RevZilla
RevZilla is the largest U.S. online retailer of motorcycle gear, parts, and accessories, serving street, dirt, snowmobile, e-bike, and UTV riders with a 70+ brand catalog, vehicle-specific product matching, video reviews, and subscription loyalty programs.
- Company typePrivate
- Founded2007
- HeadquartersPhiladelphia, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What RevZilla does
RevZilla is a Philadelphia-based direct-to-consumer e-commerce retailer specializing in motorcycle gear, parts, accessories, and tires, operating as the largest online retailer in its category in the United States since its founding in 2007 by riders Anthony Bucci and Nick Auger. The platform serves multiple rider segments including street/sport/touring motorcycle riders, dirt bike riders, snowmobile riders, e-bike riders, and UTV/ATV riders, offering a catalog spanning 70+ brands such as Shoei, AGV, Bell, Arai, Alpinestars, Dainese, Klim, REV'IT!, and Sedici. Core technology includes the Shop Your Ride vehicle selector for vehicle-specific product matching, an extensive HD video review library, the Common Tread editorial blog, and a 1.4M-subscriber YouTube channel (RevZillaTV) that functions as a top-of-funnel content engine. The site emphasizes customer-friendly policies including free shipping over $49.99, no restock fees on returns, 24/7 customer service, and a price match guarantee.
RevZilla generates revenue through three primary streams: one-time e-commerce product sales at MSRP, the free ZillaCash loyalty rewards program earning $5 per $100 spent, and the paid Riders Preferred Membership (RPM) subscription at $39.99/year offering 5% cash back, 10% off 70+ brands, free 2-day shipping, and member-exclusive experiences. Distribution is primarily through the revzilla.com e-commerce storefront with omnichannel extension via parent company Comoto Holdings' physical Cycle Gear retail stores enabling buy-online-pick-up-in-store options. The company operates within the Comoto Holdings portfolio alongside sister brands Cycle Gear, J&P Cycles, and the REVER ride planning app, which is integrated into RevZilla's ecosystem with 50% off REVER Pro for RPM members.
The business is privately held as RevZilla Motorsports LLC, a subsidiary of Comoto Holdings, LLC, and serves customers exclusively in the contiguous United States (Alaska, Hawaii, and U.S. Territories excluded). Strategic recent activity includes the 'Airbags Save' Motorcycle Safety Awareness Month campaign with Mips, Alpinestars, and Progressive Insurance, sub-brand product line additions including 509, Forcefield, and EVS, and ongoing expansion into adjacent verticals such as e-bike and snowmobile gear. No public revenue figures, funding rounds, or AI/ML capabilities are disclosed in the available source material.
RevZilla firmographics
Firmographics- Name
- RevZilla
- Legal name
- RevZilla Motorsports LLC
- Website
- https://revzilla.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RevZilla is the largest U.S. online retailer of motorcycle gear, parts, and accessories, serving street, dirt, snowmobile, e-bike, and UTV riders with a 70+ brand catalog, vehicle-specific product matching, video reviews, and subscription loyalty programs.
- Ownership category
- akta.pro rank
RevZilla industry classification
Industry- Product category
- Motorcycle Gear E-commerce Retail
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where RevZilla is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RevZilla business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of motorcycle gear, parts, accessories, and tires to consumers. Revenue generated through product markup on branded merchandise from vendors including Alpinestars, Dainese, Klim, REV'IT!, Sedici, and others.
- Riders Preferred Membership (RPM): Subscription-based loyalty program at $39.99/year offering 5% cash back, 10% off 70+ brands, free 2-day shipping, free returns, and exclusive member experiences.
- ZillaCash Rewards: Free loyalty program earning $5 ZillaCash for every $100 spent, redeemable on future purchases. This drives repeat purchase behavior and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping over $49.99 |
| Subscription | Annual | Riders Preferred Membership (RPM) subscription at $39.99/year |
| Freemium | Pay-as-you-go | ZillaCash free loyalty rewards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
RevZilla product offering
Product offeringCore offering
RevZilla is a direct-to-consumer online retailer of motorcycle gear, parts, and accessories, founded by riders in 2007 and operating as the largest such retailer in the United States. The platform offers a comprehensive catalog across categories including helmets, riding gear, parts, tires, and accessories from 70+ third-party brands such as Alpinestars, Dainese, Klim, REV'IT!, Shoei, AGV, and Bell. The company supplements retail with HD video product reviews, a Shop Your Ride vehicle-matching tool, and subscription-based (RPM) and free (ZillaCash) loyalty programs.
Product overview
RevZilla operates as a single unified e-commerce platform — the largest online retailer of motorcycle gear, parts, and accessories in the U.S. — supplemented by complementary loyalty programs and content platforms. The core RevZilla.com platform enables riders to shop by vehicle, browse extensive product categories (helmets, riding gear, parts, accessories, tires), and access expert video reviews. The product portfolio is extended by two loyalty programs: the free ZillaCash rewards program and the paid Riders Preferred Membership (RPM) subscription. Supporting the shopping experience are the Common Tread editorial blog and the REVER ride-planning mobile app. RevZilla also carries extensive sub-brand product lines including 509 (snowmobile gear), Forcefield (body armor), and EVS (motocross protection equipment), among many other third-party motorcycle gear manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- ZillaCash: Free loyalty rewards program earning $5 for every $100 spent per order
- RPM (Riders Preferred Membership)
- Common Tread Blog
Products and services
- RevZilla E-commerce Retail Platform Direct-to-consumer online storefront selling motorcycle helmets, riding gear, parts, accessories, and tires from 70+ third-party brands. Includes a Shop Your Ride vehicle selector, HD video product reviews, free shipping over $49.99, no restock fees, and a price match guarantee for U.S. riders.
- Riders Preferred Membership (RPM) Annual subscription loyalty program priced at $39.99/year providing 5% cash back on qualifying items, 10% off over 70 brands, free 2-day shipping and free returns, $15 welcome cash for new members, early access to sales and new releases, and member-exclusive event experiences for motorcycle riders.
- REVER Ride Planning App Mobile ride planning and tracking application offered through the Comoto ecosystem, enabling motorcyclists to plan, record, and share rides; available with a 50% discount on the REVER Pro subscription for RPM members.
Companies that use RevZilla
Customer profileSegments5 records
Ideal customer profiles2 records
RevZilla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RevZilla partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MipscoreMips is a key industry partner supporting Comoto's 'Airbags Save' campaign for Motorcycle Safety Awareness Month, helping to promote wearable airbag technology and rider safety awareness.
- AlpinestarscoreAlpinestars is a key industry partner supporting Comoto's 'Airbags Save' campaign. The Alpinestars Tech-Air 5 Plasma airbag vest is featured in the campaign with a personal testimonial from a Cycle Gear employee who survived a crash while wearing the product.
- Progressive InsurancecoreProgressive Insurance is a key industry partner supporting Comoto's 'Airbags Save' campaign for Motorcycle Safety Awareness Month, contributing to rider safety awareness initiatives.
- Twisted RoadminorTwisted Road partnership offers RPM members discounts on bike rentals through the loyalty program benefits.
- REVERcoreREVER is a ride planning app owned by parent company Comoto, integrated with RevZilla's ecosystem. Available through RevZilla's website and offers 50% off REVER Pro subscription for RPM members.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RevZilla competitors and assessment
Company assessmentDirect peers
- Cycle Gear: Sibling brand under Comoto Holdings, focused on physical retail motorcycle gear and apparel stores. Operates the same motorcycle gear category with overlap in products, brands, and customer base, providing RevZilla with its omnichannel fulfillment backbone.
- J&P Cycles: Another Comoto Holdings subsidiary, specializing in V-twin and cruiser motorcycle parts and accessories. Comparable online retail model with similar ZillaCash-integrated loyalty, sharing inventory and customers with RevZilla.
- Rocky Mountain ATV/MC: Large online retailer specializing in dirt bike, ATV, UTV, and motocross gear and parts. Directly comparable e-commerce model with strong content and loyalty programs, competing for off-road and powersports riders.
- Dennis Kirk: Long-standing online retailer of motorcycle, ATV, and snowmobile parts, gear, and accessories. Direct competitor with similar product breadth, customer base, and e-commerce-first model.
- Motorcycle Superstore: Online motorcycle gear, parts, and accessories retailer competing head-to-head with RevZilla across helmets, riding gear, and tires. Highly comparable offering and target customer.
- BikeBandit: Online retailer focused on motorcycle parts, OEM replacements, and aftermarket gear. Comparable e-commerce platform with parts fitment tools, serving the same enthusiast rider base as RevZilla.
- ChapMoto: Online motorcycle, ATV, and powersports retailer carrying similar riding gear, parts, and tire categories. Smaller-scale direct competitor in the same vertical.
Broad incumbents
- Amazon: Massive third-party marketplace carrying motorcycle gear, helmets, parts, and accessories. Represents broad-based price competition and convenience competition rather than specialized service, but still a significant share-of-wallet threat.
Emerging players
- Alpinestars: Major motorcycle apparel brand increasingly investing in direct-to-consumer e-commerce. A key RevZilla vendor but also a potential disintermediation threat as brand-direct channels scale.
- Shoei: Premium helmet brand with growing direct online sales. Listed as a core vendor for RevZilla but evolving brand-direct presence illustrates the channel conflict risk for retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RevZilla social profiles
Digital presenceRevZilla compliance and trust
Trust signalCompliance1 record
RevZilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
RevZilla leadership team
Management profileNumber of profiles
Profiles2 records
RevZilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RevZilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RevZilla
What does RevZilla do?
RevZilla is a direct-to-consumer online retailer of motorcycle gear, parts, and accessories, founded by riders in 2007 and operating as the largest such retailer in the United States. The platform offers a comprehensive catalog across categories including helmets, riding gear, parts, tires, and accessories from 70+ third-party brands such as Alpinestars, Dainese, Klim, REV'IT!, Shoei, AGV, and Bell. The company supplements retail with HD video product reviews, a Shop Your Ride vehicle-matching tool, and subscription-based (RPM) and free (ZillaCash) loyalty programs.
Is RevZilla a public or private company?
RevZilla is a private company. It is classified as corporate owned and is currently operating.
When was RevZilla founded?
RevZilla was founded in 2007. It employs 1,001 to 5,000 people.
Where is RevZilla based?
RevZilla is headquartered in Philadelphia, United States, in the North America region.
How does RevZilla make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are riders Preferred Membership (RPM) and zillaCash Rewards.
Who are RevZilla's main competitors?
Direct peers on record are Cycle Gear, J&P Cycles, Rocky Mountain ATV/MC, Dennis Kirk, Motorcycle Superstore, BikeBandit and ChapMoto. Amazon is listed as a broad incumbent. Emerging players are Alpinestars and Shoei.
Does RevZilla have an API?
No public API is recorded for RevZilla.
What industry is RevZilla in?
RevZilla's product category is Motorcycle Gear E-commerce Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 4413 and its SIC code is 5600.