flats (95-location Tex-Mex chain acquired simultaneously). Supporting the core product are several add-on services: a loyalty program (&coin) managed through Thanx platform, catering services for events, a fundraising program for community organizations, a merchandise/swag shop, Pi Day wedding ceremonies, and delivery service. The company is actively expanding through franchising with a goal of 300 units by 2030, and recently announced its first international expansion into India.

Differentiator

Problem solved

Functional benefit

Products and services

• &pizza (Core Brand) Fast-casual pizza brand serving handcrafted oblong pies with bold flavor combinations. Offers fully customizable pizzas along with signature pies, knots, salads, and desserts across company-owned and franchise locations.
• Catering Services Full-service catering program offering signature pies, fresh salads, knots, and desserts for corporate and group events. Requires 2-hour minimum notice with a $50 minimum at some locations, with delivery available at many stores.
• Fundraising Program Community fundraising initiative allowing schools, youth sports teams, and nonprofits to host fundraisers at &pizza locations. Partner organizations keep 20-30% of sales depending on total, with a $400 minimum in sales required.
• Swag Shop Official branded merchandise store featuring apparel and accessories including graphic tees, hoodies, and accessories. Operated through partner Dead Pres Club, with items ranging from $15 for basic t-shirts.
• Tijuana Flats Fast-casual Tex-Mex chain with 95 locations across the southeastern U.S. (Florida, Alabama, North Carolina, Kentucky, Tennessee). Founded in 1995, known for made-to-order meals, fresh ingredients, freshly made chips, signature daily queso, and an extensive hot sauce bar.
• &coin Loyalty Program Mobile loyalty currency program where customers earn &coin points with every order, redeemable for free pizzas, bonus rewards, exclusive offers, and VIP events. Free pizza offered for signing up. Available via iOS and Android apps powered by Thanx.

Quantifiable outcome

• Target of 300 units by 2030 through franchise expansion
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core, supporting and minor.

• The 90s VentureflagshipChannel Partner/ Reseller/ Distributor · 12 May 2026Master franchise agreement signed for &pizza's first international expansion into India. Commitment to open at least 10 restaurants by 2032, with first location slated for Mumbai in 2027. LFG (formed five months prior) indicated franchising will be central to long-term international growth strategy.
• Tijuana FlatscoreStrategic or Co-development Partner · 6 November 2025&pizza acquired Tijuana Flats, a 95-location fast-casual Tex-Mex chain, in November 2025. The acquisition includes all corporate and franchised locations across the southeastern U.S. and the Maitland, Florida headquarters. Tijuana Flats was established in 1995 and is known for made-to-order meals, freshly made chips, signature daily queso, and extensive hot sauce bar. The acquisition marks the formation of Latitude Food Group as a multi-brand platform.
• Latitude Food GroupcoreStrategic or Co-development Partner · 6 November 2025Newly formed holding company led by &pizza CEO Mike Burns to oversee both &pizza and Tijuana Flats brands. Shares administrative services including HR, finance, supply chain, IT, and marketing across both brands. Positioned to pursue additional acquisitions of regional brands with strong local followings to build a multi-brand platform similar to Savory Fund and Kahala Brands.
• Thanx, Inc.coreTechnology or IntegrationThird-party loyalty program and online ordering platform provider. Thanx manages &pizza's loyalty program (&coin), online ordering system, and customer data. Privacy Policy and terms references Thanx's privacy practices and CCPA opt-out processes.
• DonationScoutsupportingTechnology or IntegrationThird-party platform powering &pizza's fundraising program. Handles application process, flyer distribution, redemption code tracking, and donation calculations for community fundraising events.
• Dead Pres ClubsupportingChannel Partner/ Reseller/ DistributorMerchandise partner for &pizza branded apparel and accessories. Operates the Swag Shop at deadpresclub.com, offering t-shirts and accessories for brand fans.
• Harbor Stone AdvisorsminorOthersReal estate brokerage retained as exclusive advisor to market 1201 South Charles property in Baltimore's Federal Hill. The mixed-use asset has ground floor commercial space leased to &Pizza through May 2031, with recent five-year lease extension exercise noted.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Jet's Pizza: Jet's Pizza is a regional fast-casual/delivery pizza chain known for its Detroit-style deep-dish square pizzas. It competes for pizza occasions with a distinctive product format, similar franchise-led expansion approach, and similar target demographic to &pizza.
• Marco's Pizza: Marco's Pizza is a fast-growing franchise-led pizza chain with ~1,100 locations, competing for share of pizza occasions through franchising. As a franchise-led peer at a different scale, Marco's provides a benchmark for franchise system economics in the pizza category.
• MOD Pizza: MOD Pizza is the largest fast-casual pizza chain in the U.S., operating ~400+ locations with a similar build-your-own customization model, counter-service format, and inclusive culture-focused brand positioning. It is the closest comparable to &pizza in terms of menu structure, target demographic, and operational footprint.
• Blaze Pizza: Blaze Pizza operates a fast-casual, assembly-line pizza model with custom toppings at a single price point. Founded in 2012 (same year as &pizza) and backed by LeBron James, Blaze directly competes for the same fast-casual pizza customer with similar technology-enabled ordering and customization.
• Pieology Pizzeria: Pieology is a fast-casual pizza chain specializing in personalized pies with a similar customization and counter-service model. Like &pizza, Pieology has aggressively pursued franchising to scale its footprint across the U.S., making it a direct franchise-led competitor.

Broad incumbents

• California Pizza Kitchen: California Pizza Kitchen is a larger fast-casual pizza concept offering premium artisanal pies in a full-service format. It competes for fast-casual pizza occasions with a similar customization and quality ingredient positioning, though its dine-in format is more full-service than &pizza's.
• Pizza Hut: Pizza Hut operates the largest dine-in pizza footprint in the U.S. and competes in both delivery and fast-casual dining occasions. As a Yum! Brands portfolio company, it benefits from significant scale advantages and broader menu offerings.
• Domino's Pizza: Domino's is the largest pizza chain globally by retail sales, with dominant share in delivery and a vastly broader footprint than &pizza. While primarily QSR/delivery rather than fast-casual dine-in, Domino's competes for share of pizza occasions and franchisee capital in the broader pizza category.
• Papa John's: Papa John's is one of the largest pizza chains in the U.S. with a delivery-focused QSR model. It competes for the same pizza occasions and franchisee talent, though its store format and dining experience differ significantly from &pizza's fast-casual approach.

Regional players

• Anthony's Coal Fired Pizza: Anthony's Coal Fired Pizza is a regional fast-casual pizza concept with a coal-oven specialty product and East Coast presence. It competes with &pizza for fast-casual pizza occasions in overlapping East Coast markets and represents a similarly sized regional operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/andpizza
• Facebookfacebook.com/LikeAndPizza
• Instagraminstagram.com/andpizza
• TikToktiktok.com/@andpizzatiktok

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &pizza