Intern Queen
Intern Queen is a US-based, founder-owned Gen-Z marketing agency that recruits, trains, and manages a campus ambassador network spanning 6,000+ colleges to execute brand ambassador, influencer, and sampling campaigns for enterprise consumer brands like Michael Kors, Keurig, and Dunkin'.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Intern Queen does
Intern Queen is a privately held, founder-owned US marketing agency and student-engagement platform headquartered in Los Angeles. Founded in 2009 by Lauren Berger while she was a student at the University of Central Florida, the company operates a dual-sided model: a free-to-student platform (InternQueen.com plus its CareerQueen.com extension) that supplies career advice, internship guidance, and applications to paid ambassador roles, paired with a fee-based agency arm — IQ Agency — that sells Gen-Z campus access to enterprise consumer brands. The underlying 'technology' is the operational network itself: 6,000+ campus relationships, a recruited/trained/managed ambassador base spanning food, fashion, tech, lifestyle, entertainment, beauty, and sports categories, and a 20M+ claimed reach. Core deliverables sold to brands are managed college ambassador programs, college demo sampling, on-campus and in-store activations, and curated Gen-Z trend panels; the company also runs IQ Athletics for college-athlete influencer activation and an annual Intern Queen Party event series connecting students with brand executives. The company is bootstrapped and founder-led, with a stated 1-10 employee count, no external venture capital, and a public roster of 30+ enterprise brand clients including Michael Kors, Keurig, Whole Foods, Schwinn, Duncan Hines, Estée Lauder, Dunkin', Hulu, T-Mobile, Tommy Hilfiger, Stuart Weitzman, Albertsons, Grubhub, and Procter & Gamble's Secret.
Intern Queen firmographics
Firmographics- Name
- Intern Queen
- Legal name
- InternQueen
- Website
- https://internqueen.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intern Queen is a US-based, founder-owned Gen-Z marketing agency that recruits, trains, and manages a campus ambassador network spanning 6,000+ colleges to execute brand ambassador, influencer, and sampling campaigns for enterprise consumer brands like Michael Kors, Keurig, and Dunkin'.
- Ownership category
- akta.pro rank
Intern Queen industry classification
Industry- Product category
- Campus Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Provider-Run International Internship Programs (Multi-Country/Multi-Industry) (EDAIAFAA)
Keywords
Where Intern Queen is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Intern Queen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Brand Ambassador Programs: IQ Agency creates, launches, executes, manages, and scales college ambassador and campus influencer programs for brands. Revenue generated through fees charged to brands for access to the Gen-Z campus network.
- Campus Marketing Services: College demo sampling, on-campus activations, and in-store events for brands. Provides sampling through exclusive campus relationships and networks.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Intern Queen product offering
Product offeringCore offering
Intern Queen operates a dual-sided platform: its IQ Agency acts as a Gen-Z marketing arm that recruits, hires, trains, and manages a network of college ambassadors to execute brand ambassador programs, demo sampling, and on-campus/in-store activations for consumer brands. For students, the platform provides free access to career/internship advice and paid ambassador opportunities through a network spanning 6,000+ campuses with 20M+ reach.
Product overview
Intern Queen operates a multi-product platform centered on Gen-Z college student engagement and brand marketing. The core offerings are the IQ Agency (the Gen-Z marketing arm that executes campus ambassador and influencer programs for brands) and the Paid College Ambassador Program (which recruits, trains, and manages students as brand ambassadors). A specialized variant, IQ Athletics, targets college athletes for brand activations. The platform also encompasses a related career-advice content hub (Career Queen) and a database/network of 6,000+ campus ambassadors across 20M+ reach. The brand has also partnered with P&G's Secret for a Gen-Z marketing campaign leveraging its campus influencer network.
Differentiator
Problem solved
Functional benefit
Brands
- IQ Agency: The Gen-Z marketing arm of Intern Queen that creates, launches, executes, manages, and scales college ambassador and campus influencer programs, activating across social media platforms and on-campus.
- IQ Athletics
Products and services
- IQ Agency (Gen-Z Marketing Agency) The Gen-Z marketing arm of Intern Queen that creates, launches, executes, manages, and scales college ambassador and campus influencer programs for consumer brands, activating across social media platforms and on-campus. It offers Gen-Z trend insights through curated panels.
- IQ Athletics A specialized program activating nano/micro-influencer college athletes through on-campus event activations at tailgates and sporting events, and partnerships with college teams, arenas, and stadiums for brands seeking athlete-led reach into Gen-Z audiences.
- Paid College Ambassador Program A paid, structured program connecting college students with brand ambassador and campus influencer opportunities, allowing them to represent brands across food, fashion, tech, lifestyle, entertainment, beauty, and sports categories while gaining professional experience.
Companies that use Intern Queen
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Intern Queen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intern Queen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Secret (Procter & Gamble)coreSecret, the clinical antiperspirant brand owned by Procter & Gamble, partnered with Intern Queen and content creator Corporate Natalie to market its Secret Clinical Strength product to early-career professionals dealing with stress-related sweating. The campaign leverages Intern Queen's Gen-Z campus influencer network and Corporate Natalie's satirical content about corporate work culture.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Intern Queen competitors and assessment
Company assessmentBroad incumbents
- Grin: Influencer marketing platform serving enterprise brands with creator management, gifting, and measurement. Competes for the same Gen-Z and brand-ambassador spend as Intern Queen with deeper tooling and broader creator pool.
- IZEA: Public, venture-backed influencer marketing platform connecting brands with creators across categories. A larger, tech-enabled incumbent competing for the same enterprise influencer-marketing budgets as IQ Agency.
- Aspire (formerly AspireIQ): Enterprise influencer marketing platform with end-to-end campaign management for brands including Gen-Z ambassador programs. A scaled, venture-backed competitor to IQ Agency on the technology-enabled side of the same market.
- Niche: College search and consumer insights platform that also monetizes Gen-Z audience data and brand marketing solutions. Broader in scope than Intern Queen but overlaps on selling college-student reach to brands.
Direct peers
- Her Campus Media: College-student media network that runs branded content, ambassador programs, and influencer marketing for enterprise clients targeting Gen-Z — directly comparable to IQ Agency in customer base, offerings, and GTM.
- College Magazine: College-focused lifestyle media brand that monetizes through sponsored content and brand partnerships with consumer marketers seeking Gen-Z audiences, mirroring Intern Queen's student-content-to-brand-marketing model.
- The Tab: College-student news and culture media brand with branded content and influencer marketing offerings for consumer brands targeting university audiences — directly comparable to Intern Queen's student-media-plus-brand-activations model.
- Spoon University: College student food/lifestyle media network that sells branded content, sampling programs, and ambassador activations to CPG and food brands — a direct campus-influencer marketing comparable to IQ Agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Intern Queen social profiles
Digital presenceIntern Queen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intern Queen leadership team
Management profileNumber of profiles
Profiles1 record
Intern Queen subsidiaries and ownership
Company hierarchySubsidiaries3 records
Intern Queen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intern Queen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intern Queen
What does Intern Queen do?
Intern Queen operates a dual-sided platform: its IQ Agency acts as a Gen-Z marketing arm that recruits, hires, trains, and manages a network of college ambassadors to execute brand ambassador programs, demo sampling, and on-campus/in-store activations for consumer brands. For students, the platform provides free access to career/internship advice and paid ambassador opportunities through a network spanning 6,000+ campuses with 20M+ reach.
Is Intern Queen a public or private company?
Intern Queen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intern Queen founded?
Intern Queen was founded in 2009. It employs 1 to 10 people.
Where is Intern Queen based?
Intern Queen is headquartered in Los Angeles, United States, in the North America region.
How does Intern Queen make money?
Two revenue lines are on record. Brand Ambassador Programs are the primary driver. The others are campus Marketing Services.
Who are Intern Queen's main competitors?
Broad incumbents on record are Grin, IZEA, Aspire (formerly AspireIQ) and Niche. Direct peers are Her Campus Media, College Magazine, The Tab and Spoon University.
Does Intern Queen have an API?
No public API is recorded for Intern Queen.
What industry is Intern Queen in?
Intern Queen's product category is Campus Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of EDAIAFAA, Provider-Run International Internship Programs (Multi-Country/Multi-Industry). Its SIC code is 7311.