Bushfire
Bushfire.io is a Canberra-based SaaS company that provides a real-time 3D situational-awareness platform aggregating natural-disaster warnings, satellite hotspots, lightning and wind forecasts for individuals, professionals, commercial/government teams and enterprise customers across Australia, Europe and North America.
- Company typePrivate
- Founded2019
- HeadquartersCanberra, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Bushfire does
Bushfire.io (Bushfire) is a privately held Australian SaaS company founded around the 2019-2020 Australian bushfire season and headquartered in Canberra. It operates a real-time, WebGL2-based geospatial situational-awareness platform — branded "The Natural Disaster Map" — that ingests satellite imagery, weather and warning data, lightning strikes, fire-fighting aircraft telemetry and high-resolution wind forecasts, then renders them on an interactive 3D globe accessible via web, iOS and Android clients.
The platform's product surface spans four tiers: an "Always Free" consumer tier (up to 5 push notifications within a 75km circle, lower-resolution GFS wind forecasts), a Pro tier that unlocks a patent-pending 3D wind and terrain view, polygon-based alerts, hourly high-resolution BOM/NOAA/ECMWF forecasts, SMS alerts and positive-lightning overlays, a Business tier adding team collaboration, organisational email alerts and one year of hourly historical playback, and an Enterprise tier sold via direct sales with company-wide licensing, webhook integration into Business Continuity/Risk/Crisis platforms such as Battleground, and optional Cloud & Whitelabel, Raw Data Access, Custom Engineering and High Availability Hosting add-ons. Data inputs are sourced from authoritative meteorological agencies (Australian BOM, US NOAA, EU ECMWF) plus satellite hotspot feeds.
Bushfire.io monetises via subscription (Pro, Business) and bespoke managed-services contracts (Enterprise), with a permanently free tier acting as a product-led growth funnel. Its customer segments span individuals (Free), pros and community users such as firefighters, volunteers, journalists and researchers (Pro), commercial and government organisations (Business), and large corporates requiring whitelabel and SLA-backed deployments (Enterprise). Geographic coverage explicitly extends to Australia, Europe and North America (United States and Canada). The only disclosed financing is an A$10,000–A$30,000 Innovation Connect grant from the Canberra Innovation Network / ACT Government in 2022; headcount, revenue and ownership details beyond grant funding are not disclosed.
Bushfire firmographics
Firmographics- Name
- Bushfire
- Legal name
- Bushfire.io
- Website
- https://bushfire.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bushfire.io is a Canberra-based SaaS company that provides a real-time 3D situational-awareness platform aggregating natural-disaster warnings, satellite hotspots, lightning and wind forecasts for individuals, professionals, commercial/government teams and enterprise customers across Australia, Europe and North America.
- Ownership category
- akta.pro rank
Bushfire industry classification
Industry- Product category
- Disaster Management Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Environmental Consulting Services (54162), Geophysical Surveying and Mapping Services (541360)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)
- akta.pro secondary industries
- Early Warning, Conflict Analysis & Prevention Programs (BPADAFAK), Disaster Response & Search and Rescue (SAR) (BPADADAA), Remote Sensing & Geospatial MRV (Satellite, Aerial, LiDAR, SAR) (EUABACAF)
Keywords
Where Bushfire is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bushfire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Freemium consumer subscription: 'Always Free' tier with limited notifications, lower-resolution GFS wind forecasts and basic map features acts as a permanent free entry point intended to funnel users into paid Pro plans.
- Pro paid subscription: Recurring Pro subscription for individuals, professionals and community users; unlocks patent-pending 3D wind and terrain view, up to 25 notifications, polygon alerts, hourly high-resolution BOM/NOAA/ECMWF wind forecasts, SMS alerts and lightning overlay. Pricing is gated behind login.
- Business / team subscription: Subscription for commercial and government customers with team management, shareable points-of-interest, organisational email alerts, year-long historical playback and team access controls.
- Enterprise contract (company-wide subscription): Company-wide subscription with no per-user fees, advanced admin controls, webhook integration, priority support, and add-ons for Cloud & Whitelabel, Raw Data Access, Custom Engineering and High Availability Hosting — sold via direct 'Contact Us' sales motion.
- Telecommunications / SMS alerts add-on: Pro tier offers SMS text alerts to up to 2 devices as part of (or add-on to) the subscription, generating incremental ARPU on top of the core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Always Free — situational-awareness platform with up to 5 notifications in a 75km circle, shape-drawing, and lower-res (30km, 3-hourly) GFS wind forecasts. |
| Subscription | Annual | Pro — advanced features including patent-pending 3D wind/terrain view, polygon alerts, hourly high-res BOM/NOAA/ECMWF forecasts, SMS alerts and lightning overlay. |
| Subscription | Annual | Business — team-oriented disaster management with shared points-of-interest, organisational email alerts, year-long history, and team access controls. |
| Other | Multi-year contract | Enterprise — company-wide subscription with no per-user fees, webhook integration, priority support and optional Whitelabel/Raw Data/Custom Engineering/HA Hosting add-ons. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Bushfire product offering
Product offeringCore offering
Bushfire.io provides a real-time natural disaster situational awareness platform that aggregates official warnings, satellite-detected hotspots, positive lightning strikes, firefighting aircraft telemetry, and high-resolution wind forecasts into an interactive 3D globe. The platform delivers multi-channel alerts (push, SMS, email) scoped to user-defined polygons across Australia, Europe, and North America, with a patent-pending 3D wind and terrain view available to paid subscribers. It is sold via a freemium consumer tier (Always Free), a Pro subscription for individuals and professionals, a Business subscription for teams, and an Enterprise contract for company-wide deployments with whitelabel, raw data, and custom engineering add-ons.
Product overview
Bushfire.io operates as a single unified natural disaster situational awareness platform branded "The Natural Disaster Map," with tiered plans (Always Free, Pro, Business, Enterprise) and a companion Bushfire.io mobile app for iOS and Android. The core web platform delivers interactive mapping of warnings, incidents, satellite-detected hotspots, aircraft, and wind forecasts across Australia, Europe, and North America; the Pro and Business tiers layer on the patent-pending 3D wind and terrain view, polygon-based alerting, SMS/email warnings, lightning data, historical playback, and team collaboration, while the Enterprise tier adds raw data access, custom engineering, webhooks, and whitelabel/multi-tenant deployment.
Differentiator
Problem solved
Functional benefit
Brands
- Bushfire.io Pro: Paid tier subscription offering advanced features including 3D wind and terrain view, high-resolution wind forecasts, polygon-based alerts, SMS alerts, lightning detection, historical map view, and SMS/email notifications.
- Bushfire.io Business
- Bushfire.io Enterprise
Products and services
- Bushfire.io Web Platform (The Natural Disaster Map) A web-based natural disaster situational awareness platform providing an interactive 3D globe that consolidates official warnings, satellite-detected hotspots, positive lightning strikes, firefighting aircraft, and wind forecasts across Australia, Europe, and North America. Designed for individuals, professionals, community responders, and enterprise teams via tiered subscription plans.
- Bushfire.io Mobile App (iOS and Android)
Quantifiable outcome
- Handles well over 500,000 map data points in a single session
- +3 more outcomes
Companies that use Bushfire
Customer profileSegments4 records
Ideal customer profiles4 records
Bushfire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Bushfire partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BattlegroundcoreBattleground is listed on the Enterprise tier page as a leading platform for Business Continuity, Risk, and Crisis Management that Bushfire.io 'integrate[s] seamlessly with'. The integration is positioned as a flagship Enterprise capability alongside webhook support and whitelabel add-ons.
- ApplecoreApple is one of four identity providers offered for sign-in (alongside Microsoft, Google and Facebook). Apple also hosts the native iPhone, iPad and Mac 'Bushfire.io' app on its Australian App Store (id 1505151045).
- GooglecoreGoogle hosts the native Android 'Bushfire.io' app on the Play Store (package id io.bushfire.ui) and is one of four social sign-in providers. Google services are also a default platform on which the web app recommends Chrome ≥87.
- Australian Bureau of Meteorology (BOM)coreBOM is one of three named providers of high-resolution wind forecasts in the Pro tier (alongside NOAA and ECMWF), supporting the platform's fire-behaviour and situational-awareness use cases in Australia.
- US National Oceanic and Atmospheric Administration (NOAA)coreNOAA supplies hourly high-resolution wind forecasts on the Pro tier and is also the default source of the free tier's lower-resolution (30km, 3-hourly) Global Forecast System (GFS) data.
- European Centre for Medium-Range Weather Forecasts (ECMWF)coreECMWF is one of three named providers of high-resolution wind forecasts available on the Pro tier, serving European and global users of the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bushfire competitors and assessment
Company assessmentDirect peers
- Watch Duty: US-based wildfire alerting app that aggregates official incident data and dispatches trained volunteers; directly comparable to Bushfire.io's consumer-facing wildfire situational-awareness and push-alert functionality.
- Pulsara: Real-time emergency communication and alerting platform used by EMS, hospitals and emergency management; comparable to Bushfire.io's Business/Enterprise push, SMS, email and team alerting capability.
- Frontline Wildfire Defense: Wildfire situational-awareness and home-defense app for residents in fire-prone regions; a direct peer in the consumer/prosumer wildfire alerting and preparation space.
Broad incumbents
- Everbridge: Public-listed critical event management and mass-notification incumbent; offers a much broader portfolio (CEM, IT alerting, travel risk) that overlaps with Bushfire.io's enterprise alerting and BCM integration use cases.
- Motorola Solutions (Rave Mobile Safety): Mass notification, 911 alerting and emergency communications suite inside Motorola Solutions; competes with Bushfire.io for enterprise and government emergency alerting contracts.
- Crisis24 (GardaWorld): Global critical event management and integrated risk platform covering threat intelligence, mass notification and crisis response; broad incumbent that overlaps with Bushfire.io's enterprise situational-awareness positioning.
Emerging players
- Veoci: No-code emergency management and crisis-response platform for governments and corporations; an emerging competitor that addresses similar Business Continuity / Crisis Management workflows Bushfire.io targets via Battleground.
- Pano AI: AI-powered wildfire detection using mountaintop cameras and satellites; an emerging player whose situational-awareness data and alerting tooling partially overlap with Bushfire.io's hotspot and alert layers.
Regional players
- Spatial Vision: Australian geospatial and emergency-management solutions provider; comparable to Bushfire.io's spatial/GIS capability and Australian disaster-management focus but primarily services ANZ markets.
Others
- Tomorrow.io: Weather intelligence and forecasting API/platform for enterprises; an adjacent data-and-insights provider rather than a direct alerting competitor, but overlapping in the high-resolution weather feeds that power Bushfire.io's Pro tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bushfire social profiles
Digital presenceBushfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bushfire leadership team
Management profileNumber of profiles
Bushfire funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bushfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bushfire
What does Bushfire do?
Bushfire.io provides a real-time natural disaster situational awareness platform that aggregates official warnings, satellite-detected hotspots, positive lightning strikes, firefighting aircraft telemetry, and high-resolution wind forecasts into an interactive 3D globe. The platform delivers multi-channel alerts (push, SMS, email) scoped to user-defined polygons across Australia, Europe, and North America, with a patent-pending 3D wind and terrain view available to paid subscribers. It is sold via a freemium consumer tier (Always Free), a Pro subscription for individuals and professionals, a Business subscription for teams, and an Enterprise contract for company-wide deployments with whitelabel, raw data, and custom engineering add-ons.
Is Bushfire a public or private company?
Bushfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bushfire founded?
Bushfire was founded in 2019. It employs 1 to 10 people.
Where is Bushfire based?
Bushfire is headquartered in Canberra, Australia, in the Oceania region.
How does Bushfire make money?
Five revenue lines are on record. Freemium consumer subscription is the primary driver. The others are pro paid subscription, business / team subscription, enterprise contract (company-wide subscription) and telecommunications / SMS alerts add-on.
Who are Bushfire's main competitors?
Direct peers on record are Watch Duty, Pulsara and Frontline Wildfire Defense. Broad incumbents are Everbridge, Motorola Solutions (Rave Mobile Safety) and Crisis24 (GardaWorld). Emerging players are Veoci and Pano AI. Spatial Vision is listed as a regional player. Tomorrow.io is listed as an others.
Does Bushfire have an API?
No public API is recorded for Bushfire.
What industry is Bushfire in?
Bushfire's product category is Disaster Management Software. Its primary akta.pro industry code is HLAJAGAF, Emergency Communications, Alerting & Public Warning Systems, with a secondary code of BPADAFAK, Early Warning, Conflict Analysis & Prevention Programs. Its NAICS code is 541370 and its SIC code is 7372.