Subs

What Subs does

Subs (legal entity: Subco Group Ltd., UK) is a mobile-first creator subscription platform that launched in May 2025, combining video hosting, paid subscriptions, pay-per-view content, tipping, and 1:1 audio/video calling within a single integrated product. The platform is built around three core components: a self-serve creator onboarding flow with an "Explore & Discovery" feed for organic subscriber acquisition; integrated video hosting and streaming infrastructure with content protection and watermarking; and a communication layer enabling paid direct calls and messaging between creators and subscribers. The company serves individual content creators across diverse verticals — including podcasters, professional athletes, musicians, influencers, career coaches, and adult content creators — with named early adopters spanning boxing (Rico Verhoeven, Savannah Marshall, Terri Harper), reality TV (Chloe Ferry), and professional services (j.t.odonnell, Rob Hanna).

The platform's principal technical differentiator is AI Manager, an autonomous agent that runs a creator's account 24/7 on Telegram, replies to subscribers in the creator's voice, automates upsells and content sales, and respects per-creator "redlines" (boundaries for disallowed topics). Creators fine-tune the agent by exporting their DM history from X, Instagram, or prior subscription platforms. AI Manager charges a 5% commission on earnings generated through its interactions, compared with the 40–60% commission typically taken by traditional creator managers.

Subs monetizes through a take rate on creator earnings: 20% standard commission on subscription revenue (creators retain 80%), or 5% commission when AI Manager is enabled (creators retain 95%), with additional transactional revenue from PPV content, tipping, and paid 1:1 calls. Subscription prices for visible creators range from $5 to $20 per month. The company is founder-owned (Tim Stokely, who previously founded OnlyFans) with no disclosed institutional funding; legal entities operate in both the UK (headquarters in Covent Garden, London) and the US (Delaware LLC with a North Charleston office) to facilitate creator payouts and compliance across jurisdictions.

Name

Subs

Legal name

Subco Group Ltd.

Website

https://subs.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Subs is a mobile-first creator subscription platform combining video hosting, paid subscriptions, pay-per-view, and 1:1 audio/video calling, with an AI Manager agent that automates creator communications and sales on Telegram at a 5% commission. Founded in May 2025 by OnlyFans founder Tim Stokely, it serves individual creators across sports, entertainment, and professional niches.

Ownership category

akta.pro rank

Product category

Creator Subscription Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPACAAAL

Enterprise/Creator Video Hosting & OTT SaaS Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

SECONDARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Creator subscription platform
• Video content hosting
• Content monetization
• Creator economy tools
• Direct fan engagement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Revenue: Creators set monthly subscription prices and receive recurring revenue from paying subscribers. Creators retain 80% of subscription income (or 95% if using AI Manager, which takes 5%).
2. Pay-Per-View Content: Creators can sell individual pieces of content (videos, photos) at set prices for one-time purchases.
3. Direct Messaging & Tipping: Subscribers can send tips and messages to creators, providing additional revenue streams beyond subscriptions.
4. 1:1 Video/Voice Calls: Paid direct communication between creators and subscribers, generating per-call revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Subs is a mobile-first creator subscription platform that combines video hosting, tiered paid subscriptions, pay-per-view content, tipping, and 1:1 video/voice calling into a single service. Creators monetize audiences directly while retaining 80% of earnings (95% with the AI Manager feature). The platform targets individual creators across niches including podcasters, athletes, musicians, influencers, and adult content creators.

Product overview

Subs is a creator-focused subscription platform that combines video hosting, tiered subscriptions, pay-per-view content, and 1:1 audio/video calls in a single streamlined service. The core platform enables creators to monetize audiences through monthly subscriptions with an 80% payout rate. Integrated AI Manager feature automates account management, handling subscriber messaging and content sales 24/7 via Telegram while maintaining the creator's voice.

Differentiator

Problem solved

Functional benefit

Products and services

• Subs Platform A creator-focused subscription platform enabling content monetization through tiered subscriptions, pay-per-view content, direct messaging, tipping, and 1:1 video/voice calls, with an 80% payout rate to creators. Targets individual content creators across niches including podcasters, athletes, musicians, influencers, and adult content creators.
• AI Manager An AI-powered autonomous agent that automates creator account management by responding to messages in the creator's voice, selling content, and operating 24/7 via Telegram integration. Creators retain 95% of earnings through AI Manager (compared to 80% without it), with AI Manager taking only a 5% commission versus 40-60% charged by traditional managers.

Quantifiable outcome

• Creators can earn $3,500 more per month by using AI Manager (based on $5,000 monthly earnings example with 60% manager vs 5% AI Manager)

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Twitch: Twitch is the dominant live streaming platform with subscription (Sub) and Bits/tipping monetization for creators. Wider in scale and live-focused, but overlapping creator monetization mechanics and target audience of creator-led income.
• Cameo: Cameo operates a marketplace for personalized video messages from creators/celebrities at a per-call price. While a marketplace (not subscription), its 1:1 paid video interaction model directly overlaps Subs's paid 1:1 video call feature.

Direct peers

• OnlyFans: OnlyFans is the dominant creator subscription platform processing $7B+ annually. Founded by the same person as Subs (Tim Stokely) using an identical business model—monthly subscriptions, PPV, tipping, pay-per-message—making it the most direct comparable on product, customer, and business model.
• Fansly: Fansly is a direct competitor subscription platform launched in 2020 as a credible alternative to OnlyFans. It offers the same subscription/PPV/tip model to creators across adult and mainstream verticals, targeting dissatisfied creators on legacy platforms.
• Fanvue: Fanvue is a UK-based creator subscription platform explicitly positioned as a friendlier alternative to OnlyFans. Same core feature set (subscriptions, pay-per-view, DMs) with similar horizontal creator targets including mainstream and adult niches.
• LoyalFans: LoyalFans is a creator subscription platform offering tiered subscriptions, tips, and storefront sales for creators across adult and lifestyle niches. Competes directly for the same creator profile that Subs targets.
• JustForFans: JustForFans is a creator subscription platform focused on adult content creators with subscription tiers, tips, and PPV content. Direct competitor within the same adult-friendly positioning that Subs explicitly courts.
• MYM.Fans: MYM.Fans is a French-based creator subscription platform focused on adult and lifestyle creators. Operates the same subscription/tipping/PPV model and competes directly for the same creator pool that Subs targets in its adult-friendly niche.
• Passes: Passes is a subscription platform for creators (founded by Steven Bartlett) emphasizing celebrity/established talent with subscriptions, DMs, and exclusive content. Directly overlaps Subs's premium 1:1 video call and DM subscription features.
• Patreon: Patreon pioneered the creator subscription model and serves a broader mainstream creator base (podcasters, educators, artists). Operates the same fundamental business model (monthly tiers, creator payouts) but historically avoids adult content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subs