IZEA
IZEA Worldwide (NASDAQ: IZEA) is a publicly traded creator economy marketing platform founded in 2006 that connects enterprise brands with content creators via managed services, software (ZED, Flex), and a self-service marketplace, serving CPG, entertainment, mobility, and technology sectors.
- Company typePublic
- Founded2006
- HeadquartersOrlando, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What IZEA does
IZEA Worldwide, Inc. (NASDAQ: IZEA) is a publicly traded marketing technology company founded in 2006 by Ted Murphy in Orlando, Florida, operating a platform-plus-services model in the creator economy. The company connects brands with content creators through three integrated distribution channels: full-service managed campaigns (creator strategy, partnerships, content studio, performance marketing, social commerce, creator experiences), software licensing of its ZED platform (an AI-infused creator economy marketing operations platform launched March 2026 and positioned as 'Salesforce for the creator economy'), and a self-service Creator Marketplace with Pro subscription tiers and a $50 minimum listing value. Supporting technology includes IZEA Flex (influencer campaign management) and FormAI (AI content generation), with the AI stack built on third-party integrations including OpenAI, Stable Diffusion Art, ElevenLabs, and Microsoft Translator spanning text, image, audio, and multimodal modalities.
The platform has facilitated nearly 4 million creator collaborations since inception, generating 30B+ TikTok views, and is trusted by 1,500+ brands including Disney, Amazon, Microsoft, Nike, Walmart, Kellogg's, and Keurig Dr Pepper. IZEA serves enterprise clients across CPG, Media & Entertainment, Mobility, Tech & Electronics, Retail, Restaurant, and Health & Wellness verticals with a vertical-segmented GTM approach led by dedicated VPs. Revenue streams combine managed services engagements (primary), monthly software subscriptions for ZED/Flex, and marketplace transaction fees.
Following an SMB exit and international market pullback in 2025, IZEA narrowed its GTM focus to enterprise accounts and reduced operating expenses by 40%, achieving its first profitable year ($31.2M FY2025 revenue with an $18.9M net profit swing) and ending Q4 2025 with $50.9M cash and a debt-free balance sheet. The March 2026 launch of ZED marks the company's strategic pivot to a hybrid agency-plus-platform model, with leadership expanded through 2025-2026 hires including EVP Steve Bonnell and VPs Salwa Nahid, Lindsey Gamble, John Francis, and Lauren Gregory.
IZEA firmographics
Firmographics- Name
- IZEA
- Legal name
- IZEA Worldwide, Inc.
- Website
- https://izea.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IZEA Worldwide (NASDAQ: IZEA) is a publicly traded creator economy marketing platform founded in 2006 that connects enterprise brands with content creators via managed services, software (ZED, Flex), and a self-service marketplace, serving CPG, entertainment, mobility, and technology sectors.
- Ownership category
- akta.pro rank
IZEA industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creator Talent Management & Representation (MPAAAHAB), Creator Management & Talent Representation (BPAFAHAB)
Keywords
Where IZEA is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
IZEA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Managed Services: IZEA executes integrated influencer and content marketing campaigns using its technology platforms. Full-service agency offerings include creator strategy, creator partnerships, content studio, performance marketing, social commerce, and creator experiences. This represents the primary revenue driver as a full-service creator economy agency.
- Software Licensing: IZEA licenses its technology platforms including ZED, Flex, and FormAI for a monthly fee to agencies and brands who want to run campaigns independently. Subscription-based model with tiered Pro levels offering different feature access.
- Marketplace Fees: IZEA charges a fee for each transaction that self-service customers complete through its platforms. Minimum listing value of $50 USD. Also includes non-refundable membership subscriptions at various levels for both Creators and Marketers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace minimum listing value |
| Subscription | Monthly | Marketplace Pro subscription tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
IZEA product offering
Product offeringCore offering
IZEA operates as a full-service creator economy agency that combines proprietary AI-powered marketing technology with managed services to help enterprise brands plan, execute, and measure integrated influencer marketing campaigns at scale. The company delivers creator strategy, partnerships, content production, paid amplification, social commerce, and creator experience services through its ZED, IZEA Flex, and Creator Marketplace platforms. Since 2006, IZEA has facilitated nearly 4 million creator collaborations for over 1,500 brands.
Product overview
IZEA is a full-service creator economy agency offering a platform-plus-services architecture. The core technology stack includes ZED (enterprise marketing operations platform with AI), IZEA Flex (self-service influencer campaign management), and The Creator Marketplace (self-service marketplace connecting brands with creators). FormAI provides AI-powered content generation across platforms. Services include Managed Services (full-service campaign execution), Content Studio, Performance Marketing, Social Commerce, Creator Experiences, Creator Strategy, and Creator Partnerships. The company has facilitated nearly 4 million creator collaborations since 2006.
Differentiator
Problem solved
Functional benefit
Brands
- ZED: Creator Economy Marketing Operations Platform infused with AI, designed to help brands manage creator campaigns at enterprise scale. Enables campaign planning, creator collaboration, workflow automation, real-time performance measurement, and AI-powered optimization.
- IZEA Flex
- The Creator Marketplace
- FormAI
Products and services
- ZED The Creator Economy Marketing Operations Platform Infused with AI. Enables enterprise brands to manage integrated creator campaigns including planning, collaboration, workflow automation, real-time performance measurement, and AI-powered optimization. Positioned as specialized software for managing influencer marketing operations at enterprise scale.
- IZEA Flex
Quantifiable outcome
- 4 billion views generated in one week for entertainment campaign
- +5 more outcomes
Companies that use IZEA
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles2 records
IZEA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature4 records
IZEA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HoozucoreIZEA acquired Hoozu, Australia's leading influencer marketing company based in Sydney. The acquisition expands IZEA's presence in the Asia-Pacific region and includes Hoozu's core services and talent management division, Huume.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
IZEA competitors and assessment
Company assessmentDirect peers
- Aspire: Influencer marketing platform offering creator marketplace, campaign management, and analytics to mid-market and enterprise brands, directly comparable to IZEA Flex and the IZEA Marketplace.
- CreatorIQ: Enterprise influencer marketing platform used by major brands for creator discovery, campaign management, and analytics — the closest direct competitor to IZEA's ZED platform on enterprise-grade functionality.
- Upfluence: Influencer marketing platform combining creator search, outreach, gifting, and affiliate tools with agency services — comparable to IZEA's marketplace and managed offerings.
- Klear: Creator intelligence and influencer marketing platform with audience analytics, campaign management, and reporting tools comparable to IZEA's creator discovery and performance measurement features.
- Grin: Creator marketing platform with workflow, payments, and analytics tools aimed at enterprise DTC and e-commerce brands; competes head-to-head with IZEA's enterprise managed services and SaaS stack.
- Influencer.com: Influencer marketing agency-plus-platform serving global enterprise brands with managed campaigns and a self-service SaaS, structurally similar to IZEA's services-plus-software model.
- Traackr: Enterprise influencer marketing platform focused on creator discovery, relationship management, and performance measurement — overlapping IZEA's ZED analytics and creator matching capabilities.
Broad incumbents
- Sprout Social (Tagger): Established social media management platform that acquired Tagger to add influencer marketing capabilities; competes with IZEA at the enterprise layer as part of a broader martech portfolio.
- Later (formerly Later Influence): Broader social media marketing platform with an influencer module (formerly Influencer Analytics by Later), competing with IZEA in creator marketing as part of a wider social commerce and content calendar suite.
- Havas Creator Network: Global advertising holding company with influencer and creator divisions serving enterprise clients; competes with IZEA's full-service agency offering at the holding-company/agency-of-record layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IZEA social profiles
Digital presenceIZEA compliance and trust
Trust signalCompliance2 records
IZEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
IZEA leadership team
Management profileNumber of profiles
Profiles10 records
IZEA subsidiaries and ownership
Company hierarchySubsidiaries1 record
IZEA funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IZEA M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IZEA
What does IZEA do?
IZEA operates as a full-service creator economy agency that combines proprietary AI-powered marketing technology with managed services to help enterprise brands plan, execute, and measure integrated influencer marketing campaigns at scale. The company delivers creator strategy, partnerships, content production, paid amplification, social commerce, and creator experience services through its ZED, IZEA Flex, and Creator Marketplace platforms. Since 2006, IZEA has facilitated nearly 4 million creator collaborations for over 1,500 brands.
Is IZEA a public or private company?
IZEA is a public company. It is classified as public and is currently operating.
When was IZEA founded?
IZEA was founded in 2006. It employs 101 to 250 people.
Where is IZEA based?
IZEA is headquartered in Orlando, United States, in the North America region.
How does IZEA make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are software Licensing and marketplace Fees.
Who are IZEA's main competitors?
Direct peers on record are Aspire, CreatorIQ, Upfluence, Klear, Grin, Influencer.com and Traackr. Broad incumbents are Sprout Social (Tagger), Later (formerly Later Influence) and Havas Creator Network.
Does IZEA have an API?
Yes. IZEA offers an API for integrations. The Terms of Service reference 'an API provided by IZEA (if available)' and mention integrations with Google APIs that adhere to Google API Services User Data Policy including Limited Use requirements. YouTube API Services are also referenced with users agreeing to YouTube Terms of Service. No public API documentation URL, SDK, or rate limits are specified in the available source material.
What industry is IZEA in?
IZEA's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 541810 and its SIC code is 7311.