Electrolux Canada Corp.

What Electrolux Canada Corp. does

Electrolux Canada Corp. is the Canadian operational subsidiary of AB Electrolux (publ), a Sweden-founded global appliance company established in 1919 and operating in Canada since 1923. Headquartered in Mississauga, Ontario with 501–1,000 employees, the entity manufactures and distributes premium home appliances across three core categories: kitchen (built-in and panel-ready dishwashers in 18" and 24" widths; refrigerators in French-door, bottom-freezer, single-door, beverage-center, and wine-storage form factors; ranges in induction, gas, and dual-fuel; single and double wall ovens; cooktops; built-in and over-the-range microwaves; and ventilation hoods); laundry (front-load washers from 2.7 to 5.2 Cu. Ft. IEC and matching electric/gas dryers from 4.0 to 8.0 Cu. Ft., plus compact ventless condensation and heat-pump dryers and space-saving Laundry Tower stacked combinations); and floor care (cordless vacuums including a 2-in-1 Complete Home Wet & Dry model). The portfolio is anchored by a set of proprietary technologies — patented SmartBoost detergent-premix cleaning, LuxCare wash and dry systems, Perfect Steam, Balanced Dry, Predictive Dry, DishSense soil sensing, StainTreat II, Pure Rinse, and Instant Refresh — and certified under ENERGY STAR (with Most Efficient 2025 designation on the EDSP4944CS dishwasher), NSF sanitization/allergen reduction, CEE Tier 1/2, Star-K, and AHAM HLW-2013 performance programs, with Google Assistant and Alexa voice control across major categories.

Electrolux Canada generates revenue primarily through hardware sales of premium-tier appliances, distributed via direct-to-consumer e-commerce at electrolux.ca, third-party retail partnerships (including Costco), a national service locator network for installation and repairs, and frigidaireapplianceparts.com for replacement parts. Featured SKU pricing spans roughly $1,349 CAD (entry gas dryer) to $5,299 CAD (large-capacity freezer), positioning the brand above mass-market competitors on the basis of proprietary cleaning/drying performance, energy and water efficiency, quiet operation (42 dBA dishwashers), and form-factor flexibility (built-in, panel-ready, stacked, compact, ventless, and heat-pump configurations).

The company targets Canadian residential consumers as a single horizontal segment, with messaging centered on sustainability (Nature United Plant a Billion Trees partnership, garment-longevity claims tied to 20–30% carbon-footprint reduction, and ENERGY STAR efficiency leadership) and premium quality. Strategic posture emphasizes product-led growth, multi-channel distribution, and aftersales service/partssupport rather than enterprise or B2B channels; no funding rounds, M&A, or leadership changes are disclosed in the source data, and Canadian revenue is consolidated within AB Electrolux Group's North American reporting.

Name

Electrolux Canada Corp.

Legal name

Electrolux Canada

Website

https://electrolux.ca

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Electrolux Canada Corp. is the Mississauga-based Canadian subsidiary of AB Electrolux, selling premium kitchen, laundry, and floor care appliances directly via electrolux.ca and through retailers such as Costco to Canadian residential consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Appliance Sales: Direct consumer sales of home appliances through Electrolux's Canadian e-commerce website and retail partners including major retailers. Products include washing machines, dryers, refrigerators, dishwashers, cooktops, wall ovens, microwaves, ventilation, and floor care vacuums.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Electrolux Canada manufactures and sells premium home appliances across kitchen, laundry, and floor care categories. The kitchen line includes dishwashers (with patented SmartBoost® cleaning), refrigerators, ranges, wall ovens, cooktops, microwaves, and ventilation. The laundry line includes front-load washers and dryers with LuxCare, Perfect Steam, Balanced Dry and Predictive Dry technologies, plus stacked Laundry Tower and compact ventless/heat pump models. Floor care includes cordless vacuums such as the Complete Home Wet & Dry 2-in-1 unit.

Product overview

Electrolux Canada Corp. offers a broad portfolio of home appliances organized across Kitchen, Laundry, and Floor Care categories. The Kitchen lineup includes built-in dishwashers (18" and 24", with SmartBoost clean technology and ultra-quiet operation), refrigerators across multiple form factors (French door, bottom freezer, single door refrigerator and freezer in 19–23 Cu. Ft. capacities, plus under-counter beverage centers and wine coolers), cooking appliances (induction, gas, and dual fuel ranges; single and double wall ovens; induction, electric, and gas cooktops; built-in and over-the-range microwaves; and ventilation hoods). The Laundry lineup features front load washers (2.7–5.2 Cu. Ft. IEC, with LuxCare wash, Perfect Steam, SmartBoost, StainTreat, and Pure Rinse technologies) and matching electric/gas dryers (4.0–8.0 Cu. Ft., with LuxCare Dry, Predictive Dry, Balanced Dry, Instant Refresh, and Perfect Steam), including compact ventless condensation and heat pump models. The Laundry Tower is a space-saving stacked washer-dryer unit occupying half the floor space. Floor care includes the Complete Home Wet & Dry cordless vacuum. All major appliances support Google Assistant and Alexa voice control.

Differentiator

Problem solved

Functional benefit

Products and services

• Dishwashers Built-in home dishwashers in 18-inch and 24-inch widths featuring SmartBoost clean technology, MaxDry drying, Adaptive Quick Wash cycles, and ultra-quiet 42 dBA operation, aimed at Canadian residential consumers.
• Refrigerators

Quantifiable outcome

• Save up to 4,000 gallons of water per year with dishwashers
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Nature UnitedcoreStrategic or Co-development PartnerElectrolux is proud to be a partner of Nature United. Through the Plant a Billion Trees campaign, when customers register their Electrolux appliance, the company plants a tree in their name. This is part of a significant forest restoration effort to plant one billion trees globally. The partnership supports environmental sustainability and shapes a better future for the planet.
• Frigidaire Appliance PartscoreChannel Partner/ Reseller/ DistributorReplacement parts distributor for Electrolux and Frigidaire appliances. Accessible through frigidaireapplianceparts.com for service and repair needs.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/electroluxcanada
• Instagraminstagram.com/electroluxcan
• Xx.com/electroluxCAN
• LinkedInlinkedin.com/company/electrolux-canada-corp-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrolux Canada Corp.