E2W

What E2W does

Men for Inclusion Ltd. is a UK-headquartered DEI (diversity, equity and inclusion) consultancy that works directly with organisations to drive lasting cultural transformation, with a distinctive focus on engaging men — particularly senior male leaders — as active participants in inclusion work rather than positioning them solely as bystanders or antagonists. Its service portfolio is built around three integrated offerings: the ADUCE programme, a structured transformation journey that guides organisations and employees through understanding, adopting, and embedding inclusive behaviours and values; a Consultancy & Research line that measures what the firm calls the 'lived experience gap' and benchmarks DEI initiatives to verify cultural change; and Keynotes & Seminars (including the branded 'The Accidental Sexist' talk) used as thought-leadership entry points.

The firm sells into enterprise clients on a professional-services model — bespoke engagements, transformation programmes, and speaking — rather than a SaaS or licensed-product model. No proprietary technology stack, AI/ML systems, APIs, or apps are disclosed; the product is fundamentally human facilitation and advisory work, with the ADUCE methodology and the 'lived experience gap' diagnostic serving as the closest analogues to intellectual property. Pricing is not publicly disclosed and the firm operates direct enterprise field sales with no channel partners. Its disclosed client base of approximately 25 enterprises includes major UK and global names concentrated in Financial Services (Lloyds Bank, Morgan Stanley, MUFG, Northern Trust, Standard Chartered, Aviva Investors, LGT Capital Partners) and Energy (National Grid, EDF, RWE, Scottish Power), with additional logos across Professional Services, Technology, Insurance, Luxury & Retail, Utilities, Media, Education, and Government (NESO). The company is privately held, headquartered in London (UK phone +44 (0)20 8078 2100), with no disclosed funding rounds, parent company, M&A history, or leadership-team detail beyond the firmographic label.

Name

E2W

Legal name

Men for Inclusion Ltd.

Website

https://e2w.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Men for Inclusion Ltd. is a UK-based DEI consultancy that helps enterprises, particularly senior leaders, drive lasting cultural transformation through its ADUCE programme, lived-experience-gap diagnostics, and tailored keynotes and seminars.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Consulting

NAICS

All Other Support Services (561990)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Diversity and inclusion consulting
• Workplace inclusion training
• DEI advisory services
• Inclusion programme delivery
• DEI keynote speaking

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. ADUCE Programme: The ADUCE programme delivers lasting transformation, guiding organisations and employees through a journey of understanding, adopting, and embedding inclusive behaviours and values. This appears to be a structured consulting/educational programme.
2. Consultancy & Research Services: Provides insights into an organisation's workplace inclusivity, measures the 'lived experience gap,' and benchmarks/monitors DEI initiatives to deliver real cultural transformation.
3. Keynotes & Seminars: Transformative conversations on workplace diversity and inclusion through tailored talks such as 'The Accidental Sexist' and strategies for building inclusive teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

E2W delivers diversity, equity, and inclusion (DEI) consulting services to enterprise organizations through three integrated offerings: the ADUCE transformation programme that guides organisations and employees through understanding, adopting, and embedding inclusive behaviours; consultancy and research services that measure the 'lived experience gap' and benchmark DEI initiatives; and tailored keynotes and seminars (including 'The Accidental Sexist') on workplace inclusion topics.

Product overview

Men for Inclusion is a consulting services company offering a portfolio of three integrated offerings: the ADUCE Programme (a structured transformation programme), Consultancy & Research Services (measuring the lived experience gap and benchmarking DEI outcomes), and Keynotes & Seminars (speaking engagements and workshops). These offerings work together to help organisations transform their workplace cultures toward greater inclusion.

Differentiator

Problem solved

Functional benefit

Products and services

• ADUCE Programme A structured transformation programme that guides organisations and employees through a journey of understanding, adopting, and embedding inclusive behaviours and values, complementing existing DEI initiatives to create a culture where everyone can thrive.
• Consultancy, Research & Solutions Provides insights into an organisation's workplace inclusivity by measuring the 'lived experience gap,' revealing barriers faced by under-represented groups, and benchmarking/monitoring DEI initiatives to deliver real cultural transformation.
• Keynotes & Events Talks and seminars on workplace diversity and inclusion, including 'The Accidental Sexist,' tailored to an organisation's needs to inspire real change and spark transformative conversations.

Quantifiable outcome

• Measures and benchmarks 'lived experience gap' to track progress of under-represented groups

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Diversity Practice: UK-headquartered DEI consultancy providing diagnostics, training, and advisory services to multinational clients. Direct competitor in the European enterprise DEI advisory market.
• Inclusive Employers: UK membership and advisory body supporting employers on inclusion strategy, training, and benchmarking. Comparable in serving UK enterprise buyers with structured DEI programmes and measurement frameworks.
• PDT Global: UK-based DEI and culture-change consultancy offering transformation programmes, research, and training to global enterprises. Closely matches Men for Inclusion's offering structure and UK base.
• Employers Network for Equality & Inclusion (enei): UK-based membership organisation providing DEI training, consultancy, and the INclusion Standard benchmarking tool. Competes for the same enterprise training and culture-transformation budgets.

Broad incumbents

• Deloitte (Human Capital / Inclusion): Big Four advisory firm with large-scale DEI consulting, research, and transformation practices. Reaches the same enterprise buyer personas with a much broader service portfolio.
• Coqual: US-based research and advisory firm producing DEI benchmarking research and senior-leadership advisory services. Overlaps in 'lived experience' research methodology and C-suite engagement.
• Catalyst: Global non-profit research and advisory organisation on workplace inclusion. Comparable in producing research-driven DEI content and benchmarking tools for multinational enterprises.
• Korn Ferry: Global organisational consulting firm with a dedicated DEI advisory practice serving Fortune 500 clients. Competes for enterprise DEI transformation mandates as part of a much broader HR consulting portfolio.

Emerging players

• Clearbox Consulting: Specialist UK consultancy focused on workplace culture, inclusion, and behavioural change programmes for enterprises. Comparable in delivery model and European enterprise focus.
• Great Place to Work UK: UK arm of the global workplace culture certification body, offering benchmarking surveys, culture assessments, and employer recognition programmes. Adjacent in measuring workplace culture outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/e2w_global
• LinkedInlinkedin.com/company/iconseil-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2W