Motohunt

What Motohunt does

Motohunt Inc operates a web-based motorcycle marketplace at motohunt.com that aggregates new and used inventory from hundreds of powersports dealers across all 50 U.S. states plus Puerto Rico and Guam. The platform provides buyers with unified search and filtering across 20+ makes (Harley-Davidson, Honda, Kawasaki, Yamaha, BMW, Ducati, etc.), eight style categories, and granular filters including price, mileage, year, location, and condition. Supporting features include saved listings, Google Sign-in authentication, and an integrated news and reviews content section sourced from third-party publishers such as Rider Magazine, MCN, and RevZilla. A separate dealer portal at dealers.motohunt.com provides subscription-based inventory management and listing tools, while Go Rollick powers a sell-side flow for individual sellers and dealers.

The company's business model rests on two revenue streams: recurring monthly dealer subscriptions for advanced listing and inventory management tools, and one-time listing fees from sellers. The consumer-facing experience is fully self-serve and product-led, while dealer acquisition combines an inside-sales-assisted motion via the dedicated dealer portal with subscription pricing disclosed only on inquiry. Geographic focus is exclusively the United States — the terms of use explicitly bar non-U.S. users — and the company extends its marketplace playbook laterally via the ATVHunt sub-brand (atvhunt.com), which applies the same model to ATV, UTV, and SxS vehicles. Founded in 2019 and headquartered in San Francisco, Motohunt is a small private company (1–10 employees) with no disclosed funding rounds, ownership structure, or revenue figures.

Name

Motohunt

Legal name

Motohunt Inc

Website

https://motohunt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Motohunt is a U.S.-only online marketplace that aggregates new and used motorcycle listings from hundreds of powersports dealers into a single searchable platform, serving individual buyers and dealerships across all 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Dealer Subscriptions: Motohunt offers recurring monthly subscription plans to motorcycle dealers that provide access to advanced listing tools, enhanced inventory management, and additional platform features. Subscriptions are auto-renewing and billed monthly via credit/debit card.
2. Listing Fees: Individual private sellers and potentially dealers pay fees to post listings for motorcycles on the platform. Listings may be subject to fees even if subsequently removed, delayed, or moderated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Motohunt operates an online marketplace (motohunt.com) that aggregates new and used motorcycle listings from hundreds of U.S. powersports dealers into a single search-and-browse platform, with filtering by make, model, style, year, price, mileage, location, and condition. It monetizes primarily through monthly dealer subscription plans and listing fees, and supports a sibling ATV/UTV/SxS marketplace at atvhunt.com. The consumer-facing marketplace is free to use and complemented by an integrated editorial news and reviews section linking to third-party publishers such as Rider Magazine, 44Teeth, MCN, and RevZilla.

Product overview

Motohunt operates a dual-marketplace platform centered on its core motorcycle marketplace (motohunt.com), which enables users to browse, search, and purchase new and used motorcycles from dealers and private sellers across the United States. The platform includes a dedicated dealer subscription portal offering advanced inventory and pricing tools, a saved listings feature for user account holders, and a news/reviews aggregation section. A parallel sub-brand, ATVHunt (atvhunt.com), extends the same marketplace model to ATV, UTV, and SxS vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Motohunt Motorcycle Marketplace Web-based online marketplace where individual consumers browse and search new and used motorcycle listings aggregated from hundreds of U.S. dealers, with filtering, saved listings, and dealer contact forms.
• ATVHunt Sister marketplace site dedicated to ATV, UTV, and SxS (side-by-side) vehicle listings, operated under Motohunt Inc.
• Motohunt Dealer Portal Subscription-based dealer portal for powersports dealerships to post and manage motorcycle inventory, build dealer profiles, and access advanced listing and pricing tools via monthly subscription tiers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Go RollickminorGTM or Marketing PartnerGo Rollick is a third-party partner integrated into Motohunt's platform to enable dealers and individual sellers to list bikes for sale. A Go Rollick branding element appears on listing pages with a 'Sell your bike' call-to-action. The partnership drives sell-side inventory growth and dealer lead generation.
• Unsplash (Vivek Trivedi)minorOthersMotohunt credits photography on the Unsplash platform by contributor Vivek Trivedi, licensed for use on the site. This is a standard commercial photography license rather than a formal partnership.
• Google (Sign-in)Technology or IntegrationGoogle Sign-in is used as the primary social authentication option for user account creation and login on Motohunt, simplifying registration and reducing friction for new users.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cycle Trader: Cycle Trader is the dominant dedicated motorcycle and powersports marketplace in the U.S., aggregating dealer listings across all 50 states. It is the most directly comparable competitor to Motohunt, operating the same search-and-discovery model with substantially larger scale and brand recognition.
• RumbleOn: RumbleOn operates an online powersports marketplace with financing, focused on buying and selling motorcycles, UTVs, and other powersports vehicles. It is a direct peer with overlapping inventory aggregation, dealer relationships, and a transaction-focused monetization model.
• ATV Trader: ATV Trader is a dedicated ATV, UTV, and side-by-side marketplace operated by Trader Interactive (the same parent as Cycle Trader). It is directly comparable to Motohunt's ATVHunt sub-brand and represents the dominant incumbent in the adjacent vertical Motohunt is expanding into.
• Bring a Trailer: Bring a Trailer is an online enthusiast vehicle marketplace using a curated auction format, including significant motorcycle coverage. It is comparable as a specialized online vehicle discovery platform, though its auction mechanic and enthusiast positioning differ from Motohunt's broader search model.
• Cycle Bay: Cycle Bay is an online powersports marketplace aggregating dealer listings for motorcycles, ATVs, and side-by-sides. It is directly comparable to Motohunt in product, target customer (dealers and individual buyers), and business model.

Broad incumbents

• AutoTrader: AutoTrader is a large, established vehicle marketplace operated by Cox Automotive that includes a substantial motorcycle and powersports inventory section. While broader in vehicle scope, it competes for the same dealer subscription dollars and buyer search traffic as Motohunt.
• eBay Motors: eBay Motors is a broad online marketplace for motorcycles, ATVs, and other vehicles with both dealer and private-seller listings. It overlaps with Motohunt in the buyer discovery journey and competes for the same listing-side supply, though it spans all vehicle categories.
• Cars.com: Cars.com is a large vehicle search marketplace that also indexes motorcycle listings alongside cars and trucks. It competes for dealer subscription revenue and high-intent buyer traffic in the broader vehicle search category.
• Facebook Marketplace: Facebook Marketplace is a free, large-scale C2C and B2C listings platform that includes substantial motorcycle and powersports inventory. It competes for both buyer attention and free private-seller supply that Motohunt otherwise monetizes via listing fees.

Others

• RevZilla: RevZilla is a leading motorcycle gear, parts, and apparel retailer (now part of Powersports Inc.) with significant enthusiast content and community. It is adjacent rather than directly competitive — overlapping audience and content strategy but focused on aftermarket products rather than vehicle sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motohuntapp
• Instagraminstagram.com/motohuntapp
• Xx.com/motohuntapp
• LinkedInlinkedin.com/company/motohunt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motohunt