ContaAzul
ContaAzul is a Brazilian cloud-based ERP platform providing financial management, electronic invoicing, bank reconciliation, and accountant connectivity to micro, small, and medium-sized businesses, distributed via self-serve SaaS and an accountant/BPO partner network, and owned by Norwegian software group Visma since August 2025.
- Company typePrivate
- Founded2012
- HeadquartersJoinville, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What ContaAzul does
ContaAzul is a Brazilian cloud-based ERP platform that provides financial management, electronic invoicing, automatic collections, bank reconciliation, and accountant connectivity to micro, small, and medium-sized businesses (ME and EPP with annual revenue from R$81K to R$1.5M+). The core product unifies invoicing (NF-e, NFS-e, NFC-e), a PJ business account (operated as a banking correspondent under BTG Pactual's license per CMN Resolution 4.935), inventory and sales modules, financial reporting, and an AI-powered document capture feature (Conta AI Captura) into a single subscription SaaS priced in three tiers (Controle, Avançado, Performance) at R$309.90 to R$719.90 per month on annual billing. The platform is complemented by a CA de Bolso mobile application and is sold via self-serve website trials plus a large channel ecosystem of accountants and financial BPO providers.
The company was founded in 2012 in Joinville, Santa Catarina, and grew to 501-1,000 employees through organic product expansion and a community-led GTM anchored by three flagship programs: the CON annual conference (CON26 targeting 5,000+ attendees), the Conta Azul na Estrada regional roadshow (125+ editions, 12,000+ participants), and the Formação de Heróis webinar series (7,500+ accountants across 70+ editions). In August 2025, ContaAzul was acquired by Norwegian business software group Visma for R$1.7 billion, the largest M&A transaction in Santa Catarina's technology sector. Visma subsequently acquired MaisMei in February 2026, Brazil's largest private MEI platform serving 3.7 million micro-entrepreneurs, and is positioning ContaAzul and MaisMei together as a 'start-to-scale' product pathway for the Brazilian SMB market. ContaAzul is operated by Contaazul Software LTDA and remains headquartered in Joinville under Visma ownership.
ContaAzul firmographics
Firmographics- Name
- ContaAzul
- Legal name
- Contaazul Software LTDA
- Website
- https://contaazul.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ContaAzul is a Brazilian cloud-based ERP platform providing financial management, electronic invoicing, bank reconciliation, and accountant connectivity to micro, small, and medium-sized businesses, distributed via self-serve SaaS and an accountant/BPO partner network, and owned by Norwegian software group Visma since August 2025.
- Ownership category
- akta.pro rank
ContaAzul industry classification
Industry- Product category
- Cloud ERP for Small Business Financial Management
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Finance Services (6199)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where ContaAzul is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ContaAzul business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - ERP Plans: Tiered subscription model with three plans (Controle, Avançado, Performance) priced monthly with annual discount options. Each tier targets different business sizes based on annual revenue and user count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Controle - Entry tier for micro-enterprises (ME) with annual revenue R$81K-R$360K, 2 users |
| Subscription | Annual | Avançado - Mid-tier for small businesses with annual revenue R$360K-R$1.5M, 5 users |
| Subscription | Annual | Performance - Upper-tier for medium businesses with annual revenue R$1.5M+, 15 users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
ContaAzul product offering
Product offeringCore offering
ContaAzul provides a cloud-based ERP platform for financial management of Brazilian micro, small, and medium-sized businesses, integrating electronic invoice issuance (NF-e, NFS-e, NFC-e), automatic collections, bank reconciliation, PJ business account, inventory and sales management, and accountant connectivity into a single subscription-based system. The offering is delivered through three tiered SaaS plans (Controle, Avançado, Performance) and a companion mobile app (CA de Bolso), with an AI-powered data capture module (Conta AI) for automated document processing.
Product overview
Conta Azul is a Brazilian cloud-based ERP (Enterprise Resource Planning) platform designed for financial management of micro, small, and medium-sized businesses. The core offering is the unified Conta Azul ERP system, supplemented by the CA de Bolso mobile app for on-the-go access and the Conta PJ business account feature. The platform offers three pricing tiers (Controle, Avançado, and Performance) differentiated by business size and user access. Key functional modules include electronic invoice issuance (NF-e, NFS-e, NFC-e), automatic billing with multi-channel notifications (SMS, WhatsApp, email), bank reconciliation, financial management and reporting, inventory control, sales management, and accountant connectivity. The platform also includes Conta AI Captura for AI-powered document data extraction. Conta Azul operates under Visma following its acquisition in August 2025, and shares an ecosystem with MaisMei (acquired February 2026), serving Brazil's MEI segment. The company also maintains a partner ecosystem for accountants and financial BPO providers, supported by events including CON26 (annual conference), Conta Azul Na Estrada (itinerant events), and Formação de Heróis (webinar series).
Differentiator
Problem solved
Functional benefit
Brands
- Conta Azul Con: Annual conference for accounting and BPO professionals in Latin America, positioned as the largest event of its kind in the region.
- Conta Azul na Estrada
- Formação de Heróis
Products and services
- Conta Azul ERP Cloud-based ERP (Enterprise Resource Planning) platform for financial management of Brazilian micro, small, and medium-sized businesses, integrating electronic invoice issuance (NF-e, NFS-e, NFC-e), automatic collections via SMS/WhatsApp/email, bank reconciliation, financial management and reporting, inventory control, sales management, accountant connectivity, and AI-powered document capture (Conta AI) into a unified subscription-based system across three pricing tiers (Controle, Avançado, Performance).
- CA de Bolso (Mobile App)
Companies that use ContaAzul
Customer profileSegments4 records
Ideal customer profiles3 records
ContaAzul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature7 records
ContaAzul partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- VismaflagshipNorwegian software group Visma acquired ContaAzul for R$1.7 billion in August 2025. This represents a major strategic acquisition, with ContaAzul becoming part of Visma's portfolio alongside MaisMei (acquired February 2026) to create a comprehensive 'start-to-scale' product pathway serving MEIs through SMBs in Brazil.
- Stone PagamentoscoreStone Pagamentos is listed as a partner integration, with ContaAzul appearing on Stone's partner hub. The partnership provides payment processing integration for ContaAzul users, enabling seamless transaction reconciliation within the ERP platform.
- MaisMeicoreVisma acquired MaisMei in February 2026 and plans to combine it with ContaAzul's cloud ERP to create a full 'start-to-scale' product pathway. MaisMei serves 3.7 million MEI customers and is Brazil's largest private platform for individual micro-entrepreneurs.
- HubStromminorHubStrom is a Master sponsor of CON26, presenting their accounting software ecosystem that transforms offices into high-performance operations. They offer fiscal monitoring, accounting automation, XML capture, and task management.
- SIEGminorSIEG is a Master sponsor of CON26, presenting their fiscal management and accounting automation platform serving 20,000+ clients with 20 billion XMLs processed.
- Thomson Reuters (Domínio)minorThomson Reuters Domínio is a Master sponsor of CON26, presenting their accounting and financial management intelligence platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ContaAzul competitors and assessment
Company assessmentBroad incumbents
- Xero: Global cloud accounting platform for SMBs and their accountants. Comparable in product (cloud accounting, bank reconciliation, accountant ecosystem) and target customer (small businesses with accountant channels), though operating primarily outside Brazil.
- TOTVS: Brazil's largest enterprise software company offering ERP suites across SMB through large enterprise. Overlaps with ContaAzul in the lower and mid-market SMB tiers but serves a much broader portfolio of verticals and customer sizes.
- QuickBooks: Global SMB accounting and financial management SaaS from Intuit. Competes conceptually with ContaAzul's core proposition (cloud-based SMB financial management), though presence in Brazil is limited compared to ContaAzul's local depth.
- Sage: Global SMB accounting, payroll, and ERP software provider. Comparable in target customer segment (small and mid-sized businesses) and accountant-channel distribution, though positioned across multiple geographies rather than a single national market.
- SAP Business One: Mid-market ERP suite from SAP designed for small and medium businesses, covering financials, sales, and inventory. Competes with ContaAzul's Performance tier and larger SMB customers with more enterprise-grade complexity.
Direct peers
- Bling: Brazilian cloud-based ERP and electronic invoicing platform targeting micro and small businesses. Directly competes with ContaAzul on NF-e/NFS-e issuance, financial management, and SMB pricing tiers, serving the same customer segment.
- Omie: Brazilian cloud ERP for SMBs covering financial management, invoicing, sales, and inventory with a similar subscription-based pricing model. Competes head-to-head with ContaAzul in the small and medium-sized Brazilian business segment.
Emerging players
- Cora: Brazilian SMB-focused digital business bank offering current accounts, payments, and financial workflow tools. Overlaps with ContaAzul's Conta PJ and reconciliation features, expanding from banking into adjacent financial software.
Others
- Stone Pagamentos: Brazilian payments acquirer and SMB financial services provider, also a ContaAzul integration partner. Adjacent rather than direct: overlaps in SMB financial workflow distribution but core business is payments processing.
- Linx: Brazilian retail-tech and ERP software provider (now part of StoneCo) serving retail and SMB verticals. Adjacent ecosystem player offering overlapping ERP and financial management capabilities in Brazilian retail segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ContaAzul social profiles
Digital presenceContaAzul compliance and trust
Trust signalCompliance3 records
ContaAzul financial estimates
Financial estimateRevenue estimate
Valuation estimate
ContaAzul leadership team
Management profileNumber of profiles
Profiles1 record
ContaAzul funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ContaAzul M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ContaAzul
What does ContaAzul do?
ContaAzul provides a cloud-based ERP platform for financial management of Brazilian micro, small, and medium-sized businesses, integrating electronic invoice issuance (NF-e, NFS-e, NFC-e), automatic collections, bank reconciliation, PJ business account, inventory and sales management, and accountant connectivity into a single subscription-based system. The offering is delivered through three tiered SaaS plans (Controle, Avançado, Performance) and a companion mobile app (CA de Bolso), with an AI-powered data capture module (Conta AI) for automated document processing.
Is ContaAzul a public or private company?
ContaAzul is a private company. It is classified as corporate owned and is currently operating.
When was ContaAzul founded?
ContaAzul was founded in 2012. It employs 501 to 1,000 people.
Where is ContaAzul based?
ContaAzul is headquartered in Joinville, Brazil, in the Latin America region.
How does ContaAzul make money?
One revenue line is on record: saaS Subscription - ERP Plans.
Who are ContaAzul's main competitors?
Broad incumbents on record are Xero, TOTVS, QuickBooks, Sage and SAP Business One. Direct peers are Bling and Omie. Cora is listed as an emerging player. Others are Stone Pagamentos and Linx.
Does ContaAzul have an API?
Yes. Conta Azul offers API integrations for developers and partners. The company maintains a developer portal at https://contaazul.com/desenvolvedores/ and an integrations page at https://contaazul.com/integracoes/ for connecting with banks, accounting systems, marketplaces, and payment applications. No specific technical details on API type (REST/GraphQL), authentication method, rate limits, or versioning were provided in the available source data. Developer documentation is at contaazul.com/desenvolvedores.
What industry is ContaAzul in?
ContaAzul's product category is Cloud ERP for Small Business Financial Management. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 513210 and its SIC code is 7372.