Laudus
Laudus S.A. is a Chile-based cloud ERP provider serving small and medium-sized businesses and accounting firms with an all-in-one, multi-module subscription platform integrated with Chile's SII tax authority, operating as a Visma Group subsidiary.
- Company typePrivate
- Founded2004
- HeadquartersProvidencia, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Laudus does
Laudus S.A. is a Chilean cloud ERP software provider headquartered in Providencia, Santiago, that serves small and medium-sized businesses (PYMES) and accounting firms across Chile. Founded in the early 2000s and operating as a subsidiary of the European software conglomerate Visma Group, the company reports a customer base of more than 30,000 companies and 150,000 active users after more than 20 years of continuous operation in the local market.
The company's core product, Laudus ERP, is a multi-module cloud platform that bundles purchases, sales, accounting, payroll/personnel, inventory, electronic invoicing (DTE), and control reports into a single subscription priced per company rather than per module or user, with no lock-in contracts. The platform is API-first, exposing a REST API (currently in Beta) that supports CRUD on customers, contacts, quotes, sales orders, products, and accounts with JWT authentication and JSON/XML payloads. Native integration with Chile's tax authority (SII) provides direct electronic document submission, and supplementary integrations include a WooCommerce plugin for e-commerce order and inventory synchronization and a Previred file editor for payroll. In 2020 the company layered in AI-powered capabilities including a natural-language interface, generative financial analysis, an AI dashboard, and an AI-powered support agent, with a separate ChatGPT-backed agent available for API users.
Revenue is generated primarily from monthly or annual subscription fees, supplemented by one-time implementation services (currently offered free for Basic and Accountant plans under promotional terms), recurring commissions paid to accounting-firm partners through the Plan de Referidos affiliate program, and co-marketing promotions with Banco Santander offering 30% off monthly fees and 50% off implementation for customers paying through Santander cards. Distribution is sales-led and exclusively Chilean, combining direct enterprise field sales, online self-service demos, WhatsApp-based sales support, and the Plan Contador channel that targets accounting firms managing multiple client companies from a single license.
Laudus firmographics
Firmographics- Name
- Laudus
- Legal name
- Laudus S.A.
- Website
- https://laudus.cl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laudus S.A. is a Chile-based cloud ERP provider serving small and medium-sized businesses and accounting firms with an all-in-one, multi-module subscription platform integrated with Chile's SII tax authority, operating as a Visma Group subsidiary.
- Ownership category
- akta.pro rank
Laudus industry classification
Industry- Product category
- Cloud ERP Software
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Laudus is headquartered
LocationHeadquarters
- HQ city
- Providencia
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Laudus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription-based revenue model. All modules are included in a single price. No additional charges per module or user for multi-company management.
- Implementation Services: One-time implementation fees with promotional discounts available (50% off with Banco Santander). Implementation is currently offered free for Basic and Accountant plans during promotional periods.
- Referral Program: Recurring commissions earned by referring new customers. Partners receive monthly recurring revenue for each subscribed client they recommend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Básico (Basic Plan) - Free implementation during promotions |
| Subscription | Monthly | Plan Contador (Accountant Plan) - Exclusive plan for accounting firms |
| Subscription | Monthly | Corporate pricing through Banco Santander |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Laudus product offering
Product offeringCore offering
Laudus sells a cloud-based, multi-module ERP platform (Laudus ERP) for Chilean small and medium-sized businesses and accounting firms, with all core modules — Purchases, Sales, Accounting, Personnel/Payroll, Inventory, and Electronic Invoicing (DTE) — bundled in a single subscription price. It also offers a companion point-of-sale product (Laudus POS), an Accountant Plan for managing multiple client companies, and a REST API and WooCommerce plugin for external integrations, with direct integration to Chile's tax authority (SII) for electronic invoicing compliance.
Product overview
Laudus is an ERP software company based in Chile, offering a unified platform-plus-modules architecture. The core product is the Laudus ERP system, which includes six built-in modules (Purchases, Sales, Accounting, Personnel, Inventory, and Electronic Invoicing), plus Control Reports and an API. Adjacent products include the Laudus POS for point-of-sale operations and the Plan Contador (Accountant Plan) and Plan de Referidos (Referral Plan) as specialized subscription tiers. The platform is marketed as multi-company, with all modules available from day one at a single price. Electronic invoicing is integrated with Chile's SII. An API enables external system integration, and an official WooCommerce plugin extends e-commerce connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Laudus ERP: The core enterprise resource planning software platform offering modules for purchases, sales, accounting, personnel/payroll, inventory, and electronic invoicing.
- Laudus POS
- Plan Contador
- Plan de Referidos
Products and services
- Laudus ERP Cloud-based multi-module ERP system for Chilean small and medium-sized businesses. Bundles six modules — Purchases, Sales, Accounting, Personnel/Payroll, Inventory, and Electronic Invoicing — plus Control Reports and an API, all in a single subscription. Supports multi-company management, real-time inventory, AI-powered financial analysis, and direct SII integration for electronic invoicing compliance.
- Laudus POS Point-of-sale system that integrates software with a POS terminal to provide real-time information on each transaction, inventory, and electronic invoicing. Designed for businesses that need to issue electronic invoices or receipts at fixed or mobile sales locations.
Quantifiable outcome
- 70% reduction in manual work
- +4 more outcomes
Companies that use Laudus
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Laudus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Laudus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Banco SantanderflagshipExclusive promotional partnership offering 30% discount on monthly fees and 50% discount on implementation costs for customers paying with Banco Santander credit/debit cards or through PAC automatic payment. Valid indefinitely for both online and in-person purchases. Non-accumulative with other promotions.
- SII (Servicio de Impuestos Internos)coreChile's tax authority with whom Laudus maintains official integration for electronic document issuance (DTEs). Automatic compliance with Chilean tax regulations and real-time document submission.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Laudus competitors and assessment
Company assessmentDirect peers
- Defontana: Chilean cloud ERP provider targeting SMBs with accounting, inventory, payroll, and electronic invoicing modules integrated with SII. Directly competes with Laudus in the same Chilean SMB and accounting-firm segments with a comparable all-in-one pricing model.
- Softland: LATAM-focused ERP vendor (part of Grupo PDV) offering accounting, payroll, inventory, and electronic invoicing modules across multiple Latin American countries. Competes with Laudus in the SMB ERP segment, particularly where Chilean-headquartered customers operate regionally.
- Nubox: Chilean cloud accounting and ERP platform owned by Grupo Adyen, serving SMBs and accounting firms with electronic invoicing, payroll, and financial reporting. Closely comparable to Laudus in customer profile (Chilean SMBs and contadores) and core functionality.
- BSale: Chilean cloud point-of-sale and e-invoicing platform focused on retail SMBs. Overlaps with Laudus's POS module and DTE functionality for the retail segment in Chile.
Emerging players
- Odoo: Global open-source ERP suite with strong growth in LATAM, offering modular accounting, inventory, POS, and electronic invoicing. Increasing overlap with Laudus in the Chilean SMB ERP market through local partners and community implementations.
Regional players
- Siigo: Colombian-headquartered cloud accounting and ERP platform serving SMBs across multiple LATAM countries. Comparable business model targeting accountants and SMBs with regulatory compliance built in, though primarily focused on Colombia and Andean markets.
- Conta Azul: Brazilian cloud ERP/accounting platform for SMBs with modules for invoicing, financial management, and payroll. Highly comparable SaaS business model and SMB target segment, though geographically focused on Brazil rather than Chile.
Broad incumbents
- SAP Business One: SAP's SMB-focused ERP offering serving mid-market and upper SMB customers globally, including in Chile. Represents a credible competitor as SMBs mature and as SAP local partners push into the same segment Laudus serves.
- Oracle NetSuite: Global cloud ERP platform serving SMBs and mid-market companies worldwide. Comparable cloud-native, multi-module ERP architecture; competes with Laudus as Chilean SMBs grow and require more sophisticated systems.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs with deep integration into the Microsoft 365 ecosystem. Increasingly competing in the LATAM SMB ERP space and leveraging Microsoft's enterprise relationships to win customers Laudus targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laudus social profiles
Digital presenceLaudus compliance and trust
Trust signalCompliance1 record
Laudus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laudus leadership team
Management profileNumber of profiles
Laudus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laudus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laudus
What does Laudus do?
Laudus sells a cloud-based, multi-module ERP platform (Laudus ERP) for Chilean small and medium-sized businesses and accounting firms, with all core modules — Purchases, Sales, Accounting, Personnel/Payroll, Inventory, and Electronic Invoicing (DTE) — bundled in a single subscription price. It also offers a companion point-of-sale product (Laudus POS), an Accountant Plan for managing multiple client companies, and a REST API and WooCommerce plugin for external integrations, with direct integration to Chile's tax authority (SII) for electronic invoicing compliance.
Is Laudus a public or private company?
Laudus is a private company. It is classified as corporate owned and is currently operating.
When was Laudus founded?
Laudus was founded in 2004. It employs 11 to 50 people.
Where is Laudus based?
Laudus is headquartered in Providencia, Argentina, in the Latin America region.
How does Laudus make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are implementation Services and referral Program.
Who are Laudus's main competitors?
Direct peers on record are Defontana, Softland, Nubox and BSale. Odoo is listed as an emerging player. Regional players are Siigo and Conta Azul. Broad incumbents are SAP Business One, Oracle NetSuite and Microsoft Dynamics 365 Business Central.
Does Laudus have an API?
Yes. Laudus provides a REST API (currently in Beta) that allows external systems to connect to the Laudus ERP for retrieving and updating information. Developers can insert sales orders, retrieve accounting entries filtered by date and account, and perform CRUD operations on entities such as customers, contacts, quotes, sales orders, products, and accounts. Authentication uses JWT tokens obtained via POST /security/login. The API supports GET, POST, PUT, and DELETE verbs, returns data in JSON and XML formats, and uses compression (Accept-Encoding: gzip, deflate, br). Code examples are provided in C#, Python, and PHP. API access requires the company to be hosted on Laudus remote servers and must be explicitly enabled in Tools > Options. Developer documentation is at laudus.cl/ayuda/api.
What industry is Laudus in?
Laudus's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office).