Al Media
A|L Media is a full-service Democratic political media firm offering in-house television creative, digital advertising, media buying, and competitive intelligence for federal, state, and local campaigns plus progressive advocacy organizations.
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Al Media does
A|L Media is a full-service political media firm founded in 2000 and headquartered in Chicago, Illinois, with a second office in Washington, DC. The firm serves Democratic candidates, progressive organizations, PACs, and labor unions across federal, statewide, and local races, producing political advertising and executing paid media campaigns across television, radio, digital, and out-of-home channels. A|L Media operates the largest independent in-house production and buying operation in Democratic politics, with a portfolio spanning Obama, Biden, and Harris presidential campaigns and 300+ candidate victories across 45+ states.
The firm's core offerings are television creative production, digital advertising (where it claims the #1 Democratic Digital Agency ranking), media planning and buying, and competitive intelligence. Its proprietary technology platform, Big AL, captures real-time media spending data directly from stations and monitors live broadcasts to deliver near-real-time competitive intelligence. A related service, Amplify, monetizes this data layer as strategic advisory work for clients. All creative is produced in-house, supporting rapid turnaround and integrated media plans.
A|L Media generates revenue through professional service fees for media planning, advertising production, and campaign media buys across television, radio, and digital channels. The firm is remote-first with a national staff of 101-250, organized under a seven-partner governance structure. Compensation signals (salary bands of $48K to $150K) and benefits (401(k) at 3% employer match, healthcare, dental, vision) are consistent with a professional services firm in a high-cost labor market. The in-house buying model is positioned to save clients up to 50% on media buys versus outsourced alternatives.
Al Media firmographics
Firmographics- Name
- Al Media
- Legal name
- A|L Media Strategy
- Website
- https://almediastrategy.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- A|L Media is a full-service Democratic political media firm offering in-house television creative, digital advertising, media buying, and competitive intelligence for federal, state, and local campaigns plus progressive advocacy organizations.
- Ownership category
- akta.pro rank
Al Media industry classification
Industry- Product category
- Political Media Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Radio Media Buying (MPAAABAI), Print Media Buying (Newspapers & Magazines) (BPAFABAF)
Keywords
Where Al Media is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Al Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Political Media Services: Full-service paid media firm providing creative production and media buying services to political campaigns, progressive organizations, and issue advocacy groups. Revenue is generated through professional service fees for media planning, advertising production, and campaign media buys across television, radio, and digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Digital Buyer - Remote position |
| Other | Annual | Digital Ad Operations Associate - Remote position |
| Other | Annual | Linear Strategist - Remote position |
| Other | Annual | Linear Ad Operations Associate - Remote position |
| Other | Annual | Competitive Analyst - Remote position |
| Other | Annual | Creative Director - Contract position |
| Other | Annual | Copywriter - Contract position |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Al Media product offering
Product offeringCore offering
A|L Media is a full-service political media firm that produces creative advertising and places paid media for Democratic candidates, progressive causes, and issue advocacy campaigns. The firm operates an end-to-end stack — creative production (television, radio, digital, out-of-home), media planning, and in-house media buying — supported by its proprietary Big AL software, which captures real-time station-level spending data and monitors live broadcasts nationwide to surface competitive intelligence for clients.
Product overview
A|L Media is a full-service political media firm offering a unified suite of advertising and communications services for Democratic candidates and progressive causes. The core offering combines television creative production (award-winning TV ads), digital advertising (#1 Democratic Digital Agency), and media planning/buying across all media types. Their proprietary Big AL platform serves as the central technology for tracking media spending and creative in real-time, while Amplify provides strategic intelligence services. The in-house production capability enables rapid content turnaround, and the company offers specialized competitive intelligence, long-form content, and campaign management services across presidential, Senate, congressional, gubernatorial, and state/local races.
Differentiator
Problem solved
Functional benefit
Products and services
- Television Creative Production Award-winning television advertising creative production for political candidates and campaigns, producing content across television formats through the firm's in-house production facility.
- Digital Advertising Services Full-service digital advertising across streaming, YouTube, TikTok, Instagram, and Snapchat, with in-house creative production for Democratic campaigns and progressive organizations.
- Media Planning and Buying Full-service media planning and buying across television, radio, and out-of-home, supported by an in-house buying team that the firm says can save clients up to 50% on buys versus outsourced buying.
- Big AL Media Tracking Software Proprietary online software system that tracks all media spending and creative in real time across all stations nationwide, capturing spending data directly from stations and monitoring live broadcasts to surface new competitive creative as it airs.
- Amplify Strategic Services Strategic services layer that leverages real-time spending and creative data from Big AL to support faster, more informed campaign decisions for clients.
Quantifiable outcome
- 300+ candidates helped propel to victory
- +3 more outcomes
Companies that use Al Media
Customer profileNamed customers47 records
Segments2 records
Ideal customer profiles2 records
Al Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Al Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Al Media competitors and assessment
Company assessmentDirect peers
- GMMB: Long-established Democratic political media firm producing TV, digital, and direct mail advertising for candidates and causes. Directly comparable to A|L Media in serving Democratic campaigns across all levels with award-winning creative and media buying.
- Global Strategy Group: Democratic polling, research, and communications firm serving candidates, corporations, and advocacy organizations. Comparable to A|L Media in the Democratic political services space with overlapping client base across campaigns and progressive causes.
- Hilltop Public Solutions: Democratic political consulting firm providing media, public affairs, and strategic communications to candidates, labor unions, and nonprofits. Directly comparable in client mix and political service offering.
- Precision Strategies: Democratic political consulting firm offering paid media, digital, and direct mail for campaigns and progressive organizations. Comparable to A|L Media in the integrated Democratic political services space.
- SKDK: One of the largest Democratic political consulting and advertising firms in the U.S., offering media strategy, advertising, and public affairs services to Democratic candidates and Fortune 500 clients. Directly comparable to A|L Media in serving the same Democratic political client base with integrated campaign services.
- Putnam Partners: Democratic political direct marketing and advertising firm specializing in creative, mail, and digital for campaigns and progressive organizations. Comparable to A|L Media in serving Democratic campaigns with paid advertising expertise.
- 270 Strategies: Democratic political consulting firm offering organizing, paid media, and campaign management services to progressive causes and candidates. Comparable to A|L Media in serving the Democratic ecosystem with campaign services.
- Bully Pulpit Interactive: Progressive digital agency and strategic communications firm offering paid media, creative, and CRM services to Democratic campaigns and causes. Directly comparable to A|L Media's digital advertising and integrated media planning offerings for progressive clients.
- Blue State: Digital-first agency working with Democratic campaigns, nonprofits, and brands on creative, media, and technology. Comparable to A|L Media in serving progressive clients with integrated digital and traditional media services.
- Three Point Strategies: Democratic media and political consulting firm producing TV, digital, and radio advertising for campaigns and progressive causes. Directly comparable to A|L Media in the Democratic campaign advertising space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Al Media social profiles
Digital presenceAl Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Media leadership team
Management profileNumber of profiles
Profiles16 records
Al Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Media
What does Al Media do?
A|L Media is a full-service political media firm that produces creative advertising and places paid media for Democratic candidates, progressive causes, and issue advocacy campaigns. The firm operates an end-to-end stack — creative production (television, radio, digital, out-of-home), media planning, and in-house media buying — supported by its proprietary Big AL software, which captures real-time station-level spending data and monitors live broadcasts nationwide to surface competitive intelligence for clients.
Is Al Media a public or private company?
Al Media is a private company. It is classified as management employee owned and is currently operating.
When was Al Media founded?
Al Media was founded in 2000. It employs 101 to 250 people.
Where is Al Media based?
Al Media is headquartered in Chicago, United States, in the North America region.
How does Al Media make money?
One revenue line is on record: political Media Services.
Who are Al Media's main competitors?
Direct peers on record are GMMB, Global Strategy Group, Hilltop Public Solutions, Precision Strategies, SKDK, Putnam Partners, 270 Strategies, Bully Pulpit Interactive, Blue State and Three Point Strategies.
Does Al Media have an API?
No public API is recorded for Al Media.
What industry is Al Media in?
Al Media's product category is Political Media Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7311.